CRISIS COMMUNICATIONS IN PREPARATION FOR A NO-DEAL BREXIT
It is really important to understand the team and leadership culture of the client. So firstly, establish whether your client already has a crisis, faces a likely crisis, or is trying to avoid a crisis.
Focus on information sharing, social media, leadership / brand ambassador training, internal communications and if necessary, media relations.
Help your client focus on a central goal. Identify key client stakeholders and employees who need to use the crisis comms plan and ensure a flow of information is mapped out. Use fact sheets and active social listening to keep up to date.
Develop a positive attitude towards crisis management: Bring the organisation’s performance into line with public expectation. Deeds build a reputation far more effectively than words.
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk