COMMUNICATING WITH YOUR CUSTOMERS BEFORE A NO-DEAL BREXIT Clarity is important – explain how a No Deal Brexit will affect your business. Highlight big and small changes across the website or through any other means of communication including newsletters. Include direct links to government information.
No misinformation - do not ‘take sides’. Your role as a business is to continue to serve your customers effectively and professionally, so ensure that there is no misinformation shared across social media.
Brief your staff thoroughly – make sure that if customers call, they know what to say. How your colleagues speak at this critical time can make the difference between keeping or losing a customer.
Look to the long term. As well as addressing the now, it is essential that businesses present a clear vision of the future for staff and suppliers– what will tomorrow look like and how will it be different for those involved?
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk