Charter One Realty Marketing

Page 1

Representing The Coastal Lowcountry’s

Finest Real Estate

#1 Ranked Real Estate Company in The Lowcountry


American Cancer Society American Heart Association Arts Center of Coastal Carolina Backpack Buddies Bluffton Jasper County Volunteers in Medicine Bluffton Rotary Club Boys & Girls Club

Charter One Realty is proud to support

Children’s Evangelism Fellowship Fellowship of Christian Athletes Habitat for Humanity Heroes on Horseback Hilton Head Island Symphony Orchestra Jim Ferguson Memorial Golf Tournament Memory Matters Osprey Village Programs for Exceptional People Rotary Club of Hilton Head Island VanLandingham Society of Bluffton Artists Volunteers in Medicine

www.C harterO neR ealty.com (844) 526-0002


Contents COMPA N Y I N FORM AT ION Who We Are History About us

S tatistic s 2015 Market Share Luxury Market Share

BEN EFI T S OF W ORKI NG W I T H CHA RTER ON E REA LT Y Digital Advantage Global Reach


WHO WE ARE

One Company One Vision One Mission As the Coastal Lowcountry’s leading brokerage, we are focused on three fundamental principles:

1

2

3

INTEGRITY

PROFESSIONAL SERVICE

LEADERSHIP

Above All Else

Providing Expert Knowledge, Innovation & Personalized Service to All Clients

In the Communities in Which We Live & Work

www.C harterO neR ealty.com (844) 526-0002


Our History Charter One Realty was founded in 1986 and attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, the Charter One Realty partners are committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community. What sets Charter One Realty apart from the other real estate companies in the area? The members of the Charter One Realty team of agents and support staff are passionate about what we do, who we work with, where we live, and who we serve - You.

About Us Charter One Realty is the premier real estate company on Hilton Head Island and the surrounding Lowcountry area including Bluffton and Sun City. For over a decade, Charter One Realty has consistently been the real estate volume sales leader and has maintained its market domination. Our results speak for themselves. Charter One Realty has more top-producing real estate professionals than any other company in the Hilton Head area.

Serv i ng Hi lton He a d I sl a n d Si nc e 1 9 8 6 Established in 1986, Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. To achieve this, then and now, each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become agents at Charter One Realty.

www.C harterO neR ealty.com (844) 526-0002


Over

$600 Million in Sales in 2015

Over

1,660

4.5

Av er a g e N u m ber of Properties sold per day in 2015

R e a l E s tat e Transactions in 2015

$641,929,537

T ota l M a r k e t Sh a r e By C o m pa n y F or Hi lton He a d I sl a n d & T h e M a i n l a n d Closed Between 01/01/15 and 12/31/15

$234,352,046 $182,486,521 $178,344,525

$128,728,127

$109,934,409

$92,667,978

$89,143,307

$87,058,549

www.C harterO neR ealty.com (844) 526-0002

$71,987,125


luxury market share

Connecting Buyers With More Luxury Properties in the Coastal Lowcountry. $ 1 M i l lion Plu s Tr ansactions By C om pa ny F or Hi lton Head I sl and & th e M ai nl a nd C lo sed Bet ween 0 1 /0 1 /1 1 and 1 2 /3 1 /15

77ealty.com (844) 526-0002 www.C harterO neR

www.C harterO neR ealty.com (844) 526-0002


Digital Advantage According to the National Association of Realtors (NAR), 92% of home buyers use the internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.

Search Engine Marketing

Over

1.6

Million pa g e v i e w s i n 2015 & over 3 million impressions

Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.

Website Concierge Charter One Realty has a full-time Client Care Coordinator providing each website visitor a high level of personalized, one-on-one assistance, and responding to every property inquiry in a timely manner.

Online Listing Distribution Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners ensuring your property receives proper online exposure.

R e a ltor . c om Sho w c ase Charter One Realty is a partner with Realtor.com and our listings will be showcased with up to 36 pictures, slideshow tour, and video while providing in-depth traffic reports to sellers.

www.C harterO neR ealty.com (844) 526-0002


200,000 Visits in 2015.

8

Minutes Per Visit.

42.7%

Increase in website visitors from outside the US.

60%

Of visitors return to our site to continue their property search.

Partnering With Over 900 Real Estate Websites Equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves. • Realtor.com • Trulia • Zillow • Yahoo Real Estate • Homefinder.com • Homes.com • The Real Estate Book • List Hub • ListHub Global • Land Watch • ...And More

www.C harterO neR ealty.com (844) 526-0002


C h a rt er On e R e a lt y ’s Glob a l R e a c h

International Marketing Program

175 Countries

International buyers from over 175 countries have visited CharterOneRealty.com.

104 Languages

Each property listed on CharterOneRealty.com is translated into 104 different languages and the corresponding currencies.

www.C harterO neR ealty.com (844) 526-0002


I n R e a l E s tat e , T h e r e i s No Substitute For E xpertise. With 11 strategically situated offices throughout the Lowcountry and over 130 Real Estate Professionals, we have the REACH, RESOURCES, CONTACTS & EXPERIENCE that make the difference. We live, work, and give in the communities we sell in - and have done so for years. Our deep database and in-depth knowledge of real estate on Hilton Head Island and the Mainland are some of the driving factors that have made us the #1 Real Estate Company in the Lowcountry.

Over 1,900

Online inquiries from CharterOneRealty.com & Realtor.com alone in 2015.

10,000

Average number of active buyers in our database every month. Chances are, your buyer is already our client.

www.C harterO neR ealty.com (844) 526-0002


Need More? • List your home in the Hilton Head Island Multiple Listing Service with over 1,000 cooperating agents and brokers • Direct mail and email property fliers to other top producing agents in and around the Hilton Head, Bluffton and Lowcountry area • Professionally designed property fliers using the services of local professional photographers • Multi-pronged online marketing strategies using many websites, driving hundreds of online visitors to your listing Equipped with that knowledge, we will position your Hilton Head, Bluffton or Lowcountry property in the eyes of buyers on a local, regional, national and international level. We leave no stone unturned in our quest to deliver superior results for you. Because we take a different, customized approach to marketing your home, you can and should expect more. Delivering superior results is the way we do business here at Charter One Realty, and more clients turn to us to market their Coastal Lowcountry home.

With 11 offices throughout Hilton Head Island and the Lowcountry, You're Never Far From Home CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055

CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131

CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119, Hilton Head 843-785-1115

CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710

CHARTER ONE REALTY LOWCOUNTRY

27 Towne Drive, Suite 102, Bluffton 843-815-6633

CHARTER ONE REALTY 5 & 11 Park Lane, Hilton Head 843-785-4460

CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400

CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830

CHARTER ONE REALTY NORTH 81 Main Street, Suite 202, Hilton Head 843-681-3307

CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530

www.C harterO neR ealty.com | (844) 526-0002


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