The Navigator Marketing Magazine

CHOOSE US? why

When comparing real estate brokerages, it can be easy to assume that they are all the same, which is not the case. Charter One Realty has consistently been on the cutting edge of real estate, redefining the way we do business in our market. We value the relationship first and support that with innovation and technology, pushing boundaries that differentiate our brokerage.

At Charter One Realty, we recognize that all clients want the same thing: a trusted advisor who listens, does what is best for them, and helps them achieve their goals. We deliver engagement, strategy, consulting, and sales results with a team of genuinely talented professionals.

Above all, we respect our clients’ time, values, and lifestyle. We listen, deliver, and make the process so enjoyable that you will rest easy from beginning to end.

THE LOWCOUNTRY we know

For more than three decades, Charter One Realty has been the Lowcountry’s trusted leader in Real Estate. Our company was built by fostering meaningful relationships with a strong foundation in integrity, professional service, and community leadership. Those same guiding principles still ring true today.

On average, Charter One Realty agents are equipped with 20+ years of experience successfully helping clients navigate the Lowcountry real estate market. We pride ourselves on having the most accurate and timely neighborhood-level information on current listings, past sales, upcoming projects and market trends. We know the Lowcountry!

CREDENTIALS

Since 1986, we have helped tens of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in the Lowcountry. We are now taking our expertise and applying it in the Coastal Empire.

CHARTER ONE REALT Y

Local Rankings

#1 Ranked Real Estate Brokerage in the Lowcountry for closed sales volume and transactions since 2001

#1 Luxury Brokerage for closed sales volume and transactions of $1 Million+ properties

#1 Ranked Real Estate Brokerage Representing Both Buyers AND Sellers in the Lowcountry

10 Office Locations Across the Lowcountry & Coastal Empire

Voted Best Real Estate Company

Several Years in a Row

Over 150 Sales Associates

And More Than 50 Service Professionals

National Rankings

Charter One Realty ranks among real estate’s elite brokerages according to several independent organizations that monitor and measure the industry.

With a total sales volume of over $1.5 billion and completing more than 1,800 transactions in 2022, Charter One Realty placed among the top national brokerages in the U.S. according to the Swanepoel Mega 1000 list, RIS Media Power Broker Survey, and the REAL Trends 500.

1% TOP With approximately 86,000 real estate brokerages nationwide, Charter One Realty ranks among the top 1% of all U.S. brokerages.

SWANEPOEL MEGA 1000 LIST

RIS MEDIA POWER BROKERS

#219

RANKED out of the top 1,000 brokerages in the U.S. based on sales volume. #204

TOP

out of the top 1,000 brokerages in the U.S. based on sales volume.

REAL TRENDS 500

Ranked in the top 500 Brokerages in the U.S. by sales volume and transaction sides.

OF SUCCESS a history

RESULTS THAT SPEAK FOR THEMSELVES.

In the Lowcountry, no matter the price range, our brokerage both: (i) represents and markets more properties for sellers and (ii) brings more buyers. This means YOU are in the hands of experienced professionals who work with more buyers and negotiate the sale of more properties in the Lowcountry. We are bringing the same expertise to the Coastal Empire.

18,000+

SELLERS REPRESENTED

More Than 3 Times the #2 Brokerage

12,000+

BUYERS REPRESENTED

More Than 2 Times the #2 Brokerage

We Are

FULL-TIME AGENTS

And

for Your Representation THE

TRUSTED CHOICE

In the end, we bring more buyers and sellers to the table!

Over 1,750 firms qualified for this year’s RealTrends 500. According to a research report produced by RealTrends, the 500 largest residential real estate brokerage firms in the nation closed over 3.9 million residential sales transactions last year. These transactions were valued at over $1.6 trillion and represented over one-third of all new and resale transactions completed by brokers during the year, yet the RealTrends 500 represented less than 0.5 percent of all brokerage firms.

RealTrends 500 ranked Charter One Realty as one of the top brokerages in the nation by transaction sides and closed sales. Additionally, Charter One Realty ranked as one of the top independent brokerages in the nation and was named a member of the RealTrends “Billionaires Club.”

This year’s survey represents the most comprehensive collection of data assembled on the leaders of the residential brokerage industry. Numbers are documented by outside accounting firms and/or MLS reports.

gateway to

UNPARALLELED EXPOSURE

Every home has a story. Our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels - ensuring highquality exposure that is unmatched by competing companies.

THE journeyYOUR PROPERTY WILL MAKE

MARKETING THAT DELIVERS RESULTS

THE STORY IS WRITTEN... IT IS ALL ABOUT SHARING IT

At Charter One Realty, we believe that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace.

ANNOUNCING YOUR PROPERTY

The greatest interest in a property happens within the first few weeks of being on the market - which is why one of our first initiatives will be to announce your property to more than 1,500 Realtors upon initially listing your property. Additionally, we will create a compelling marketing campaign including a high-end property brochure with professional photography.

DIRECT MAIL & DIGITAL MARKETING

Charter One Realty showcases your property before the largest pool of home-buyers with both online efforts and direct mail campaigns. Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace.

Our in-house marketing, print house, mail center, and internet marketing departments work swiftly producing high quality marketing materials with new ideas and innovations that set our real estate professionals and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your property will be presented to the most qualified buyers.

MARKETING PLANpersonalized

Charter One Realty is the Lowcountry’s only real estate firm with an in-house, full-service Marketing Department, and a Print & Mail Center. Propelled by innovation and decades of experience, our inhouse services offer our clients an experience and a product that simply cannot be imitated or duplicated along with collateral material that is undoubtedly some of the finest that you will find in the Lowcountry. With resources ranging from award-winning photographers and videographers to talented marketing professionals, the Charter One Realty marketing team understands what is required to successfully market and promote properties of all price points and to drive sales through polished marketing efforts.

Our comprehensive marketing program helps position Charter One Realty listings in the best possible light and to more potential buyers. We use the latest technology platforms along with proven marketing methods to create a winning formula for generating results.

TOP TALENT BEHIND THE MARKETING OF YOUR PROPERTY

Our entire marketing program is built around exposure through our own sales force of top agents and our extensive in-house Marketing Department with full capabilities from e-marketing campaigns to graphic design. Our fully integrated approach exclusively showcases properties and the lifestyle that accompanies them to the largest possible pool of qualified buyers.

PROMOTIONS property

PROPERTY CAMPAIGNS WHERE THEY MATTER MOST

Our marketing team utilizes social media, highlighting and boosting property photos and videos, to create a buzz around your property. Facebook, Instagram, Twitter, YouTube, and Pinterest are effectively used to engage the user audience on CharterOneRealty.com. Agents can leverage our social media sharing tools to promote their clients’ properties and inform consumers about important real estate and local news.

DIGITAL ADVANTAGE

Our online syndication ensures that your property is elegantly showcased to a qualified, world-wide audience. We do not rely solely on the MLS. Your property will have the presence it deserves on more than 900 real estate websites including Realtor.com, Trulia, Zillow, LuxuryRealEstate.com, and more.

SEARCH ENGINE MARKETING

Our innovative online marketing campaign has placed us in top positions on all search engines - which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six-figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.

IT IS NOT ABOUT BEING ONLINEIT IS ABOUT BEING FOUND ONLINE.

We continue to push boundaries and learn new techniques to drive the most relevant buyers to CharterOneRealty.com maximizing the potential for your property to be found quickly on the web. Our innovative online marketing campaigns place us in top positions on all search engines, which means that when your property is listed with Charter One Realty, it will receive maximum exposure ensuring your listing is seen by engaged and qualified buyers.

WEBSITE VISITOR TRAFFIC FROM JANUARY - DECEMBER 2022 Top 10 local brokerage websites as ranked by visitors.*

Nearly 1 Million Website Visitors in 2022

1.8 Million+ Pageviews in 2022

on Page #1 of Search Engines

*This information is based on data provided by SimilarWeb from January 1, 2021 - December 31, 2022. The content, data, and other information contained and provided on or through the product is for informational purposes only. Such information is believed to be reliable; however, SimilarWeb does not warrant its accuracy, timeliness, or completeness.

luxury affiliates:

GLOBAL EXPOSURE

We provide an unmatched level of international exposure to the world’s most affluent homebuyers and a global referral network linking us to the top real estate brokers worldwide through our exclusive luxury partnerships.

UNRIVALED CONNECTIONS

Charter One Realty is the ONLY brokerage in the Lowcountry with three Luxury Affiliations.

LEADING REAL ESTATE COMPANIES OF THE WORLD

Selling more homes than any other national real estate organization, the brokers that make up this network excel because of their ability to make referrals to one another with ease and frequency. Leading Real Estate Companies of the World brokers are ranked #1 in more top US markets than any franchise and represent properties in ALL price ranges.

Charter One Realty residential listings are promoted on LeadingRE.com, found from 550 affiliate websites throughout 73 countries, and showcased to more than 136,000 associates worldwide.

LUXURY PORTFOLIO INTERNATIONAL

The unified collection of the world’s most experienced, respected and well-known experts in luxury real estate, this powerful network participates in more transactions than any other national franchise or global real estate organization.

200 luxury affiliates | 55 countries | LuxuryPortfolio.com | For listings $1 Million and up

Charter One Realty's $1M+ residential listings are posted on LuxuryPortfolio.com and displayed on key websites worldwide, including The Wall Street Journal, Mansion Global, MarketWatch, Barron’s, Penta online, Juwai, YouTube, WeChat, Country Life, JamesEdition, Expansion, and Bloomberg Property Listings.

WHO’S WHO IN LUXURY REAL ESTATE

For over 36 years, Who’s Who in Luxury Real Estate has represented the world’s top high-end real estate professionals from both independent and franchised companies and provided them with the best possible marketing tools and connections to the best luxury real estate professionals around the world. For listings $500,000 and up.

Charter One Realty residential listings ($500K+) are promoted on LuxuryRealEstate. com and found from 450+ affiliate websites throughout 50 countries and showcased to more than 130,000 associates worldwide.

When Your Property is Listed with Charter One Realty it is Promoted

Presented to

136,000 Associates Worldwide

WELL-CONNECTED

Our network connects us, and you, to luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest, most wellknown leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.

*Reserved for Properties Listed at $500,000 and above.

An Exclusive Network

Reaching High-Net-Worth Buyers Around the World

g LUXURY PORTFOLIO & LEADINGRE g LEADINGRE

YOUR ASSURANCE OF QUALITY

The quality of the professional you retain and the company for which they work should be unquestionable.

Companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network. Furthermore, even fewer firms qualify for entry into Luxury Portfolio International.® These brands truly are a mark of excellence.

ONLY 20% of applicants qualify for membership

Statistics show Luxuryportfolio.com

visitors plan to spend $1M+ on their next home:*

REACHING HIGH NET-WORTH BUYERS

Every year, millions of affluent consumers visit luxuryportfolio.com to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high net-worth buyers, not dreamers.

$10.3 M Liquid Assets 69% Own a Second Home

YOUR PROPERTY WILL BE TRANSLATED INTO:

9 Languages

60+ Currencies

Globally, their average liquid assets are $10.3 million, and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, LPI markets approximately 50,000 properties annually. Their proprietary LuxeAnalytics application gives you a real-time view into where your listing is reaching potential buyers. *According to YouGov Affluent Perspective; Global respondents in the market or a primary personal residence over $1 million in

LUXURY IS OUR BUSINESS

A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International® members represent the highest level of expertise which can give you the confidence that you are working with the very best.

HIGH PROFILE MEDIA PROMOTION OPTIONS

Our Luxury affiliates are constantly researching and tracking the latest trends of affluent consumers around the world. Armed with this knowledge, Charter One Realty understands how to best position your property and effectively reach today’s luxury buyer through print and digital outlets.

Luxury Portfolio provides sophisticated digital advertising tools to our agents, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

For over 36 years, Who’s Who in Luxury Real Estate (LRE®) has represented the world’s top high-end real estate professionals from both independent and franchised companies and provided them with the best possible marketing tools and connections to the best luxury real estate professionals around the world.

Charter One Realty: 150+ Sales Professionals 10 Offices

Who’s Who of Luxury Real Estate: 130,000+ Sales Professionals

Member Offices in 35+ Countries

A GLOBAL COMMUNITY OF LOCAL EXPERTS

The global relationships cultivated through members of Who’s Who in Luxury Real Estate provide unmatched promotion for your luxury real estate and connections to local real estate professionals around the world. This hand-selected group with properties in more than 60 countries collectively sells over $300 billion of real estate annually making it the most elite and comprehensive luxury real estate network in the world.

IN THE WORLD luxury website #1

The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties

As exclusive partners of Who's Who in Luxury Real Estate, the properties we represent are showcased on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million dollar estates than any near-peer.

A Closer Look

Page Views per month: 215,476*

Annual Page Views: 22,065,064**

Men/Women: 47.2% / 52.8%

Viewer Net Worth: 50% over $250,000+, 34% over $500,000+ 40% over $1.5M+, 27% over $3.5M+

When your Property is Listed with Charter One Realty, it is Showcased on the #1 Portal for Luxury Properties

MAXIMIZING PROPERTY EXPOSURE

GLOBAL LUXURY SEARCH

Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique markets around the world. With listings in more than 60 countries, LuxuryRealEstate.com’s international reach is unparalleled.

MEMBERS

Consistently recognized with the industry’s most coveted awards from Association of REALTORS Property Awards,

Who’s Who in Luxury Real Estate members around the world display the Global Luxury Search link on their websites allowing visitors to view the entire LuxuryRealEstate.com collection of properties from their local real estate websites providing both local and global promotion of your luxury real estate.

EVENTS

Regarded as one of the ‘Best Real Estate Conferences and Events for Luxury Brokers’ by Placester, four annual networking events connect key industry leaders from top international companies.

MAGAZINE

Luxury Real Estate Magazine is an award-winning publication of the most affluent audiences around the world. In addition, they are stocked in international newsstands and international airline lounges in more than 80 countries.

YOUR PROPERTY CAN BE FOUND FROM 450+ AFFILIATE SITES IN 40+ COUNTRIES

DIVISION commercial

The brokers of the Charter One Realty Commercial Division have over 60 years combined experience with education levels ranging from degrees in finance, real estate and urban analysis, business law, civil engineering and an MBA. Our brokers are dedicated to their craft with accreditations including Certified Commercial Investment Members, serving on local advisory boards, and keeping current with the local County and Town activities in our area. They have the relationships here locally to accomplish any goals you may have as an investor or a company. They accomplish your goals with integrity, discipline, and trust within our local area. It is their local connections and expertise that make them resourceful and efficient in accomplishing your goals in a timely manner.

As a full-service commercial and residential real estate brokerage conducting the lion’s share of transactions in the Lowcountry, our client base is a wealth of referrals who want to invest in commercial real estate, buy land and develop, or simply learn more about how they can become involved in commercial real estate. This fact alone sets us apart from any other commercial real estate company in our service area. Our sales professionals embody our brand which conveys integrity, strength, and trust.

neighborsGood

CHARTER ONE REALTY LEADS BY EXAMPLE IN SUPPORTING THE COASTAL EMPIRE AND LOWCOUNTRY COMMUNITIES

BY HANNAH MASSEN

When it comes to real estate in the Lowcountry, Charter One Realty has been an established leader for more than three decades – with the agency’s depth of market knowledge, negotiation skills and years of experience inspiring trust and confidence from their many clients. However, along with the team’s passion for real estate, the agents at Charter One Realty are also driven by another passion that is helping them lead the way, and truly “lead by example” in the Coastal Empire and Lowcountry: their passion for giving back -- and for being a good neighbor by giving their time, energy and donations to those less fortunate in the community.

“All of us here in Charter One Realty recognize that we have been blessed with success due to the support for our business from our community,” said Tom Reed, Broker-in-Charge, who among other philanthropic activities serves as Chairman of the Board of Osprey Village, a nonprofit organization developing affordable housing options and support services for local adults with developmental disabilities. “Giving back to our community as a way of saying ‘thank you’ is in our company’s DNA. Every year, we donate 10% of our profits to support area non-profit organizations whose missions align with our

goals for benefiting the community. We recognize that these organizations are enriching the lives along with the quality of life for all of the citizens in our community. The way that we look at it, we are simply doing our part. We view it as both a privilege and a responsibility. Our community supports us and we owe it to the community to reciprocate.”

Since its inception, Charter One Realty (which has ten offices throughout the Coastal Empire and Lowcountry) has supported the Hilton Head Symphony Orchestra and watched it grow into one of the most renowned small-town symphonies in the world. They also support the Arts Center of Coastal Carolina as they elevate the Lowcountry’s thriving arts scene through producing plays, hosting art classes, and holding gallery shows for local artists.

The real estate firm does not only support arts and culture organizations – they are proud to lead efforts to help support a number of other established and important community organizations throughout the Coastal Empire and Lowcountry, including Deep Well, Hilton Head Heroes, First Presbyterian Day School, and the RBC Heritage Presented by Boeing.

“We value the strength of the relationships we have built with those neighbors, and the community we are all building together.”

Charter One was named a Diamond Sponsor by Volunteers in Medicine and was proud to present VIM with a check for $20,000 last year. The firm is also leading the way and setting an example for others by providing financial support to help local organizations make much-needed purchases, helping to purchase two box trucks for Osprey Village and three box trucks for Hilton Head Regional Habitat for Humanity.

In addition, not only do the agents at Charter One Realty lead the way in helping people buy and sell their homes, but they are leaders in helping to give of their time and talents in helping to build homes for an important cause, as well. Many of the agency’s volunteers help Hilton Head Regional Habitat for Humanity build houses for families in need on and off the island.

A proven leader in so many ways, the charitable arm of Charter One Realty donates a significant portion of its profits to local organizations every year – but notes that their dedication to helping the Coastal Empire and Lowcountry thrive, and their love for their community, goes far beyond the numbers.

“The Coastal Empire and Lowcountry are our home and the people behind these organizations, and those they serve, are our neighbors,” said Reed. “We value the strength of the relationships we have built with those neighbors, and the community we are all building together.”

That’s what leadership, and being a good neighbor, is all about.

3takeaways

1

FOR CREATING A COMPANY CULTURE THAT “GIVES BACK”

Attract those whose personal values align with your company’s values. “At Charter One Realty, our vision and mission statements are founded on the principles of Integrity, Professional Service and Leadership, with leadership in the communities in which we work and live a key factor for our charitable arm.”

2

Foster a culture that lends itself to a desire to serve -- and hold each other accountable to deliver when needed.

3When it comes to volunteering, do it together! Working together, celebrating the big wins together and laughing together as often as you can makes it fun - and it’s awesome to be part of such a great work family.

CHARTER ONE REALTY

11 & 5 Park Lane, Hilton Head 843-785-4460

CHARTER ONE REALTY BEACH MARKET

2 N Forest Beach Drive, Suite 119, Hilton Head 843-785-1115

CHARTER ONE REALTY NORTH

200 Merchant Street, Hilton Head 843-681-3307

CHARTER ONE REALTY PROMENADE

1 Promenade Street, Suite 101, Bluffton 843-815-0055

CHARTER ONE REALTY COMMERCIAL

1 Promenade Street, Suite 101, Bluffton 843-815-0055

CHARTER ONE REALTY BELFAIR

2 Belfair Oaks Boulevard, Bluffton 843-757-7710

CHARTER ONE REALTY BERKELEY HALL

1024 Berkeley Hall Boulevard, Bluffton 843-815-8400

CHARTER ONE REALTY SUN CITY

10 William Pope Drive, Bluffton 843-705-2830

CHARTER ONE REALTY BEAUFORT

203A Carteret Street, Beaufort 843-379-4460

CHARTER ONE REALTY SAVANNAH QUARTERS

100 Blue Moon Xing #114, Pooler, GA 31322 912-450-2300

charteronerealty.com

RANKED AMONG THE TOP 500 BROKERAGES IN THE U.S.