EXPLORE THE PHOTO
Market Talk
In the United States, it is rare to
be far from an ad of some sort. A passing hiker in a national park might be wearing a T-shirt with a corporate logo. A sign on the side of a country road could announce fresh eggs for sale. In a mall or a major city, the marketing is much more intense. Everywhere you look, you see signs , brands, and ads.
Quick Think
Promotion is only one aspect of
marketing. How would you define marketing and all the activities that fall under its umbrella?
2
UNIT 1 -
THE WORLD OF MARKETING
DECA Events These acronyms represent DECA competitive events that involve concepts in this chapter: AAM ASM ADC* BMDM BSM EMDM* FMAL* HLM* HMDM QSRM RFSM RMS SMDM TMDM TSE* Performance Indicators The performance indicators represent key skills and knowledge. Relating them to the concepts in this chapter is your key to success in DECA competitive events. Keep this in mind as you read, and write notes when you find material that helps you master a key skill. In these DECA events, you should follow these performance indicators: • Distinguish between economic goods and services. • Determine the forms of economic utility created by business activities. • Explain the concept of marketing strategies. • Explain the concept of market and market identification . • Select target market. The events with an asterisk(*) also include: • Describe the nature of target marketing in a specific industry. Some events include these performance indicators: ADC Select target market. EMDM Identify online target markets. FMAL Describe factors affecting consumer choice for a food marketing business. HLM Describe the nature of target marketing in the hospitality industry. SEM Identify sport/event target-market segments. TSE Describe the nature of target marketing in technical marketing.
DECA PREP ROLE PLAY Check your understanding of DECA performance indicators with the DECA activity in this chapter's review. For more information and DECA Prep practice, go to the Marketing Essentials Online Learning Center (OLC) through glencoe.com .
Chapter 1 -
Marketing Is All Around Us
3