Chase International Recruiting Guide by Chase International

Elevate your

Career

To the next level with the Chase Difference.

• THE LE

E S TA

Billion

ER IN

$2.5

XU RY R E

Top 5 reasons to join Chase Elevate your real estate business to the next level.

The power of an iconic brand LEVEL UP TO LUXURY

Chase International is one of the nation’s most successful independent real estate firms. With more agents selling over $10 million annually, and one of the highest average price points, Chase has the proven ability to uplevel agents to luxury. Embrace the Chase culture of success and compete at the highest level of professionalism. Learn more on pages 4-13

Heart-centered culture YOUR GUIDE TO SUCCESS

At Chase, we’ll work with you to grow your business and leverage your strengths, using the latest tools and techniques to help you design a life you’ll love. Learn more on pages 14-17

Robust in-house marketing ELEVATE YOUR BRAND

Imagine having your own personal in-house marketing agency. At Chase, your brand will be elevated with the area’s largest full-time marketing staff by your side. Learn more on pages 18-23

CHASEINTERNATIONAL.COM/CAREERS

The Chase HUB WORK SMARTER. NOT HARDER.

Chase HUB is the central communications backbone that connects you to the entire brokerage. It’s the single place you go to access everything you need to run your real estate business. Learn more on pages 22-35

Chase Health Care HELLO, PEACE OF MIND.

Supporting our agents has always been one of our top priorities at Chase International. With Chase Health Care, our agents have access to high-quality, affordable healthcare at a dramatically lower cost. Learn more on pages 36-39

Leverage the power of success Chase International is one of the nation’s most successful independent real estate firms specializing in unique and distinctive properties in the Tahoe/Reno/Sacramento/Vegas regions. With more than 350 compassionate and determined REALTORS® in 12 locations, we are committed to our clients’ success.

$2.5 Billion

350

IN ANNUAL SALES

HIGHLY SPECIALIZED REALTORS®

3,277

TRANSACTION SIDES

DEDICATED SUPPORT PERSONNEL

OFFICE LOCATIONS

MARKETING CREATIVES 4

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HEART. It’s what sets Chase International apart from the rest of the real estate pack. We are a company motivated by our clients’ success. It means finding just the right house your clients can call home. It means connecting your clients with the best movers, painters, interior designers and introducing them to the communities we serve. It means loving every inch of their home and selling it for the highest price in the shortest time. Whatever it takes, we’re here for you and your clients. Some would call this kind of service over-the-top. At Chase, we call it heart. And when you have it, everything else takes care of itself.

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THE POWER OF AN ICONIC BRAND

The leader in luxury Chase continues to lead the luxury real estate market, selling more homes over $5, $10 and $20 million year after year after year. With a history of unparalleled success, in 1996 and 1998, when the highest-priced property sold in New York City was $12 million, Chase negotiated record-breaking sales of $50 million and $30 million, unheard of in the nation at that time. We held that record nationwide for eight years. Bolstered by our luxury heritage and strength of character, Chase Sales Executives excel at innovation, creativity and negotiation, bringing about a happy and productive result for each client.

TAHOE AND TRUCKEE

SACRAMENTO

RENO, SPARKS AND CARSON VALLEY

SOUTHERN NEVADA

Sell more listings with Chase Ready With Chase Ready, your client’s home will stand out from the crowd by providing buyers full transparency on the condition of your home. Buyers will know what they are purchasing and can make an educated and confident decision when making an offer on your client’s property.

What distinguishes a Chase Ready Property? Prior to putting your client’s home on the market, Chase Ready Properties have completed the following requirements: Full Home Warranty for Buyers: Coverage for the sellers during the listing period Property Inspection Fully Completed Disclosures Preliminary Title Search Completed Natural Hazards Disclosure Report Completed Sewer Clearance if necessary Defensible Space Evaluation if necessary

Why choose Chase Ready? Benefits to sellers

Benefits to buyers

ATTRACT BUYERS Buyers are more attracted to purchasing homes with the most complete information available.

ASSURANCE Chase Ready Properties provide buyers with the assurance that they are purchasing a home with the most complete information available.

ELIMINATE SURPRISES Eliminates virtually all major surprises that often occur during the property inspection process. SAVES TIME & MONEY Allows your client time to complete potential repairs and improvements in the most cost-effective manner. By completing repairs prior to putting your client’s home on the market, they have the opportunity to find competitive bids on repairs.

CONFIDENCE Chase Ready Properties enable buyers to make educated and confident decisions when writing a purchase offer. SECURITY Chase Ready properties protect the buyers from the high cost of unexpected systems repairs during the first year of their purchase.

REDUCES STRESS Greatly reduces the stress and lost time of canceled transactions due to repair requests. ASSURANCE Chase Ready Properties provide your client with the assurance that their property is ready for transfer at the time the property hits the market. 9

Unprecedented worldwide reach Luxury Portfolio International is a unified collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market. TOTAL U.S. PROPERTIES OVER $1 MILLION

THE POWER OF AN ICONIC BRAND

Relocation and referral network As members of Leading Real Estate Companies of the World, a national and global real estate network, Chase International real estate is connected to 565 of the foremost local, regional and international real estate firms, with 4,300 offices and 130,000 sales associates in the US and 70 countries. Collectively, we sell 1.1 million homes annually valued at $377 billion, more than any national brand or franchise.

Our exclusive memberships and international affiliations ensure worldwide exposure. LEADING REAL ESTATE COMPANIES OF THE WORLD By invitation only, Leading Real Estate Companies of the World® (LeadingRE) is home to the world’s market-leading, independent residential brokerages. Luxury Portfolio is the luxury arm of this organization. Founded in 1997 with the goal of controlling their own destiny, these brokerages created a referral network of only the best locally and regionally branded firms focused on enhancing the real estate experience.

WHO’S WHO IN LUXURY REAL ESTATE THE BOARD OF REGENTS Chase is one of the top 520 luxury residential real estate firms around the world that meet annually to discuss the future of the business and network with top agents around the globe. The Board of Regents is an elite group comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal service and commitment to their clientele.

THE POWER OF PARTNERS

CHASE INTERNATIONAL IS PART OF A GLOBAL NETWORK OF REAL ESTATE PROFESSIONALS OVER

565 FIRMS

ENCOMPASSING

4,300 OFFICES

MORE THAN

$500 Billion IN ANNUAL SALES

MORE THAN

130,000

SALES ASSOCIATES

OVER

COUNTRIES

MORE THAN

1 MILLION TRANSACTIONS

LEADING ESTATES OF THE WORLD Through its premier International magazine for luxury estates, Chase features prestigious properties twice a year to target affluent clients. Circulation includes exclusive distribution to each member’s private database, premier hotels, international airports and bookstores globally.

ARTISAN GROUP The Artisan Group is a strategic marketing alliance of high-profile real estate companies from the greater San Francisco Bay Area to Lake Tahoe. Since these regions dominate as our primary feeder markets, Chase clients benefit from this prestigious network of professional real estate brokers with whom we are regularly in touch.

MAYFAIR INTERNATIONAL REALTY Mayfair International connects us to Western Europe through 125 real estate brokerages with 350 offices, each with a stellar reputation in their respective countries. Mayfair International showcases all Chase International listings over $250,000 on their website, MayfairInternationalRealty.com. It is the public relations conduit to publications such as the Financial Times and Country Life, which are hand-delivered to the Royal Family each week.

Heart-centered culture Chase International will be by your side every step of the way. At Chase, we care about our people. You’re not some number on the bottom line—you’re an individual, with hopes, dreams, aspirations and a unique set of talents. We’ll work with you to grow your business and leverage your strengths, using the latest tools and techniques to help you design a life you truly love. Chase fosters a positive, team-spirited, supportive and healthy work environment, which is why our agents enjoy coming to work each day. Everything we do, from our open door policy to personal development seminars, is with your best interest and productivity in mind.

“

A MESSAGE FROM OUR FOUNDER

We empower people to think in terms of unlimited possibilities, make magical life decisions and bring peace and harmony into their lives. This is our secret power. Put the Chase Power of Success to work for you. Shari Chase Founder and CEO CIPS , CRS, CLHMS

Heart-centered leadership Your guide to success

Sue Lowe

Corporate Broker, President

Larry Finkel

South Lake Tahoe Leader

CA DRE 1108736 | NV BS.0026719 slowe@chaseinternational.com 775 690 1444

CA DRE 00492746 lfinkel@chaseinternational.com 530 613 2487

Cindy Ranne

Jenny Johnson

Vice President of Corporate Services

Incline Village, Zephyr Cove Leader

cranne@chaseinternational.com 775 588 6130

CA 01944081 | NV BS.144734 PM 167356 jjohnson@chaseinternational.com 775 691 4382

Monise McCabe

Kristina Mattson

Concierge and Relocation Director NV S.0169801 mmccabe@chaseinternational.com 775 848 89521

Michelle Ridge Regional Leader

NV BS.1001955.MGR mridge@chaseinternational.com 916 837 5342

Director of Agent Support and Services Tahoe City, Truckee Leader LIC. 01950662 kmattson@chaseinternational.com 530 613 5207

Kari Begovich Carson Valley Leader

CA 02069430 | NV BS.0144385MGR kbegovich@chaseinternational.com 775 720 5770

Tiffany Ahrens

Michelle Sturge

NV BS.143426.MGR tahrens@chaseinternational.com 775 848 0574

NV S.0076198 msturge@chaseinternational.com 775 720 2127

Georgia Chase

Trevor Phillips

NV S. 0171898 gchase@chaseinternational.com 775 636 3085

NV S.0183593 tphillips@chaseinternational.com 775 276 1832

Sparks Leader

Vice President, Director of Luxury Sales

Reno Co-Leader

Chase Creative Your personal in-house marketing agency Agents working at Chase International have direct access to the only dedicated in-house marketing agency in the area. Chase Creative excels in the art of branding and advertising properties, agents, and services. Our team offers a fully integrated marketing solution with branding, web design, advertising, and public relations. Whether you have an idea for a new campaign or choose to have a plan created and executed for you, we provide best-in-class real estate marketing services.

SERENITY AT CLEAR CREEK TAHOE Situated among towering Ponderosa Pines within the private gated Clear Creek Tahoe community, this custom home designed and built by sagemodern provides a warm, sophisticated environment to enjoy the natural beauty of the Lake Tahoe area. $3,195,000

GEORGIA CHASE SALES ASSOCIATE, CLHMS NV LIC#S0171898

775 636 3085 gchase@chaseinternational.com GeorgiaChase.com Zephyr Cove office: 190 HWY 50

THE LEADER IN LUXURY REAL ESTATE

VISIT: CHASEINTERNATIONAL.COM

Take your brand to the next level Our team of designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. Our team leverages relationships with traditional and new media outlets, and the most emerging technologies and social media strategies, to ensure maximum exposure for the properties we represent.

THE NEXT GENERATION OF LAKE TAHOE LUXURY 20 Crystal Drive | 20crystaldrive.com

TARGETED DIRECT MAIL

STRATEGIC PRINT CAMPAIGNS

SINGAPORE’S SEASIDE HIDEAWAY

Why foreigners are flocking to Sentosa Cove M3

HOMES

MARKETS

PEOPLE

UPKEEP

VALUES

NEIGHBORHOODS

‘Continuous effort—not strength or intelligence—is the key to unlocking our potential.’ —Winston Churchill

REDOS

SALES

FIXTURES

BROKERS

Friday, January 25, 2013 | M1

THE WALL STREET JOURNAL.

Rights Reserved.

SOCIAL MEDIA & EMAIL CAMPAIGNS The Wall Street Journal; Hall & Hall Wall Street Journal; Kene Sperry for Journal; Claudio Papapietro for The Ramsay de Give for The Wall Street Jason Henry for The Wall Street Journal; Mahtani/The Wall Street Journal (Sentosa); Above-clockwise from top left: Shibani

MANSION

THE BIG SCORE

a year, aiming for the rare on just a handful of blockbuster sales a few big deals. Some brokers focus all their efforts and rewards of betting it all on sevenfigure commission. The risks

SHARI CHASE

Sales last year: 3 Total value: $41 million

made two other sales in 2012. sale in Lake Tahoe since 2008. She estate last year that was the largest Chase sold a $25.5 million lakefront LAKE TAHOE, NEV. Broker Shari

PUBLIC RELATIONS SAMI HASSOUMI

JIM TAYLOR

Sales last year: 1

Sales last year: 5 Total value: $65 million

says broker with people who don’t need to sell,’ BILLINGS, MONT. ‘You’re dealing price. left, for close to its $45 million asking Jim Taylor, who sold Dana Ranch,

BY ALYSSA ABKOWITZ broker Sami Hassoumi EARLY LAST YEAR, real-estate for a spacious Manhatlaunched a search with his client had found it. And at the tan apartment. In November, they and his client closed on a end of December, Mr. Hassoumi unit of an Upper six-bedroom, 6½-bathroom, second-floor East Side cooperative building. Mr. Hassoumi’s only That deal, for $20 million, was

resi a sixbedroom, 6½bathroom secondfloor NEW YORK Sami Hassoumi sold of the year. year for $20 million, his only deal dence on the Upper East Side last

transaction of 2012. Harris Stevens in New Mr. Hassoumi, an agent at Brown real-estate agents who York, is part of a cadre of luxury of blockbuster sales focus all their energy on a handful in Lake Tahoe, Nev., sold each year. Shari Chase, a broker the $25.5 milonly three properties last year—including largest sale in Lake Talion lakefront estate that was the Saslove had six sales hoe since 2008. Aspen broker Joshua Bandar Bin Sultan’s 90last year. One of them was Prince manager John Paulson for acre Hala Ranch to hedge-fund

Total value: $20 million

to Aspen prices $49 million in June. The deal contributed down years in the tony rising 5% last year, after several ski town. afford to spend countThe most successful brokers can tens of thousands of less hours with a single client and expenses related to a sale. dollars on marketing and other from two or three The potential payoff: Commissions provide a broker with a properties with trophy prices can income. tidy six- or seven-figure annual Please turn to page M4

INSIDE

A Miami condo hits the market for $27 million M2

A WRITER’S LIFE

frames a sliding glass door system with minimal ‘glass walls,’ NanaWall Systems introduced to the growing popularity of floortoceiling a curved wall. DISAPPEARING DOORS In response can be configured to fit any shape—even to avoid obstructing views. The doors and tracks and concealed hardware,

A GLIMPSE OF HOME BUILDING’S

Tiny generators, vanishing walls and

refrigerators that heat water are showcased

FUTURE

at the International Builders’ Show

Andre Dubus III on building his own house with his family M12

SWEAT EQUITY

Wall Street Journal; VHT Studios Elliman; Jessica Scranton for The left: NanaWall Systems; Andy Frame/Douglas Bottom of page-clockwise from top

PRIVATE PROPERTIES

Marketing campaigns designed to sell the story of your listings BY DAWN WOTAPKA AND ROBBIE WHELAN

an BIOETHANOL CANDLES that heat pour entire room. Refrigerators that hot water. Glass doors that slide around curves. At the annual International Build-

ers’ Show in Las Vegas this week, tens of thousands, suppliers, distributors and builders convened to examine new innovations in home-building materials, appliances, fixtures and technologies. The mood was optimistic: Construction of single-family homes the climbed 18.5% in December from

of prior year. The annual sales pace 23% new homes was on track to be low higher last year than the record in 2011. And a number of exhibitors as who sat last year’s show out, such GE Appliances, were back in force. The new designs highlighted the changing priorities of today’s homea owners—and could point toward

new set of standard home features. a Generators, increasingly seen as home essential, are getting smaller. Kitchen appliances have a greater ability to multitask. And the standard the electrical outlet could be going way of the dinosaur. For innovative designs from the show, see page M7.

Where can you find the most home workout rooms? M10

A successful marketing campaign for a real estate offering includes a number of key pieces, each prepared for a specific purpose. Materials are created and prepared by our in-house marketing department and select resource partners.

Extraordinary video marketing Homes listed with video receive four times the inquiries of homes listed without video. Chase International up levels our listings with industryleading video marketing using award-winning creative direction, cutting edge technology, aerial footage, and the most talented videographers in the industry. To learn more, go to: chaseinternational.com/film

Maximum internet exposure Your client’s property will syndicate to hundreds of the world’s leading real estate websites. Exclusive exposure includes LeadingEstates.com, ArtisanGroupRE.com, MayfairInternationalRealty.com (London-based) and ChaseInternational.com. Luxury listings syndicate to our China connection at Juwai.com (leading luxury Chinese website), LuxuryRealEstate.com (Forbes’ pick as the #1 site for luxury real estate) and LuxuryPortfolio.com. Chase also offers exclusive preferred marketing on Zillow, Trulia and Realtor.com.

The Chase Business and Marketing HUB Working smarter. Not harder. Chase HUB is the central communications backbone that connects you to the entire brokerage. It’s the single place you go to access everything you need to run your real estate business.