CHASIDY MORRIS
MASTERY JOURNEY TIMELINE
MASTERY: PERSONAL DEVELOPMENT & LEADERSHIP
▸ To gain an understanding of what mastery means ▸ To learn graduate level methods of academic research ▸ To gain an understanding of is required of a successful graduate student ▸ http://www.lynda.com/Business-Skills-tutorials/ Leadership-Fundamentals/122471-2.html
EXECUTIVE LEADERSHIP
▸ To learn what it takes to be an executive leader in the entertainment business ▸ To have an understanding of leadership styles and traits ▸ To become effective at decision-making and leadership ▸ http://www.lynda.com/Business-Skills-tutorials/ Leadership-Fundamentals/122471-2.html
PROJECT & TEAM MANAGEMENT
▸ To learn the principles of project management ▸ To learn the factors of team management ▸ To become effective at creating a productive team ▸ https://www.lynda.com/Project-tutorials/ProjectManagement-Fundamentals/424947-2.html? org=fullsailold.edu
BUSINESS STORYTELLING & BRAND DEVELOPMENT
▸ To learn how to implement brand development strategies ▸ To learn how to apply storytelling principles to strengthen a business ▸ To develop my personal brand identity ▸ https://www.lynda.com/Business-Skills-tutorials/BusinessStorytelling-CC-Chapman/148760-2.html
ENTERTAINMENT BUSINESS FINANCE
▸ To learn the financial principles used to identify and evaluate entertainment business opportunities ▸ To learn how to raise the necessary finances to find an entertainment company and/ or project ▸ To learn financial decision-making skills ▸ http://www.lynda.com/Business-Accounting-tutorials/ Finance-Essentials-Small-Business/188211-2.html
NEGOTIATION & DEAL-MAKING
▸ To learn the business skills needed to grow a company ▸ To become a strong negotiator ▸ To develop skills in creating deal memos and contracts ▸ http://www.lynda.com/Business-Skills-tutorials/ Negotiation-Fundamentals/101504-2.html
PRODUCT & ARTIST MANAGEMENT
▸ To learn how to manage the activities of individuals as well as products ▸ To learn strategies for resolving issues dealing with managing ▸ To learn how to apply advanced management techniques within the entertainment industry ▸ http://www.lynda.com/Business-Skills-tutorials/ProjectManagement-Simplified/175636-2.html
ADVANCED ENTERTAINMENT LAW
▸ To get a more in-depth understanding of entertainment contracts ▸ To learn more about intellectual property ▸ To learn strategies for protecting rights within the digital world ▸ http://www.lynda.com/Business-Skills-tutorials/ Exceptions-rights-publicity-law/165636/168744-4.html
ENTERTAINMENT MEDIA PUBLISHING & DISTRIBUTION
▸ To learn about issues that affect distribution and publishing in the media ▸ To learn strategies for protecting creative content, as well as monetizing on this content ▸ To learn how to develop a publishing and distribution plan ▸ http://www.lynda.com/Digital-Publishing-tutorials/DigitalPublishing-Fundamentals/100904-2.html
DIGITAL MARKETING
▸ To learn how to develop an effective marketing plan ▸ To learn how to coordinate marketing initiatives ▸ To develop the skills to manage my professional online presence ▸ https://www.lynda.com/learning-paths/Marketing/ become-a-digital-marketer
BUSINESS PLAN DEVELOPMENT
▸ To develop a business plan ▸ To implement feedback throughout the course to become better at developing business plans ▸ To incorporate all the business skills I have developed throughout the program ▸ https://www.lynda.com/Business-Skills-tutorials/CreatingBusiness-Plan/373107-2.html
FINAL PROJECT: BUSINESS PLAN
▸ To successfully utilize academic objectives and concepts ▸ To gain the confidence needed to be an excellent presenter ▸ To successfully complete the Final Project Business Plan ▸ https://www.lynda.com/Business-Skills-tutorials/CreatingBusiness-Plan/373107-2.html
INDUSTRY LEADERS
Shonda Rhimes Twitter: @shondarhimes
Mara Brock Akil info@akilproductions.com
Misha Greene Twitter: @mishatrillxxl 323.330.6911 (O)
INDUSTRY LEADERS Jenji Kohan Creative Artists Agency (CAA-LA) Joe Cohen, jcohen@caa.com, Agent
Courtney Kemp Agboh Twitter: CKAgbohOfficial
Nahnatchka Khan All of her contact information was private or accessible through subscriptions
CLUBS & ORGANIZATIONS
ENTERTAINMENT INDUSTRY ▸ The Television Academy ▸ Producers Guild of America ▸ Women in Film and Televison
INNOVATIVE COMPANIES I FOLLOW
CLUBS & ORGANIZATION
FULL SAIL UNIVERSITY ▸ Full Sail Branch of Women in Film and Television ▸ Entertainment Networking Society ▸ Collegiate DECA
WHAT A MENTOR IS… ACCORDING TO MASTERY BY ROBERT GREENE
‣ Someone who seeks ultimate power and intelligence. “Everyone holds his fortune in his own hands, like a sculptor the raw material he will fashion into a figure. But it’s the same with that type of artistic activity as with all others: We are merely born with the capability to do it. The skill to mold the material into what we want must be learned and attentively cultivated.” —JOHANN WOLFGANG VON GOETHE (Greene, 2012, p.1) ‣ One who disciplines their mind and transforms oneself through mastering the necessary skills. “One can have no smaller or greater mastery than mastery of oneself.” —LEONARDO DA VINCI (Greene, 2012, p. 49) ‣ To follow their inclinations to expand their minds to outer limitations. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” —ALBERT EINSTEIN (Greene, 2012, p.255)
WHAT A MENTOR IS…
SOMEONE WHO IS EXPERIENCED, HAS MASTERED THEIR FIELD, AND IS A TRUSTED ADVISOR TO OTHERS IN SEARCH OF THE SAME MASTERY. Chasidy Morris
MASTERY TIMELINE JOURNEY
Mastery: Personal Development & Leadership
June 2016
May 2016
Executive Leadership
Project & Team Management
July 2016
Business Storytelling & Brand Development
August 2016
Entertainment Business Finance
September 2016 January 2017 Digital Marketing
Entertainment Media Publishing & Distribution
December 2016
Advanced Entertainment Law
November 2016 Product & Artist Management October 2016
February 2017
Business Plan Development
Final Project: Business Plan March 2017
April 2017
Negotiation & Deal-making
GRADUATION! May 2017
REFERENCES: ‣ Shonda rhimes (@shondarhimes) | Twitter. (n.d.). Retrieved June 26, 2016, from https://twitter.com/ShondaRhimes ‣ (n.d.). Retrieved from CKAgbohOfficial ‣ Akil Productions. (n.d.). Retrieved June 26, 2016, from http://akilproductions.com/ ‣ Contact Any Celebrity - Celebrity Detail. (n.d.). Retrieved June 26, 2016, from http://www.contactanycelebrity.com/members/database/do/celebrityView? id=80609 ‣ Greene, R. (2012). Mastery. New York: Viking. ‣ Leadership Fundamentals | Lynda.com. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Business-Skills-tutorials/Leadership-Fundamentals/ 122471-2.html ‣ Business Storytelling with C.C. Chapman | Lynda.com. (n.d.). Retrieved June 26, 2016, from https://www.lynda.com/Business-Skills-tutorials/Business-StorytellingCC-Chapman/148760-2.html ‣ Finance Essentials for Small Business | Lynda.com. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Business-Accounting-tutorials/Finance-EssentialsSmall-Business/188211-2.html ‣ Negotiation Fundamentals | Lynda.com. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Business-Skills-tutorials/Negotiation-Fundamentals/ 101504-2.html ‣ Project Management Simplified | Lynda.com. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Business-Skills-tutorials/Project-Management-Simplified/ 175636-2.html ‣ Exceptions to rights-of-publicity law. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Business-Skills-tutorials/Exceptions-rights-publicity-law/ 165636/168744-4.html ‣ Digital Publishing Fundamentals | Lynda.com. (n.d.). Retrieved June 26, 2016, from http://www.lynda.com/Digital-Publishing-tutorials/Digital-PublishingFundamentals/100904-2.html ‣ Become a Digital Marketer - Learning Path • Lynda.com. (n.d.). Retrieved June 26, 2016, from https://www.lynda.com/learning-paths/Marketing/become-a-digitalmarketer ‣ Creating a Business Plan | Lynda.com. (n.d.). Retrieved June 26, 2016, from https://www.lynda.com/Business-Skills-tutorials/Creating-Business-Plan/373107-2.html ‣ AP IMAGES. (n.d.). Retrieved June 26, 2016, from http://www.aparchive.com/photos ‣ Project Management Fundamentals. (n.d.). Retrieved June 26, 2016, from https://www.lynda.com/Project-tutorials/Project-Management-Fundamentals/ 424947-2.html?org=fullsailold.edu