AAA Tourism by Amit Chatrath

Product Catalogue 2010 Featuring STARS, State Guides, Accommodation Guide, Tourist Park Guide, New Zealand Guide, Online, Boutique Accommodation Guide, Marketing, & Distribution

Welcome! n exciting year lies ahead for the team at AAA Tourism and for you. With all the technical partnership and merge issues with AA Tourism in New Zealand largely dealt with, we can now concentrate building the future of the business and what that will deliver for you. We have a strong production platform in place allowing the development of a larger range of quality travel publications with new distribution channels. Our continued partnership with the Australian Autoclubs means we have direct access to the 6.5million club members and now combined with 1.2million members in New Zealand, your business is truly marketed to a large audience.

presence that drives users direct to you. This means an enhanced AAA Tourism website and an online marketing strategy designed to position the site as a one stop shop for consumers planning or booking their next short break or holiday.

We are also committed to developing a strong online

Pete

Peter Blackwell CEO Club Tourism Publishing

We are excited by what we can offer you and look forward to working with you in every way to ensure your business grows. I welcome any feedback and value you as a client of our business. Remember, take every opportunity to fill your guests with the desire for your region and to explore â&#x20AC;&#x201C; we are all advocates in this industry and it helps to share your enthusiasm and passion for it.

Photographs: Above – Freycinet NP © Tourism Australia/Connections Cover – © Tourism Australia

AAA Tourism

STARS

Marketing Support

Accommodation Guide

Tourist Park Guide

State Guides

Boutique Accommodation

New Zealand

Online

Distribution

Why

AAA Tourism? AAA Tourism is committed to you. AAA Tourism has a long and reputable history producing tourism publications and managing the Australian STAR Rating Scheme on behalf of Australia’s Auto Clubs. Now, in partnership with the New Zealand Automobile Association’s Tourism business, we are proud to offer you a number of new and exciting print and web opportunities. We are able to offer you cost-effective marketing and advertising options, which will expose your business to a larger, more targeted audience.

We invite you to partner with us as we build targeted consumerfriendly tools to help grow the domestic drive market and the inbound New Zealand market.

Twelve Apostles © Tourism Australia

Working closely with AAA Tourism, the Auto Clubs are market leaders in the provision of accommodation and travel information. The size of the audience we reach is significant â&#x20AC;&#x201C; with the seven trusted Australian Automobile Club brands, we have access to 6.5 million Auto Club members. Now, along with the New Zealand Automobile Associationâ&#x20AC;&#x2122;s 1.2 million members, the combined membership audience alone totals 7.7 million.

Our goals are:

Performance Excellence Set the standard of excellence in tourism publishing by offering value, delivering results and producing inspirational guides and websites.

Leadership Be a driver of domestic tourism, creating a vision for Australia as a destination and motivating more Australians to explore their own country.

Customer Service Build strong relationships with our clients, encouraging engagement and effective two-way communication.

Education & Knowledge Educate our clients to help them understand their marketplace, offering tourism-related information and product knowledge.

Consumer Engagement Develop industry partnerships and distribution channels to bring new audiences to our clients. 3

Our 2010 program is a fully integrated print and digital program that:

Tourist Park G uide 09

Tourist P Guide 09 ark

The Ofﬁcial Gui

de to STAR Rate

Establishes AAA Tourism as a consumer brand

Is committed to building the AAA Tourism brand identity

Markets the brand to both consumers and industry

Builds stronger partnerships and relationships

d Accommoda

tion

Over 2,300 plac es

to stay!

Guides Our suite of 11 guides totals more than 1.3 million copies and includes: • Fresh, new-look national guides – Accommodation Guide & Tourist Park Guide

• Auto Club branches nationally

• Consumer-friendly, easy-to-read listings

• Accommodation providers

• Dedicated State Guides

• Visitor Information Centres

• A dedicated Boutique Accommodation Guide

• Tourist attractions

• A New Zealand-distributed guide

We are printing more copies and have increased our distribution, with more outlets, including:

Websites We offer a two-pronged web strategy that provides us with the opportunity to have targeted campaigns directed at both Auto Club members and independent travellers. This includes: • Exposure across the seven Auto Club websites. • A dedicated national website www.aaatourism.com.au, supported by a fully integrated marketing campaign e.g. Google AdWords and online advertising. • New products and services e.g. Hot Travel Deals, online reservation system. • The introduction of destination content, touring routes and suggested itineraries to provide consumers with a one-stop shop for planning their next drive holiday. • Access to the highly successful NZAA website, which in 2008 consistently ranked as the #1 travel information website in New Zealand based on page impressions.* *Neilsen Netratings

Reporting Our reporting offers greater value and transparency including: • An e-newsletter to keep you up-to-date with relevant market, industry and product/service details. • Access to regular website reports for all advertisers. • A client portal to allow advertisers to update website listing information and view listing-specific statistics.

STAR Rating Membership >

The Australian STAR Rating Scheme is managed by AAA Tourism on behalf of Australia’s Auto Clubs, certifying STAR Ratings to approximately 10,000 properties across Australia.

STAR Rating Membership provides you with a valuable marketing tool to help drive more customers to your door. The STAR Rating itself can assist you in branding and positioning your property.

The Scheme is made up of ten accommodation categories covering all types of accommodation from Hotels, Motels, B&Bs, Guesthouses, Tourist Parks, Self-Catering, Apartment Hotels, Resorts, Backpackers and Houseboats. Each is assessed according to category-specific standards covering three key areas of assessment: Facilities & Services, Cleanliness, Quality & Condition.

“

AAA Tourism provides an important element to my business, Motel Ningana. Without a STAR Rating, a property lacks the critical certification essential to every successful tourism business. STAR Ratings are the only way to accurately describe the level of facilities and amenities available at a property to ensure the customers’ expectations are met.

”

Phil and Joan Matchett, owners Motel Ningana 6

Why be STAR Rated? Travellers trust STAR Ratings. The “STARS” are the internationally recognised quality assurance symbol for accommodation and provide travellers with confidence that the property they are booking has been independently assessed.

STAR Facts • • •

95% of travellers are aware of STAR Ratings 87% of travellers consider STAR Ratings useful More than 8 out of 10 travellers use the STARS when selecting a place to stay Source: Research Now 2009, Colmar Brunton 2007

Membership Benefits • • • •

A licence to use an official STAR Rating Regular STAR Rating assessment Certificate and window decal to display STAR Rating Regular STAR News industry e-bulletin

FREE Additional Benefits • •

• •

Property listing on AAA Tourism and all seven Auto Club websites A standard listing in either the national Accommodation Guide or national Tourist Park Guide A standard listing in your relevant state publication Exclusive member-only advertising rates and opportunities in our guides

How can you become STAR Rated? Contact our sales team and have them guide you through becoming a STAR Rated property. P: (03) 8601 2274 • E: membership@aaatourism.com.au For more information or to download the STAR Ratings Standards and Guidelines, visit www.aaatourism.com.au

Marketing support What you can expect from us in the coming year:

Green is the

new Black

Consumer and trade market activity In 2008 we commenced a targeted consumer marketing campaign including PR, marketing and advertising. Key channels included in-flight magazines, key travel magazines and Reader’s Digest. In the past we have advertised the STAR Rating Scheme to raise consumer awareness and trade knowledge, and we will continue to advertise the Scheme and various publications and websites through key consumer and trade media channels.

en STAR , become Gre s n that deliver r STAR Rating Enhance you make a business decisio nt. me and iron the env Accredited and ntally friendly you h onme bot envir to ace isation and ders who embr real beneﬁts

mmodation provi r minimisation, waste minim rewards acco wate Accreditation y efﬁciency, Green STAR itted to energ erties comm practices. Prop ts to follow suit. m. encourage gues $225 per annu costs today! on Accreditati Green STAR Green STAR 2274 and join 8601 03 call a difference, Start to make was Accreditation ation Green STAR with ip For further inform STAR ersh partn n developed in globe.org regarding Gree e e www.green please phon to Gree n Glob Accreditation, a stepping stone or email and provides 03 8601 2274 cation system. urism.com.au aaato their global certiﬁ een@ that gogr event undable in the fee is non-ref *Assessment STAR audit. fails initial Green the property

Trust in the STARS for your dream holiday experience Everyone dreams of a great holiday, and by cchoosing STAR Rated you can turn that dream into reality. STAR Rated properties are compreh ensively a assessed against over 300 criteria, ensuring that your holiday accomm odation is exactly what you expected . To learn more about STAR Rating Ratings gs p please leease visit starratings.com.au.

Online advertising: Google AdWords and display advertising With the development of a new AAA Tourism consumer-focused website, we need to ensure we are visible to the online travel community. The website will be optimised to rank highly within a search on Google, the visibility and awareness enhanced with paid advertising.

the rties are part of 10,000 prope Approximately Scheme. ting Ra AR ST Australian vides

mbership pro STAR Rating Me p AAA Tourism’s package to hel RS marketing STA te ple com a r’. ers to your doo tion kit. ‘drive custom rma info an eive Tourism to rec Contact AAA 1 2274 u Phone: 03 860 aatourism.com.a @a hip ers mb Email: me u aatourism.com.a Victoria. Website: www.a tion Getaways of Accommoda *AAA Tourism

ers to your do

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porter

is a proud sup

Communication We want to keep you regularly up to date with the information relevant to the growth of your business. Each month we will look to include industry, product and service updates, advertising requirements/deadlines and insights into new opportunities and developments we are undertaking. We will also update you with any new key partnership or relationship channels created and, in time, our own website performance and tracking.

Research Critical to any product and service success and development is consumer feedback. AAA Tourism is committed to ensuring the quality and usability of all our products are regularly reviewed. All 2010 publications will contain a reader survey and responses will be used to evaluate new features and improvements for the 2011-and-beyond product range.

Building and improving industry relationships and partnerships We will continue to support a number of industry groups via conference sponsorship and attendance as well as looking to develop and enhance other key industry relationship channels. By understanding individual strategic objectives, AAA Tourism aims to work alongside you in order to assist you in meeting those objectives where relevant. We want to maximise the visibility and accessibility of your business â&#x20AC;&#x201C; achieving greater distribution channels with relevant industry players will help achieve this.

Accommodation Guide The national Accommodation Guide, now in its 85th edition, is still the most comprehensive national guide to accommodation, including everything from Hotels, Apartments, Motels, Self-Catering, B&Bs and Guesthouses. It is the only official guide to STAR Rated accommodation across Australia and continues to dominate the market.

ÂŠ DavidWallPhoto.com

Features & Facts • Market-leading product. • Loyal regular users - 45% of users update their guide annually and 37% every two years. • Trusted branding of the State Auto Clubs. • Fresh, consumer-friendly listings incorporating key symbols to denote amenities. • Greater business exposure with increased quantities and broader national distribution. • Directly marketed to the 6.5 million Australian Auto Club members.

The value of the national visitor market* • The national visitor market is worth approximately $74 billion, which comprised 233 million visitors and 446 million visitor nights for the year ended June 2007. • Domestic day trips accounted for 147 million visitors and $14 billion in expenditure. • Domestic overnight trips accounted for 77 million visitors for a total of 289 million nights. • International visitors accounted for 8 million visitors for a total of 157 million nights. *Tourism Australia

Printed Quantity • Nationwide 230,000 copies

“

Our guests use a mix of print and online tools to source and book accommodation. The national Accommodation Guide allows travellers to find our property whilst on the road and call us to ensure they can get the best available rate.

”

Darran and Cellina Little, Comfort Inn & Suites Blazing Stump 2009 “Comfort Franchisee of the Year” Choice Hotels Australasia, 2008 Victorian Tourism Awards Finalist 11

RESORT HOTEL

ZZZZ LIZ’S MAGNIFICENT & ENORMOUS HOTEL,

ZZZZ COTTAGE MEWS

• Tourism industry advertisers

20 Spencer St, Budgewoi t 8603 9226 Email: jhatppcp@tsn.cc www.snapperrock.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Studio, 1-brm & 2-brm, refurbished. Studio, 1-brm & 2-brm, refurbished 2007/08. Refer Display

• Key tourist locations

ZZZ COMFORT SMART MOTEL,

Printed quantity • Nationwide 230,000 copies Distributed via

NEW SOUTH WALES

ZZZZZ PARADISE COVE

MOTOR LODGE

Pop 2995 • 110km N Sydney • Map on pg 77, ref D7 Surrounded by water with lake Munmorah to the north, Budgewoi lake to the south and the Pacific Ocean to the east.

MOTEL

PA R AD I S E COVE

Budgewoi NSW 2262

BUDGEWOI

asdfghjklz17 20 Rata St, Budgewoi t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

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• The members of the Auto Clubs of Australia

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• Visitor Information Centres

20 Lake St, Budgewoi t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

Display advertising PREMIER LUXURY BEACHFRONT Reservations 0800 843 2683

• Custom-designed to suit your needs, display advertisements can be created by our in-house graphic designers.

• Air-conditioning • 25-metre heated pool • Gym • Tennis court • Lagoon pool • Mini putt • Golf driving net • BBQ area • Underground parking • 2 & 3-bedroom self-service apartments • Spa pool • Sauna • AUSTAR

If you wish to design and supply your own advertisement, please refer to the specifications which our representative will be able to supply.

ZZZZ TOURIST PARK

asdfghjklz17 ZZZZ SNAPPER ROCK TOURIST PARK

20 Lake Rd, Budgewoi t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm 00 $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. www.snapperrock.com.au

asdfghjklz17 $ DUDAA HOLIDAY PARK, 237 Thornton Rd

......................refer Munderlla

Cottage Mews 20 Spencer St, Budgewoi Ph/Fax: 02 8603 1261 Email: enquiries@cottagemews.com.au

Available as: • Double page • Full page • Half page in two sizes: a vertical or a horizontal shape

Set in very quiet suburban street, very close to town with easy access.

136 Marine Parade Budgewoi Phone: 0-2-4390 4136 Email: info@paradisecove.com.au Web: www.paradisecove.com.au

• 1/3 page

You will be assured of a comfortable stay in our homely, spacious and spotlessly clean units or backpacker lodge. Easy stroll to town, supermarkets and park.

Great value for families and groups $62 - $120 (2

• 1/6 page

438

[In room facilities are listed between brackets] • Refer to page 10 for a definition of Amenity symbols

20 Macademia St, Bungendore Ph/Fax: 0-7-856 3785

Email: lakesydney@xtra.com.au www.lakesydneyhotel.com.au

HOLIDAY PARK

RESERVATIONS: 0800 000 071

9 comfortable ground-floor units - studio, 1 & 2-bedroom • Quiet clean units • Spa pool • 2 minutes to shopping centre - Bungendore Gardens • 5 minutes to town centre • Tranquil environment with sculpture features • Special rates for senior citizens & RSA members

ZZZ BUDGEWOI CARAVAN PARK,

20 Spencer St, Melbourne t 8603 9226 Email: liz@b&b.com.au ### 150 sites, pwr-site oo $21-$25 ### 8 v, 2 bedrm 00 $66-$99 ## v, 1 bedrm 00 $50-

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Bulahdelah NSW 2423

Bungendore NSW 2621 Pop 2183 • 263km SW Sydney • Map on pg 87, ref F6 A small village dating back to the 1830s, which has developed a thriving tourist trade in arts & crafts, and collectables HOTEL

Lake Sydney Hotel

ZZZZZ SECRET GARDEN BED & BREAKFAST,

MOTEL

20 Spencer St, Melbourne t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

asdfghjklz1 ZZZZ STOP-A-WHILE HOLIDAY PARK,

Pacific Hwy, Bulahdelah t 8603 9226 Email: liz@b&b.com.au ### 150 sites, pwr-site oo $21$25 ### 8 v, 2 bedrm 00 $66-$99 ## v, 1 bedrm 00 $50-$75.

MOTEL

ZZZ BY THE LAKE MOTELS,

212 Spencer St, Bungendore t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

ZZZZ SNAPPER ROCK TOURIST PARK

• Highlighted Photo Listing 77mm wide x 48mm high Includes: • STAR Rating (if applicable) • Photograph/image • Up to 4 franchise logos • Name, contact & tariff details • 50 words • Up to 12 amenity symbols

• Enhanced Listing 77mm wide x 24mm high Includes: • STAR Rating (if applicable) • Up to 2 franchise logos • Name, contact & tariff details • 30 words • Up to 12 amenity symbols

20 Spencer St, Melbourne t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm 00 $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and Studio, 1-brm & 2-brm, refurbished. www.rummikub.com.au

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See Blue Mountains Region

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• Available as:

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20 Spencer St, Bullaburra t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

110 Spencer St, Bungendore t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

ZZZZ RUMMIKUB CARAVAN PARK

Bullaburra NSW ZZZ COMFORT SMART MOTEL,

................................refer Munderella

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ZZZz PEACEFUL SPOT TOURIST PARK,

2022 Upper Myall St, Bulahdelah t 8603 9226 Email: liz@b&b.com.au ### 150 sites, pwr-site oo $21-$25 ### 8 v, 2 bedrm 00 $66-$99 ## v, 1 bedrm 00

Template advertising

• Photo Listing 77mm wide x 32mm high Includes: • STAR Rating (if applicable) • Photograph/image • Up to 2 franchise logos • Name, contact & tariff details • 40 words • Up to 12 amenity symbols

asdfghjklz17 $ DUDAA RESORT, 237 Thornton Rd ZZZZ BARRYS MOTEL,

ZZZZ COMFORT BED & BREAKFAST,

asdfghjklz17

20 Macademia St, Bungendore t 8603 9226 Email: jhatppcp@tsn.cc 20 rooms Tariff: OO $200-$225, O $15, 2-brm $185 (up to 6). In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. www.lakesydney.com.au

TOURIST PARK

HOLIDAY PARK

BED & BREAKFAST

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ZZZ MERCURE LAKE SYDNEY HOTEL

ZZZZ TOURIST PARK

GUEST HOUSE

Pop 1093 • 242km N Sydney • Map on pg 76, ref B8 Highway service centre at the junction of the Myall and Crawford Rivers, the jump-off point for touring the Myall Lakes and surrounding forests.

20 Morris St, Bulahdelah t 8603 9226 Email: liz@b&b.com.au www.lizb&b.com.au • 3 rooms Tariff: OO $100-$125, O $15, 2-brm $185 (up to 6). In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words

NEW SOUTH WALES

20 Spencer St, Melbourne t 8603 9226 Email: jhatppcp@tsn.cc www.snapperrock.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm 00 $50-$75 In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words Studio, 1-brm. Words Words Words. Bus Words Studio, 1-brm. Words Words Words. Bus

asdfghjklz17 Prices include GST and may be subject to change - please check before booking

439

• Standard Listing 77mm wide x 15mm high Includes: • STAR Rating (if applicable) • Name & contact details • Tariff details • Up to 12 amenity symbols

STAR Rated members receive a free standard listing in both the State Guide and the national Accommodation Guide or Tourist Park Guide as part of their membership. To advertise or upgrade your listing in the national Accommodation Guide or Tourist Park Guide, you need to first advertise or upgrade your listing in the State Guide.

Tourist Park Guide The national Tourist Park Guide continues to be the most comprehensive guide to tourist/caravan parks in Australia with its wide distribution and detailed property listings. The guide is used and trusted by younger couples, affluent families and the many ‘grey nomads’ seeking adventure.

Tourist Park Guide 09

Tourist Park G uide 09

The Ofﬁcial Gu ide to STAR

Rated Accom mo

dation

Over 2,300 plac es

“

to stay!

As Australia’s leading tourist park directory, advertising in the national Tourist Park Guide forms an integral component of our communication strategy.

”

Andrew Daff, Lane Cove River Tourist Park National Tourism Award Winner 2009 - Best Tourist/Caravan Park 14

Features & Facts • Market-leading product with a loyal user audience. • Trusted branding of the State Auto Clubs. • Australia’s most comprehensive guide to tourist/ caravan parks. • Fresh, consumer-friendly listings incorporating key symbols to denote amenities. • Directly marketed to the 6.5 million Australian Auto Club members. • Detailed STAR Rated tourist park and leisure information.

The value of the Caravan & Camping market in 2008* • Caravan & Camping accounted for 8.3 million domestic visitors and 39.6 million visitor nights. • Caravan & Camping accounted for 336,000 international visitors, (10% from NZ) and 4.6 million nights. • Older age groups (55 to 59 years & 60 years and over) have shown the largest growth in this market domestically, growing at an average annual rate of 6%. • 29% of the domestic market travel as an adult couple and 28% as a family group. *Tourism Australia

Printed Quantity • Nationwide 180,000 copies

INFORMATION

2012 Cania Rd, Cania Gorge t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words Studio, 1-brm. Words Words Words. Bus Words Studio, 1-brm. Words Words Words. Bus www.snapperrock.com.au

Pop Nominal • 1009km NW Brisbane • Map on pg 202, ref B2 The small town of cape Hillsborough, within the national park, received its name from Captain Cook. National Park includes Wedge Island.

2175 Cania Rd, Cania Gorge t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and Studio, 1-brm & 2-brm, refurbished. 13 quality quiet self-contained Refer Display.

ZZZZZ CAPE HILLSBOROUGH CARAVAN PARK,

Wedge Island, Cape Hillsborough t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. 13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and Studio, 1-brm & 2-brm, refurbished. 13 quality quiet self-contained Refer Display.

asdfghjklz17 154 Park Rd, Cape Hillsborough t 8603 9226 Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

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$ DUDAA HOLIDAY PARK, 237 Thornton Rd

ZZZ CANIA ROCKS TOURIST RETREAT & CARAVANS,

154 Park Rd, Cania Gorge t 8603 9226 Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

CAMPGROUND

HOLIDAY PARK

• Visitor Information Centres

ZZZZZ COSY CORNER HOLIDAY PARK

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• Key tourist locations

12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good Friday

Cape Hillsborough National Park QLD

ZZZZ ALL SEASONS HOLIDAY PARK

• Tourism industry advertisers

CANUNGRA VISITOR INFORMATION CENTRE,

HOLIDAY PARK

• the members of the Autoclubs of Australia

ZZZz SNAPPER ROCK TOURIST PARK

HOLIDAY PARK

ZZZZ TOURIST PARK

Pop 725 • 80km S Brisbane • Map on pg 202, ref C7 This former timber town has a quaint village charm.

TOURIST PARK

Distributed via

Canungra 4275

Pop Nominal • 5449km NW Brisbane • Map on pg 202, ref c7 Dramatic sandstone formations and pockets of pristine native rainforest – similar to Carnarvon Gorge.

QUEENSLAND

Printed quantity • Nationwide 180,000 copies

Cania Gorge QLD

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20 Spencer St, Cape Hillsborough t 8603 9226 Email: liz@b&b.com.au www.lizb&b.com.au • zzz 150 sites, pwrsite oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. 13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio.

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Display advertising

ALL SEASONS

• Custom-designed to suit your needs, display advertisements can be created by our in-house graphic designers.

* Close to the sandstone formations * Motel units * Tourist flats and cabins * 48-bed lodge * Campervans - hard standings and drive through sites available * Accommodation ranging from $15pp to $125 double

If you wish to design and supply your own advertisement, please refer to the specifications which our representative will be able to supply.

Available as:

ZZZZ

• Double page • Full page

2175 Cania Rd, Cania Gorge, QLD Ph: 0-7-345 6240 Fax: 0-7-345 6241 Email: allseasonscania@xtra.com.au www.allseasonscania.com.au

RESERVATIONS: 0800 422 674

UNDER NEW MANAGEMENT

FACILITY UPGRADE 2007/2008

• Half page in two sizes: a vertical or a horizontal shape • 1/3 page • 1/6 page

438

..................refer Cosy Corner

ZZZZZ CAPE HILLSBOROUGH CAMPING,

[In room facilities are listed between brackets] • Refer to page 10 for a definition of Amenity symbols

YOUR HOME FROM HOME AT WEDGE ISLAND, CAPE HILLSBOROUGH

QUEENSLAND

Template advertising

40 Outback Road Wedge Island Cape Hillsborough Queensland

Ph 07 575 5899 Fax 07 575 5670 Email stay@cosycorner.com.au www.cosycorner.com.au

• Quiet family holiday park • 80 metres to beautiful surf beach • Covered BBQ dining area,

• Adjacent to children’s playground and sports field

• Courtesy pick-up from airport or bus depot on request

• Handy to RSA, shops, golf courses and sports venues

• Games room & internet kiosk

Pop 1250 • 1533km NW Brisbane • Map on pg 201, ref D6 Gateway to Hinchinbrook Island Region.

2012 Cape Rd, Cape Tribulation t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words Studio, 1-brm. Words Words Words. Bus Words Studio, 1-brm. Words Words Words. Bus www.wildpigholidaypark.com.au

12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good Friday The progressive breakaway towed umpteen campervans. The mat relax one family holiday. Mats sunshine five long lunch, and lovely fluffy bunny perused five trailers. Mark easily swimming slightly progressive beaches, then two eat and drink

CAMPGROUND

asdfghjklz17 ZZZz WILD PIG TOURIST PARK

RAINFOREST & REEF VISITOR INFORMATION CENTRE,

ZZZZ TOURIST PARK

asdfghjklz17 ZZZZ SALTWATER HOLIDAY PARK

2012 Crocodile Rd, Cape Tribulation t 8603 9226 Email: jhatppcp@tsn.cc zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio, 1-brm & quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spa pool. Words Words Words. Bus and campervan parking. Words.pool. Words Words Studio, 1-brm. Words Words Words. Bus Words Studio, 1-brm. Words Words Words. Bus www.saltwater.com.au

2451 Beach Drive, Cardwell t 8603 9226 Email: liz@b&b.com.au www.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. 13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio.

ZZZZZ CARDWELL BEACH CAMP,

2451 Marine Drive, Cardwell t 8603 9226 Email: liz@b&b.com.au www.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quiet self-contained units. 13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio.

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Cottage Camp

• Enhanced Listing 77mm wide x 24mm high Includes: • STAR Rating (if applicable) • Up to 2 franchise logos • Name, contact & tariff details • 30 words • Up to 12 amenity symbols

20 Spencer St, Cardwell Ph/Fax: 07 4075 8636 Email: enquiries@cardwellcamp.com.au

asdfghjklz17 $ DUDAA HOLIDAY PARK, 237 Thornton Rd

......................refer Munderlla

Capella 4273 Pop 796 • 955km NW Brisbane • Map on pg 202, ref D6 Centrally located in the Central Highlands, Gemfields and Coalfields regions. Pole murals and scenic drives are a feature. TOURIST PARK

ZZZZZ CARDWELL CAMPING,

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ZZZZ TOURIST PARK

ZZZZZ RAINFOREST RETREAT PARK,

154 Park Rd, Cape Tribulation t 8603 9226 Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

INFORMATION

Cardwell 4849

HOLIDAY PARK

Cape Tribulation 4873 Pop 101 • 1867km N Brisbane • Map on pg 201, ref C2 Located in World heritage rainforest with coastal views

Available as:

ZZZZ CAPELLA TOURIST PARK,

Set in very quiet suburban street, very close to town with easy access. You will be assured of a comfortable stay in our homely, spacious and spotlessly clean units or backpacker lodge.

347 Upper Park Rd, Capella t 8603 9226 Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

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Easy stroll to town, supermarkets and park.

Great value for families and groups $62 - $120 (2

Prices include GST and may be subject to change - please check before booking

439

• Standard Listing 77mm wide x 15mm high Includes: • STAR Rating (if applicable) • Name & contact details • Tariff details • Up to 12 amenity symbols

State Guides NEW In 2010 we will be producing a dedicated guide for each of the seven States. These guides will seek to “uncover” each of the State’s key strengths and will include touring routes, suggested itineraries and extensive mapping.

The State Guides have been designed in response to consumer research. They will provide all the information a traveller needs to plan their trip and experience the best that each State and region has to offer. By focusing on each State individually, our aim is to inspire more travellers to visit your region and your business. The NEW range of Auto Club State Guides will be targeted at the drive market, aimed at growing the massive 4.3 million domestic touring holidays* per year, encouraging travellers to stay longer and spend more! *Tourism Australia 2007

“

Print media is certainly still a powerful form of marketing, and when combined with online media, it is the best way to reach the domestic touring market. Certainly, customers use the guide as their main resource when on a driving holiday.

”

Vera Skepev, owner, Best Western Garden City Motel and Best Western Central Motel & Apartments

Features & Facts • Trusted branding of the State Auto Clubs. • New and unique destination editorial. • Detailed mapping of the state and key regions. • Suggested touring routes and sample itineraries. • Consumer-friendly – easy-to-read accommodation listings. • The most comprehensive guide of places to stay within each State. • Highlights key things to see and do within each State.

The value of the domestic drive market* • There were 4.3 million domestic leisure touring-by-car trips for the year ended 2007. • 63% of touring-by-car holidays were interstate trips. • 63% stayed in a hotel, motel, caravan park or camping ground. • The average trip expenditure per person on a touring holiday was $1,040 – double the average domestic spend of $593. *Tourism Australia 2008

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Sydney

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Attractions

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’s attractions are a feast for all senses. The diverse landscape, townships and experiences throughout this compact action-packed state will encourage you to try new things and revisit old favourit e

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Minimum Printed Quantities • • • • • • •

NSW... 230,000 copies QLD.... 175,000 copies VIC ..... 160,000 copies SA ...... 100,000 copies TAS .... 100,000 copies WA ..... 100,000 copies NT ........ 50,000 copies

Distributed via: • • • • 20

the members of the Auto Clubs of Australia Tourism industry advertisers Key tourist locations Visitor Information Centres

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Sydney

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Each of the seven State Guides will feature information about the key destinations and experiences within each state, including key tourist routes, suggested itineraries, an accommodation directory and both accommodation and attraction advertising. AAA Tourism has put together advertising packages to assist you in gaining the maximum exposure for your business. Packages start with advertising in the State Guide, which can then be replicated cost effectively in the national Accommodation Guide and/or Tourist Park Guide. STAR Rated members receive a free standard listing in your respective State Guide.

Don’t Miss Tatusanis aut di as ulparcim ipsa in sapicab oribea denis que pero rati sum esse conem sam enimeque qui tus, opta volum vollest comnihilicit re, sit dero te vit alicipic torit dolut archil molut atius vollanis maiorro vitasperum et

Aussie Bushstay and Farm Adventures

Last Resort Tours and Transport

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Tatusanis aut di as ulparcim ipsa in sapicab oribea denis que pero rati sum esse conem Sam enimetus, opta volum vollest te qui que comnihilicit re, sit dero vit alicipic torit dolut archil molut atius vollanis maiorro vitasperum et

PO BOX 345, Geloggie 2067 Ph: 0410 407 082 dave@aussiefarmadventures.co.au

Umpteen subways bought five extremely ideal holiday break, and one smiley and happy quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and two trailers ran away holidays, however five televisions family one purple bureau, yet two Umpteen subways bought five extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch Springfield, and two trailers visiting spectacular. Umpteen family tickets.

Umpteen subways bought five extremely ideal holiday break, and one smiley and happy quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and two trailers ran away holidays, however five televisions family one purple bureau, yet two Umpteen subways bought five extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch Umpteen subways bought five extremely ideal holiday break, and one smiley and happy quickly untangles Quark, then dogs

www.floraandfaunapark.com.au

Hidden Gems

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ATTRACTIONS

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Flora and Fauna Park At ﬁrst glance, Melbourne might seem like an orderly world of tree-shaded boulevards lined with elegant shops and stately architecture Ad maximilitis explam eatiis mintis ea voluptiis eiundi te nem quam laborat idis rem repelle stinctas ates pore volupta spicte rem que mo bernam, to volupit fuga. Iqui blacit, essequidit aceped quasit verovidicae earchil luptamus ni aut aborenda dolore milla arciet ernatiatis aut ius nes accus qui corro ea quuntio dolestempor andandestis alis qui is quate preprae nonest ut utempos disitas esti tore eos The Rocks & Circular Quay uianti doluptas as elenimet ad qui tectaquam ut venectur sequias piendiscia dollesenist liquas denimus cidelib usapeles et quo moloren imenit pos coriorro ese volorem odiciet eicillendant eum facil moditincimil

1256 National Highway, Broding 2067 • Ph: 0410 407 082 egbert@floraandfaunapark.com.au • www.floraandfauna park.com.au Umpteen subways bought five extremely ideal holiday break, and one smiley and happy quickly untangles Quark, then dogs ran away lamely, yet one sheep lovely lovely Springfield, and two trailers ran away holidays, however five televisions family one purple bureau, yet two Family holidays bought five extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch Sandwiches cakes and buns bought five extremely ideal holiday break, and one smiley and happy quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and two trailers ran away holidays, however five televisions family one purple bureau, yet two Five extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch

www.floraandfaunapark.com.au

• Springfield, and two trailers visiting spectacular. Umpteen family tickets. • Springfield, and two trailers visiting spectacular. Umpteen family tickets. • Springfield, and two trailers visiting spectacular. Umpteen family tickets. • Springfield, and two trailers visiting spectacular. Umpteen family tickets. • Springfield, and two trailers visiting spectacular. Umpteen family tickets.

439

New South Wales – Ballina

zzzz Ballina Bed & Breakfast

Boutique Accommodation Guide NEW – The Auto Club Boutique Accommodation Guide will be the ideal guide for travellers who want to experience the cosy comfort and host interaction that B&Bs and guesthouses offer.

20 Spencer St, Ballina t 8603 9226 • Mobile: -042047297 Email: liz@ballinab&b.com.au www.ballinab&b.com.au • Hosts: Christine & Dave

Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure a good night’s sleep warmed by electric blanket & duvets.

Features & Facts • Trusted branding of the State Auto Clubs. • Australia’s most comprehensive guide to boutique accommodation. • A guide dedicated to showing the diversity of unique accommodation across Australia. • Directly marketed to the 6.5 million Australian Auto Club members. • Promotion to both the international and domestic markets.

Printed Quantity • Nationwide 50,000 copies

Comfortable beds ensure a good night’s sleep warmed by electric blanket & duvets. Close to all Ballina & Coffs Harbour attractions. Country hospital ty. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Close to all Ballina & Coffs Harbour attractions. Country hos pitality.

Comfortable beds ensure a good night’s sleep warmed by electric blanket & duvets. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Close to all Ballina & Coffs Harbour attractions. 5 bedrooms: 3 ensuite, 2 private $80-$110 - single, $100-$160 - double extra adult $25, child $20

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Full 4 page

Port Macquarie / Coffs Harbour / Armidale – New South Wales

zzzz Port Macquarie Bed & Breakfast 20 Spencer St, Port Macquarie • t 8603 9226 Email: liz@portmacquarieb&b.com.au www.portmacquarieb&b.com.au • Hosts: Christine & Dave Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets.

Quarter

page

6 luxurious rooms, 4 with ensuite $190-$290 - double

asdfghjklz17 7 zzzz Coffs Harbour Bed & Breakfast 20 Spencer St, Coffs Harbour • t 8603 9226 Email: liz@coffs harbourb&b.com.au www.coffsharbourb&b.com.au • Hosts: Christine & Dave Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets.

6 luxurious rooms, 4 with ensuite $190-$290 - double

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FEATURES: > > > > > > > > > > >

Heated Swimming Pool Electric blankets and duvets Air-conditioned Horse riding Families welcome Linen provided Spa pool Smokefree rooms Spacious bedrooms with toiletries Tennis courts Walking distance to wineries

PAGE 90 - REGIONAL MAP

20 Spencer St, Armidale • t 8603 9226 Email: liz@armidaleb&b.com.au www.armidaleb&b.com.au • Hosts: Christine & Dave Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Close to all Ballina & Coffs Harbour attractions. Country hospitality. Comfortable beds ensure a good night’s sleep warmed by electric blankets & duvets. Close to Mum’s.

6 luxurious rooms, 4 with ensuite $190-$290 - double

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REFER PAGE 4 FOR DEFINITION OF SYMBOLS

The value of the Boutique Accommodation market in 2008* • The Bed & Breakfast and Guesthouse industry attracted 1.2 million domestic visitors in 2008 and accounted for 3.1 million domestic visitor nights. • Domestic Bed & Breakfast and Guesthouse visitors spent 56% more on average per trip than all visitors, 71% more on accommodation, food and beverages.

Half page

• The Bed & Breakfast and Guesthouse industry attracted 124,000 international visitors in 2008 and accounted for 932,000 international visitor nights. • International Bed & Breakfast and Guesthouse visitors spent 33% more on average per trip than all visitors, 55% more on accommodation, food & beverages. *Tourism Australia 2008

New Zealand Campaign k is Australia’s Golden Outbac t. It a region of striking contras of red has ancient landscapes

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Our exciting New Zealand campaign is a fabulous opportunity to get connected with the onemillion-plus Kiwis visiting Australia every year – our biggest international visitor market. It is a combined package of print and online channels which will become the essential holiday planning tool for all Kiwis planning a trip across the ditch.

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ort Last Resort Tours and Transp

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z zzzz Kennedy Range 4WD Outback Tours

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zzzz Aussie Bushstay and Farm Adventures

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WESTERN AUSTRALIA

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Flora and Fauna Park

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“

Kiwis are certainly our strongest international market. Many in fact consider our properties a ‘home away from home’. The opportunity to promote both our business and Broadbeach as a destination directly to the NZ market would be invaluable.

Michael & Lyn Stephens, Broadbeach Tourism & The Breakers Absolute Beachfront Holiday Apartments 24

NEW!

”

Features & Facts • In 2008, we received 1,113,313 visitors from New Zealand, the majority for holiday purposes.* • In 2008, visitors from New Zealand spent $2.2 billion on trips to Australia, spending on average $2,205 per trip.* • Visitors from New Zealand spent 49% of their nights outside the major gateways of Sydney, Melbourne, Brisbane and Perth.*

Key www.aatravel.co.nz stats • Consistently ranked the #1 travel information website in New Zealand based on page impressions.* • Total traffic September 08-09*: User sessions = 3,006,224 Page Impressions = 18,896,222. • Dedicated ‘Travelling Australia’ section. *Netratings site metrics research

Key Print Features • The complete accommodation and leisure guide to Australia, targeted specifically at Kiwis. • Exclusively available to businesses who advertise in one of AAA Tourism’s web or guide products. • Trusted Auto Club branding of the NZAA. • Fantastic new destination content and editorial. • Suggested touring routes and sample itineraries.

Printed Quantity • Nationwide 50,000 copies

Distribution Channels • NZ AA Centres nationwide • i-SITES (NZ Visitor Information Centres)

A I M

A travel website needs to address three key elements: Aspiration = creating the desire to want to take a trip, to excite users to want to getaway Information = provide all the details to make it easy to plan Motivation = create the action â&#x20AC;&#x201C; make a booking or a phone call, send an email enquiry, plan a trip

Online

eg: www.aatravel.co.nz â&#x20AC;˘ homepage

All screenshots are representations of www.aatravel.co.nz and are for display purposes only to indicate how www.aaatourism.com.au will be developed.

In 2010, AAA Tourism will take on a new design and introduce great travel planning products and services to meet the AIM challenge. This is a huge undertaking for AAA Tourism, but a challenge we take on board with excitement. We commit to achieving all required deliverables and producing a true Australian destination website with full consumer marketing activity to support it. Our goal is to create a site you can be proud of, that drives business your way and brings you results not before achieved.

Features & Facts Working from the platform of the successful NZAA Travel website (www.aatravel.co.nz), the new AAA Tourism site will offer: • Client Administration Panel • Online reservation system • Hot Travel Deals • Priority listing search • New destination content and editorial – suggested itineraries, regional editorial etc • Online display advertising

eg: www.aatravel.co.nz • advertiser search results listing page

Web listing opportunities Your STAR Rating Membership includes a free listing on aaatourism.com.au and each of the seven Auto Club websites, but now you can upgrade your listing and increase the priority of your listing being returned in searches to make it more visible to the consumer and to work harder for you. The table below indicates the various priority levels and what elements each option includes. Priority 1

Priority 2

Priority 3

Priority 4

Priority 5

Info Page word count

250

150

100

Info Page image count

Standard listing features*

✓

Link to your Info Page off search results page

✓

Direct link to your website off your Info Page

✓

Direct link to your website off search results page

✓

AAAT’s online booking engine access and management

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Additional listing on accommodationguide.com.au*

✓

Instant performance tracking reporting

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SEARCH RANK RESULT

* UPGRADES: Priority 3 and 4 advertisers can upgrade their listing and priority to a priority 1. Cost is $330 for a P4 or $220 for a P3. * Standard listing features include: address, phone, email link, full list of facilities, pdf brochure and virtual tour if supplied * ADDITIONAL LISTING: this will launch by 31 August 2010 PLEASE NOTE: Listings will rotate within each priority level. STAR Rated members will still receive their FREE web listing, this is now called Priority 5.

✓

As the new AAA Tourism website is currently under construction, the examples you see of the various products and elements are from www.aatravel.co.nz.

Client Administration The Client Administration Panel is available to all web advertisers. Access allows you to make instant text changes to your own Info Page and track the performance of your web advertising. Whatâ&#x20AC;&#x2122;s available in the Client Administrations Panel?

WEB STATISTICS Track the performance of your Info Page on www.aaatourism.com.au

HOT TRAVEL DEALS Upload and manage hot deals regularly

ONLINE BOOKINGS Set up your profile, manage inventory rates, view current bookings

MY ADVERTISING Make instant text and tariff updates to your Info Page on www.aaatourism.com.au

MY IMAGES Update and assign images and logo to your Info Page and Hot Travel Deals

*All AAA Tourism advertisers will receive unique and secure login and password details to access the Client Administration Panel.

Online Reservation System AAA Tourism will be introducing NZAA Tourism’s own booking engine, which has been developed and operating on www.aatravel.co.nz for over two years. The booking engine will appear on www.aaatourism.com.au which means users can book directly with your property and receive instant confirmation. The Auto Clubs are currently reviewing their booking engine to determine a solution that works hardest for you, the industry and the Auto Club member.

Key features and benefits: • It’s free to join and there are no set-up or ongoing maintenance fees. • It’s easy to use and set up. • This is a great time to join – travellers are researching online and looking to book in advance. • It’s easy to manage bookings – each time a booking is made an instant email notification is sent to both you and your customer. • It’s easy for you to track and monitor bookings made through the Client Administration Panel. • AAA Tourism is committed to promoting our Online Booking Engine and to increasing the size of your audience. • We connect to a number of channel management systems including SiteMinder, Levart, Seekom and RMS (via SiteMinder)

eg: www.aatravel.co.nz • online reservation calendar

* Online reservation system access and management is only available to P1 and P2 web advertisers.

eg: www.aatravel.co.nz • Client Adminstration Panel log-in

eg: www.aatravel.co.nz • Hot Travel Deals section

Hot Travel Deals Want to increase your visibility to travellers who are looking for something to do or somewhere to stay? Hot Travel Deals allows you to set up and manage offers, putting the consumer in direct contact with you to make a booking. You are not charged a commission for any sales or enquiries – it’s a FREE service.

Key Features and Benefits: • Set-up is easy – just follow the simple four-step process. • You can review the set-up of a Hot Travel Deal before you post it live. • Consumers are put in direct contact with you for booking via email or phone. • You can set up multiple deals, packages or offers at any one time – this allows for specials around public or school holidays, for example. • Hot Travel Deals are linked to the online reservation system, so an actual booking is instant. • Partnering with local attraction/activity providers or restaurants is a great way to add value to an offer. • You can add images and logos to individual Hot Travel Deals to enhance promotion.

Distribution Distribution via the Australian Auto Clubs provides extensive visibility across Australia. With more printed guides in the marketplace than ever before, new publications and partnership with New Zealand, your business has never been more accessible. our p

NEW!

New in 2010 is the introduction of a number of external distribution channels. 1. Key tourist locations. 2. Visitor Information Centres. 3. Tourism industry advertisers.

State Guides

Accom Guide

Tourist Park Guide

NZ Guide

Boutique Accom Guide

77 million . Auto Club Members (Australia & New Zealand)

CONDITIONS OF ADVERTISING

AAA Tourism

All advertising material submitted to AAA Tourism Pty Ltd will be subject to advertising conditions as contained in the Sales Contract. AAA Tourism Pty Ltd may in its discretion, and regardless of whether or

Level 3, 131 Queen Street Melbourne, Victoria 3000 Phone: (03) 8601 2274 Fax: (03) 8601 2218 Email: sales@aaatourism.com.au www.aaatourism.com.au

not AAA Tourism has received payment for advertising, refuse to publish material provided by Advertisers and may at any time, whether prior to, or after publication, cancel, reject or refuse to continue publishing any advertisement without providing any reason for such rejection or refusal. AAA Tourism and the AAA Tourism logo are registered Trade Marks of Club Tourism Publishing. ÂŠ Club Tourism Publishing 2009 All Rights Reserved. AAA Tourism Pty Ltd is a partner in Club Tourism Publishing. ABN 54 161 815 620