TRIB
Legendary rapper, Tupac, was not only known for his resonating lyrics, but also his timeless style. He was seen as a trend setter during that period and bandanas paired with baggy overalls or Red Wings jersey was known to be his classic style.
Moreover, hip hop has also adopted and then transformed traditional or “old world” luxury symbols and made them modern-day, “cool” commodities. Rapper LL Cool J wore a Kangol hat back in the 1980s. When few Americans knew anything about the European hat
In return, he made bandanas into an iconic headwear accessory. Snoop Dogg has influenced people that with pride comes with confidence, which is the key of feeling comfortable and looking good in your individual.
maker, but its association with hip hop would invigorate the brand. In 2003, London-based Kangol acknowledged the popularity given its sixty-year-old brand by a young LL Cool J in 1983.
“HIP HOP OR HIP-HOP IS A CULTURE AND ART MOVEMENT DEVELOPED IN THE BRONX IN NEW YORK CITY DURING THE LATE 1970S. AS MUSIC PLAYED A SIGNIFICANT ROLE IN THE WAY PEOPLE DRESSED DURING THE 90’S, MANY CELEBRITIES WERE KNOWN AS FASHION ICONS, ESPECIALLY RAPPERS.”
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RESP In the mid- to late 1990s, platinum replaced gold as the metal of choice in hip hop fashion. Artists and fans alike wore platinum (or silver-colored) jewelry, often embedded with diamonds. Juvenile and The Hot Boys were largely responsible for this trend. Platinum fronts also became popular; Cash Money Records executive/ rapper Brian “Baby” Williams has an entire mouthful of permanent platinum teeth. Others have fashioned grills, removable metal jewelled teeth coverings. With the advent of the jewellery culture, the turnof-the-century-established luxury brands made inroads into the hip hop market, with brands like Gucci, Louis Vuitton and 212 Diamond City making appearances in hip hop videos and films. Hip-hop has at times become synonymous with a constellation of products
in the luxury goods market, though such a situation would have been absurd at hip-hop’s genesis. Hip-hop was formed in the culture of the basement parties that took place in the Bronx in New York City. These parties became formalized when the DJs Kool Herc, Grandmaster Flash, and DJ Starski began to play at impromptu parties in parks, streets, and community centers. Jamaican DJ Kool Herc, the credited founder of hip-hop break-beats based his Herculords discotheque system on the Jamaican reggae sound systems that played in Jamaica and New York. The art form of rapping emerged as the way of communicating narrative to the audience. Rapping is similar to “toasting,” a long-established feature of reggae music.
PECT DO UG H
BAGGY
H
P I HP Baggy apparel shapes that disguise the
contours of the body were introduced in the 1980s. During
the early 2000s, the
archetypal hip hop look consisted of baseball
caps emblazoned with
insignia from the Negro leagues and football
teams and well-known fashion designers.
Woolen beanie hats and bandannas were worn singularly or together. Goose down jackets or other foul weather outerwear teamed with hooded sweatshirts. During the late 1990s the ubiquitous oversized white T-shirt, basketball vests, and hockey shirts became staples of the expression. Baggy denim jeans or camouflage cargo pants worn in
a low-slung manner, backpacks, combat- or hiking-styled boots or sports shoes were complemented with tattoos and shaved, plaited, or dreadlocked hairstyles. Initially hip-hop women’s wear consisted of inconsequential looks that reflected contemporary women’s wear and were accompanied with items such
LIN
A decade and more on, the brand has a different stance on hip-hop style. It’s dressed Skepta and Nicki Minaj and recently collaborated with Chinese rapper Kris Wu. Like the rest of the fashion industry, Burberry coincidentally overcame its distaste for rap just as rap became the loudest sound on earth; in December, Nielsen research found more people listened to rap than rock for the first time. Now it’s brands like Burberry that come knocking, and rappers who rebuff them.
a zine inspired around the Hip-Hop tribe subculture, expressed through graphic elements of layout, type and image_