chau nguyen PROFESSIONAL EXPERIENCE
CONTACT
IRM/Analytics Intern | MSLGroup | New York City, NY
chaunguyen.nm@gmail.com 607.216.7109 /chaunguyenithaca14 /ozumichan /chau_21
June 2014 - August 2014 • Identified influencers for multiple clients’ influencer programs, including Tic Tac and French’s, and regularly monitored for results to build monthly reports • Prepared social analytic reports for clients through data tagging and analyzing social metric data utilizing Facebook, Twitter Insights and BrandWatch • Composed weekly content for General Motors’ blog www.drivethedistrict.com • Led research and discovered key findings to create a comprehensive public relations campaign for the Mexico Tourism Board with a team of 6 interns, and pitched to client in an hour long presentation
Marketing Intern | Sherpia, Inc. | Virtual
May 2013 - July 2013 • Refined the shopping app Sherpia’s brand by specifying target audiences, creating competitive analysis, and tailoring the marketing strategy to fit the consumer interests • Designed a year-long marketing plan and promotional activities around the app’s launch, through researching best practices and professional opinions • Developed a detailed editorial calendar for Facebook, Twitter, Pinterest, and Instagram, proposed content copy and designed illustrations • Renewed website content and drafted a script for the promotional video • Identified influencers among target audiences and compiled a media contact list
Marketing Intern | The Shops at Ithaca Mall | Ithaca, NY
January 2013 - May 2013 • Planned and executed mall hosted events with 500-1000 attendants per event • Coordinated with business vendors and store managers via phone or in person • Proposed a social media marketing plan with best practices
Marketing Intern | Office of Career Services | Ithaca, NY
August 2012 - May 2013 • Constructed and executed marketing campaigns to promote the office and its services • Attended weekly meetings to brainstorm creative executions and social media activities • Designed marketing materials for events and workshops
LEADERSHIP & COLLEGE INVOLVEMENTS Account Planner | Advertising Lab | Ithaca, NY
January 2014 - May 2014 A member of Ithaca College’s advertising team to create a campaign for Mary Kay in the American Advertising Federation’s National Student Advertising Competition. • Conducted qualitative and quantitative research, and analyzed results to find key insights • Assisted in writing the advertising brief and finalizing the campaign strategies
President | International Club of Ithaca College | Ithaca, NY
August 2012 - May 2013 • Led a team of 9 members to organize weekly meetings and large events that attracted 150-300 attendants, and initiated a first successful international fashion show • Renovated the club’s image by creating a new logo and brand identity, fostering social media presence and pitching coverage on the college’s largest newspaper “The Ithacan” • Raised over $2,000 for events and cultural initiatives through presenting budget proposals, negotiating with local businesses, and fundraising activities
Public Relations Chair | Asian American Alliance | Ithaca, NY August 2011 - May 2012 • Created Facebook page and grew number of followers by 60% within six weeks • Developed a photo campaign that increased engagement on Facebook by 80% and led the club to win “Student Organization of the Year” award
EDUCATION Ithaca College | Ithaca, NY Bachelor of Science in Integrated Marketing Communications May 2014 | GPA: 3.4
Nanyang Technological University | Singapore
Wee Kim Wee School of Communications and Information Exchange Program: Fall 2013
HONORS & AWARDS • 3rd place/Ithaca College, District 2, National Student Advertising Competition Spring 2014 • Peggy R. Williams Award for Academic & Community Leadership Spring 2013 • Dean’s List Fall 2010 & Fall 2011
SKILLS Tools: • Proficient in Excel & PowerPoint • Familiar with Mintel & Simmons • Facebook & Twitter Insights • BrandWatch • GroupHigh • Revfluence • Photoshop & InDesign • iMovie • MailChimp & Constant Contact Language: • Native Vietnamese