Advantages and Disadvantages of Internet Marketing
Introduction and Background Internet Marketing can be understood as advertising and marketing which is done on online platforms using Internet and its tools like websites, emails or social media. Internet marketing has grown with the rapid development in globalisation (Tankosić & TrnavÄ?eviÄ?, 2008). It plays a very important role in the industries. It helps in providing the products and services to the customers and satisfies them. It is flexible, cost effective and fast but it also has certain disadvantages like it lacks security and privacy. No doubt Internet helped the businesses to boost their sales and reach wider markets but it also possess some challenges (Chaffey, 2009). It is clear that marketing has undergone many changes in recent years and in this change a very huge role is played by Internet. It helps in establishing links between various parts of the world which helps in enhancing the markets and their scope in the world. Internet has brought a new channel for the business to convey their products and services to the people. It is a dynamic approach which can be used according to the requirement of the businesses (Fariborzi & Zahedifard, 2012).Order Now