Aspects of Advertising And Promotion In Business PLEASE CHANGE IN SMALL WORDS EACH TASK, OTHERWISE THERE WILL BE SIMILARITY AND ADD ONE FOR EACH POINT 1.1, 1.2, 1.3, 1.4; 2.1,2.2,2.3, 2.4, 3.1,3.2, 4.1, 4.2, 4.3, 4.4
Introduction Marketing communication is considered as the complex and elementary part of the marketing effort of an organization. It is considered as marketing strategy which is used to approach the target market through several communication types. It includes direct marketing, PR activity, advertising, branding, etc. It is considered that advertisement and promotion is a useful strategy that can be used by any organization in order to deliver several benefits. The main objective of marketing communication is to enhance the demand of products and services and attract large numbers of customers. Marketing communication is the part of marketing mix which is referred four elements of marketing mix such as product, price, place and promotion. Through effective advertisement and promotional strategy an organisation can convey the relevant information to its potential customers by which it can enhance its sales, revenue and brand recognition as well. Proper media is required for developing effective advertising. In this project report discussion will be done on the factors that fluctuates consumer behaviour, advertisement regulation, ICT impacts, etc. (Belch, 2009)
Task 1 1.1 Communication is the process of sharing data and information from one person to another through various communication types. Communication process is considered a one of the most essential marketing efforts of the organization to exchange the ideas from one person to another. On the basis of given case scenario, Barclaycard is not
capable to utilize the proper medium of marketing communication as it is the most essential tool for the organization. (Belch & Belch, 2009) Fig.1 ( source please) Barclaycard delivers a message through a sender then encode the data for transferring it to the end side without any interruption. A proper source is used to transfer the encoded message. This is considered the method of transferring message to the receiver from the sender. There are many sources by which message can be transferred such as digital message, television, radio, internet, newspaper,