BIZ101 Business Communications
ASSESSMENT BRIEF 2
Subject Code and Title BIZ101: Business Communications
Assessment
Part A: Proposal Part B: Report
Individual/Group
Individual or group
Length
Part A: Proposal: 600 words (+/- 10%) Part B: Report: 1,000 words (+/- 10%)
Learning Outcomes
This assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing
appropriate to the level of study. c) Critically analyse texts and/or multi-modal material in a business context. d) Identify and apply effective communication methods within a business and academic environment. e) Evaluate the use and importance of technology in presenting business communication.
Submission
Part A: Proposal By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7) Part B: Report By 11:55pm AEST/AEDT Sunday of Module 5 (Week 9)
Weighting
Part A: Proposal: 20% Part B: Report: 30%
Total Marks
Part A: 100 marks Part B: 100 marks
BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5Page 1 of 3 Context: Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources inabusinessstylereport. Instructions: Part A: Proposal In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic you or your group chose, as described in Assessment 1. Please use the following outline to help structure your proposal: Topic
Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it. Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.
Outline 1. Provide a proposal outline that will show what you are Proposalintending on including in your report. 2. Describe the background of the organisation by providing a brief
description on the business and the communication strategy you intend on implementing.
Part B: Report Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3. It is expected that you will demonstrate in your report: a comprehensive understanding of the topic you have chosen evidence of research and application of reliable and relevant evidence critical analysis and the ability to develop coherent arguments effective communication in the form of professional writing skills, presented in a report format and; effective referencing skills (APA style) evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually Submitting Your Assessment 1.Check your originality by uploading your assignment to Turnitin. 2.When less than 20%, submit your assignment through the Assessment Submission area. BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5Page 2 of 3
Learning Rubrics
Assessment
Credit
Distinction
High Distinction
(Unacceptable) (Functional)
(Proficient)
(Advanced)
(Exceptional)
(0-49%)
(50-64%)
(65-74%)
(75-84%)
(85-100%)
The proposal does not
The proposal displays an
The proposal The proposal accurately and accurately
Fail
Pass
Attributes
Part A: Proposal Outline
effectively show understanding succinctly that the writer of the selected displays an
50
and succinctly displays an
The proposal accurately and
succinctly displays an
has an topic but is understanding of largely their descriptive.
understanding understanding of understanding of the the of the
chosen topic and the
selected topic. selected topic.
selected topic.
background.
Part A: Proposal
They have not demonstrated
They have They have demonstrated a successfully
They have demonstrated a
They have successfully
Structure
how they will outline their topic
very basic demonstrated well-structured ou demonstrated outline of how how they will tline on an expert they
50
into a report structure.
will outline outline their their topic into topic into a a
report structure.
Part B: Report
The report is primarily
The report writing generally
their report topic analysis of how with they will
report some further structure, but analysis. lacks
outline their topic into a
any analysis.
report structure.
The report shows a
The report This report shows shows skilled a high use
of business descriptive, has demonstrates reasonable level of business writing style very little or some business understanding writing and
Writing
no business style style and of business and the demonstrates a style and
70
meaning is frequently unclear.
reasonable ability to discuss
To improve you the topic. To need to improve you
demonstrate basic business
style and demonstrates a
demonstrates a good level of sound discussing the
ability to discuss the topic.
can demonstrates outstanding ability to discuss
topic. Your work the topic. You is have shown
need to show To improve insightful and further research you can show well thought
originality of thought and
knowledge by further
and document further analysis out. evidence. of the topic.
research.
improvement.
Part B: Report Structure
Ideas and The The information are Information is information not partly has been
20
organised according to
There are Part B: consistent Referencing mistakes
10
The organisation The use of and sections is
categorised intostructured but formatting of report would be information
sections, sections however this expected in the needs
report.
need little or no
improving.
thoughtful. Information is
made clearer with better
into the report sections is
presented in an exceptionally
organisation.
very clear and organised.
clear & organised manner.
There are minimal
There are no mistakes in
There are There are some minimal mistakes in mistakes
in using the APA using the APA in using the formatting errors using the APA style for style for APA style for in using style for referencing.
referencing.
referencing.
the APA style for referencing. referencing.
BIZ101_Assessment 2_Proposal & Report_Modules 4&5
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