BIZ202 The Business Environment ASSESSMENT BRIEF Subject Code and Title BIZ202: The Business Environment
Assessment
Presentation
Individual/Group
Group (3-4 Students)
Length
15 Minutes
Learning Outcomes
d)
Apply a relevant framework to evaluate the macro and micro environmental influences on an organisation.
e)
Create a business case for potential growth opportunities based on analysis of external factors
Submission
Week 11/12
Weighting
15%
Total Marks
100 marks
Context: Businesses which do not properly address the factors in their environment which affect them can succumb to pressures which they did not account for. Past examples of businesses which have lost a significant portion of their revenue, or businesses which have had to close entirely due to factors in their environment are common. Objectives: Correctly identify a business which has made a loss or had to close due to environmental influences outside its control Understand the events leading up to this loss or closure, and accurately discuss the key factors which caused it Accurately apply course concepts to the key event(s) to offer an alternative path which may have prevented the loss/closure. Condense findings into a relevant format suitable for presentation to a business in a consulting environment. Linkages between Case Study (Assessment 3) and Presentation (Assessment 4): The business case study is a comprehensive, retrospective review of a business which suffered a loss or closure due to environmental factors beyond its own control. This report should be suitably structured to present on its own, but the presentation’s purpose is to provide a more accessible and interactive medium through which to showcase the data of BIZ202_Assessment 4 Brief_Presentation_Module 6
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the case study, and the presentation should offer an alternative solution to the problem discussed in the case study, with reference to strategies discussed in the subject. Instructions: The presentation will serve as an accessible way of collecting the information discussed in the case study, suitable for delivery to a board or investor group. Additionally, the presentation will also have solutions for the issues faced by the company discussed in the case study, as well as a discussion of possible future business strategies to enable growth through consideration of the external business environment. Present and display the background information and relevant environmental challenges discussed in the case study in a way which is engaging and succinct Offer a range of solutions that is broad enough to counter the major challenges leading to the loss/closure of the business Offer a comprehensive strategy for future growth of the business with reference to each of the four elements of the external business environment. The presentation must be correctly referenced using APA style Submission Instructions: Submit copy of Environmental Business Case Presentation in .pptx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. One submission per group is allowed. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. TEAM MEMBER EVALUATION FORM Each team member should fill out the evaluation form individually and confidentially and submit it using Team Member Evaluation Form Submission Link. The Evaluation Form is available to download, under Assessment Information. Be sure to include your name along with those of the other group members and rate yourself along with the others. Please rate each group member’s contribution to each category by providing a score of either 0,1, 2, 3 and 4 (0 for low, 4 for high). Total your ratings. This total rating will be used in calculating the Team work attribute mentioned in the marking rubric of Assessment 3 & Assessment 4. BIZ202_Assessment 4 Brief_Presentation_Module 6Page 2 of 5
Also be sure to provide any additional information about the project experience relative to group members and the assessment itself. BIZ202_Assessment 4 Brief_Presentation_Module 6Page 3 of 5
Learning Rubric: Business Case
Assessment
Fail Pass (Unacceptable )
Credit
Distinction
High Distinction
Attributes
(0-49)
(Functional)
(Proficient)
(Advanced)
(Exceptional)
(50-64)
(65-74)
(75-84)
(85-100) High Distinction is
Pass is Fail grade will awarded for be work
Credit is awarded for work
Distinction is awarded for
awarded for work of
work of superior quality
outstanding quality in
in achieving all learning
achieving all learning
awarded if a student is
unable to demonstrate
satisfactory academic
showing a satisfactory
achievement of all
performance in the
Description
subject or has of theory and failed to application
complete required
outcomes and outcomes a superior together with
satisfactory achievement of
integration and
outstanding integration
all learning and understanding learning outcomes and understanding of theory outcomes and a of an
Grade
(Grading Scheme)
showing a more than
adequate understanding
of skills. A consistent
more than adequate
and theory and application of application of skills.
understanding Evidence of theory of in-depth
skills. Evidence of in�
and research, application of reading, skills. A
depth research, reading,
consistent academic
analysis, original and
analysis and evaluation is
assessment points in
academic referencing
accordance with the
referencing demonstrated. creative thought system is used system is used A is and
subject’s required
sources are appropriately
assessment points.
acknowledged .
and sources are
consistent academic
demonstrated. A
appropriately
referencing system is
consistent academic
acknowledged used and
referencing
.
sources are
system is
appropriately
used and sources are
acknowledged appropriately . acknowledged.
Growth Opportunity
40%
Does not address possible
Provides relatively broad idea
Provides specific strategies for
future growth of business
for future growth by applying
strategies for potential future each of the growth by four
using frameworks and tools
addressing concepts and each of the discussing four four
from course content, or
areas of external environment.
Create a through business case discussion of for
potential growth
opportunities
external environment.
Offers specific Offers insightful growth and novel
strategies which address each
external area of the environmental external factors,
environment environmental as well as by comprehensively factors addressing the ,
specifically.
broader as well as environmental discussing the context
as a whole.
broader environmental context at length.
based on analysis of external environmenta l factors
Framework Application
Does not address selected
Identifies certain issues
Identifies all Applies known Applies known relevant issues framework framework by
issues in any way.
discussed in report with correct
applying thoroughly to exactly to issues known situation to discussed, framework as
methods as discussed in course
discussed in correctly course content identify all to issues
30%
Partially adresses issues content. with
BIZ202_Assessment 4 Brief_Presentation_Module 6
Apply a relevant
incorrect methods.
situation accurately.
refines and extends upon this
which need to framework to be addressed. not only identify
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current environmental issues
framework to evaluate the
Extends upon known
and influences, but speculates
macro and micro
framework to discuss novel
on possible external influences
environmental influences
solutions to issues at hand.
and environmental issues not
on an organisation
Team Work
20%
discussed with insight. Places individual goals
Identifies team Works together Facilitates team Leads teams. and individual with others development
ahead of the group
goals, tasks, towards shared responsibilities goals
responsibility.
and schedules Identifies team
Evaluates Renegotiates team’s responsibilities, outcomes
Renegotiates tasks and and individual responsibilities schedules to goals, tasks, to meet Hinders the responsibilities meet needed group process and schedules chang and upsets the schedule.
needed change
Implements strategies for enhancing team effectiveness
issues.
Supports the Contributes to team in a group valuable processes.
way.
Demonstrates Correct Demonstrates Demonstrates use of high citation of key inconsistent use of credible quality,
Demonstrates use of good
use of good resources and quality, evidence credible
quality, quality, credible credible and and relevant relevant
and relevant resources to
10%
and relevant resources to
support and to support and develop ideas, develop ideas. but
these are not support and always explicit develop ideas. or
well developed.
Overall structure,
appearance and
credible and relevant resources
resources to support and
resources to support and
develop arguments and
develop arguments and
statements. position Shows evidence statements. of Shows
wide scope within the
evidence of wide scope within
organisation for and without the sourcing organisation evidence.
referencing of
Demonstrates use of high-
for sourcing
the report evidence. are assessed
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