Final Assignment Help For the Final Assignment Help have to analyse the graduate thesis “A study into the communication optimization of Hellofresh Nederland”. You will find the thesis in the folder ‘assignments and exam’. The analysis consists of 17 questions that you need to answer. For this you need to apply the theory of both the Dawson and Poynter books.
1. Describe the steps of the research process in her study; what did the researcher do during each of the steps? 2. What is the research question, has it been formulated in a SMART way, and does the study actually provide an answer to the research question? 3. Which sub-questions have been created? Will, according to you, the answers to these sub-questions allow an answer to the research question? Why, or why not? 4. Which research methods have been used? Show in a matrix which sub questions will be answered using which method(s). 5. Argue for each sub-question category why the corresponding research method is indeed most suitable, or whether another research method could have been more suitable/appropriate. 6. State the research population and the sample. Describe the chosen sampling method. Argue whether the conclusion of the thesis is justified based on the sample (representativity). 7. Analyze the expert interviews according to the theory in the Dawson book. What style, means and recording methods have been used? 8. Describe what kind of data the researcher collected by doing interviews and how she analyzed the data. 9. In the ‘recommendation’ section, the researcher refers to the theories that she presented in her theoretical framework. Explain why it’s relevant and helpful to do this. 10. Analyze the sources the researcher has used. Make sure to include the topics reliability and citation (correct conform APA?) 11. Did the researcher make use of more recent secondary research techniques, as mentioned by Poynter (blog/buzz mining, webscraping, social media)? If yes, how exactly? If not, how could the researcher enrich her data collection with means of online and social media research?
12. Find two articles or books the researcher has not used, but are relevant for ther graduation assignment. Elaborate on your choices. 13. The researcher made use of both quantitative and qualitative research methods. Explain to what extent she combined the research findings of both methods to answer the research and sub questions. Provide 1 argument for what she did good and provide 1 point for improvement. 14. Describe 3 suggestions for further research, that the researcher hasn’t mentioned. 15. If you zoom out: what are strong points of the research and what could the researcher have done better? Mention at least two strong points and two points for improvement. 16. What ethical considerations do you think the researcher has made? 17. Write an abstract of the thesis in your own words in max 200 words.