C=12 M=76 Y=79 K=1
C=46 M=9 Y=34 K=0
C=48 M=40 Y=40
SEA FISH
K=4
T h i s p ro j e c t w a s i n s p i re d b y t h e t ra g i c re a l i t y t h e w o r l d i s f a c i n g f ro m o v e r fi s h i n g . I f o u r p o p -
C=6
u l a t i o n c o n t i n u e s t o g ro w a t t h e c u r re n t ra t e ,
M=7
it is ver y likely that we will run completely out o f f o o d i n t h e n o t t o o d i s t a n t f u t u re . T h i s s e t
Y=21
o f i n f o r m a t i o n a l g ra p h i c s e x p l a i n s t h i s c r i s i s
K=0
and makes it easier for a person with no prior a w a re n e s s o f t h e i s s u e t o u n d e r s t a n d i t , a n d h o p e f u l l y, t o m o t i v a t e t h e m t o g e t i n v o l v e d . C o n c e p t s a s s o c i a t e d w i t h t h e o c e a n i n s p i re t h e c o l o r s . F o r e x a m p l e , t h e c o n c e p t o f fi s h a n d s e a f o o d i s e x p re s s e d t h ro u g h t h e p re s e n c e o f a s a l m o n c o l o r.
Typeface: UNIVERS
The high demand for tuna has t aken its toll, as the Atlantic popul ation has declined by near ly 90% since the 1970’s
We are
eating bait
TUNA
and mo ving on to
jellyfish
and
plankton
SARDINES PLANKTON
T h e C h a n g i n g t h e Wa y We S e a F i s h w e b s i t e i s a n o p p o r t u n i t y t o m a k e t h e g ra p h i c m o d e l s i n t e ra c t i v e . F o r example, after clicking on a countr y an informationa l b u b b l e c o m e s u p d i s c u s s i n g t h e u n i q u e p ro b l e m s a s s o c i a t e d w i t h t h a t c o u n t r y ’s fi s h i n g h a b i t s .
T h e p o c k e t b o o k l e t re m i n d s p e o p l e w h i c h fi s h a re t h e best to consume. It is small and por table to make it e a s y t o k e e p w i t h y o u . I t e m p l o y s i c o n s t h a t a re u s e d t h ro u g h o u t t h e s y s t e m a n d a p p l i e s t h e s a m e c o l o r s c h e m e a s w e l l . T h e b o o k i s o rg a n i z e d f ro m t h e b e s t s e a f o o d c h o i c e s , t o t h e fi s h w o r t h a v o i d i n g .
FISHING DOWN THE FOOD WEB
+HEALTH ISSUES
WHA 13%
Shrimp and other seafood that comes from places such as
Choose the Righ
Canada
Indonesia, Thailand and China, consume products that
U.S.
contain high amounts of chloramphenicol, an antibiotic that is
When ordering your seafood friendly. For seafood to be oc meet the following criteria:
22%
China
not permitted to be used in the United States, due to the fact
15% 6%
that it has been proven to cause cancer.
Thailand
Indonesia
TUNA & SWORDFISH
SARDINES & HERRINGS
On Average, shrimp feed requires two
PLANKTON & JELLYFISH
million acres of wetlands and coastal mangroves have been converted to shrimp farms, destroying important habitat for a wide
pounds of wild fish to grow one
variety of wildlife and humans. Untreated water from farms pollutes the
more fish than it produces and puts more pressure on our oceans.
coastal environment and contaminates the groundwater.
5% Chile Canada
Thailand
Chile
PROBLEM: OVERFISHING,
PROBLEM: INFECTED SALMON DUE
AND BYCATCH
SPECIFICALLY TUNA
TO UNSANITARY BREEDING PENS
Indonesia
China
PROBLEM: USING THE ILLEGAL
PROBLEM: USING ILLEGAL CHEMICALS
CHEMICAL CYANIDE AND USING
AND ENGAGING IN ILLEGAL FISHING
DESTRUCTIVE FISHING METHODS
FISHING DOWN THE FOOD WEB
+HEALTH ISSUES
WHAT YOU CAN DO
Shrimp and other seafood that comes from places such as
13%
Choose the Right Seafood
U.S.
When ordering your seafood make sure its ocean friendly. For seafood to be ocean friendly it must meet the following criteria:
Canada
Indonesia, Thailand and China, consume products that contain high amounts of chloramphenicol, an antibiotic that is
22%
China
not permitted to be used in the United States, due to the fact
15% Thailand 6%
that it has been proven to cause cancer.
Indonesia
TUNA & SWORDFISH
SARDINES & HERRINGS
PLANKTON & JELLYFISH
On Average, shrimp feed requires two
million acres of wetlands and coastal mangroves have been converted to shrimp farms, destroying important habitat for a wide
pound of farmed shrimp. As a result farming shrimp actually uses
variety of wildlife and humans. Untreated water from farms pollutes the
more fish than it produces and puts more pressure on our oceans.
coastal environment and contaminates the groundwater.
5%
Chile Canada
Thailand
Chile
PROBLEM: OVERFISHING
PROBLEM: OVERFISHING,
PROBLEM: INFECTED SALMON DUE
AND BYCATCH
SPECIFICALLY TUNA
TO UNSANITARY BREEDING PENS
Indonesia
China
PROBLEM: USING THE ILLEGAL
PROBLEM: USING ILLEGAL CHEMICALS
CHEMICAL CYANIDE AND USING
AND ENGAGING IN ILLEGAL FISHING
DESTRUCTIVE FISHING METHODS
1.
There is little environmental damage from the fishing gear or fish farming activity
2.
The population being fished is healthy and abundant
3.
There is little bycatch (the catching and discarding of unwanted marine life).
4.
The fishery or fish farm is well managed
About 2.5
pounds of wild fish to grow one
There is little environ the fishing gear or fis
2.
The population being and abundant
3.
There is little bycatch discarding of unwan
4.
The fishery or fish fa
About 2.5
pound of farmed shrimp. As a result farming shrimp actually uses
PROBLEM: OVERFISHING
1.
Engage Your Chef in a Conversation At the sushi bar you have a unique opportunity to talk with your chef about the food you're about to eat. Ask if the seafood is farmed or wild, how it was caught and where it's from. Your chef's answers will help you make good choices. Let the chef know that you appreciate seasonal, sustainable seafood choices.
Look for the Blue Eco-Label The Marine Stewardship Council Label rewards sustainable fisheries with the blue eco-label, as seen here:
C=68 M=71 Y=58 K=64
C=52 M=54 Y=59
FRAMEWORK
K=24
F ra m e w o r k i s a c o n s t r u c t i o n c o m p a n y t h a t f o c u s e s o n l a rg e p ro j e c t s w i t h i n S a n D i e g o C o u n C=0
t y. T h e n a m e F ra m e w o r k w a s c h o s e n b e c a u s e t h e y w a n t t o m a k e s u re p e o p l e k n o w t h a t t h e y
M=65
a re a s t a b l e a n d d e d i c a t e d c o m p a n y t h a t h a s
Y=100
a s o l i d f o u n d a t i o n . T h e l o g o s h o w s t h e w o rd
K=24
f ra m e w o r k i n H e l v e t i c a b e i n g l i f t e d b y a c ra n e . T h e c o m p o s i t i o n o f t h e l o g o c re a t e s t h e m o o d f o r t h e re s t o f t h e c o m p a n y ’s i d e n t i t y, a s i t i s b o t h c l e a n a n d p l a y f u l . T h e c o l o r s p l a y o ff o f the classic colors associated with construction c o m p a n i e s , b u t i s re fi n e d t o fi t t h e i r n e e d s .
Typeface: Helvetica
T h e f ra m e w o r k l o g o w a s a p p l i e d t o d i ffe re n t s u r f a c e s , which shows how versatile it can be. The t-shir t, for e x a m p l e , s h o w s t h e l o g o m a r k a n d h o o k o n t h e f ro n t , w h i c h c o n n e c t s w i t h t h e c ra n e o n t h e b a c k .
T h e f ra m e w o r k s t a t i o n e r y s y s t e m u s e s t h e l o g o a n d c o l o r i n d i ffe re n t w a y s f o r e a c h e l e m e n t . B e c a u s e t h e l o g o i s s o m e w h a t c o m p l e x , i t i s b ro k e n d o w n into unique elements to make the stationer y appear dynamic as a whole.
C=20 M=0 Y=31 K=0
C=67 M=62
MOBILE APPS
Y=58 K=45
T h i s p ro j e c t s h o w s a c o m p i l a t i o n o f m o b i l e a p p l i c a t i o n s f o r d i ff e re n t p h o n e s . E a c h p h o n e h a s u n i q u e c h a l l e n g e s t h a t v a r y f ro m i t s t o u c h c a p a -
C=5
b i l i t i e s t o c o l o r a n d re s o l u t i o n . A h u g e p e rc e n t -
M=11
age of the population still use phones without
Y=95
t o u c h s c re e n s a n d t h i s p ro j e c t d e m o n s t ra t e s h o w
K=0
a s l i g h t l y m o re l i m i t e d a p p c o u l d f u n c t i o n . T h e p ro j e c t a l s o e x p a n d s i n t o t h e m o re a d v a n c e d t o u c h s c re e n a p p l i c a t i o n s . T h e c o l o r c h o i c e a n d t y p e w e re c a re f u l l y c h o s e n t o b e a s u c c e s s f u l user interface for each application.
T h i s fi r s t s e t o f a p p s f o r a m o re b a s i c p h o n e t h a t only uses buttons for its navigation. Because of the p h o n e ’s m o re l i m i t e d fe a t u re s i t d e m a n d s a s i m p l e r d e s i g n . T h e s c re e n s h o t s o n t h e r i g h t s h o w a n a p p designed to help you if you’ve been in a car accid e n t . T h e p h o n e i s e n a b l e d w i t h a t o u c h s c re e n s o i t h a s a m o re c o m p l e x d e s i g n w i t h m o re fe a t u re s .
T h e fi r s t t h re e s c re e n s h o t s o n t h e l e f t p a g e s h o w a social messaging app called Chatter Box. The colors a re p l a y f u l t o c o m p l i m e n t t h e m o re m o d e r n i n t e rf a c e d e s i g n . T h e n e x t t h re e s c re e n s h o t s s h o w a n app called Empty Calories. This app lets you inser t meals and then it will calculate the dietar y informat i o n . T h e o t h e r s c re e n s h o t s s h o w a p h o t o - e d i t i n g a p p c a l l e d C u t n P a s t e t h a t a l s o l e t s y o u c re a t e custom slideshows.
C=30 M=92 Y=100 K=37
C=66 M=23 Y=53
SYMPHONY
K=3
A ra b i a n N i g h t s i s a s e t o f d e s i g n s c o m m i s sioned for the San Diego State University Sym-
C=14
p h o n y O rc h e s t ra c o n c e r t t i t l e d A ra b i a n N i g h t s .
M=69
T h e p ro j e c t i n c l u d e s a p o s t e r, t i c k e t s , p o s t c a rd s a n d a b ro c h u re . A ra b i a n d e s i g n s o f t e n m a k e
Y=86
u s e o f i n t e re s t i n g p a t t e r n s a n d c a l l i g ra p h y a s
K=12
t h e b a s i s o f t h e i r d e s i g n , a n d t h a t a p p ro a c h w a s t h e i n s p i ra t i o n f o r t h i s d e s i g n s o l u t i o n . I n t h e p o s t e r y o u ’ l l fi n d t h e u n i q u e I s l a m i c d o m e forms the base of the line patter n. The lines star t as the dome, then almost as if an optical i l l u s i o n s p l i t a n d e l a b o ra t e a s t h e e y e s t ra c k them up their contours. The lines change color t h ro u g h o u t t h e p a t t e r n t o g i v e t h e l i n e s t h e i l lusion of movement and action. This was done d e l i b e ra t e l y t o c o n n e c t t h e p o s t e r b a c k t o t h e s y m p h o n y o rc h e s t ra . T h e c o l o r s a re t ra d i t i o n a l t o I s l a m i c a r t , b u t a l s o k e e p i t f re s h w i t h s l i g h t l y brighter hues.
Typeface: Futura
T h e A ra b i a n N i g h t s s y m p h o n y p e r f o r m a n c e w a s a d v e r t i s e d o n c a m p u s f o r a fe w w e e k s u s i n g b a n n e r s . To p l a y o ff o f t h e t w o s i d e s o f b a n n e r t w o d i ffe re n t c o l o r s w e re u s e d t o m a k e t h e b a n n e r s m o re d y n a m i c . T h e d e s i g n s o l u t i o n w a s a l s o a p p l i e d t o p o s t c a rd s , t i c k e t s , b ro c h u re s , a n d p o s t e r s .
C=49 M=65 Y=77 K=53
C=46 M=41 Y=51 K=43
C=3 M=15 Y=28 K=29
C=77 M=69
CALENDAR
Y=41 K=46
C o u r s e o f F l i g h t i s a c a l e n d a r c re a t e d c o m pletely out of type elements. The calendar is titled Course of Flight because each month d e s c r i b e s a m i g ra t i o n b e h a v i o r o f a b i rd d u r-
C=18 M=0
i n g t h a t m o n t h o f t h e y e a r. T h e c o l o r s u s e d a re
Y=5
e a r t h y t o n e s e x p re s s i n g t h e o rg a n i c q u a l i t y o f
K=4
b i rd s a n d t h e i r h a b i t a t s . T h e t y p e u s e d t h ro u g h o u t i s A d o b e C a s l o n P ro b e c a u s e i t h a s a t ra d i t i o n a l q u a l i t y t h a t w o r k s w e l l w i t h t h e m o re p l a y f u l a s p e c t o f t h e c a l e n d a r. W h e n c y c l i n g t h ro u g h t h e p a g e s o f e a c h m o n t h , t h e p l a c e m e n t t h e c a l e n d a r m o n t h m o v e s a ro u n d t h e c i rc l e c l o c k w i s e . T h i s w a s c re a t e d t o e m p h a s i z e t h e c o n n e c t i o n b e t w e e n t h e c y c l e s o f m i g ra t i o n p a t t e r n s i n b i rd s t h ro u g h o u t t h e y e a r.
T y p e f a c e : A d o b e C a s l o n Pr o
.................................................................................................................................... .................................................................................................................................... .................................................................................................................................... ................................................................................................................................. ........................................................................................................................ ............................................................................................................................ .......................................................................................................... .......................................................................................... ............................................................................ ...................................................................................... ............................................. ...................................
C o u r s e o f F l i g h t i s m e a n t t o b e a d e s k c a l e n d a r, w h e re e a c h m o n t h y o u re m o v e t h e l a s t m o n t h ’s p a g e a n d ro t a t e i t t o t h e b a c k o f t h e d e c k . F o r t h e m o n t h o f D e c e m b e r s n o w i s i l l u s t ra t e d b y re p e a t e d p e r i o d s , t h i s c o n n e c t s w i t h t h e t y p e t h a t re m i n d s p e o p l e t o k e e p t h e i r b i rd fe e d e r s c l e a r o f s n o w f o r t h e b i rd s t h a t s t a y t h ro u g h t h e w i n t e r.
C=62 M=15 Y=63 K=1
C=33 M=64 Y=55 K=11
C=75 M=25 Y=2
PIXELBOT APP
K=0
Pixelbot is the ever ything app for the ever yda y g ra p h i c d e s i g n e r. B e c a u s e g ra p h i c d e s i g n e r s a re
C=0
a l w a y s s a v v y t o n e w t e c h n o l o g y, t h e n e x t t o o l f o r
M=62
their design arsenal is an app that keeps them
Y=83
o rg a n i z e d a n d b r i n g s t h e m i n s p i ra t i o n . P i x e l s a re
K=0
s o m e t h i n g e v e r y g ra p h i c d e s i g n e r i s f a m i l i a r w i t h , a n d j u d g i n g f ro m t h e a m o u n t o f t i m e d e s i g n e r s s p e n d o n t h e i r c o m p u t e r, o n e m i g h t c a l l t h e m p i x e l ro b o t s , h e n c e P i x e l b o t s . T h e l o g o a n d i c o n s t h ro u g h o u t t h e a p p p l a y o ff o f l a rg e p i x e l s a n d re t ro 8 - b i t i m a g e r y t o f o r m t h e d e s i g n s .
Typeface: Helvetica
T h e d i ffe re n t s c re e n s h o t s s h o w h o w t h e s p l a s h s c re e n s w o u l d t ra n s i t i o n t o t h e s i g n i n s c re e n a s w e l l a s t w o d i ffe re n t p a r t s o f t h e a p p l i c a t i o n s . T h e s p l a s h s c re e n p l a y s w i t h l a rg e c o l o r f u l p i x e l s a s t h e b a c k g ro u n d w i t h t h e P i x e l b o t l o g o d i s p l a y e d i n t h e c e n t e r. T h e o t h e r s c re e n s h o t s s h o w h o w t h e d e s i g n e r w o u l d b e a b l e t o s c ro l l t h ro u g h d i ffe re n t s w a t c h e s a n d t y p e f a c e s a n d then save them to use later on.
T h e m o o d b o a rd t o o l g ra n t s t h e a b i l i t y t o g ra b p h o t o s f ro m b l o g s , c h o o s e t y p e f ro m t h e t y p e t o o l , a n d i m p o r t s w a t c h e s f ro m t h e s w a t c h t o o l , w h i c h a re t h e n c o m p i l e d i n t o a n e d i t a b l e m o o d b o a rd .
C=34 M=0 Y=34
KNOCK ON WOOD
K=0
T h e K n o c k O n Wo o d p ro j e c t c o n f o r m s t o t h e s t a n d a rd s o f t h e S a n D i e g o S t a t e U n i v e r s i t y S t u d e n t A r t
C=13
s h o w, w h i c h o c c u r s e v e r y s p r i n g . T h e t h e m e o f t h e
M=89
2011 show was luck and superstition, a concept
Y=100
i n s p i re d b y t h e d a t e t h e s h o w w a s s c h e d u l e d t o
K=3
o c c u r — F r i d a y t h e 1 3 t h . K n o c k O n Wo o d w a s c h o s e n f o r t h i s p ro j e c t b e c a u s e o f i t s a s s o c i a t i o n w i t h l u c k a n d c h a r m s , a n d m o re s p e c i fi c a l l y w a rd i n g o ff m i s f o r t u n e . A s c o m m o n f o l k w i s d o m g o e s , t h e
C=0
best way to keep an audaciously hopeful wish
M=0
f ro m g o i n g a w r y i s t o k n o c k o n w o o d . T h e c o l o r s
Y=0
o f t h e p ro j e c t a re g re e n a n d re d , b u t s h y a w a y
K=100
f ro m b e c o m i n g t o o p r i m a r y. T h e t e n s i o n b e t w e e n the complimentar y colors helps make the poster v i s u a l l y a p p e a l i n g a n d e y e c a t c h i n g . T h e p h ra s e “ K n o c k o n w o o d ” w a s c re a t e d b y a c t u a l l y p a i n t ing each letter on a piece of wood, then blocking t h e m t o g e t h e r t o g i v e a n i m p re s s i o n re m i n i s c e n t o f w o o d b l o c k s . T h e o rg a n i c s h a p e b e h i n d t h e t i t l e i s re m i n i s c e n t o f a p a i n t b l o t c h b e c a u s e i t w a s m e a n t t o w o r k i n c o n n e c t i o n w i t h t h e a r t s h o w.
Typeface: FUTURA
T h e re i s a l s o a b e g i n n e r ’s d i v i n a t i o n k i t t h a t c a n b e p u rc h a s e d a t t h e s h o w t o ra i s e m o n e y f o r t h e a r t depar tment. The kit included runes, Mah Jongg tiles a n d a g u i d e t o re a d i n g y o u r f o r t u n e . T h e k i t h a s a b e l l y b a n d t h a t u s e s t h e s a m e g r i d a n d p h o t o g ra p h s f ro m t h e b o o k l e t .
T h e n e x t e l e m e n t t o t h e p ro j e c t i s a b o o k l e t t h a t w o u l d b e p a s s e d o u t a t t h e a r t s h o w t o t h e fi r s t 1 3 g u e s t s . T h e b o o k l e t f o c u s e d o n fi v e d i ffe re n t t y p e s o f d i v i n a t i o n . T h e fi v e d i ffe re n t t y p e s o f d i v i n a t i o n w e re s p e c i fi c a l l y c h o s e n f ro m t h o s e t h a t , i f d e a l t d u r i n g a for tune telling, might make a person want to knock on wood. The booklet uses the same colors as the poster a n d u s e s t h e g r i d c re a t e d b y t h e K n o c k O n Wo o d t i t l e .