Regal Cinemas by chelsea reed

CBR

2013

ID2

1.0 Show Business 1.01

Retro Regal Unique Selling Position 1.03 Competitors 1.04 Logo Variations 1.05 Clear Space 1.06 Copyright 1.07 Smallest usage 1.08 Incorrect usage

REGAL CINEMAS

1.02

2.0 Get the Look Color Typography Secondary 2.03 Graphics 2.04 2.05 Photography 2.01

2.02

3.0 Stationery Letterhead Envelope Business Card 03.1

03.2 03.3

4.0 Environment Building Lobby 5.02 Concession Stand 5.03 Ticket booth 5.04 Ticket Machine 5.05 Lamp Post 5.06 Spot Lights 5.07 Bart Station 5.08 Seats 5.09 Theater 5.10 5.01

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6.0 Applications 06.1

Ticket Snack Bag 06.3 Receipt 06.4 Head Phones 06.5 3-D Glasses 06.6 Wine bottle 06.7 Cup 06.8 Napkin 06.9 Membership card

06.2

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Website Website Icon 5.03 Phone App 5.04 Phone Icon

5.02

5.01

2013

5.0 Media

REGAL CINEMAS

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Show Business

1.01

REGAL CINEMAS

Retro Regal

1974

Regal operates the largest and most

1989 in Knoxville, Tennessee, with

geographically diverse theater cir-

Mike Campbell as CEO. Regal began

cuit in the United States, consisting

to grow at a rapid pace, opening larg-

of 7,334 screens in 575 locations in

er cinemas in suburban areas. Many

42 states along with Guam, Saipan,

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of these contained a “premium” café

American Samoa and the District of

and a more upscale look than the-

Columbia as of September 26, 2013.

aters of the time.

The three main theatre brands oper-

Regal Cinemas embarked on an ag-

ated by Regal Entertainment Group

gressive expansion throughout the

are Regal Cinemas, Edwards The-

decade, swallowing up smaller chains

aters, and United Artists Theaters.

as well as building new, more mod-

These chains retain their exterior

ern multiplexes. By 2001, Regal was

signage, but most indoor branding

overextended like many other cin-

uses the Regal Entertainment Group

ema chains, and went into Chapter

name and logo.

it would be merged into with the Edwards and United Artists chains. Regal Entertainment Group, abbreviated to REG.

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sake for the theater chain in which

11 bankruptcy. It became the name-

2013

Regal Cinemas was established in

1.02

REGAL CINEMAS

Unique Selling Position

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Level Platinum Cinema Experience.

1.03

Also in the Box Office

REGAL CINEMAS

INDIRECT

Keeps your friends close, but enemy closer. Knowing the competition is important. With this information Regal Cinema Theaters can know what to excel over. Comparing the company logo to competitors gives a viewer a chance to judge the look and see it for what it really is in an environment.

DIRECT

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1.04

REGAL CINEMAS

Feature Presentation

Presenting the spectacular new work mark logo! The logoâ&#x20AC;&#x2122;s concept is stardom. The logo is constructed to represent the shadows and highlights a spot light would set off. The elegant typeface used is Bodoni Medium and the secondary is Blair Medium. Bodoni displays the class and style Regal stands for. Pairing with it a san-serif that is wide causes the eye to bounce from one word to the other. This ultimately causes viewer to focus on new shapes within the negative space making it stimulating to the mind. It is available to use in three different variations, full logo word mark, and letterform.

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1.05

Surveillance Noted

There will be no stopping in the name of the law! REGAL CINEMAS

The correct legal mark for Regal Cinemas is ®. Here it is shown in the correct position, to the right of “Cinemas.”

1.06

Smallest Possible Usage

20 mm 7.25 mm

All publicity is good publicity, but first you need to be seen! If the logo is too small it will be difficult to recognize. This is the most acceptable size to be put on small objects.

1.07

Clear Space

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Make way for the star of the show! It is important to separate the logo from surrounding imagery to dilute confusion to the viewer. The X height is the cap height of th word â&#x20AC;&#x153;Cinema.â&#x20AC;? This is the base of th measurement around the logo for simplicity.

1.07

REGAL CINEMAS

Two Thumbs Down!

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Do not get caught with a one star logo! It is important to keep the overall look of the logo consistent. Here are a few ways to not display the logo. Do not warp the text, rearrange, change font, stroke, rotate, or overlap.

REGAL CINEMAS

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Get the Look!

2.01

The Royal Colors

C M Y K R G B

11 43 84 0 225 155 69

C M Y K R G B

REGAL CINEMAS

C M Y K R G B

11 43 84 0 225 155 69

C M Y K R G B

2 43 97 27 186 123 25 C M Y K R G B

11 43 84 10 204 141 62

C M Y K R G B

0 24 74 0 254 197 92

11 43 84 0 225 155 69

1 4 25 0 253 239 199

Feel the elegance with the chosen colors. The purple represents royal colors and the gold shows class.

2.02

Co-Starring!

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Superstars are only as good as the cast with them! The secondary graphic element gives the feel of a royal system the logo represents. The gradual light to dark diamonds is elegant and the curtain adds to call outs to logo in certain situations.

2.03

A Face for the Movies

Luxurious HEADLINES, QUOTES, & BODY TEXT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

REGAL CINEMAS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The Details ACCENTS & CALL OUTS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

005

Stars

BOLD / 11 / 14 / 15 REGULAR / 14 / 00 / 17

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Pairing the classiest typeface for the most elegant theaters

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ITALIC / 35 / -30 / 42

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- NY Times Magazine

You can judge us by our cover. The serif font of Didot is use to portray our first hand typeface. The contrast and smooth transitions to each letter is comforting and classy.

CONDENSED / 7 / 200 / 9

ITALIC / 12 / 10 / 12 REGULAR / 09 / 10 / 12

REGAL CINEMAS

2.04

Grid

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2.05

REGAL CINEMAS

Photographs

Pause the motion pictures. The photography used has overlays of the design systems colors to create an overall elegant feel for the system. When adding logo or design to the image it is necessary to contrast with opposite color.

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REGAL CINEMAS

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Stationery

3.01

Letterhead

REGAL CINEMAS

SCALED IT 50%

SHOWN AT FULL SCALE

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REGAL CINEMAS

3.02

Envelope

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SHOWN AT FULL SCALE

REGAL CINEMAS

SHOWN AT FULL SCALE

3.03

Business Card

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REGAL CINEMAS

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Coming to a Device near you

REGAL CINEMAS

4.01

Website

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REGAL CINEMAS

Website

Regal

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The Perfect Place

REGAL CINEMAS

5.01

Building

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REGAL CINEMAS

5.02

Lobby

5.03

Uniform

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5.04

REGAL CINEMAS

Ticket Booth

5.05

Ticket Machine

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5.06

REGAL CINEMAS

Lamp Post

5.07

Spot Lights

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5.08

REGAL CINEMAS

Bart Station

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REGAL CINEMAS

5.09

Seats

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REGAL CINEMAS

5.10

Theater

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Merch!

REGAL CINEMAS

6.01

Ticket

5.02

Snack Bag

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REGAL CINEMAS

5.03

Receipt

5.04

Head Phones

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5.05

REGAL CINEMAS

3-D Glasses

5.06

Wine Bottle

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Glass

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5.07

REGAL CINEMAS

5.08

Napkin

5.09

Membership Card

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REGAL CINEMAS

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Chelsea Reed Identity 2 Todd Hedgpeth Fall 2013 Regal Movie Cinemas Rebrand Brilliant Matte Epson Artisan 1430 California Printing Bound San Francisco