TREND FORCASTING 2013 CHELSEY BURGESS
CONTENTS PAGES 3-4
2011 Backcast
5-7
2012 Backcast
8-13
Mega Trend 1: Constructed Exploration
14-19
Mega Trend 2: Orginal Splash
20-25
Mega Trend 3: Rugged Freedom
26-27
Citations
2011 FASHION REWIND
Looking back into the year 2011, four different trends were very prominent. On the runway, many different designers such as Altuzzara presented collections of large, bulky parkas in dark hues to help keep warm during the fall and winter. Many designers also followed the hot, new trend of fur. Fur was very popular in 2011, accenting coats, jackets, sweaters, and vests. Michael Kors and Donna Karan showcased many beatiful, elegant looking furs on the 2011 fall runway.
2011 FASHION REWIND
In 2011, we saw fashion take a feminine turn. On the runway, Erdem displayed intriquite lace dresses in his fall collection, taking a leap into a more innocent and sweet direction. Diane Von Furstenberg and Marc Jacobs took a daring turn by showing sheer, flowing garments on the runway. The sheerness of the clothing shows off the womanly figure and hints at what’s underneath, intriguing and exciting the eye.
2012 FASHION REWIND
Bold, bright hues are what rocked the runways in 2012. The mixing of vibrant, vivacious colors is what many designers like Guicci and Diane Von Furstenberg displayed on the 2012 runway. These eye-catching colors make the outfits pop, and make the wearer of the clothing stand out from the crowd. Mixing complementary colors, such as the purple and green in Guicci’s design attracts the viewer even more due to the way the colors complement eachother, giving an electric feeling.
2012 FASHION REWIND
Along with the vivid, radiant colors, 2012 also offered some softer hues to its color palette. Incorporating pale shades of pink, yellow, blue, lavender, and one of the most popular of the season, mint green, designers gave the runway a light, airy feeling. These softer tones give the eye a little relaxation and not as much punch and energy as the bright hues exude. These pastels are perfect for the spring and Easter seasons. Vera Wang, Diane Von Furstenberg, and Phillip Lim showcased pastel looks in their 2012 spring collections.
2012 FASHION REWIND
2012 was also the season for floral prints. Oscar De La Renta and Erdum showcased their floral printed pieces from their 2012 collections and they were a massive hit. With inspiration from the new trend of gardening which is growing exponentially, floral prints have swam their way to the streets and are now being seen everywhere. Flowery printed garments is one of the hottest trends from 2012.
CONTSTRUCTED EXPLORATION Constructed Exploration is an escape from reality. It is a breakaway from the mundane routine in which we are accustomed. An escape from our every day world that we are used to, and a jump into what is ahead of us. We are ready for what is new, fresh, and exciting; for what lets us step out of the box and be unique.
Constructed Exploration drives us to make a change, to create, and to explore the world that is our future. Constructed Exploration allows us to furthur our formally silent thoughts, ideas, and dreams and shape them into reality.
CONTSTRUCTED EXPLORATION DRIVERS
Constructed Exploration is driven by the ongoing advancements in technology in our world today. Our society is always taking turns in new directions and it is up to all of us to put forth our own individual ideas and be a part of these changes. The future is in our hands. Constructed Exploration harnesses our new, innovative ideas and channels them into the reality of our future.
CONTSTRUCTED EXPLORATION These rigid, structural looks are inspired by the constantly changing technological world which gives us strength and stability, and the geometrical shapes and architecture all around us.
MANIFESTATIONS
Constructed Exploration gives the consumer not only a strong and bold outward appearance, but an inner confindence that helps give the wearer the perseverance and drive to make a difference in the world.
CONTSTRUCTED EXPLORATION STYLE STORY
The key elements of Constructed Exploration are geometrical shapes, rigid corners and edges, and sleek silhouettes that fit tightly to the body. The shoulders on most pieces in this trend tend to be very prominent. Quite often they are highly structural, almost pointed and sharp looking in some cases.
CONTSTRUCTED EXPLORATION
CONTSTRUCTED EXPLORATION
black hole starry night
musty ocean
COLOR STORY
The color palette for Constructed Exploration consists of blacks, whites, grays, and a variety of different shades of blue. Metallic silvers and blues can also be found in this trend.
gray mountains
rainy day
cloudy morning
tear drop
bright ice
soft sky
washed white
snow angel
ORIGINAL SPLASH
Original Splash is a giant splash of color. It is inspiration to paint the world. To express yourself by the clothing that you wear, and portray emotion. It inspires you to be yourself and be proud of who you are. Original Splash allows you to show your true colors.
ORIGINAL SPLASH
DRIVERS Original Splash is driven by the desire to be original and expressive. It is meant to steer you away from being a replica of someone else, and to help you stray away from the current trends that everyone follows. It allows you to express your inner self; your hopes, dreams, and wishes. Original Splash pushes you to be “you�... whoever that may be.
ORIGINAL SPLASH
MANIFESTATIONS
Original Splash looks at all different types of art throughout the world, and combines itself with the individuality of the wearer. Sunsets, spilled paint buckets, and raindrops are a few of the inspirations for Original Splash.
ORIGINAL SPLASH STYLE STORY
All of the clothing in Original Splash consists of bright, flashy colors. A lot of the pieces incorporate different paint effects, such as tye-dye and ambre, giving the clothes an expressive and artistic flare.
Original Splash clothing is lose and flowy, allowing for a comfortable, airy fit. Because of the vibrant colors, most of these pieces are worn during the spring and summer seasons.
ORIGINAL SPLASH
ORIGINAL SPLASH passion fruit
COLOR STORY
The color palette for Original Splash incorporates all of the colors of the rainbow, ranging from pinks, to blues, to greens, and yellows. Every color is fun and playful, like a bite into a juicy piece of fruit on a hot summer day.
bubble gum
purple baloon
beach ball blue
spring diver
island fever
honeydew melon
sunny day
tangerine splash
RUGGED FREEDOM Rugged Freedom is being young, wild, and free. It is living in the moment, without any worries or stress. It is time well-spent with friends, being spontaneous and seeking out adventures.
Rugged Freedom is experiencing the outdoors and breathing in the fresh air. It is taking in the world around you, and being inspired by what you see.
RUGGED FREEDOM DRIVERS
Rugged Freedom is driven by the outdoors; by the breathtaking surroundings that we so often look past and take for granted. Rugged Freedom inspires you to experience life fully, living with no regrets. It guides you down a laid-back path, and allows you to be alleviated from the everyday stresses of life, living each moment to its fullest.
RUGGED FREEDOM MANIFESTATIONS
Rugged Freedom is inspired by the earth. The rough textures of our world such as dirt, rocks, wheat, tree branches, and mountains are what shape the many different looks in this trend.
The sense of touch plays a big role in understanding what Rugged Freedom is all about. Touching the different surfaces and textures is very important because it allows you to relate the clothes back to the earth, and get a feel for what inspired each design.
RUGGED FREEDOM STYLE STORY
Rugged Freedom’s overall look is a combination of multiple different design aspects: casual, distressed, relaxed, and a bit grundgy. Some of the key pieces in this look are destroyed jeans, vintage t-shirts, old tennis shoes, and loose fitting tank tops.
Rugged Freedom generally has very easy, almost messy looking hairstyles, whether it is down and flowing in beachy waves, or thrown up into a loose bun atop your head. Rugged Freedom is simple, comfortable, and free.
RUGGED FREEDOM
RUGGED FREEDOM COLOR STORY
The color palette for Rugged Freedom consists of faded shades of browns, tans, blues, and greens. All of these colors were influenced by the rugged outdoors; the rich inhabitants of the earth.
crumbling mud
rusty bucket
dusty peach
sandy desert
beige mountain
musty morning
faded sky
blue river
fading tree
dirty road
RUNWAY PHOTO CITATIONS PAGES 3
Altuzarra Fall 2011, Altuzarra Fall 2011, Donna Karan Fall 2011, Michael Kors Fall 2011
4
Erdem Fall/Winter 2012/13, Erdem Fall/Winter 2012/13, Diane Von Furstenberg Fall 2011, Marc Jacobs Spring 2011
5
Diane Von Furstenberg Fall 2012, Guicci Spring 2011, MaxMara Spring 2011
6
Vera Wang Spring 2012, Phillip Lim Spring 2012, Diane Von Furstenberg Spring 2012
7
Erdem Fall/Winter 2012/13, Oscar de la Renta Spring 2012, Erdem Fall/Winter 2012/13
11
Donatella Fall 2010, Fumiko Kawa Blog (unknown designer), Ruthie Davis and Dennis Basso 2011, Prada Spring 2010
23
madshopaholic.wordpress.com (unknown designer), blogs.dose.ca (unknown designer) Fall 2010
CITATIONS style.com pinterest.com wgsn.com jillaikoyee.myshopify.com favim.com fashion.allwomenstalk.com shewearsfashion.com blogs.dose.ca madzshopaholic.wordpress.com cosmopolitan.com fashion.telegraph.co.uk highheelsdaily.com fashionising.com blogfumikokawa.com vincentloy.wordpress.com