SOUTHERN CALIFORNIA’S AUTHORITY FOR TIMEPIECES SINCE 1913
T WO T H OU S A N D N I NE
on the cover jaeger-lecoultre duomètre à chronographe in rose gold more information on this fine timepiece can be found on page 35
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FELDMAR WATCH CO. A History
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The Right Time at the Right Place
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TAG HEUER
The Grand CARRERA Collection
try your hand at a
OMEGA
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Co-Axial Technology: A Revolution in Master Watchmaking
IWC
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Celebrate 140 Years of IWC
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52 ww.tc Financial Titanium
6 TAG Heuer 8 Omega
53 PanoInverse XL Impressive Changeover
10 Gucci
54 Raymond Weil
11 Bedat & Co
56 B.R.M.
12 The Right Time at the Right Place 57 58 13 Charriol 14 IWC 59 16 Jaeger-LeCoultre 60 18 Blancpain 61 20 The Grand CARRERA Collection 62 21 Co-Axial Technology: 63 A Revolution in Master 64 Watchmaking
matching 30 32 game Can you recall who said these
MATCHING GAME famous quotes about time?
How Times Have Changed
Match these famous quotes to their authors
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JAEGER-LECOULTRE
BLANCPAIN
The Duomètre
Speed Command Chronograph
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ULYSSE NARDIN
GIRARD-PERREGAUX
GLASHÜTTE ORIGINAL
Sonata Silicium Limited Edition
ww.tc Financial Titanium
PanoInverse XL Impressive Changeover
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4 Feldmar Watch Co., A History
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BELL & ROSS
CONCORD
Instrument BR01 Pro Titanium
C1 Tourbillon Gravity
B.R.M. Model TR
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Perrelet Instrument BR01 Pro Titanium C1 Tourbillon Gravity Rado Michele Underwood Orbita Chronoswiss
22 Ulysse Nardin
65 Model TR
24 Girard-Perregaux
66 Movado
26 Glashütte Original
68 Glycine
28 Anonimo
69 Oris
29 JeanRichard
70 Ball Watch USA
30 Matching Game
72 Fortis
31 Hermès
73 Victorinox Swiss Army
32 How Times Have Changed
74 Doxa
33 Graham
75 Hamilton
34 Celebrate 140 Years of IWC
76 TechnoMarine
35 The Duomètre
77 Mido
36 Concord
78 Seiko
38 U-Boat
79 Accutron/Bulova
39 TW Steel
80 Breil Milano
40 Scatola del Tempo
81 Welder
41 Wolf Designs
82 Montegrappa
42 Speed Command Chronograph
83 Omas
43 Sonata Silicium Limited Edition
85 SwissKubiK
44 Dubey & Schaldenbrand
86 ESQ Swiss
45 Baume & Mercier
87 Luminox
46 Montblanc
88 Fendi
47 Ebel
89 Swatch
48 Bell & Ross
90 Citizen
50 Dior
91 Suunto
51 Longines
84 Tissot
brand name here Founded by Philippe Charriol in 1983, the Charriol brand metamorphosis occurred in 1999. Each Charriol timepiece has been manufactured and quality-controlled in Switzerland. Enter the world of Charriol and discover a universe of luxury watches. a fantastic diamond watch glorious rose gold face with diamonds on a leather strap | b fantastic diamond watch glorious rose gold face with diamonds on a leather strap | c fantastic diamond watch glorious rose gold face with diamonds on a leather strap | d fantastic diamond watch
FELDMAR WATCH COMPANY | A HISTORY
glorious rose gold face with diamonds on a leather strap
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Jack Feldmar, founder of the Feldmar Watch Company, immigrated to the United States from Hungary in 1913. He and his family settled in Newark, New Jersey, where Jack called upon pawnshop owners and offered to repair their broken watches for 15 cents. The illness of his wife, Bella, brought Jack and his three sons to Los Angeles. Jack shared office space with a tailor on Temple Street and continued to repair watches from pawnshops and jewelry stores that did not have their own watchmakers. A few years later Jack opened an office on 4th and Broadway in downtown Los Angeles where he taught his son Barney the art of watchmaking. During World War II when new watches, particularly stopwatches, were not available, the telephone company came to Feldmar with 196 stopwatches that other watchmakers had declared irreparable. Using parts from other stopwatches, Jack and Barney were able to repair 186 stopwatches earning them a contract with Western Electric. Recognizing the importance of this type of watch, they started repairing and selling them to many of the local schools, studios and industries. In 1956 Feldmar Watch Company moved to Pico Boulevard, where Barney and his wife Harriet took over the business when Jack retired. With sports car rallying becoming popular 310.274.8016 | feldmar watch.com
at this time, specializing in stopwatches was a real asset. The need for them grew with swimming, track and rowing teams, sailboat racing, piloting, horse racing and jogging. Feldmar became known for having the largest selection of stopwatches and authored the booklet, “Timing in the World of Sports.” In the early 1960s the first electronic watch, the Bulova Accutron, was invented. The precision of the Accutron fit right in with a timing company, and Bulova appointed Feldmar Watch Company to be the Accutron Center for the Los Angeles area. In no time, Feldmar was the number one Accutron Center in the United States. In 1972 Sol Meller, the Feldmars’ son-in-law, joined the company and has been the force behind the growth of Feldmar Watch Company as it is known today. Sol has expanded on the tradition of selection and service that is the hallmark of Feldmar. Under Sol’s leadership, Feldmar has continued to grow and add new product lines. Feldmar was recently listed in the Los Angeles Business Journal as one of the fastest growing companies in LA. On opposite page: Feldmar Watch Company newspaper advertisements, 1940s. On this page: Interior Feldmar Watch Company store, 1960s; Feldmar Watch Company storefront, 1960s; Barney Feldmar at Heuer Headquarters in Switzerland, 1960s.
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tag heuer TAG Heuer has been at the forefront of Swiss watchmaking since 1860, producing sports watches and chronographs of superlative design and precision that are among the most prestigious, iconic and coveted items in the worldwide watch market. a aquaracer chronotimer with analog/digital time display | b grand carrera automatic diamond watch, COSC certified | c automatic carrera with day/ date feature | d formula 1 chronograph, white mother-of-pearl dial, diamond bezel | e link chronograph, white mother-of-pearl diamond dial, diamond bezel | f grand carrera steel and 18k gold automatic watch, COSC certified | g automatic carrera white mother-of-pearl diamond dial, diamond bezel, stainless steel and 18k gold case | h grand carrera automatic GMT watch with grande date feature, COSC certified | i formula 1 chronograph with grande date window | j aquaracer calibre S chronograph
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310.274.8016 | feldmar watch.com
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“We must use time as a tool, not as a crutch.”
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John F. Kennedy
j i h
f d
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