Mission Statement To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services for Nike. What Nike Does Create authentic athletic footwear, apparel, equipment and accessories for sports and fitness enthusiasts. Through subsidiaries, design and sell a line of men’s and women’s dress and casual shoes and accessories Principle Products Began with long distance running shoes in 1963. Past 17 years: Air Jordan basketball shoes. Wide range of shoes, apparel and equipment. “Our Heroes” Michael Jordan, Tiger Woods, Michael Johnson, Mia Hamm. Celebrity endorsements lend credibility and notoriety to products. http://www.nikebiz.com/story/hero_1.shtml
3 Month Stock Performance
“A growth company that has not grown”
Impact of specific products (Air Jordan's, teenage market) Brand and Logos The “Swoosh� only cost $35, Memorable, simple in form, workable in all sizes, invokes a strong signal
Nike Dominance
Athletic Shoe Market Share, 2000 Athletic Shoe Market Share, 2000 Timberland 2.9%
Asics 2.1%
Saucony 1.4%
K-Swiss 3.6%
Nike 39.2%
New Balance 9.4%
Reebok 10.9% Adidas 15.1%
STRENGTHS Strong and meaningful response to labor criticisms, High quality products and good overall reputation, Phil Knight’s management and leadership, Brand recognition and effective marketing How many countries does Nike operate in? Nike factories are distributed in cheaper countries such as, China, Indonesia, Vietnam and Mexico. These countries are underdeveloped which make for cheap labor. American and European counties wouldn’t be a suitable place for Nike factories because the income would decrease due to no cheap labor. Nike headquarters are located in 45 countries such as Asia-Pacific and the United States of America. Nike factories operate in more than 160 countries around the globe.
How do they advertise?
The advertise by creating TV ads, ads on the internet and ads on the radio. They sponsor big events such as the Olympics and football teams. They use high profile sport starts such a Tiger Woods to promote and advertise their products worldwide. List the products Nike produce? Nike products:
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Tennis shoes
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Football shoes
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Golf shoes
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Netball shoes
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Hockey shoes
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Singlet
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T-shirt
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Shorts
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Pants
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Jumpers
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Head bands
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Hats
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Swimming wear
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Tennis equipment
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Footballs equipment
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Soccer equipment
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Golfing equipment
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Hockey equipment
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Netball equipment
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Swimming equipment
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Accessories