Portfolio by Samson Chen

SAMSON CHEN Fashion Marketing & Management

Samson Chen 738 East 23rd Street, Apartment 6 Oakland, California 94606 510.918.0466 chen.sams0n@gmail.com Education The Art Institute of California - San Francisco Bachelor of Science | Fashion Marketing & Management December 2011 Software Excel Taleo Word Outlook InDesign AutoCAD Photoshop PowerPoint Management Buying Store Operations Human Resources Talent Recruitment Visual Merchandising Product Development Employment Banana Republic | Emeryville, CA December 2005 | Present Customer Experience Lead - Delegate sales-driven team, resulting in an increase of 15% year-to-date store sales - Support leadership team and staff with goals and operations - Achieve monthly sales and Banana Republic Card goals of 90 plus - Lead and orchestrate a team of 20 - Support sales reads, audits and maximize business - Convey and train product knowledge to a staff of 20 - Support an average of 3 units per transaction and 25% conversion - Enhance and maintain all visual presentations to meet company standards Internships Media 415 | San Francisco, CA October 2010 | December 2010 Green Glam Go Intern -

Forecasted fashion and industry trends Managed data entries from text files to WordPress Synergized with a team of 5 interns Arranged and organized digital images for online platform Researched potential vendors, partners and businesses

Gap Inc. | San Francisco, CA June 2009 | July 2009 Human Resources | Learning & Development | Retail Academy Apprentice

Participated in job shadowing of leaders and executives Advocated knowledge and ideas between Field and Headquarters Assessed the Welcoming New Employees experience Gathered industry and market trends for immediate manager Evaluated pre-boarding and on-boarding processes Supported company initiatives to help maximize efficiency

SHADES Designer Eyewear

Introduction Shades Shades, a designer eyewear shop, started out as a project that involved inventory and stock control. The intent of the assignment was to create a store that housed a select merchandise category. The product category that I have selected for this specific store is designer eyewear. Characteristics of the Industry Luxottica Group is expanding into India. The eyewear company reported that it plans to open 100 Sunglass Hut in high-end malls and premium retail stores. (Womenâ&#x20AC;&#x2122;s Wear Daily) Bag Borrow or Steal has recently gone into the designer sunglass rental business. Orginally, the website was known for renting out designer handbags. Now the website carries a range of products such as jewelry and watches. (LA Times) According to the New York Times, an article said that the average sale of handbags has declined 14 percent over the last year. The total sales in the sunglasses industry were $3 billion, and rose by 10 percent in 2007. (New York Times) Market Trends The colors for the 2012 season are muted and natural with a few pops of color. The ma jority of the color palettes are from the eco movement, emphazing forest greens, browns and crĂ¨mes. The wayfarer is a retro sunglass style that made its way back into fashion. The classic aviator is a great look for anyone. Oversized sunglasses are still popular. Gradient tints on lenses are still giving that designer quality and look.

3.1 Philip Lim Betsey Johnson Burberry Bvlgari Chole Christian Dior D&G Dolce & Gabbana Diesel Derek Lam Dior Dior Homme Emilio Pucci Fendi Gucci Linda Farrow Luxe Marc by Marc Jacobs Marc Jacobs Miu Miu Modo Paul Frank Prada Proenza Schouler Ralph Lauren Ray-Ban Roberto Cavalli Tom Ford Yves Saint Laurent

Vendors

Census Data

A Store Location : Pleasanton, CA 94568 & 94588 Number Percent U.S. Total Population 58,190 Female 28,386 48.8% 50.9% Male 29,804 51.2% 49.1% 18 - 64 43,942 75.5% 74.3% Bachelor's Degree or Higher 16,174 27.8% 24.4% Median Household Income $77,122 - $92,644 $41,994 Per Capita Income $29,444 - $40,403 $21,587 Median Value of Homes $328,900 - $408,200 $119,600

B Store Location : Santa Clara, CA 95050 & 95051 Number Percent U.S. Total Population 89,307 Female 44,140 49.4% 50.9% Male 45,167 50.6% 49.1% 18 - 64 71,649 80.2% 74.3% Bachelor's Degree or Higher 25,726 28.8% 24.4% Median Household Income $58,961 - $73,147 $41,994 Per Capita Income $28,296 - $33,478 $21,587 Median Value of Homes $392,600 - $402,000 $119,600

C Store Location : San Francisco, CA 94103 & 94104 Number Percent U.S. Total Population 23,390 Female 9,251 39.6% 50.9% Male 14,139 60.4% 49.1% 18 - 64 20,738 88.7% 74.3% Bachelor's Degree or Higher 5,377 23% 24.4% Median Household Income $14,609 - $31,131 $41,994 Per Capita Income $13,885 - $21,034 $21,587 Median Value of Homes $386,400 $119,600

August Delivery Order | Round-Shaped Face PO# 100000 Retail Purchases $61,012 Ship Date 7/24/2009 Cost Purchases $26,541 Cancel Date 7/31/2009 Markup 56.5% Delivery August Unit Purchase by Store Type Style# Description Cost Retail MU% A B C 1000 Pnk BJ Rnd $30.02 $69.00 56.5% 4 3 1 1001 Blk Bvlgari Pillow $119.63 $275.00 56.5% 8 6 3 1002 Blue EP Prnted Oval $163.13 $375.00 56.5% 5 3 1 1003 Blk Gucci Crystal Inlay $215.33 $495.00 56.5% 8 5 4 1004 Gry Gucci Ovrsized Rnd $119.63 $275.00 56.5% 6 4 2 1005 Blk M by MJ Rtro $42.63 $98.00 56.5% 8 3 2 1006 Gld M by MJ Rnd $187.05 $430.00 56.5% 7 3 2 1007 Blk Miu Miu Rnd $101.79 $234.00 56.5% 6 5 3 1008 Brwn PF Artifical Life $60.03 $138.00 56.5% 8 5 4 1009 Blk Prada Paris Glam $106.58 $245.00 56.5% 9 6 3 1010 Blk RB Round Ovrsized $60.47 $139.00 56.5% 6 5 4 1011 Ornge RB Vintage $60.47 $139.00 56.5% 4 2 0 1012 Blk RC 370S $172.70 $397.00 56.5% 6 4 3 1013 Brwn TF Anais $184.88 $425.00 56.5% 8 4 2 1014 Yellw TF Jacquelin $195.75 $450.00 56.5% 7 6 1 1015 Brwn YSL 6184 $141.38 $325.00 56.5% 6 4 2

Total Units 8 17 9 17 12 13 12 14 17 18 15 6 13 14 14 12

Total Cost $240.1 $2,033.6 $1,468.1 $3,660.5 $1,435.5 $554.2 $2,244.6 $1,425.1 $1,020.5 $1,918.4 $907.0 $362.8 $2,245.0 $2,588.3 $2,740.5 $1,696.5

Total Retail $552.0 $4,675.0 $3,375.0 $8,415.0 $3,300.0 $1,274.0 $5,160.0 $3,276.0 $2,346.0 $4,410.0 $2,085.0 $834.0 $5,161.0 $5,950.0 $6,300.0 $3,900.0

Total Units 17 20 17 10 15 12 14 17 12 7 10 11 6 16 12 19

Total Cost $1,663.9 $1,827.0 $2,921.0 $2,718.8 $848.3 $1,827.0 $1,583.4 $1,442.0 $1,122.3 $822.2 $1,261.5 $966.6 $1,148.4 $2,470.8 $1,566.0 $2,355.5

Total Retail $3,825.0 $4,200.0 $6,715.0 $6,250.0 $1,950.0 $4,200.0 $3,640.0 $3,315.0 $2,580.0 $1,890.0 $2,900.0 $2,222.0 $2,640.0 $5,680.0 $3,600.0 $5,415.0

August Delivery Order | Oval-Shaped Face

Financial Plans

PO# 200000 Retail Purchases $61,012 Ship Date 7/24/2009 Cost Purchases $26,545 Cancel Date 7/31/2009 Markup 56.5% Delivery August Unit Purchase by Store Type Style# Description Cost Retail MU% A B C 2000 Blk 3.1 PL Marceau $97.88 $225.00 56.5% 9 6 2 2001 Gry Diesel Mtal Frme Shld $91.35 $210.00 56.5% 10 7 3 2002 Blk Gucci Stud Dtl $171.83 $395.00 56.5% 9 6 2 2003 Gld LFL Luxe $271.88 $625.00 56.5% 6 4 0 2004 White M by MJ Squre $56.55 $130.00 56.5% 8 5 2 2005 Blk MJ Plastic Frme $152.25 $350.00 56.5% 6 4 2 2006 Brwn MJ Squre $113.10 $260.00 56.5% 7 5 2 2007 Gry Miu Miu Ovrsized Squre $84.83 $195.00 56.5% 8 6 3 2008 Blk Prada LR Wrp $93.53 $215.00 56.5% 6 4 2 2009 Blk Prada SPS08H $117.45 $270.00 56.5% 4 2 1 2010 Blue PS Squre $126.15 $290.00 56.5% 5 3 2 2011 Blk RL 8039 $87.87 $202.00 56.5% 6 4 1 2012 Brnze RC Wrp $191.40 $440.00 56.5% 4 2 0 2013 Grey Chole Saskia $154.43 $355.00 56.5% 9 5 2 2014 Brwn Dior Dior Shaded $130.50 $300.00 56.5% 7 4 1 2015 Blk Dior Hmme Tie Wrp $123.98 $285.00 56.5% 10 6 3

Style Card

SHADES

Round-Shaped Face

Style #1001 Bvlgari $275

Style #1005 Gucci $275

Style #1000 Betsey Johnson $69

Style #1006 Marc Jacobs $430

Style #1002 Emilio Pucci $375

Style #1007 Miu Miu $234

Style #1003 Gucci $495

Style #1008 Paul Frank $138

Style #1004 Gucci $275

Style #1009 Prada $245

s SHADES

Oval-Shaped Face

Style #2001 Ray-Ban $139

Style #2006 Yves Saint Laurent $275

Style #2002 Ray-Ban $139

Style #2007 3.1 Phillip Lim $225

Style #2003 Roberto Cavalli $375

Style #2008 Diesel $210

Style #2004 Tom Ford $425

Style #2009 Gucci $395

Style #2010 Linda Farrow Luxe $625

Style Card

Style #2005 Tom Ford $450

Lookbook

Lookbook Cover

Inside Lookbook

s SHADES FALL 2009

make a

sophisticated

statement

accessorize yourself with the lastest designer eyewear

frame the

modern

classic aviator

flatters

Lookbook

that

SWIMOLOGY Collaboration with Michael Garcia Customizable Swimwear

s Executive Summary

The Swimolgy brand plans to offer a selected range of customizable (color and pattern) swimwear. Along with the product there is a personalized certificate of authenticity that goes with the garment. Our “splash out” will be in Spring 2010. Our reason for entering this market is because there has been a rise in sales since 2006 from $12.88 billion to $13.51 billion, in 2012. We plan to cater to the under served market of women tired of searching for the right unique swimwear. Now, she can add to her own existing wardrobe with “Swim-o-logy”.

Mission Statement

Our values are to produce and work with an array of products based on “showering yourself with Swimology” and to create awareness for making our earth “a place worth saving”. Swimology is a swimwear company, whose philosophy is based on creating and naming your own beachwear attire while supporting a great cause. Swimology plans to contribute 5% of all its profits to marine foundations of the patron’s choice.

s Strengths

Weaknesses

- Stores located in tropical and warm weather areas - Accessible via boutique or online - Customizable product - Lifestyle driven - Linked to cause - Unique idea

- Need dedicated customer - Destination specialty retailer - Seasonal

Opportunities

Threats

- International market - Poor fit of current swimwear - Teaching customers and employees about the brandâ&#x20AC;&#x2122;s core values and philosophy - Intergrating licensed products into the brand - Celebrity endorsement/spokesperson - Foreign trade - Having brand carried in select department stores

- Price point with competitors - Too fashion forward with trends - Competitors having multi channels of distribution

SWOT

Legal Form of Ownership

This firm will be an LLC. We selected this form of ownership to limit personal liability. We also want to control the percentage of dividends in which owners can receive. As an LLC, we favor not being subjected to self-employment tax. In addition to being an LLC, we as a member can write off 100% health insurance premiums.

“The retail market for swimwear and beach was valued at $12.88 billion in 2006 – 4.9% growth over a six-year period – with 1.04 billion units sold worldwide, according to Just-style.com’s Global Market Review for Swimwear and Beachwear report.” (WGSN) “By 2012, the report predicts that the global market could be worth $13.51 billion with strength remaining in the US, Australia and Brazil.” (WGSN) “Australian market is almost ‘recession-proof’ and hold great potential, given cosumers demands for a variation of bikini-wear and swimsuit styles and designs.” (WGSN) “Control has also become a ma jor issue when discussing the fit of a swimsuit. This means, they want control in the exterior shell fabric, not only in the support fabrics for the interior construction of the swimsuit.” (Fashion and Fit in Swimwear)

“Western Europe and Japan/Korea will experience volume declines.” (Just-Style) “The retail market for swimwear and beachwear is forecast to rise from US$12.88 billion in 2006 to US$13.51 billion by 2012.” (Just-Style) “Specialty women’s swimwear will be strong, aided by fabrics that provide, support, shaping, fit and comfort. The spa and beauty industry is also likely to prosper and this will help niche fashion brands.” (Just-Style)

Marketing Research

“Swimwear has received the second-biggest overhaul within the department and is a direct result of successful buying trips to Australia.” (WGSN)

Consumer Profile

Tigerlily Flamingo Sands Roxy Billabong Juicy Couture Victoria Secret Athleta

High Price

tigerlily

Low Quality

Competitive Analysis

Low Price

High Quality

Spring | Summer 2010| Examples

s Front Price Tag Shopping Bag

dsf 0 51 230 5 1 3 4 1 Small Garment Box

Back Price Tag

For every single swimwear piece you purchase,

SWIMOLOGY will

contribute 5% of its profits to a

SWIMOLOGY Front Garment Hang Tag

marine foundation of your choice.

Back Garment Hang Tag

Package Design

$160

CCHANEL D’HOMME Men’s Leather Goods

Chanel 135, Avenue Charles de Gaulle 92521 Neuilly-sur-Seine Cedex, France Phone: +33-1-46-43-40-00 Fax: +33-1-47-47-60-34 Primary US Office 9 W. 57th St. New York, NY 10019-2790 Phone: 212-688-5055 Fax: 212-752-1851 Toll Free: 800-550-0005 www.chanel.com Key Numbers Company Type - Private Fiscal Year - End December Sales (Millions) - $1,884.1 Employees - 1,220 Selected Products Apparel Eyewear Fragrance Handbags Jewelry Makeup Skin care items Watches

Gucci LVMH Prada Overview Known for classic couture like "the little black dress" and famed fragrance Chanel No. 5, Chanel has been a haute name in fashion and cosmetics for decades. The company also creates watches and jewelry and has a single license -- for eyewear with Luxottica. The company boasts more than 160 boutiques worldwide. (Hoover) The New Concept Chanel will be launching a dedicated menâ&#x20AC;&#x2122;s leather goods collection. The collection will consist of a variety of solid and signature quilted versions. Products will be available in-stores and on-line.

d'homme Company Background

Top Competitors

CCHANEL

Trend Board

Young Digerati Wealthy, Younger Family Mix Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice and coffee to microbrew. Social Group: Urban Uptown Lifestage Group: Young Achievers 2009 Statistics US Households: 1,392,746 (1.21%) Median House Hold Income: $88,728 Lifestyle Traits -

Purchase from expedia.com Go snowboarding Read The Economist Watch Independent Film Channel Drives an Audi A4

Demographics Traits Urbanicity: Urban Income: Wealthy Income Producing Assets: High Age Ranges: 25-44 Presence of Kids: Family Mix Homeownership: Mix, Owners Employment Levels: Management Education Levels: Graduate Plus Ethnic Diversity: White, Asian, Hispanic, Mix

Target Market

Spring 2011 | Line Sheet

Style # 81230.00.1 Description Large Tote Material Lambskin & Canvas Retail $1,500

Style # 81231.00.1 Description Large Duffle Material Lambskin & Canvas Retail $2,000

Style # 81232.00.1 Description Messenger Material Lambskin & Canvas Retail $1,250

Style # 81233.00.1 Description Laptop Case Material Lambskin & Canvas Retail $1,000

Style # 81234.00.1 Description Handheld Material Lambskin & Canvas Retail $1,000

Style # 81235.00.1 Description Organizer Material Lambskin & Canvas Retail $850

Style # 81230.01.1 Description Large Tote Material Lambskin & Canvas Retail $1,500

Style # 81231.01.1 Description Large Duffle Material Lambskin & Canvas Retail $2,000

Style # 81232.01.1 Description Messenger Material Lambskin & Canvas Retail $1,250

Style # 81233.01.1 Description Laptop Case Material Lambskin & Canvas Retail $1,000

Style # 81234.01.1 Description Handheld Material Lambskin & Canvas Retail $1,000

Style # 81235.01.1 Description Organizer Material Lambskin & Canvas Retail $850

Style # 81230.02.1 Description Large Tote Material Lambskin & Canvas Retail $1,500

Style # 81231.02.1 Description Large Duffle Material Lambskin & Canvas Retail $2,000

Style # 81232.02.1 Description Messenger Material Lambskin & Canvas Retail $1,250

Style # 81233.02.1 Description Laptop Case Material Lambskin & Canvas Retail $1,000

Style # 81234.02.1 Description Handheld Material Lambskin & Canvas Retail $1,000

Style # 81235.02.1 Description Organizer Material Lambskin & Canvas Retail $850

Style # 81230.03.1 Description Large Tote Material Lambskin & Canvas Retail $1,500

Style # 81231.03.1 Description Large Duffle Material Lambskin & Canvas Retail $2,000

Style # 81232.03.1 Description Messenger Material Lambskin & Canvas Retail $1,250

Style # 8123303.1 Description Laptop Case Material Lambskin & Canvas Retail $1,000

Style # 81234.03.1 Description Handheld Material Lambskin & Canvas Retail $1,000

Style # 81235.03.1 Description Organizer Material Lambskin & Canvas Retail $850

Style # 81230.04.1 Description Large Tote Material Lambskin & Canvas Retail $1,500

Style # 81231.04.1 Description Large Duffle Material Lambskin & Canvas Retail $2,000

Style # 81232.04.1 Description Messenger Material Lambskin & Canvas Retail $1,250

Style # 81233.04.1 Description Laptop Case Material Lambskin & Canvas Retail $1,000

Style # 81234.04.1 Description Handheld Material Lambskin & Canvas Retail $1,000

Style # 81235.04.1 Description Organizer Material Lambskin & Canvas Retail $850

s Style # 81237.00.1 Description Large Duffle Material Lambskin & Canvas Retail $2,250

Style # 81238.00.1 Description Messenger Material Lambskin & Canvas Retail $1,500

Style # 81239.00.1 Description Laptop Case Material Lambskin & Canvas Retail $1,250

Style # 81240.00.1 Description Handheld Material Lambskin & Canvas Retail $1,250

Style # 81241.00.1 Description Organizer Material Lambskin & Canvas Retail $1,000

Style # 81236.01.1 Description Large Tote Material Lambskin & Canvas Retail $1,750

Style # 81237.01.1 Description Large Duffle Material Lambskin & Canvas Retail $2,250

Style # 81238.01.1 Description Messenger Material Lambskin & Canvas Retail $1,500

Style # 81239.01.1 Description Laptop Case Material Lambskin & Canvas Retail $1,250

Style # 81240.01.1 Description Handheld Material Lambskin & Canvas Retail $1,250

Style # 81241.01.1 Description Organizer Material Lambskin & Canvas Retail $1,000

Style # 81236.02.1 Description Large Tote Material Lambskin & Canvas Retail $1,750

Style # 81237.02.1 Description Large Duffle Material Lambskin & Canvas Retail $2,250

Style # 81238.02.1 Description Messenger Material Lambskin & Canvas Retail $1,500

Style # 81239.02.1 Description Laptop Case Material Lambskin & Canvas Retail $1,250

Style # 81240.02.1 Description Handheld Material Lambskin & Canvas Retail $1,250

Style # 81241.02.1 Description Organizer Material Lambskin & Canvas Retail $1,000

Style # 81236.03.1 Description Large Tote Material Lambskin & Canvas Retail $1,750

Style # 81237.03.1 Description Large Duffle Material Lambskin & Canvas Retail $2,250

Style # 81238.03.1 Description Messenger Material Lambskin & Canvas Retail $1,500

Style # 81239.03.1 Description Laptop Case Material Lambskin & Canvas Retail $1,250

Style # 81240.03.1 Description Handheld Material Lambskin & Canvas Retail $1,250

Style # 81241.03.1 Description Organizer Material Lambskin & Canvas Retail $1,000

Style # 81236.04.1 Description Large Tote Material Lambskin & Canvas Retail $1,750

Style # 81237.04.1 Description Large Duffle Material Lambskin & Canvas Retail $2,250

Style # 81238.04.1 Description Messenger Material Lambskin & Canvas Retail $1,500

Style # 81239.04.1 Description Laptop Case Material Lambskin & Canvas Retail $1,250

Style # 81240.04.1 Description Handheld Material Lambskin & Canvas Retail $1,250

Style # 81241.04.1 Description Organizer Material Lambskin & Canvas Retail $1,000

Spring 2011 | Line Sheet

Style # 81236.00.1 Description Large Tote Material Lambskin & Canvas Retail $1,750

Information Research

Consumer Forecast 2012 - Risk and Daring. "Real business change means intuition and risk. The vast quantities and rate at which data is made available to businesses can lead to a state of paralysis for many companies as they struggle to analyze this information. You must heed the unknown, but there is too much complexity and information. You (business leaders) have to rely on intuition." (The Economist) “In order to be irreplaceable one must always be different.” (Coco Chanel) “I feel like it'll be a Chanel-a-day type of thing. Keeps the doctor away!” (Rachel Zoe) “Luxury goods maker LVMH SA said Thursday its sales rose nearly 24 percent in the third quarter thanks to strong demand for brands.” (Bloomberg Business Week) “The luxury sector is rebounding better-than-expected this year thanks in large part to wealthy Americans replenishing their wardrobes after a year of self-denial and nouveau riche Chinese indulging in a worldwide spending spree, according to a new study released Monday.” (Associated Press)

s “Status Seekers: 19% of Asians head directly for leading brands and are attracted by the status that comes with them. Most often found in Thailand, Korea and Japan.” (WGSN) “First, she coats each thread in a thin layer of beeswax. Then, she carefully hand saddle-stitches the pink-hued pieces of calf's leather together, buffs, paints and polishes the edges of the bag's seams, finally flipping it inside out to make a size 35 Kelly bag. The intricate process takes the craftsman several days and upwards of 20 hours to complete - and she doesn't touch a sewing machine once through the process.” (Calgary Herald)

Information Research

“French luxury house Hermès International opened its first men's-only store this week, on New York City's Madison Avenue; it envisions opening more in the future. Coach Inc. last week said it, too, plans to launch its first boutique for men in May, next door to its women's boutique in New York's Greenwich Village. Ralph Lauren is converting its iconic Rhinelander Mansion in New York into a men's store this fall. Other brands, such as Dolce & Gabbana and Salvatore Ferragamo, have also been creating special stores for men in recent years.” (The Wall Street Journal)

d'homme

Postcard

Marketing Vehicles

CCHANEL

d'homme

Print Advertisement

CCHANEL www.chanel.com

CCHANEL d'homme

Large Tote Lambskin & Canvas Style # 81236.01.1

Large Tote Lambskin & Canvas Style # 81236.04.1

Website Mock Up

Large Tote Lambskin & Canvas Style # 81236.00.1

s CCHANEL d'homme

We certify the authenticity of this item and confirm that it has been subjected to the most exacting quality control. Its high quality is a symbol of the fine reputation of the Trademark. Nous certifions l’authenticité de cet article et confirmons qu’il a été fait subir au contrôle de qualité le plus astreignant. Sa haute qualité est un symbole de réputation parfaite de la Marque. 我々はこの項目の真正性を証明し、それは、最も厳格な品質管理が施されていることを確認します。その高い品質は、商標の罰金評判のシンボルです。

Front Hang Tag

Back Hang Tag

Product Box

CCHANEL d'homme

Shopping Bag

Branding & Packaging

Dust Bag

Specification Sheets

Company Name Chanel D’Homme Company Address 29-31 Rue Cambon 75001 Paris France Date 5/15/2010 Protoype Number 876543 Style Number 81236.01.1 Pattern Number 456321 Size Range One Size Only Season Spring 2011 Delivery 12/27/2010 Category Men's Leather Goods Description Quilted Organizer Wallet Main Label Chanel D'Homme Content Shell: Lambskin / Lining: Canvas Care Professionally Clean Fabric 1 Lambskin Fabric 2 Canvas Zipper YKK Zipper Measurements Exterior Length 8” Width 1.5” Height 4” Zipper 16” Interior Card Compartment (8) 3.5” x 2.5” Coin Compartment 7.5” x 3.75” Zipper (1) 7.5” Bills Compartment 7.5” x 3.75”

Company Name Chanel D'Homme Company Address 29-31 Rue Cambon 75001 Paris France Date 5/15/2010 Protoype Number 765432 Style Number 81232.01.1 Pattern Number 985613 Size Range One Size Only Season Spring 2011 Delivery 12/27/2010 Category Men's Leather Goods Description Tote with Black Straps Main Label Chanel D'Homme Content Shell: Canvas & Lambskin Handle: Lambskin Lining: Canvas Care Professionally clean Fabric 1 Canvas Fabric 2 Lambskin Measurements

Exterior Length 14.5” Width 4” Height 16” Interior Pocket 6” x 6” Handle Length 40” Width 3”

BURBERRY x BANANA REPUBLIC Limited Edition Womens & Mens Wear

Brand Concept & Aesthetic

Modern EDGE STREET collegiate

prep

s The fusion of urban and privilege is the inspiration for this collection, taking its cues from the television series, Gossip Girls. The show embodies the witty humor of preppy boys and girls mixed with the dark and modern edge of street wear. Blend in a hint of satire and a whole lot of sass and you have the perfect collaboration for Banana Republic and Burberry.

Iconic

Inspiration

Quintessential

Fall 2011 | Design Direction

KEY ITEMS With inspiration from the styles and trends from the show Gossip Girls, the collection will include: -

Varsity Sweaters Colored Blazers On-waist khakis Oxfords Penny loafers Sweater vests Waistcoats Heavy knits Toggles Blazers Neckwear

Product Concept

Menâ&#x20AC;&#x2122;s Department | Financial Strategy

Flow 1 ................................................................................................................................................................................................................ Style # 20000 20000 21000 21000 22000 23000 23000 23000 24000 24000 24000 24000 25000 25000 26000 27000 27000 27000 28000 28000 29000 29000 30000 30000

CC 00 01 00 00 00 00 00 00 00 01 02 03 00 01 00 00 01 02 00 01 00 00 00 01

Description Tartan Wool Scarf Tartan Wool Scarf Merino Turtle Neck Merino Turtle Neck Trench Merino Varsity Sweater Merino Varsity Sweater Merino Varsity Sweater Slim Chino Slim Chino Slim Chino Slim Chino Sweater Blazer Sweater Blazer Wool Blazer Slim Fit Dress Shirt Slim Fit Dress Shirt Slim Fit Dress Shirt Jersey Blazer Jersey Blazer Penny Loafer Penny Loafer Bow Tie Bow Tie

Cost $31.36 $31.36 $ $40.00 $ $40.00 $144.00 $63.36 $63.36 $63.36 $40.00 $40.00 $40.00 $49.60 $91.20 $91.20 $144.00 $40.00 $40.00 $40.00 $91.20 $91.20 $80.00 $80.00 $31.36 $31.36

Retail $98.00 $98.00 $125.00 $125.00 $450.00 $198.00 $198.00 $198.00 $125.00 $125.00 $125.00 $155.00 $285.00 $285.00 $450.00 $125.00 $125.00 $125.00 $285.00 $285.00 $250.00 $250.00 $98.00 $98.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Units Total Cost 12 $376.3 12 $376.3 28 $1,120.0 28 $1,120.0 28 $4,032.0 28 $1,774.1 28 $1,774.1 28 $1,774.1 95 $3,800.0 95 $3,800.0 95 $3,800.0 95 $4,712.0 28 $2,553.6 28 $2,553.6 30 $4,320.0 28 $1,120.0 28 $1,120.0 28 $1,120.0 28 $2,553.6 28 $2,553.6 30 $2,400.0 30 $2,400.0 12 $376.3 12 $376.3

Total Retail $1,176.0 $1,176.0 $3,500.0 $3,500.0 $12,600.0 $5,544.0 $5,544.0 $5,544.0 $11,875.0 $11,875.0 $11,875.0 $14,725.0 $7,980.0 $7,980.0 $13,500.0 $3,500.0 $3,500.0 $3,500.0 $7,980.0 $7,980.0 $7,500.0 $7,500.0 $1,176.0 $1,176.0

Flow 2 ................................................................................................................................................................................................................ Style # 31000 32000 32000 33000 33000 34000 34000 35000 35000 35000 36000 36000 37000 38000 39000 39000 40000 40000 41000 41000 42000 42000

CC 00 00 01 00 01 00 01 00 01 02 00 01 00 00 00 01 00 01 00 01 00 01

Description 3/4 Car Coat Toggle Sweater Toggle Sweater Shawl Collar Cardigan Shawl Collar Cardigan Sleeveless Vest Sleeveless Vest Casual Dress Shirt Casual Dress Shirt Casual Dress Shirt Cable Knit Cardigan Cable Knit Cardigan Tweed Blazer Moleskin Blazer Oxford Dress Shirt Oxford Dress Shirt Wool Trouser Wool Trouser Tweed Trouser Tweed Trouser Cashmere Cardigan Cashmere Cardigan

Cost $144.00 $63.36 $63.36 $63.36 $63.36 $48.00 $48.00 $40.00 $40.00 $40.00 $80.00 $80.00 $128.00 $128.00 $40.00 $40.00 $48.00 $48.00 $48.00 $48.00 $91.20 $91.20

Retail $450.00 $198.00 $198.00 $198.00 $198.00 $150.00 $150.00 $125.00 $125.00 $125.00 $250.00 $250.00 $400.00 $400.00 $125.00 $125.00 $150.00 $150.00 $150.00 $150.00 $285.00 $285.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Units Total Cost 28 $4,032.0 95 $6,019.2 95 $6,019.2 95 $6,019.2 95 $6,019.2 95 $4,560.0 95 $4,560.0 28 $1,120.0 28 $1,120.0 28 $1,120.0 95 $7,600.0 95 $7,600.0 30 $3,840.0 30 $3,840.0 28 $1,120.0 28 $1,120.0 95 $4,560.0 95 $4,560.0 95 $4,560.0 95 $4,560.0 36 $3,283.2 36 $3,283.2

Total Retail $12,600.0 $18,810.0 $18,810.0 $18,810.0 $18,810.0 $14,250.0 $14,250.0 $3,500.0 $3,500.0 $3,500.0 $23,750.0 $23,750.0 $12,000.0 $12,000.0 $3,500.0 $3,500.0 $14,250.0 $14,250.0 $14,250.0 $14,250.0 $10,260.0 $10,260.0

Style # 43000 44000 44000 45000 45000 45000 45000 46000 46000 46000 47000 47000 48000 48000 49000 49000 49000

CC 00 00 01 00 01 02 03 00 01 02 00 01 00 01 00 01 02

Description Peacoat Quilted Crew Sweater Quilted Crew Sweater 5 Pocket Pant 5 Pocket Pant 5 Pocket Pant 5 Pocket Pant Cashmere V-neck Cashmere V-neck Cashmere V-neck Cowl Neck Sweater Cowl Neck Sweater Knit Sweater Blazer Knit Sweater Blazer Woven Jacket Woven Jacket Woven Jacket

Cost $144.00 $63.36 $63.36 $48.00 $48.00 $48.00 $48.00 $91.20 $91.20 $91.20 $63.36 $63.36 $112.00 $112.00 $112.00 $112.00 $112.00

Retail $450.00 $198.00 $198.00 $150.00 $150.00 $150.00 $150.00 $285.00 $285.00 $285.00 $198.00 $198.00 $350.00 $350.00 $350.00 $350.00 $350.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Units Total Cost 28 $4,032.0 28 $1,774.1 28 $1,774.1 95 $4,560.0 95 $4,560.0 95 $4,560.0 95 $4,560.0 28 $2,553.6 28 $2,553.6 28 $2,553.6 28 $1,774.1 28 $1,774.1 28 $3,136.0 28 $3,136.0 28 $3,136.0 28 $3,136.0 28 $3,136.0

Total Retail $12,600.0 $5,544.0 $5,544.0 $14,250.0 $14,250.0 $14,250.0 $14,250.0 $7,980.0 $7,980.0 $7,980.0 $5,544.0 $5,544.0 $9,800.0 $9,800.0 $9,800.0 $9,800.0 $9,800.0

s Style # 43000 Description Peacoat Fabric Cotton Price $450.00

Style # 28000 Description Jersey Blazer Fabric Cotton Price $285.00

Style # 26000 Description Wool Blazer Fabric Wool Price $450.00

Style # 37000 Description Tweed Blazer Fabric Wool Price $400.00

Style # 38000 Description Moleskin Blazer Fabric Cotton & Nylon Price $400.00

Style # 48000 Description Knit Blazer Fabric Wool Price $350.00

Style # 24000 Description Slim Chino Fabric Cotton Price $125.00

Style # 27000 Description Slim Dress Shirt Fabric Cotton Price $125.00

Style # 45000 Description 5 Pocket Pant Fabric Cotton & Spandex Price $150.00

Style # 35000 Description Casual Dress Shirt Fabric Cotton Price $125.00

Style # 20000 Description Tartan Wool Scarf Fabric Wool & Cotton & Silk Price $98.00

Style # 49000 Description Woven Jacket Fabric Cotton Price $350.00

Style # 31000 Description 3/4 Car Coat Fabric Wool Price $450.00

Style # 30000 Description Bow Tie Fabric Wool Price $98.00

Style # 42000 Description Cashmere Cardigan Fabric Cashmere Price $285.00

Style # 47000 Description Cowl Neck Sweater Fabric Wool & Cotton Price $285.00

Style # 23000 Description Varsity Sweater Fabric Merino Wool Price $198.00

Style # 29000 Description Penny Loafer Fabric Leather Price $250.00

Menâ&#x20AC;&#x2122;s | Line Sheet

Style # 34000 Description Sleeveless Vest Fabric Wool Price $150.00

Style # 25000 Description Sweater Blazer Fabric Wool Price $285.00

Womenâ&#x20AC;&#x2122;s Department | Financial Strategy

Flow 1 ................................................................................................................................................................................................................ Style # 50000 51000 52000 52000 53000 53000 54000 54000 55000 56000 56000 57000 57000 58000 58000 58000 59000 59000 60000 60000 60000 60000 61000 61000 62000 63000 64000 64000

CC 00 00 00 01 00 01 00 01 00 00 01 00 01 00 01 02 00 01 00 01 02 03 00 01 00 00 00 01

Description Piped Trench Sweater Dress Wool Trouser Wool Trouser Tweed Trouser Tweed Trouser Wool Skirt Wool Skirt Tweed Skirt Merino Wool Cardigan Merino Wool Cardigan Plaid Knit Blazer Plaid Knit Blazer Turtle Neck Sweater Turtle Neck Sweater Turtle Neck Sweater Henely Dress Shirt Henely Dress Shirt Silk Blouse Silk Blouse Silk Blouse Silk Blouse Cashmere Vee Sweater Cashmere Vee Swearer Pump Pump Wool/Silk Scarf Wool/Silk Scarf

Cost $144.00 $112.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $63.36 $63.36 $128.00 $128.00 $120.00 $120.00 $120.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $72.00 $72.00 $80.00 $80.00 $31.36 $31.36

Retail $450.00 $350.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $198.00 $198.00 $400.00 $400.00 $375.00 $375.00 $375.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $225.00 $225.00 $250.00 $250.00 $98.00 $98.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Units Total Cost 36 $5,184.0 36 $4,032.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 28 $1,774.1 28 $1,774.1 48 $6,144.0 48 $6,144.0 36 $4,320.0 36 $4,320.0 36 $4,320.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 48 $1,920.0 36 $2,592.0 36 $2,592.0 18 $1,440.0 18 $1,440.0 12 $376.3 12 $376.3

Total Retail $16,200.0 $12,600.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $5,544.0 $5,544.0 $19,200.0 $19,200.0 $13,500.0 $13,500.0 $13,500.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $6,000.0 $8,100.0 $8,100.0 $4,500.0 $4,500.0 $1,176.0 $1,176.0

Flow 2 ................................................................................................................................................................................................................ Style # 65000 66000 66000 67000 67000 68000 68000 69000 69000 69000 70000 70000 71000 71000 72000 73000 73000

CC 00 00 01 00 01 00 01 00 01 02 00 01 00 00 00 00 01

Description Wool Trench Coat Toggle Sweater Toggle Sweater Shawl Collar Cardigan Shawl Collar Cardigan Sleeveless Vest Sleeveless Vest Casual Dress Shirt Casual Dress Shirt Casual Dress Shirt Cashmere Cardigan Cashmere Cardigan Tweed Blazer Tweed Blazer Knit Moto Jacket Oxford Dress Shirt Oxford Dress Shirt

Cost $144.00 $63.36 $63.36 $63.36 $63.36 $48.00 $48.00 $40.00 $40.00 $40.00 $80.00 $80.00 $128.00 $128.00 $128.00 $40.00 $40.00

Retail $450.00 $198.00 $198.00 $198.00 $198.00 $150.00 $150.00 $125.00 $125.00 $125.00 $250.00 $250.00 $400.00 $400.00 $400.00 $125.00 $125.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Total Retail $12,600.0 $18,810.0 $18,810.0 $18,810.0 $18,810.0 $14,250.0 $14,250.0 $3,500.0 $3,500.0 $3,500.0 $23,750.0 $23,750.0 $12,000.0 $12,000.0 $12,000.0 $3,500.0 $3,500.0

Flow 3 ................................................................................................................................................................................................................ Style # 74000 75000 75000 75000 76000 76000 77000 77000 78000 78000 78000 79000 79000 79000 80000 80000

CC 00 00 01 02 00 01 00 01 00 01 02 00 01 02 00 01

Description Peacoat Quilted Crew Sweater Quilted Crew Sweater Quilted Crew Sweater Oxford Lace-ups Oxford Lace-ups Boyfriend Trouser Boyfriend Trouser Cardigan Sweater Cardigan Sweater Cardigan Sweater Knit Sweater Blazer Knit Sweater Blazer Knit Sweater Blazer Lace-up Bootie Lace-up Bootie

Cost $144.00 $63.36 $63.36 $63.36 $80.00 $80.00 $40.00 $40.00 $63.36 $63.36 $63.36 $112.00 $112.00 $112.00 $80.00 $80.00

Retail $450.00 $198.00 $198.00 $198.00 $250.00 $250.00 $125.00 $125.00 $198.00 $198.00 $198.00 $350.00 $350.00 $350.00 $250.00 $250.00

MU% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0% 68.0%

Units Total Cost 28 $4,032.0 28 $1,774.1 28 $1,774.1 28 $1,774.1 18 $1,440.0 18 $1,440.0 48 $1,920.0 48 $1,920.0 28 $1,774.1 28 $1,774.1 28 $1,774.1 28 $3,136.0 28 $3,136.0 28 $3,136.0 18 $1,440.0 18 $1,440.0

Total Retail $12,600.0 $5,544.0 $5,544.0 $5,544.0 $4,500.0 $4,500.0 $6,000.0 $6,000.0 $5,544.0 $5,544.0 $5,544.0 $9,800.0 $9,800.0 $9,800.0 $4,500.0 $4,500.0

s Style # 50000 Description Piped Trench Fabric Cotton Price $450.00

Style # 74000 Description Peacoat Fabric Cotton & Spandex Price $450.00

Style # 72000 Description Knit Moto Jacket Fabric Cotton Price $400.00

Style # 78000 Description Cardigan Sweater Fabric Wool & Cotton Price $198.00

Style # 71000 Description Tweed Blazer Fabric Wool & Nylon Price $400.00

Style # 67000 Description Shawl Cardigan Fabric Silk & Viscose Price $198.00

Style # 70000 Description Cashmere Cardigan Fabric Cashmere Price $250.00

Style # 68000 Description Sleeveless Vest Fabric Wool & Cotton Price $150.00

Style # 51000 Description Sweater Dress Fabric Wool & Cotton Price $125.00

Style # 58000 Description Turtle Neck Sweater Fabric Cotton & Spandex Price $125.00

Style # 59000 Description Henely Dress Shirt Fabric Cotton Price $125.00

Style # 73000 Description Oxford Dress Shirt Fabric Cotton Price $125.00

Style # 61000 Description Silk Blouse Fabric Silk Price $125.00

Style # 64000 Description Scarf Fabric Wool & Silk Price $125.00

Style # 54000 Description Wool Skirt Fabric Wool & Nylon Price $125.00

Style # 77000 Description Boyfriend Trouser Fabric Wool Price $125.00

Style # 53000 Description Tweed Trouser Fabric Wool & Spandex Price $125.00

Style # 52000 Description Wool Trouser Fabric Wool Price $125.00

Style # 62000 Description Pump Fabric Leather Price $250.00

Womenâ&#x20AC;&#x2122;s | Line Sheet

Style # 65000 Description Trench Coat Fabric Wool Price $450.00

BOM | Specifciation Sheet

Company Name Banana Republic Company Address 2 Folsom Street San Francisco, CA 94105 Date 5/15/2011 Protoype Number 876543 Style Number 81236.01.1 Pattern Number 456321 Size Range 34R - 44R Season Fall 2012 Delivery August 2012 Category Men's Blazer Description Tailored Piped Lapel Blazer Main Label Banana Republic X Burberry Content Shell: Italian Wool / Lining: Acetate Care Professionally Clean Fabric 1 Italian Wool Fabric 2 Acetate Buttons Mother of Pearl Sample Size 34R Measurements Center Back Length 28” Chest 18” Bottom Opening 17 1/2” Waist 16” Sleeve Opening 5” Sleeve Length 24 1/2” Back Vent 6” Buttons At Front Center 2 (30 Ligne) Pocket Placement From HPS 17” Pocket Flap Height 6” Pocket Flap Width 1 1/2”

Company Name Banana Republic Company Address 2 Folsom Street San Francisco, CA 94105 Date 5/15/2011 Protoype Number 765432 Style Number 81232.01.1 Pattern Number 985613 Size Range 34R - 44R Season Fall 2012 Delivery August 2011 Category Men's Sweater Description Shawl Collar Patch Pocket Sweater Main Label Banana Republic X Burberry Content Shell: Cashmere/Cotton Lining: Jersey Care Professionally clean Fabric 1 Cashmere/Cotton Fabric 2 Jersey Sample Size 34R

Measurements

Center Back Length 28” Chest 18” Bottom Opening 17 1/2” Waist 16” Sleeve Opening 5” Sleeve Length From HPS 24 1/2” Pockets Placement From HPS 16” Top Of Pocket From Side Seam 2 1/2” Pocket Height 6” Pocket Width 6”

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