Duality

Page 1

mfa portfolio designer

/ Chenmiao Liang

m fa p o r t f o l i o

/ Duality

DUALITY

Duality selected works of

Chenmiao Liang time frame

2012 — 2016

University

d ua l i t y

In Chinese philosophy, yin yang describes how opposite or

2016

institution

academy of Art

contrary forces are actually complementary and interconnected i n t h e n at u ra l wo r l d . Th ey g i ve r i s e to e a c h ot h e r a s t h ey interrelate. This is what I believe and it inspires my design thinking — two opposite ideas can work in harmony. c at eg o ry

/ Graphic Design





mfa portfolio

/ Chenmiao Liang

Duality

designer

m fa p o r t f o l i o

/ Duality

DUALITY

selected works of

Chenmiao Liang time frame

2012 — 2016 institution

University

d ua l i t y

In Chinese philosophy, yin yang describes how opposite or contrary forces are actually complementary and interconnected

2016

academy of Art

i n t h e n at u ra l wo r l d . Th ey g i ve r i s e to e a c h ot h e r a s t h ey interrelate. This is what I believe and it inspires my design thinking — two opposite ideas can work in harmony. c at eg o ry

/ Graphic Design


/ Duality mfa portfolio

/ Chenmiao Liang designer

p. 004 Milton Bradley

p. 030 Scrap

2016

p. 066 Fe a r l e s s Pe t a l s

p. 104 Fro g

c at eg o ry

/ Graphic Design

p. 114 Seize the Lights

p. 140 Book Covers

p. 154 Habbit

p. 170 Fo l d b y Fo l d


mfa portfolio

/ Duality designer

/ Chenmiao Liang

ch_01 Pe r s o n a l &

CO NTE NTS

Professional ch_02 Tr a s h & Asset ch_03 Re s i l i e n t

2016

Fr a g i l e &

ch_04 Up & Down ch_05 Dark

Ta n g i b l e ch_07 Sy n t h e s i z e & Analyze ch_08 M FA THESIS

/ Graphic Design

ch_06 Abstract &

c at eg o ry

Light &


/ Duality mfa portfolio

/ Chenmiao Liang designer

P RO F ES SIONAL

01 project

Milton Bradley course

8 |

206

T h e N a t u re o f objective

Find a d ead, defunct or dying brand and revive it based on

semester

its original brand soul. Understand the fundamentals of

2 0 1 5 Fa l l

b ra n d i n g , i n c l u d i n g t h e c re at i o n of a n i nt e g rat e d a e s t h e t i c

/ Identity,Print,UI/UX

b ased o n analysis, research and int uit ion.

c at eg o ry

Identity


project

/ Professional & Personal

Pe r s o n a l

chapter

Professional &

/ Milton Bradley

PE RSO NAL instructor

Hunter Wimmer c at e g o r y

I d e n t i t y, P r i n t , solution

Instead of creating board games for children, the new Milton

1 5 We e k s

B r a d l ey t a r g e t i s i n fo r m i n g a n d g u i d i n g p e o p l e t o a c h i e ve

206

time frame

9 |

UI/UX

persona l a nd professi ona l succe ss. Ke pt the original ide a of “t he key to fun”, I converted i t to “ the key to succe ss.” And bui lt up t he i dent i t y system ba s e d on a key shape .

course

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

10 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Milton Bradley chapter

/ Professional & Personal

11 | 206 course

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

12 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Milton Bradley chapter

/ Professional & Personal

13 | 206 course

/ The Nature of Identity


/ Duality mfa portfolio designer

/ Chenmiao Liang

MILTON BRADLAY

Milton Bradlay

MILTON BRADLAY

Milton Bradlay

c at eg o ry

/ Identity,Print,UI/UX

14 |

206

MILTON BRADLAY

MILTON BRADLAY

MILTON BRADLAY

MILTON BRADLAY

MILTON BRA DL AY

MILTON BRADLAY

MILTON BRADLAY


project

/ Milton Bradley chapter

/ Professional & Personal

15 | 206 course

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

16 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Milton Bradley chapter

/ Professional & Personal

17 | 206 course

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

18 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

19 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

20 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

21 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

22 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

23 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

24 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

25 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

26 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

27 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

28 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Milton Bradley chapter

/ Professional & Personal

29 | 206 course

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

30 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

31 | 206 coUrse

/ The Nature of Identity


c at eg o ry

/ Identity,Print,UI/UX

32 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Milton Bradley cHapter

/ Professional & Personal

33 | 206 coUrse

/ The Nature of Identity


/ Duality mfa portfolio

/ Chenmiao Liang designer

TR A SH 02 project

Scrap course

34 |

206

Ty p e objective

To c r e a t e a c a m p a i g n f o r a p u b l i c o r g a n i z a t i o n b u t n o t a

semester

f o r- p ro f i t c o m p a n y, w h i c h i n c l u d e s a n e v e n t . D e l i v e r a b l e s

2 0 1 3 Fa l l

/ Identity,Print, UI/UX

have to be typography based including the logo.

c at eg o ry

Sy s t e m


project

/ Scrap / Tr a s h & A s s e t

Tr a s h &

chapter

ASSE TS Asset instructor

Kathrin Blatter c at e g o r y

I d e n t i t y, P r i n t ,

S c r a p i s a B ay A re a c re a t i ve re u s e c e n t e r, d i ve r t i n g w a s t e

1 5 We e k s

from landfills for use as art supplies for more than 35

206

solution

time frame

35 |

UI/UX

yea rs. Playi ng w i t h d i fferent mate rials and hand-drawings, I illustrated a creative, energetic and interesting visual system of workshop event s to at t ra ct ch ildre n and crafte rs.

course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

36 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

37 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

38 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

39 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

40 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

41 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

42 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

43 | 206 coUrse

RBQ@O

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

44 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

45 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

46 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

47 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

48 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

49 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

50 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

51 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

52 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

53 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

54 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

55 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

56 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

57 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

58 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

59 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

60 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Scrap chapter

/ Tr a s h & A s s e t

61 | 206 course

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

62 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

63 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

64 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

65 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

66 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

67 | 206 coUrse

/ Ty p e S y s t e m


c at eg o ry

/ Identity,Print, UI/UX

68 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Scrap cHapter

/ Tr a s h & A s s e t

69 | 206 coUrse

/ Ty p e S y s t e m


/ Duality mfa portfolio

/ Chenmiao Liang designer

FRAG ILE 03 project

Fe a r l e s s Pe t a l s

206

objective

70 |

course

Create and develop a film festival for a well known director of

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

Communications

your choice. Find a thread that goes through all the featured

semester

f il m s and based on t hat , design a system of deliverables to

2015 Spring

g ive the fest ival your own touch.

c at eg o ry

Integrated


project

instructor

Christopher Morlan

/ Fragile & Resilient

Re s i l i e n t

chapter

Fr a g i l e &

/ Fearless Petals

RE SILIE NT

c at e g o r y

Packaging

solution

Pedro Almodovar is a well known Spanish film director w h o s e f i l m s a l ways i nvo l ve v i v i d co l o r s a n d s t ro n g vo i ce s of

1 5 We e k s

fe m i n i n e s o u l s . Ba s e d o n t h i s i d e a , I d e s i g n e d a n i nt e g ra t e d

206

time frame

71 |

I d e n t i t y, P r i n t ,

visual system to celebrate the festival. Crushed flowers, frustrated women, vivid colors blended with torn up materials, a l l g i ve a m e s sy, s u f fe r i n g b u t p e r s eve ra nt e m ot i o n a l course

feeling to the project.

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

72 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fearless Petals cHapter

/ Fragile & Resilient

73 | 206 coUrse

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

74 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

75 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

76 | 206

P E TA LS

designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fearless Petals cHapter

/ Fragile & Resilient

77 | 206 coUrse

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

78 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality

G R_6 1 2

I NT E G RAT E D CO MMU NI CAT I O NS

B UC KE TS

DIRECTOR_Pedro Almod贸var

Chenm iao Liang

GR_612

INTEGRATED COMMUNICATIONS

B U CK E TS


G R_6 1 2 I NT E G RAT E D CO MMU NI CAT I O NS

proJect

/ Fearless Petals

B UC KE TS

cHapter

/ Fragile & Resilient

Chenm iao Liang INTEGRATED COMMUNICATIONS

coUrse

/ Integrated Communications

B U CK E TS

206

GR_612

79 |

DIRECTOR_Pedro Almod贸var


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

80 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fearless Petals cHapter

/ Fragile & Resilient

81 | 206 coUrse

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

82 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

83 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

84 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

85 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

86 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fearless Petals cHapter

/ Fragile & Resilient

87 | 206 coUrse

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

88 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

89 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

90 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

91 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

92 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fearless Petals cHapter

/ Fragile & Resilient

93 | 206 coUrse

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

94 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

95 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

96 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

97 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

98 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

99 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

100 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

101 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

102 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

103 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

104 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

105 | 206 course

/ Integrated Communications


c at eg o ry

/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X

106 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fearless Petals chapter

/ Fragile & Resilient

107 | 206 course

/ Integrated Communications


/ Duality mfa portfolio designer

/ Chenmiao Liang

UP 04 project

Fro g course

c at eg o ry

/ Print

108 |

206

Ty p e objective

Composition

Pick an existing coffee table book having large images

semester

a n d n e ce s s a r y co m p o n e n t s t o re d e s i g n . Re p a c k a ge i t fo r a

2013 Sprig

different target audience with a book cover and nine spreads.


project

/ Frog chapter

/ Up & Down

D OWN Up & Down instructor

A n d r e w Lo e s e l c at e g o r y

Print, solution

I chose a science book Frog, which informs and educates the

5 We e k s

re a d e r a b o u t f ro g s . I t a r g e t e d t e e n a g e r s w h o l ove n a t u re , a nd a re w i lli ng to go to sci ence m use um s. Inste ad of setting

206

time frame

109 |

Ty p o g r a p h y

t ype on t he sa me ha ng li ne, I ch oose to im itate the jum ping of frog s, ma ke t ype j ump t hrough spre ads. I also drew a lot of i l l u s t rat i o n s t o go w i t h t h e f ro g i m a ge s t o a d d i nt e re s t . w i t h ha nd -draw n t i t les to be con siste nt.

course

Ba sed on a n ex i st i ng t ypefa ce, I cre ate a ty pography syste m

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

110 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Frog cHapter

/ Up & Down

111 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

112 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Frog cHapter

/ Up & Down

113 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

114 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Frog cHapter

/ Up & Down

115 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

116 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Frog cHapter

/ Up & Down

117 | 206 coUrse

/ Ty p e C o m p o s i t i o n


/ Duality mfa portfolio

/ Chenmiao Liang designer

L IG HT

05 project

Seize the Lights course

Ty p e 206

118 |

Experiments

objective

D e s i g n a t y p e f a c e w i t h a n e x p e r i m e n t a l m e t h o d a n d fo r m ,

semester

with hands on experimentation and visual exploration.

2 0 1 3 Fa l l

Based on the mood of the typeface, create or redesign a magazine and develop a concept of expression through

c at eg o ry

/ Ty p e f a c e , P r i n t

e x p e r i m e n t a l t y p o g r a p hy.


project

/ Seize the Lights chapter

/ Light & Dark

DARK Light & Dark instructor

Irina Blok c at e g o r y

Ty p o g r a p h y, solution

Playing with the light in the dark, I found an interesting

1 5 We e k s

opport uni t y to i llust rate t he rhythm of m usic with diffe re nt lighting situations. Different with what I experienced, a

206

time frame

119 |

Print

c a m e r a c a n t r a c k t h e m ove m e n t s of l i g h t s , w h i c h d r a w s t h e r hy t h m of l e t t e r s .

course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

120 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

121 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

122 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

123 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

124 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

125 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

126 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

127 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

128 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

129 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

130 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Seize the Lights cHapter

/ Light & Dark

131 | 206 coUrse

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

132 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

133 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

134 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Seize the Lights cHapter

/ Light & Dark

135 | 206 coUrse

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

136 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

137 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

138 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Seize the Lights cHapter

/ Light & Dark

139 | 206 coUrse

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

140 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

141 | 206 course

/ Ty p e E x p e r i m e n t s


c at eg o ry

/ Ty p e f a c e , P r i n t

142 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Seize the Lights chapter

/ Light & Dark

143 | 206 course

/ Ty p e E x p e r i m e n t s


/ Duality mfa portfolio

/ Chenmiao Liang designer

ABST R AC T

06 project

Book Covers course

144 |

206

Ty p e objective

Desig n a series of t hree book covers, including front , spine

semester

a n d b a c k , t h a t re p re s e n t s a re i s s u e f ro m a p u b l i s h e r. E a c h

2013 Sprig

sel ected t it le should be different enough from one anot her to g ive individualit y to t he books; however, t hey all need to

/ Print

have so me grounding element s to t ie t hem toget her.

c at eg o ry

Composition


project

instructor

A n d r e w Lo e s e l c at e g o r y

/ A b s t r a c t & Ta n g i b l e

Ta n g i b l e

chapter

Abstract &

/ Book Covers

TA NGIB LE

Print, solution

Po e m s a re f re e , c o n c e p t u a l a n d a b s t r a c t , t h e d i f f i c u l t y i s

5 We e k s

to ex press t he moods vi sua lly. I illustrate d those title s with d i f fe re nt t y p ef a ce s t o g i ve d i f fe re nt e m ot i o n s t o d i f fe re nt

206

time frame

145 |

Ty p o g r a p h y

b ooks, a nd st ruct ured t hem clearly and consiste ntly.

course

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

146 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

147 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

148 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

149 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

150 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

151 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

152 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

153 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

154 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

155 | 206 coUrse

/ Ty p e C o m p o s i t i o n


c at eg o ry

/ Print

156 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Book Covers cHapter

/ A b s t r a c t & Ta n g i b l e

157 | 206 coUrse

/ Ty p e C o m p o s i t i o n


/ Chenmiao Liang

mfa portfolio

/ Duality

07 project

Habbit course

N a t u re o f

To create a well considered, mobile, on-screen, user experience

semester

thro ug h an app for urban San Franciscans aged 21- 25.

2 0 1 4 Fa l l

c at eg o ry

/ Identity, UI/UX

206

Interaction

objective

158 |

designer

SY N THESIZE


project

/ Habbit

Analyze instructor

To d d S c h u l t e c at e g o r y

/ Synthesize & Analyze

Sy n t h e s i z e &

chapter

ANALYS E

I d e n t i t y, solution

In s p i re d by t h e n e e d s of p ro c ra s t i n ato rs , I wa nte d to b u i l d

1 5 We e k s

a n a pp to help people to ma na ge the ir tim e and work m ore effect i vely. By t ra cki ng t he use of tim e , the app asse m ble s

206

time frame

159 |

UI/UX

data and analyzes it to customize a workable schedule. It also moni tors people’s follow i ng t he sche dule by notification or show i ng t he a na lysi s. course

/ Nature of Interaction


c at eg o ry

/ Identity, UI/UX

160 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Habbit cHapter

/ Synthesize & Analyze

161 | 206 coUrse

/ Nature of Interaction


c at eg o ry

/ Identity, UI/UX

162 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Habbit cHapter

/ Synthesize & Analyze

163 | 206 coUrse

/ Nature of Interaction


c at eg o ry

/ Identity, UI/UX

164 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Habbit cHapter

/ Synthesize & Analyze

165 | 206 coUrse

/ Nature of Interaction


/ Duality mfa portfolio

TIMER

STUDY

DOING

00:00

00:00

START

PA USE

S TAR T

notes

/ Chenmiao Liang

3:34

00:00

S TAR T

TIMER

ACTIVITY

EOING

e

designer

TIMER

TIMER

DOING

en

Listening music

notes notes notes

TIMER

TIMER STUDY

END

engage

TIMER

STUDY

STUDY

STUDY

ACTIVITY

ACTIVITY

A C T I V I TCYH A T

A C T I V I TCYH A T

3:34

3:34

3:34

3:34

PAU SE

END

PAUS E

SPORT STUDY

PAUS E

END

EN SD LEEP

Listening music YES

50%

STUDY

PA USE

EN SD LEEP

REST

HAVE YOU FINISHED ACTIVITY?

Listening music

SPORT

NO

Listening music notes notes

notes notes

WORK

REST Listening music notes notes

WORK

ESSAY

10hr / week

TIMER STUDY

166 |

206

A C T I V I T AY

PAU SE

/ Identity, UI/UX

TIMER Today: Monday,17Nov

07:00-09:00

SPORT

07:00-09:00

SPORT

07:00-09:00

09:00-10:00

ACTIVITY01

09:00-10:34

ACTIVITY01

09:00-10:34

SPORT

10:23-12:34

ACTIVITY02

10:34-12:34

ACTIVITY02

EN SD TUDY

12:40-13:00

REST

12:40-13:00

REST

12:40-13:00

REST

19:00-

ACTIVITY

19:00-

ACTIVITY

19:00-

ACTIVITY

an

Listening music notes notes

c at eg o ry

TIMER Today: Mo nday,17Nov

C H AT

3:34 a

TIMER Today: Mond ay,1 7 Nov

activity

SLEEP

10:34-12:34

SPORT ACTIVITY01 ACTIVITY02

REST WORK

TIMER

TIMER STUDY

TIMER STUDY

TIMER STUDY

STUDY

09:00

09:00

09:00

09:00

1:34

1:45

1:34

1:34

ACTIVITY

ACTIVITY

ACTIVITY I

the

ACTIVITY

you

Listening music

Listening music

Listening music

Listening music

10:34 A C T I V I T Y 0 2

10:45 A C T I V I T Y 0 2

10:34 A C T I V I T Y 0 2

10:34 A C T I V I T Y 0 2


project

/ Habbit chapter

/ Synthesize & Analyze

167 | 206 course

/ Nature of Interaction


c at eg o ry

/ Identity, UI/UX

168 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Habbit cHapter

/ Synthesize & Analyze

169 | 206

TIMER

TIMESHEET

R

What are you doing?

00:00

00:00

:00

STA RT Q

notes

STA RT

r W A

E

R

S D notes Z

X

ra

T

:00 research

Y

U

I

O

F

G

H

J

K

C

V

B

N

M

P L

07:00-09:00

Sport

09:00-10:00

Research

10:23-12:34

Sketch

12:40-13:00 19:00-

Rest Dinner

/ Nature of Interaction

To d a y: M o n, 1 7 N O V

coUrse

TIMER


/ Duality mfa portfolio

/ Chenmiao Liang designer

206

170 | / Identity, UI/UX c at eg o ry

D A I LY

D A I LY To d a y: M o n, 1 7 N O V

To d a y: M o n, 1 7 N O V

DAILY Research

11%

WEEKLY

MONTHLY

08 hr 32 42%

Sleep

42%

Sleep

36%

Work

36%

Work

12%

Research

11%

Research

7%

Sketch

7%

Sketch

3%

Sports

3%

Sports

CURRENT

COMPARE

SCHEDULE

CURRENT

COMPARE

SCHEDULE


proJect

/ Habbit cHapter

/ Synthesize & Analyze

171 | 206

W E E K LY

D A I LY To d a y: M o n, 1 7 N O V

T h is We e k: 1 6 — 2 2 N o v

S leep

S p o rt

S ket ch

Res earch

Es s ay

Res t

S S

M

T

F

S

9

42% 10

SLEEP 11 12

13 13

14

15

42%

18%

Sleep

16

36% 17

WORK 18 19

20

21

22

36%

25%

Work

23

12% 24

ACTIVITY 01 27 25 26

28

29

12%

5%

Research

30

7% 31

ACTIVITY 02 3 1 2

4

5

7%

12%

Sketch

3%

ACTIVITY 03

3%

3%

Sports

CURRENT

T

W

COMPARE

SCHEDULE

CURRENT

COMPARE

M T

SCHEDULE

W

CURRENT

COMPARE

SCHEDULE

/ Nature of Interaction

To d a y : M o n , 17 N OV

coUrse

D A I LY


/ Duality mfa portfolio

TIMER

00:00 S TA R T

TIMER

CATALO G

W h a t a re y o u d o in g ?

Research

03:34 PAU SE

:15

E ND

TIMER

Research

ResearchC H A T

03:34

3:34

PAUSE

:14

END

listening YE S music

Research

NO

Research

C H AT

03:34

PAUSE

a

SPORT

Q

W A

listening to music R E S T

E

R

T

PAUSE

ESNPD O activity RT

an

Y SUT UI D YO

Z

X

C

V

B

N

ESNT D UDY

P

SLEEP

S D Fmusic G H J K L listening SLEEP

WORK

C H AT C ATA L O G

C ATA L O G

ESNT D UDY SLEEP

C ATA L O G

A

03:34

SPORT

PAUSE

TIMER

C ATA L O G

C ATA L O G

HAVE YOU FINISHED ACTIVITY?

listening to music

TIMER

C ATA L O G

C ATA L O G

listening to music R E S T

M

WORK

REST

c at eg o ry

/ Identity, UI/UX

172 |

206

designer

/ Chenmiao Liang

WORK

TIMESHEET

TIMESHEET

Tod a y : M o n , 1 7 NOV

To d a y : M o n ,1 7 NOV

07:00-09:00

Sport

07:00-09:00

Sport

09:00-10:00

Research

09:00-10:00

Research

10:23-12:34

Sketch

10:23-12:34

12:40-13:00

Rest

12:40-13:00

19:00-

Dinner

19:00-

Dinner

D E TA I L

D E TA I L STUDY

09:00

09:00

Sketch

1:34

1:54

Rest

ACTIVITY01

ACTIVITY

Listening to music

Listening music

STUDY 09:00

1:54

1:34

A CanT I V I T Y activity

a W

E

R

T

Y

U

I

O

activity A CanT I V I T Y

a P

Q

W

E

R

Listening music A

10:54 A C T I V I T Y 0 2

STUDY

09:00

Q

10:34 A C T I V I T Y 0 2

D E TA I L

D E TA I L STUDY

F

G

H

J

T

Y

U

I

O

P

Listening music

S

D

K

Z

X 10:54 C V A CBT I VNI T YM0 2

L

A

S

D

Z

X

F

G

H

J

K

C V A CBT I VNI T Y M0 2 10:54

L


U se r N ame

U se r N am e

D A I LY

D A I LY

Tod a y: M o n , 1 7 N O V

To d a y : M o n , 17 NO V

Tod a y: M o n , 1 7 N OV S

C ATA L O G

C ATA L O G

C H AT C ATA L O G

M

T

W

T

F

S

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

1

2

3

4

5

/ Habbit

D A I LY

REPORT

proJect

REPORT

SPORT Sleep

42%

SLEEP

42%

Sleep

36%

Work

36%

WORK

36%

Work

12%

Research

12%

ACTIVITY 01S L E E P

12%

Research

7%

Sketch

7%

ACTIVITY 02

7%

Sketch

3%

Sports

3%

ACTIVITY 03

3%

Sports

CURRENT

D A I LY

T

W

T

F

S

S

W

T

F

S

17

18

19

20

21

22

9

10

11

12

13

14

15

24

25

26

27

28

29

16

17

18

19

20

21

22

30

31

1

2

3

4

5

23

24

25

26

27

28

29

31

Dec 1

2

3

4

5

11

12

13

14

15

30

COMPARE

W O RSCHEDULE K

CURRENT

W E E K LY

T hi s We e k : 16—22 N o v

S le e p

Sport

Sketch

S le e p

Sport

Sketch

R e s e a rc h

Essay

Rest

R e s e a rc h

Essay

Rest

S

S

M S

M

T

W

T

F

S

Sleep

42%

SLEEP

16

17

18

19

20

21

22

36%

Work

36%

WORK

23

24

25

26

27

28

29

30

31

Dec 1

2

3

4

5

9

10

11

12

13

14

15

12%

Research

7%

Sketch

3%

Sports

CURRENT

COMPARE

SCHEDULE

12%

ACTIVITY 01

7%

ACTIVITY 02

3%

ACTIVITY 03

CURRENT

COMPARE

SCHEDULE

CURRENT

COMPARE

SCHEDULE

SCHEDULE

W E E K LY

T hi s We e k : 16—22 N o v

42%

COMPARE

T

M

W T

12% 32%

T

F SCURRENT

COMPARE

SCHEDULE

W CURRENT

COMPARE

SCHEDULE

/ Synthesize & Analyze

M

23

10

T

CURRENT

To d a y : M o n , 17N O V

16

9

M

SCHEDULE

D A I LY

To d a y: M o n ,1 7 N O V

S

December

COMPARE

REST

cHapter

D A I LY To d a y : M o n ,1 7 NOV

STUDY

42%

173 | 206 coUrse

/ Nature of Interaction


/ Duality mfa portfolio designer

/ Chenmiao Liang

MFA 08 project

Fo l d b y Fo l d course

174 |

206

Thesis objective

Peo p l e t hrow away tons of clot hes every day. This causes a

semester

series of issues, especially adding pressure on the environment.

2014-2016

To save old clot hes from landfills, FOLD by FOLD is devoted

/ Identity,Print, UI/UX

to l ead ing a D.I .Y. t rend of reusing clot hes.

c at eg o ry

P ro j e c t


project

/ Fold by Fold

THE SIS

chapter

/ M FA T h e s i s

M FA THESIS instructor

Phillip Hamlett Sandra Isla Carolina De Bartolo Dave Gottwald

I d e n t i t y, P r i n t , Packaging, UI/UX time frame

2 Ye a r s

FOLD by FOLD offers workshops and classes, both onsite and onli ne, to tea ch people how to re use old clothing.

206

c at e g o r y

solution

175 |

Bob Slote

Classes are presented in different colors for different levels; d i fferent cla sses come w i t h d i ffe re nt e ducational m ate rials. For each class, we have a printed box containing all the materials the class needs including a lesson guide. Instead of using illustrations and graphic icons to help people understand b e re u s e d a s c o n t a i n e r s fo r t o o l s . T h e w o r k s h o p i s a l s o a p l a t fo r m fo r p e o p l e t o c o m m u n i c a t e a b o u t re u s e i d e a s , a s well a s excha nge materi a ls a nd products.

/ Thesis

v i s u a l l y. B a s e d o n t h e s u s t a i n a b l e c o n c e p t , t h e b oxe s c a n

course

extensive text, we designed lesson guides and packaging with


c at eg o ry

/ Identity,Print, UI/UX

176 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

177 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

178 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

179 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

180 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

181 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

182 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

183 | 206 coUrse

/ Thesis


/ Identity,Print, UI/UX

184 | 206 designer

X

X

c at eg o ry

/ Chenmiao Liang

X

X

ยบ 45

1/ X 7 X X

by

mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

185 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

186 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

187 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

188 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

189 | 206 coUrse

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

190 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

191 | 206 coUrse

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

192 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

193 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

194 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

195 | 206 coUrse

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

196 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

197 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

198 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

199 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

200 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


project

/ Fold by Fold chapter

/ M FA T h e s i s

201 | 206 course

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

202 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

203 | 206 coUrse

/ Thesis


c at eg o ry

/ Identity,Print, UI/UX

204 | 206 designer

/ Chenmiao Liang mfa portfolio

/ Duality


proJect

/ Fold by Fold cHapter

/ M FA T h e s i s

205 | 206 coUrse

/ Thesis


/ Duality mfa portfolio

/ Chenmiao Liang designer

printing

& bindery

Blurb, Inc. 580 California St , #300 San Francisco, CA 94104

206 |

206

(415)362-2067 acknowledgments

T h a n k yo u t o my m o t h e r, f a t h e r a n d f a m i l y fo r a l w ay s supporting me and believing in me. I would not be this far without you. Thank you to all of my friends for giving me help, joy and

c at eg o ry

/ Graphic Design

a c c o m p a n y i n g m e o n t h i s j o u r n e y. T h a n k y o u t o a l l m y i n s t r u c t o r s . Yo u a r e a l w a y s s o s u p p o r t i v e , e n c o u r a g i n g a n d i n s p i r i n g . Yo u p u s h e d m e t o

blurb.com pa p e r

Proline Uncoated 100# s o f t wa r e

Adobe Creative CC camera

Sony A6000

do better and extended my vision. Many thanks to Mary

photography

S c o t t , P h i l l i p H a m l e t t , H u n t e r W i m m e r, K a t h r i n B l a t t e r,

Chenmiao Liang

Dave Got t wa l d , Bo b Sl ot e , Dav i d Ha ke , C h r i s t o p h e r Mo r l a n , A n d re w Lo e s e l , I r i n a B l o k , To d d S c h u l t e , M i c h a e l K i l g o re .

t y p e fa c e

Lato


mfa portfolio

/ Duality designer

/ Chenmiao Liang

school

Academy of Art

THANK YOU !

U n i v e r s i t y, Graphic Design 79 New Montgomery St re e t Sa n Fra nc i sco

class

206

D e s i g n S e m i n a r/

207 |

CA 94105

Po r t f o l i o instructor

Mary Scott

Duality

/ Graphic Design

title of book

c at eg o ry

student

Chenmiao Liang


/ Duality mfa portfolio

/ Chenmiao Liang designer

c o n ta c t

Chenmiao Liang phone

(603)560-8085 website

chenmiao-

208 |

206

liang.com Š 2016 chenm i ao li a ng A l l r i g h t s re s e r v e d . N o p o r t i o n o f t h i s b o o k m a y b e u s e d or reproduced in any manner without written consent of Chenmiao Liang. All respective work shown has been a p p ro p r i at e l y i d e nt i f i e d a n d c re d i t e d . A ny o m i s s i o n s fo u n d

c at eg o ry

/ Graphic Design

wil l b e n oted and corrected in subsequent edit ions.

email

mia.liang.gr@ gmail.com





2016 designer

/ Chenmiao Liang mfa portfolio

P ORTFOL IO

/ Duality


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.