CLAYMORE Design Award 1st prize, 2022
Purpose of the project
CLAYMORE is a company that sells camping equipments. The theme of the design award held by the company was to design versatile camping equipment that could be used both indoors and outdoors.
Our team chose the lantern that is essential for camping as an item. The design story and identity were inspired by Greek mythology to fit the story and identity of the products already released by the company.
ⓒ Designed by gb_k94 & dawnheun
‘Jupiter’
When camping, electricity is one of the most important factors to light up the darkness.
Jupiter is the god of lightning in Greek myths.
The lantern 'Jupiter' was designed with two main functions: lighting and charging, like jupiter's thunderbolt.
Design Story
‘Light and Electricity’
Light has long served to protect humanity from enemies. Human beings, who used to light up the darkness with fire, began to light up through electricity in modern times.
‘Outdoors and Indoors’
Considering standing outdoors, the overall silhouette is designed in a square-shaped stable form. And the shape of the floor and the inner pillar is designed to be soft, so the lantern also match well indoors.
Soft Mock-up
‘Increasing role of the lamp’
Besides its original function of lighting up the darkness, lanterns also play various roles in our daily lives. It creates an atmosphere with delicate and diverse colors of light and can be used as an interior accessory.
We have developed a design that increase role of the lantern using trays so that it can play various roles.
Background
‘Where did I put my wallet, car keys, glasses?’
Sometimes we forget where we put things. To mitigate this inconvenience in daily life, the product is suggested.
The tray on the top of the lantern can help with this issue.
Lanterns are located in one part of the space and feature the user's gaze staying like a clock. The lantern with this feature is combined with the tray, allowing users to place everyday objects where the their gaze stays.
‘Put too many things on a small camping table.’
Food, drinks, lanterns, and camping supplies are placed on a small camping table so there is not enough space on the table.
wireless charger iphone
lantern
To solve this problem, things are stackedon the tray to get more space.
lantern iphone
food
wireless charger food
Deep Leaves
By using the colors of gray, green, and blue, which are the colors of rocks, trees, and night sky that can be seen in nature.
