ALLSAINTS by CHERIFA CHATTI

saints By AllSaints Spitalfield Â

FALL 2016

Created by Cherifa Chatti

saints By AllSaints Spitalfield

TABLE OF CONTENTS EXECUTIVE SUMMARY • 3 COMPANY MISSION • 4 COMPANY VISION • 4 SOCIAL RESPONSIBILITY • 5 CUSTOMER PROFILE • 6 CUSTOMER NARRATIVE • 7-8 INSPIRATION • 9 BRAND EXTENTION RATIONAL • 10 GROUP OVERVIEW • 11 CLASSIFICATION PLAN • 12 MASTER PAGE • 13 COST SHEETS • 14-23 BRAND IDENTITY • 24 RETAIL PARTNER • 25 PRODUCTION CALENDAR • 26 PURCHASE ORDER • 27 REPLENISHMENT ORDER • 28 PURCHASE INVOICE • 29 REPLENISHMENT INVOICE •30 SALES PROJECTION • 31 SALES PROJECTION MASTER PAGE • 32 LINE SHEET • 33-34 FLOOR PLAN • 35 MARKETING PLAN • 36-39 PRESS KIT • 40-45 BIBLIOGRAPHY • 46

saints By AllSaints Spitalfield

EXECUTIVE SUMARY The concept of Saints by AllSaints circles around the void in the juniors market. Our goal is to create a ready-towear collection for the customers that are too small for the missy sizes and too old for the kids’ sizes. This collection has a younger and more colorful touch, yet still breathes the three main core values of AllSaints Spitalfield. Our hope with this collection is to fulfill the void in our junior customers lives and to provide them with the opportunity to express their edgy and trendy fashion style.

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saints By AllSaints Spitalfield

MISSION AllSaints mission is to create a blend of culture, fashion and music into a potent formula of desirable clothing that expresses individuality and attitude.

VISION AllSaints vision is to penetrate the youth market with a new ready-to-wear collection that still signifies our core values by Fall 2016. By 2017 we look to expand our new collection into our flagship stores worldwide.

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saints By AllSaints Spitalfield

SOCIAL RESPONSIBILITY AllSaints is proud to present their collaboration with the Not For Sale organization. The organizations main focus is to break the cycle of exploitation. Not For Sale provides survivors and at-risk communities with shelter, healthcare, and legal services, first attending to the most basic needs of individuals who have suffered extreme trauma. They are dedicated to addressing the profound and enduring effects of violence and exploitation.

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saints By AllSaints Spitalfield

CUSTOMER PROFILE Segmentation Types/Bases Geographic Segmentation Religion • All City Size • 100,001+ Population density • Urban Climate • All Demographic Segmentation Age • 13-19 Gender • Female Household size • 2, 3, 4 or more persons Income • $100,001+ Occupation • Parents Professional Education • High school or less

Effective and Cognitive Segmentation Degree of knowledge • Novice Benefits sought • Economy Attitude • Positive, Neutral Behavioral Segmentation Brand loyalty • None, Divided Store loyalty • None, Divided User status • Nonuser Payment method • Cash, credit card Media usage • Social media, Magazines, TV Usage situation • All

Sociocultural Segmentation Culture • All Sub culture Religion • All National origin • All Race • All Social Class • Middle-class, Working-class Marital status • Single Psychographics • Achievers, Strivers

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saints By AllSaints Spitalfield

CUSTOMER NARRATIVE Meet Alison, at 6:30 am, she rolls out of bed after 15 minutes of snoozing. She hears her mother shouting for her to get downstairs to the kitchen and eat her bowl of cheerios and slice of toast with honey. When done with her breakfast, Alison hops into the shower so that she can start getting ready for her day, but she has to hurry up so that she won’t be late. Once out the shower, Alison goes through her morning routine–brush her teeth and hair, put on moisturizing lotion, make up– mascara, foundation, and lip gloss–and then decide what to wear for the day. It is Wednesday and Alison always wears blue on Wednesdays, so she pulls out her favorite blue sweater to match with her oversized white shirt and black skinny denims. When she dressed and done, she rushes down the stairs to put on her shoes and coat; the buss leaves in 7 minutes. While opening the front door, Alison’s mother reminds her not to forget her tennis bag that sits in the hallway. She turns around, grabs it and heads to the buss stop. At 8:00 am, Alison meets up with her two best friends, Caroline and Miranda, at Starbucks for their morning beverages and exciting talk about the latest Gossip Girl episode before walking to their morning class. They could talk about Gossip Girl for days. Alison’s favorite character is Blair Waldorf, a very unpredictable and dramatic high school teenager with an overachiever tendency that mostly leads to feelings of paranoia, with dramatic or laughable results. While walking to school, Alison imagines herself in the shoes of Blair Waldorf.

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saints By AllSaints Spitalfield

CONT. CUSTOMER NARRATIVE After school, Alison meets up with Caroline and Miranda again to talk about today’s happenings and the cute boys in their classes. Alison has a small crush on Steven; who is in her class and a senior player for the schools basketball team. At 3:45 pm, Alison and her friend walks over to the gym to change and get ready for their 1,5 hour tennis practice. Alison has been playing since she was 5-years-old and finishing of her school day with playing tennis is her favorite activity. After tennis, Alison’s mother picks her up and heads home. When they arrive at the house, Alison jumps into the shower and gets herself ready for family dinnertime and tonight’s homework. By the time Alison is done with her homework, it will be 9:50 pm. She walks into the bathroom and brushes her teeth and hops into her bed to wind down. She grabs her latest Vogue Magazine; reads a few articles and looks at some images before she walks down to the living room to say good night to her family before she turns the light off at 10:30.

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saints By AllSaints Spitalfield

INSPIRATION IMAGES

Lemon

Plum

Sassafras

Ponderosa Pine

• 9 •

Moon Mist

Beluga

Black

saints By AllSaints Spitalfield

BRAND EXTENSION RATIONAL AllSaints is looking to create a younger collection that offers our three main values yet stays true to our more conservative and trendy Junior customer. AllSaints is looking to fill the void of the middle ground between tweens and Missy.

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saints By AllSaints Spitalfield

GROUP OVERVIEW

Train Coat Style #1C1-1A

Bell Coat Style #1C1-1B

Bodycon Dress Style #1C1-4A

Bulky Knit Style #1C1-2B Rider Leggings Style #1C1-3B

Sweater Style #1C1-2A

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Knee Length Dress Style #1C1-4B

Short Sleeve Top Style #1C1-2D

High Rise Skinny Denim Style #1C1-3A

Long Sleeve Top Style #1C1-2C

saints By AllSaints Spitalfield

CLASSIFICATION PLAN 1 YEAR

1 2 3 4

3 Bottoms A Denim B Legging 4 Dresses A Sport Length B Knee Length 5 Color 1 Purple A Plum B Sassafras 2 Yellow A Lemon B Golden Rod 3 Green A Ponderosa Pine 4 Grey A Moon Mist B Beluga 5 Black A Black

2016 2017 2018 2019

2 SEASON A Spring B Summer C Fall D Winter 3 CLASS 1 Outerwear 2 Tops 3 Bottoms 4 Dresses 4 SUB CLASS 1 Outerwear A Coat Sporty B Coat Knee Long 2 Tops A Sweater B Knitwear C Long Sleeve D Short Sleeve

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saints By AllSaints Spitalfield

MASTER PAGE Train Coat

#1C1-1A-4A

Rider Leggings #1C1-3B-1B

Train Coat

#1C1-1A-4B

Rider Leggings #1C1-3B-5A

Bell Coat

#1C1-1B-5A

Bodycon Dress #1C1-4A-2A

Sweater

#1C1-2A-1A

Bodycon Dress #1C1-4A-4B

Sweater

#1C1-2A-4A

Knee long Dress

#1C1-4B-3A

Bulky Knit

#1C1-2B-1A

Knee long Dress

#1C1-4B-4B

Bulky Knit

#1C1-2B-2A

Long Sleeve Top

#1C1-2C-1A

High Rise Skinny Denim

#1C1-3A-4A

Long Sleeve Top

#1C1-2C-5A

High Rise Skinny Denim

#1C1-3A-4B

Short Sleeve Top

#1C1-2D-1B

High Rise Skinny Denim

#1C1-3A-5A

Short Sleeve Top

#1C1-2D-3A

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saints By AllSaints Spitalfield

COST SHEET Date: 02/24/2015 Product Description: Train Coat Sizes: 00, 0, 1/3, 7/9, 11/13 Colors: Moon Mist, Beluga MATERIAL YARDS Wool 1.75 Leather 0.75 Lining 1.75 Interfacing 0.25 TOTAL MATERIAL COST TRIMMINGS QTY Buttons 8 Thread 1 Label tags 1 Care & Content Label 1 TOTAL TRIMMING COST LABOR Labor Shipping TOTAL LABOR COST TOTAL COST OF PRODUCT:

Style # : 1C1-1A Season: FALL 2016 Wholesale: $125 Sug. Retail: $250

PRICE AMOUNT 13.99 24.48 10.00 7.50 4.99 8.73 3.00 0.75 41.47 PRICE

PRODUCT SKETCH

AMOUNT 4.00 3.18 0.10 0.10

0.5 3.18 0.1 0.1

7.38

AMOUNT 10.00 2.00 12

Moon Mist

$ 61

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Beluga

saints By AllSaints Spitalfield

BRAND IDENTITY BRAND IDENTITY •  Raw •  Urban •  Pop & Rock Chic SELLING APPEAL The Saints by AllSaints customer seeks to fulfill their edgy and trendy fashion style. The quality, craftsmanship, and expressed individuality and attitude are the main attentions for all AllSaints products. Together with the female and male collection, this new junior collection will continue to signify the brand identity and fulfill the expectations of the junior customers. •  Quality •  Color •  Individuality DISTINCT CHARACTERISTICS Saints by AllSaints expresses a blend of culture, music, and fashion. The inspiration is drawn from the streets of Brittan and Europe with a twist of vintage. The Saints logo and the color pallets brings a younger identity to the collection yet still exemplifies AllSaints as a brand. The craftsmanship and fit of the Saints products will satisfy the demand and needs of the junior customer and market. •  Logo •  Color pallets •  Fit

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saints By AllSaints Spitalfield

RETAIL PARTNER RETAILER Saints by All Saints will be sold in all the All Saints flagship stores worldwide.

GEOGRAPHIC LOCATIONS •  •  •  •  •

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Chicago New York Los Angeles San Francisco Boston

saints By AllSaints Spitalfield

PRODUCTION CALENDAR SEASONE/YEAR : FALL 2016

IN-STORE DELIVERY: AUGUST 2016

August • Research: Market/Competitive, Trend/Consumer, Logo Design/Graphics. September • Create : Trend Board/Mood Board, Color/Sketch, Fabric/Sourcing, Design Aesthetic/ Sketch/Packaging, Size Scale. October • Start : Flats/Group Overview, Sourcing, Trim/Buttons/Labels, Sample Yardage (Component), Source ”Production.” November • First Pattern Development, First Sample/Fit Models, First Cost Sheet (for all items), Financials. December • Create : Style Numbers, Care/Content/Labels, Finalizing Samples, Finalizing Collection, Line Edit. January • Final Cost, Final Collection, Photograph Line, Industry ”Press” Content (Pricing, Fabric) Teaser, Selling Appointments ”Buyers”, Line Sheets/Swatches. February • Launching, Fashion Week, MARKET!!, Identifying Best Sellers!! and Worst Sellers!!, Seeing Buyers/Press. March • 60 to 90 Days (Feb, Mar, Apr), Regional Market April • Regional Market, Order PRODUCTION (fabric, bu>ons), Drop from CollecCon, Grade Pa>erns, FabricaCon PlasCc Bags/Shipping. May • ProducCon Facility/ Receiving ALL Components (CMT), Mass ProducCon, Shipping Components, Quality Assurance/Quality Control. June • Finalizing DIRECT MarkeCng, Prep. Social Media Content/Calendar, Consumer Driven!! July • SHIPPING goods! • 26 •

saints By AllSaints Spitalfield

PURCHASE ORDER Ven# 1264

Style # 1C1-1A 1C1-1B 1C1-2A 1C1-2B 1C1-3A 1C1-3B 1C1-4A 1C1-4B 1C1-2C 1C1-2D

Vendor Name Nabila Bouka New Order __X__ Description Train Coat Bell Coat Sweater Bulky Knitwer High Rise Skinny Denim Rider Leggings Bodycon Dress Knee Long Dress Long Sleeve Top Short Sleeve Top

Beg. Ship Complete Terms Label Dept Season Buyer Date PO# Retailer July 18 August 1 N30 Saints Junior Fall 2016 Dalia 4/18/15 0266 AllSAints Confirmation _____ Shipped: Ordinary__X__ Special_____ XXS XS S M L Color 00 0 1/3 7/9 11/13 TTL Units Wholsale Retail TWS 4A- Moon Mist 1 2 3 3 2 11 $125.00 $250.00 $1375.00 4B- Beluga 1 1 2 2 1 7 $125.00 $250.00 $875.00 5A- Black 2 4 5 5 3 19 $150.00 $300.00 $2850.00 1A- Plum 2 3 5 5 3 18 $75.00 $150.00 $1350.00 4A- Moon Mist 2 4 6 6 4 22 $75.00 $150.00 $1650.00 1A- Plum 2 3 5 5 3 18 $62.50 $125.00 $1125.00 2A- Lemon 1 2 3 3 2 11 $62.50 $125.00 $687.50 4A- Moon Mist 1 2 4 4 2 13 $75.00 $150.00 $975.00 4B- Beluga 2 3 5 5 3 18 $75.00 $150.00 $1350.00 5A- Black 3 4 6 6 3 22 $75.00 $150.00 $1650.00 1B- Sassafras 1 3 4 4 2 14 $55.00 $110.00 $770.00 5A- Black 3 4 5 5 3 20 $55.00 $110.00 $1100.00 2A- Lemon 1 2 3 3 2 11 $87.50 $175.00 $962.50 4B- Beluga 2 3 4 4 2 15 $87.50 $175.00 $1312.50 3A- Ponderosa Pine 2 3 4 4 2 15 $100.00 $200.00 $1500.00 4B- Beluga 2 3 4 4 2 15 $100.00 $200.00 $1500.00 5A- Black 4 4 6 6 2 22 $35.00 $70.00 $770.00 1A- Plum 2 4 5 5 2 18 $35.00 $70.00 $630.00 1B- Sassafras 3 4 6 6 4 23 $25.00 $50.00 $575.00 3A- Ponderosa Pine 2 3 4 4 3 16 $25.00 $50.00 $400.00 328

• 27 •

TR $2750.00 $1750.00 $5700.00 $2700.00 $3300.00 $2250.00 $1375.00 $1950.00 $2700.00 $3300.00 $1540.00 $2200.00 $1925.00 $2625.00 $3000.00 $3000.00 $1540.00 $1260.00 $1150.00 $800.00

$23,407.50 $46,815.00

saints By AllSaints Spitalfield

REPLENISHMENT ORDER Ven# 1345

Style # 1C1-3A 1C1-3B

Vendor Name Nabila Bouka New Order __X__

Description High Rise Skinny Denim Rider Leggings

Beg. Ship Complete Sept 22 Sept 30 Confirmation _____ XXS Color 4A- Moon Mist 4B- Beluga 5A- Black 5A- Black

00 2 2 3 3

Terms N30

Label Saints

1/3 3 3 4 4

Dept Season Junior Fall 2016 Shipped: M L 7/9 4 5 7 5

• 28 •

11/13 5 5 7 6

2 3 4 3

Buyer Dalia

Date PO# 9/19/16 0644 Ordinary__X__

TTL Units Wholsale 16 $75.00 18 $75.00 25 $75.00 21 $55.00 80

Retail $150.00 $150.00 $150.00 $110.00

Retailer AllSAints Special______

TWS $1200.00 $1350.00 $1875.00 $1155.00 $5580.00

TR $2400.00 $2700.00 $3750.00 $2310.00 $11160.00

saints By AllSaints Spitalfield

PURCHASE INVOICE Cherifa ChaS 3459 W Diversey Ave Chicago, IL 60647

Bill To: Allsaints USA Ltd. 584 Broadway Rm 509 New York, New York 10012-‐4221 United States

P.O. Number 1264

Terms 2/10, n/30

QuanFty 11 7 19 18 22 18 11 13 18 22 14 20 11 15 15 15 22 18 23 16

Style # 1C1-‐1A 1C1-‐1B 1C1-‐2A 1C1-‐2B 1C1-‐3A

1C1-‐3B 1C1-‐4A 1C1-‐4B 1C1-‐2C 1C1-‐2D

Grand Total

Date 7/23/15

Ship To: AllSaints USA Ltd 880 Remington Blvd, Bolingbrook Chicago, IL 60440 United States Rep 21

Ship July 18

DescripFon Train Coat Bell Coat Sweater Bulky Knit High Rise Skinny Denim Rider Leggings Bodycon Dress Knee Long Dress Long Sleeve Top Short Sleeve Top

Via Truck

F.O.B. Store

$ 125.00 $ 150.00 $ 75.00 $ 75.00 $ 62.50 $ 62.50 $ 75.00 $ 75.00 $ 75.00 $ 55.00 $ 55.00 $ 87.50 $ 87.50 $ 100.00 $ 100.00 $ 35.00 $ 35.00 $ 25.00

• 29 •

$ 25.00

Label/ Brand Saints by All Saints

Price Each $ 125.00

Invoice # 2487

Total Amount

$1375.00 $875.00 $2850.00 $1350.00 $1650.00 $1125.00 $687.50 $975.00 $1350.00 $1650.00 $770.00 $1100.00 $962.50 $1312.50 $1500.00 $1500.00 $770.00 $630.00 $575.00 $400.00 $23407.50

saints By AllSaints Spitalfield

REPLENISHMENT INVOICE Cherifa ChaS

3459 W Diversey Ave Chicago, IL 60647

Date

Invoice #

9/25/15

4372

Ship To:

AllSaints USA Ltd

584 Broadway Rm 509

880 Remington Blvd, Bolingbrook

New York, New York 10012-‐4221

Chicago, IL 60440

United States

Bill To:

Allsaints USA Ltd.

P.O. Number

Terms

Rep

Ship

Via

September 22

Truck

F.O.B.

Label/ Brand

2/10, n/30

QuanFty

Style #

1C1-‐3A

High Rise Skinny Denim

$ 75.00

$1200.00

$ 75.00

$1350.00

$ 75.00

$1875.00

Rider Leggings

$ 55.00

1C1-‐3B

5183

DescripFon

Store

Saints by All Saints

Price Each

Total Amount

$1155.00

Grand Total

• 30 •

$5580.00

saints By AllSaints Spitalfield

IntroducFon -‐ 4 wks

SEASONAL SALES PROJECTION Product Coats Knitwear Bo>oms Dresses Tops Total

Units 37 69 87 56 79 328

Sold 7 17 35 26 31 116

On Hand 30 52 52 30 48 212

Product Coats Knitwear Bo>oms Dresses Tops Total

Units 30 52 52 30 48 212

Sold 17 38 49 16 25 145

On Hand 13 14 3 14 23 67

Product Coats Knitwear Bo>oms Dresses Tops Total

Units 13 14 3 14 23 67

New Inventory 0 0 80 0 0 80

On Hand 13 14 83 14 23 147

Product Coats Knitwear Bo>oms Dresses Tops Total

Units 13 14 83 14 23 147

Sold 11 14 47 7 19 98

On Hand 2 0 36 7 4 49

Product Coats Knitwear Bo>oms Dresses Tops Total

Units 2 0 36 7 4 49

Sold 2 0 31 5 1 39

On Hand 0 0 5 2 3 10

Maintenance -‐ 4 wks

REPLENISHMENT

Maintenance – 2 wks

CLEARANCE

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saints By AllSaints Spitalfield

SALES PROJECTION SUMMARY SELL THUR IN UNITS 1. Introduction 4 wks Beginning on Hand Sales Ending on Hand

28% 328 116 212

2. Maintenance 4 wks Beginning on Hand Sales End on Hand

36% 212 145 67

3. Replenishment

4. Maintenance 2 wks Beginning on Hand Sales Ending on Hand

24% 147 98 49

5. Clearance 2 wks at 30% Beginning on Hand Sales Ending on Hand

10% 49 39 10

98% UNITS SOLD TOTAL • 32 •

saints By AllSaints Spitalfield

LINE SHEET AllSaints Spitalﬁeld Saints Fall 2016 Delivery: July 29, 2016 through September 30, 2016 Minimum Orders of 30 units Sales Representative: Nedja Colors: Plum, Sassafras, Lemon, Ponderosa Pine, Moon Mist, Beluga, Black

Train Coat Style #1C1-1A Junior Sizes: 00, 0, 1/3, 7/9, 11/13 Wholesale $125 Retail $250 Color: Moon Mist, Beluga

Bell Coat Style #1C1-1B Junior Sizes: 00, 0, 1/3, 7/9, 11/13 Wholesale $150 Retail $300 Color: Black

Bodycon Dress Style #1C1-4A Junior Sizes: XXS, XS, S, M, L Wholesale $87.50 Retail $175 Color: Lemon, Beluga

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Knee Length Dress Style #1C1-4B Junior Sizes: XXS, XS, S, M, L Wholesale $100 Retail $200 Color: Ponderosa Pine, Beluga

Sweater Style # 1C1-2A Junior Sizes: XXS, XS, S, M, L Wholesale $75 Retail $150 Color: Plum, Moon Mist

saints By AllSaints Spitalfield

LINE SHEET

Bulky Knit Style # 1C1-2B Junior Sizes: XXS, XS, S, M, L Wholesale $62.50 Retail $125 Color: Plum, Lemon

Short Sleeve Top Style #1C1-2D Junior Sizes: XXS, XS, S, M, L Wholesale $25 Retail $50 Color: Sassafras, Ponderosa Pine

Long Sleeve Top Style #1C1-2C Junior Sizes: XXS, XS, S, M, L Wholesale $35 Retail $70 Color: Black, Plum

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High Rise Skinny Denim Style #1C1-3A Junior Sizes: XXS, XS, S, M, L Wholesale $75 Retail $150 Color: Moon Mist, Beluga, Black

Rider Leggings Style #1C1-3B Junior Sizes: XXS, XS, S, M, L Wholesale $55 Retail $110 Color: Sassafras, Black

saints By AllSaints Spitalfield

FLOOR PLAN

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saints By AllSaints Spitalfield

MARKETING PLAN Overall budget: $ 17,556 Wholesale Total $23,407.50 x 5 Stores = $117,037.50 Total Wholesale $117,037.50 x 15% = $17,556 Budget Breakdown: Introduction phase: $8,778 (50%) Maintenance phase: $6,145 (35%) Clearance phase: $2,633 (15%)

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saints By AllSaints Spitalfield

MARKETING PLAN Introduction Phase Objective: To introduce and create brand awareness of the new brand extension Saints by AllSaints Spitalfield. Strategy: AllSaints.com, Social media, Email News and Info Blast, and Word-of-Mouth. Tactics: The new brand extension Saints till be introduced on AllSaints website and online store. There will also be social media blasts on Facebook, Twitter and Instagram. A new social media account on Snapchat will also be created to reach the targeted consumer. An email blast will also be sent out to everyone on our loyal customer database. Word-of-Mouth will come from some of the most popular celebrity teens and bloggers out there, like Kylie Jenner, Alyssa S. and Chloe Grace Moretz. Control Method: The flash sale “I am a Saint” will be offered during three different days in the introduction phase. The customer will be greeted by a sales associate who also will inform them about the ongoing flash sales promotion in the store. The sales associate will instruct them to provide the cashiers with the secret code “I am a Saint” and receive 10% off on the entire purchase.

• 37 •

saints By AllSaints Spitalfield

MARKETING PLAN Maintenance Phase Objective: To gain customer and brand loyalty Strategy: AllSatins.com, Social media, Email News and Information blast, and Word-of-Mouth. Tactics: Email blast will be sent out to all our previous and new customers informing them about our newest product arrivals in the stores and online. They will also receive email blasts informing them about the ideas behind different designs and color stories. There will also social media blasts on Facebook, Twitter, Instagram and Snapchat showing different products and designs. Word-of-Mouth will come from three newly chosen most popular celebrity teens and bloggers out there. Control Method: Be a Saint and donate an old sweater and receive 10% off any Saints item. All the sweaters that are donated during this promotion will be donated to the Not For Sale foundation.

• 38 •

saints By AllSaints Spitalfield

MARKETING PLAN Clearance Phase Objective: Continue to build brand loyalty and reduce inventory. Strategy: Social media, Email news and information blasts. Tactics: The social media platform will have two weekly updates about the upcoming clearance. Email blasts will be sent out three times per week to inform customers who have signed up for email news and information letter about the upcoming sales and promotion codes. Control Method: Customers will be offered two promotion codes, “Saint10” and “Saint15.” For every $150 purchase from the Saints collection the customer will receive a 10% discount on the purchase. For every $200 purchase from the Saints collection the customer will receive a 15% discount on the purchase.

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saints By AllSaints Spitalfield

PRESS KIT

• 40 •

saints By AllSaints Spitalfield

July 2, 2016 – FASHION – PRESS RELEASE

AllSaints launches their new junior collection Saints By NEDJA ADAMS CHICAGO, IL–AllSaints will be launching its new brand extension collection Saint with a launch event. This collection features what you can expect from this British leading brand: a trendy look mixed with music, culture and fashion that express individuality and attitude. “I love the Saints collection at AllSaints, both for the look, and also for its raw and urban attitude it expresses. This is how all fashion should be: great style with a mix of music, culture and vintage,” says Cherifa Chatti, Designer. “I love the British and European influences to this Saints collection and the beauty of the craftsmanship, made by one of our talented in house designers. This is exactly what chic niche the junior market needs,” says Wil Beedle, Creative Director. The new Saints by Allsaints collection will officially launch on August 1, 2016 in all AllSaints flagship store locations world wide, and online at www.allsaints.com, with plans to expand in future seasons. ###

• 41 •

saints By AllSaints Spitalfield

July 2, 2016 – FASHION – PRESS RELEASE

• 41 •

saints By AllSaints Spitalfield

This invitation is for Erika Jetzel Fashion Presentation Fall 2016 July 29, 2016 VIP Reception 6:00 pm Fashion Presentation starts at 7:00 pm Address: 700 North Michigan Avenue, Chicago, IL 60611 ------------RSVP by July 20, 2016 at launchevent@saints.allsaints.com Personal invite only

• 41 •

saints By AllSaints Spitalfield

LINE SHEET AllSaints Spitalﬁeld Saints Fall 2016 In Store Date: August 1, 2016

Train Coat Style #1C1-1A Junior Sizes: 00, 0, 1/3, 7/9, 11/13 Retail $250 Color: Moon Mist, Beluga

Bell Coat Style #1C1-1B Junior Sizes: 00, 0, 1/3, 7/9, 11/13 Retail $300 Color: Black

Bodycon Dress Style #1C1-4A Junior Sizes: XXS, XS, S, M, L Retail $175 Color: Lemon, Beluga

• 42 •

Knee Length Dress Style #1C1-4B Junior Sizes: XXS, XS, S, M, L Retail $200 Color: Ponderosa Pine, Beluga

Sweater Style # 1C1-2A Junior Sizes: XXS, XS, S, M, L Retail $150 Color: Plum, Moon Mist

saints By AllSaints Spitalfield

LINE SHEET

Bulky Knit Style # 1C1-2B Junior Sizes: XXS, XS, S, M, L Retail $125 Color: Plum, Lemon

Short Sleeve Top Style #1C1-2D Junior Sizes: XXS, XS, S, M, L Retail $50 Color: Sassafras, Ponderosa Pine

Long Sleeve Top Style #1C1-2C Junior Sizes: XXS, XS, S, M, L Retail $70 Color: Black, Plum

• 43 •

High Rise Skinny Denim Style #1C1-3A Junior Sizes: XXS, XS, S, M, L Retail $150 Color: Moon Mist, Beluga, Black

Rider Leggings Style #1C1-3B Junior Sizes: XXS, XS, S, M, L Retail $110 Color: Sassafras, Black

saints By AllSaints Spitalfield

DESIGNER BIOGRAPHY Cherifa Chatti is the newest in house designer and creator of the brand extension Saints by AllSaints. Cherifa stayed in Chicago to pursue a career in the fashion industry after graduating from Columbia College Chicago. Before joining the AllSaints designer team, Cherifa worked at Diesel Store Stockholm as the assistant store manager, where she was recognized for her creative styling, trend and industry recognition. Her inspiration for this new collection comes from the core values of AllSaints and street cultures and fashion expressions of the British and European youth.

• 43 •