CURRICUL
Hi! My name is Cherilyn Aurelia H My friends call me Cher, or Elin. I’m a 7th semester student in Visual Communication Design, majoring in Creative Advertising. I’m excited to learn new things and I’m looking forward to work with you.
Contact Email: cherilyn.aureliah@gmail.com Whatsapp: 081243667778 Instagram: chrlaurelia LinkedIn: Cherilyn Aurelia H
LUM VITAE
Experience Limestones Digital - Jakarta, Indonesia Junior Art Director Internship February, 2021 - July, 2021 Freelance Graphic Designer 2019 - 2020 HIM DKV Binus General events division member 2020
Education Bina Nusantara University - Jakarta, Indonesia VCD Creative Advertising 2018 - now Eben Haezar - Manado, Indonesia Christian Senior High School 2015 - 2018
Skills Adobe Illustrator Adobe Photoshop Adobe Premiere
“THEATRE ONE’S DOOR HAS OPENED, PLEASE ENTER THE THEATRE. THANK YOU”
TABLE OF CONTENTS THEATRE 01 THEATRE 02
Nestlé Health Science
THEATRE 03
Konidin
THEATRE 04
UNICEF
THEATRE 05
JNE
THEATRE 06
Webtoon
Ever E250
Tools
Adobe Photoshop
Team
Agency: Limestones Digital Creative team: Anne Graphic Designer: Cherilyn an
Nestlé Healt which was and
nd Trio (motion)
About the brand
th Science (NHS) is a global company in the field of nutrition, s formed in 2011. NHS has several milk brands to supplement, d complement nutrition, such as peptamen, peptamen junior, isocal, nutren diab, nutren junior, and boost optimum
Scan this barcode to watch the video
Working on a social media design for one of the NHS’s brand:
Nutren Junior.
Nutren Junior is a growth milk for children age 1 - 10 years. Nutren Junior supports the growth and development of children, especially for children who are at risk of malnutrition, eating disorders, and digestive disorders.
For the usage of instagram posts, and instagram stories. all design have already published, and accepted by the client.
The brief was to make the design, the style, the color, and the font to look playful because the target audience are the young moms that already have children.
For the usage of instagram posts, and instagram stories. all design have already published, and accepted by the client.
Tools
Adobe Photoshop
Team
Agency: Limestones Digital Creative team: Jessica Graphic Designer: Cherilyn an
o Eve
nd Putri
About the brand
Ever E250 is one of the pharmaceutical products of a national company, PT. Konimex (Kondang Impor Ekspor). er E is a “halal” vitamin E with a one-time dose of soft capsul, that is good for maintaining skin in tropical climates
Ever E has a green tone on their social media posts, which represent healthy, and tropical mood, also represent their soft capsules ingredients: seaweed.
In this project, I made one of the promotional post buy 1 get 1 free in M and also one carousel post of health and beauty tips information in Ju
May, une. For the usage of instagram posts, and instagram stories. all design have already published, and accepted by the client.
For the usage of instagram posts, and instagram stories. all design have already published, and accepted by the client.
Tools
Adobe Photoshop, Adobe Illus
Team
Agency: Limestones Digital Creative team: Fariz Graphic Designer: Cherilyn an
o K
strator
nd Irvan
About the brand
Konidin is one of the pharmaceutical products of a national company, PT. Konimex (Kondang Impor Ekspor). Konidin is a medicine to relieve coughs, influenza, bronchitis, inflammation of the respiratory tract, allergies and asthma
The brief was to make some new characters and the maze that inspire by the 80’s popular arcade game: Pac-Man. The characters represent the reason why we get sick. Example: dust that can make people allergy. I made these character using Adobe Illustrator, and they use medical mask due to pandemic. The center is a Konidin tablets
ed
For the usage of instagram post, and instagram stories. all design have already published, and accepted by the client.
Also, I made their instagram stories for Indonesia’s Independence Day
y For the usage of instagram post, and instagram stories. all design have already published, and accepted by the client.
Tools
Adobe Photoshop
Team
Agency: Limestones Digital Creative team: Cut Graphic Designer: Cherilyn, A
Unite w
Alvian, Trio, Dimas, Adit, and Fajar (motion)
About the brand
ed Nations International Children's Emergency Fund (UNICEF) was created in 1946 to bring emergency food and health care. UNICEF works in over 190 countries and territories to protect the rights of every child (to survive, thrive and fulfill their potential from early childhood through adolescence)
Working on a instagram ads design, for UNICEF. The brief was to invite people to donate to help children, according to the current issue. For example, children who are forced to work, the issue of covid 19, and nutritional needs. People who donate regularly can get a “Gelang Pendekar Anak”.
For the usage of instagram posts ads, and instagram stories ads. all design have already published, and accepted by the client.
For the usage of instagram posts ads, and instagram stories ads. all design have already published, and accepted by the client.
Scan this barcode to watch the video
This is an open donation ads for malnutrition children in June
For the usage of instagram posts ads, and instagram stories ads. all design have already published, and accepted by the client.
Scan this barcode to watch the video
Due to pandemic, UNICEF’s made an open donation to help economically incapable family
For the usage of instagram posts ads, and instagram stories ads. all design have already published, and accepted by the client.
Scan this barcode to watch the video
This is for back to school’s open donation, to help children who are forced to work, and drop out of school. I made this for their July ads
For the usage of instagram posts ads, and instagram stories ads. all design have already published, and accepted by the client.
This is my infographic assignment, and it’s about cactus, and frie For cactus, i did research for the content, and for the deaf disab I’m using Adobe Illustrator for both infographic (layout, and illust
ends with disabilities. I got deaf disabled friend theme. bled friend, the content is already provided by my lecturers. tration)
Remaking the Bajaj Bajuri’s Movie Poster for my computer graphic The challenge is: I had to pay attention to the detail in order to loo In this project, I have to take photos of my friends, and combined Using Adobe Photoshop
c assignment. ok exactly like the original’s poster. it with some stock photos.
Tools
Adobe Illustrator, Adobe Photo
Team
Assignment team: Celine, Che
oshop
erilyn, and Ricky
About the assignment
We have to make JNE’s content plans for 3 months. First month #BersamaDaerah, we want to promote some districts that rarely known by people. Second month #BersamaJNE, connect the local people from various districts to share their story and experience. Third month #31BersamaIndonesia is a main event because of JNE’s anniversary
Company profile
JNE is an expedition from Indonesia, whic and has 3 types of services: JNE express
Unique Selling Point (USP)
Logistics services with the largest numbe with 6000 locations, and more than 40,0
Background & Problem
Indonesia is a country that has many isla and the existence of e-commerce busine for many people. This can be a problem t services cannot reach certain areas
ch was founded in 1990, s, JNE Logistics, and JNE freight
er of branch outlets in Indonesia, 000 employees
ands. Since the advancement of technology esses, online shopping has been a delight to people nowadays because many delivery
Target Audience
Male or Female 20 - 30 Years Old Living in Urban and Sub Urban Social class (SES) A - C Have interest in online shopping and e-co
Key Message
JNE is an expedition that can reach distric
Big Idea
Daerah sulit digapai? JNE bisa sa
ommerce
cts, so it can fulfill the needs of local people
ampai!
(a)
(c)
Phase 1 (attention) #BersamaDaerah Has a theme: identity of Indonesia, which discussed about regional names, regional foods, touristic place and local songs. We wanted to promote some districts that rarely known by people
(b)
1. Instagram (a). 6 Instagram feeds
People have to guess the names of regional cities from Indonesia
(b). 3 Instagram stories
Make a word cross or word search about the names of cities, regional food/drinks, and touristic place
(c). Instagram filter
Quiz filter about general knowledge of regional cities
(2)
(3)
2. Billboard Consist an introduction to a region, like getting to know people in general, starting from their name, origin, hobby, and nickname
3. Train and Airport’s AD Space QR code quiz, that consist of photo hints or words, with the theme of the districts. Audiences can answer questions by scanning the QR Code and 50 lucky people will get a free shipping coupon as a prize
(a)
(b)
Phase 2 (search, interest, share) #BersamaJNE Has a theme: “connected”. We want to connect the local people from various districts to share their story and experience
1. Content TV Show: JNE Grebek Daerah (a). YouTube, TV
(b). 1 Instagram f
Making a storyboard of Joni's journey to several regions
Make a poster abou
in Indonesia such as Bulukumba, Lombok, and Banyuwangi to promote the uniqueness of each region
(c). TikTok
and JNE's ability to reach regions in Indonesia
Post a TV show’s te
(2)
(c)
feeds
ut JNE’s TV show
easer
(3)
2. Ambient AD Reach with JNE Baggage scanners located at the airport are transformed into JNE package boxes labeled with flight ticket tag stickers to various regions, indicating that JNE can send packages to various places in Indonesia
3. Booth Game: JNE Delivery Run Inspired by temple run game and dinner dash game, Located in a mall, this game is a package delivery game played by 2 players from different location. The one who can deliver many packages in a limited time is the winner.
(1)
(3)
(2)
Phase 3 (search, interest, share) #31BersamaIndonesia
This is a big and final event, which is JNE’s 31th Anniversary. We made a series of events, like giveaways with a total of millions, free shipping promos for 3 days, and a concert on November 26, 2021 with a many guests star, such as Marion Jola, Via Vallen, Mahen, Andmesh, NOAH, RAN, Rizky Febian, and JAZ, who came from a different region so they can represent regions of Indone
esia
1. 9 Instagram post about giveaway 2. 3 Instagram post of 3 days free shipping which no minimum spent and applied on several e-commerce (Shopee and Tokopedia)
3. 12 Instagram post about concert
(4a)
(4b)
(7
4. E-commerce banner (Shopee and Tokopedia) To promote all of our event on Phase 3
5. Web banner
To promote all of our event on Phase 3
6. YouTube thumbnail For a live concert
7. KOL’s instagram story To promote our concert. We picked some big influencer like Arief Muhammad, Titan Tyra, Tasya Farasya, Molita Lin, Leonardo Edwin, Rachel Vennya, Bintang Emon, and Turah Parthayana
7)
(5)
(6)
Tools
Adobe Illustrator, Adobe Photo
Team
Assignment team: Della and C
oshop
Cherilyn
About the assignment
We have to split into groups of two people, and have to solve the problem that are given by our lecturers. We have to do research and analyze every reaction, possible reason and solution. What app or thing that we should make? Also we have decide our own target auidence
Company profile
LINE WEBTOON is an online comic applic in Korea. Webtoon releases comics based according to the time set by the artist. Re and join as creators of Webtoon comics
Unique Selling Point (USP)
Webtoon is a free comics application tha
Background & Problem
People usually get bored or tired easily, e to buy snacks or drinks, because it takes
cation launched by NAVER WEBTOON CORP d on the licensed artist's schedule eaders can also create comics
at can be easily access directly online
especially when waiting in line s time around 10 until 25 minutes.
Target Audience
Male or Female 18 - 23 Years Old Living in Urban Social class (SES) A Gen Z, love to hangout, and always up to
Key Message
Webtoons can be access anywhere onlin to pull people out from their boredom
Big Idea
Mengantri jadi hiburan seru!
o date
ne, and there are various genres available,
Concept Using a face scanner web, audience can find out who their “soulmate” are. Which will guide you to the story that “matches” with you. Inspired by love calculator
Flow 1. Audience read the magazine 2. Scan the QR code 3. Face scanner web appears 4. Find out your soulmate 5. Appears pop up button to webtoon 6. Audience read their soulmate's story
Mechanism Using the interactive LED floor, to attract the audience’s attention towards the floor. Everyone who queue, can read the webtoon story that has been provided from one floor to another, to the front floor of the cashier. The story have 15 scene, and will run every 10 seconds
LED screen on floor
Flow 1. Curious about the floor 2. Looking down 3. Reading from one floor to another 4. Arriving at the front floor of the cashier 5. Curious about the whole story 6. Scan the QR code 7. The full story appears
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Made a simple animation to introduce one of Manado traditional dish: Mie Cakalang. Using Adobe Photoshop, and Adobe Premiere
Initiative project for 3rd Anniversary Messes (Nadin Amizah’s fans name). You can check my other digital illustration on my instagram account @amesouerh
“COMING SOON IN YOUR NEAREST THEATRE” All of the designs were made by a digital illustrator, Elin cherilyn.aureliah@gmail.com 081243667778