Mental health and wellness support online
Mental health market size is HUGE! $15Bn spend on mental health and behavioral therapies
168M annual visits
$$
x
$
$89
=
avg visit fee
And...
78%
of these visits are treatable through
telehealth
$15Bn Market Size
The model for Traditional Private Practice OďŹƒce is broken Why does this happen ?
42 % stop at 3 to 10 visits
20% Cancelation
High turn over rates & High cost of customer acquisition
Practitioners spend a lot of money to operate their business
+
20 %
20%
spent on billing and advertising
spent on rent and booking
extra oďŹƒce expenses
= This means private practices are making just
$45/hr
out of a 80-$100/hr billing
We built Welpy to make a difference We started talking to patients and providers to see if we provided a tool that help providers to organize their business in a better way and offer patient an easier access to mental support, if it would result in streamlined operations and customer acquisition for providers and if the experience would be a lot better for patients as well
Would it work?
So we tested our ideas
1000 users
Beta testing with Survey on patients and practitioners
Here is what we learned:
Why people in need don't use traditional therapy?
Help..!?!
$
Social Stigma
Too Expensive
Inconvenient
Long Distance
No Instant Support
Tele-Mental health is fast growing
60M people in need =
60%
468M 25% of americans are suffering from mental health deases
60% of cases are untreated
Representing a potential untapped market size
annual visits
= $42Bn
x
$
$$
25%
$89
avg visit fee
$42Bn
Introducing Welpy
Welpy makes mental healthcare and wellness support easily available via mobile device.
24/7
It’s on demand, affordable and available 24/7
Here's how it works
Select a Pro - By specialty, price, rating, etc
Talk to a PRO - IM, video call, or phone Free or Affordable - Secure payment, Scheduling, NotiďŹ cactions
This is our improvements Product Status READY to make revenue Launch of Version 2 in March 17 (integrating network of providers)
Users/Providers status 1000 Users on Beta test Version 1 2000 Users on waiting list for Version 2 200 Practitioners on waiting list for version 2
We are
Hipaa
Patients and practitioners will be using welpy in a most secure way
Version 2 MARCH 17
Business model
Free registration for patients and providers
18%
Pro Provider
Welpy takes 18% of each transaction Pro Provider Subscription (50/mo for premium provider features - analytics, automation, etc) Sponsored links (Featured listing)
Distribution / Market strategy Private practice professionals
Associations
Inuencers
Healthcare insurance plans
Corporate
EAP insurance Brokers
University
= more patients =
Patients
=
Providers
=
$ $ $
The power of our technology “Welpy allows providers to earn 20% more revenue, compared to traditional practice” Providers Receive: Access a targeted audience Paid promotion to the community Decrease booking & invoicing expenses Reduced cancellation rates Increased payment guarantees Everything they need to work from any where. From finding the customer, to providing the booking system & the payment system
Patients Receive: Free community support, without being obliged to make online consultations with a Provider Search for qualified providers matching their needs. (price range / location / rating / speciality) Online consultation with as little as 15 Min sessions. Option to remain anonymous. Instant msg consultation, voice or Video call consultation.
Competition Why Welpy is different?
We Focus Only on mental health and wellness.
Mental health by Welpy is also about nutrition, sex, family, relaxation, professional life... We cover all
It’s easy to use
Unique approach
licensed professional in 5 clicks
Self monitoring with community or Online consultation with professional. Choose what’s more convenient
GTM Strategy
Value proposition
Convenient - Anonymous - 24/7
Segment
Partnered with 200 practitioners Intermediary marketplace - 18% commission on each transaction
Positioning
Welpy simplify the access to mental health issues for people in needs and streamlined operations and increase revenue of providers
Revenue stream
First Focus on 1 target audience (Marriage issues) and then extend to others segment as: sexuality, nutrition, addiction etc‌
Metrics - Beta test V1
Welpy - Traffic Aquisition (Social)
Welpy - Traffic Aquisition
70% 30%
10%
32%
15%
20%
Customer acquisition cost (CAC):
20%
1.30 $ US Cost per loyal user (CPLU):
Direct
Social
Referral
Search
3 $ US
We have the right team to execute the plan
NICOLAS MOEBEL, CEO
JEROME ANDREANI, COO
DENIS DUBOV, CTO
MBA in ISG Business School, Paris, 2004. Branch co-founder of UK marketing agency TLC marketing. 2009 founder of luxury golf fashion brand L'etiquette. Distribution in 150 stores worldwide. Sold 70% of the company in 2013. 2014 founder of Welpy: Innovative mobile platform for mental health support. People lover, aimed to make their life better
Academic background in Marketing and Finance. Started in financial communication and marketing in Paris for Artemis subsidiary (Francois Pinault holding). Co-founder & CEO of a nearshore outsourcing digital and mobile agency based in Paris and Moldova (35+ employees). Partner & Manager for Continental Europe of a vertical marketing US startup (finance & insurance). Sold in 2015 to Quinstreet (Nasdaq: QNST). Wine lover: owner of a French Champagne brand. Like travelling for business and leisure.
University degree in Data Processing and Computer Science. 10 years of development experience. 20 applications developed. Managed groups of developers 40+. Examples from portfolio: Business Molodost, social network for young startupers. Expert, most popular app in Russia for HR recruiters / App for tow truck services SPARX. Passionate about programming & creating new ways to make life easier, invent electronic appliances and robotechnics.
$
Capital Needs
We are looking to raise We're looking for investors to join us in tackling a
$ 4 2 Bn
$900 K
untapped market that is in need of conveniency, anonymity and affordability to make mental health support easily available via mobile device
$900K will provide us a 15 months runway @ a $60K monthly cash burn
Use of funds $
Cost Structure
Headcount
Key activities
Team (development) Software services & hosting Infrastructure Marketing activities Paid advertising Customers acquisition Providers acquisition
Development team: 8 engineers
APP Developpment Market validation Customers satisfaction Marketing activities Customers acquisition Providers acquisition
Support team: 4 persons Founder/co-founder: 3 persons
TIMELINE Jan 16
March 16
Macrh 17
June 17
Jan 18
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Beta test V1 1000 Users Feedbacks Market needs
Build V2 matching: Users feedbacks Providers needs
Launch V2 Partnered 50 PRO Market fit Price adjustement
Marketing push Start making revenue Growth patients base
Extend segment Extend distribution Growth PRO base
WRITE ME! I would be honored to share with you our viewing of how to change and improve mental health industry
You can find me at nicolas.happy@welpy.com