MARKET RESEARCH Main competitor strategies 1. Regular content production - highly profitable https://www.entrepreneur.com/article/390356 (“Creating Children’s Content is the Secret Goldmine of 2022”) 2. Apps 3. Online Language Tutoring (Including Summer Camps). 4. Augmented Reality (Ambani App)
Competitor sites + apps 1. Ambani App: https://www.ambaniafrica.com/ a. App b. Online Language Tutoring c. Augmented Reality
2. Ubongo Kids/ ‘Akili and Me’ Youtube Channel https://ubongokids.com/ a. Content production
3. Yoruba for Kidz https://yorubaforkidz.com/ Target Market: US / Unclear pricing. a. Summer camps (Yoruba Language Immersion Camps): i.
Preschool: 3-5 years (Parents must be present).
ii.
Kids: 6-9 years 1. Beginner camps (Level 1- Level 5) 2. Beginner Intermediate Camps (Campers test into level)
iii.
Youth: 10-17 years
iv.
Private: One-on-one classes (Cost: USD 179.99 per person per month)
4. Akonilede Yoruba https://akoniledeyoruba.com/home/ a. Yoruba Language Mastery Summer Program 2022’ i.
Beginners Level
ii.
Progressive Level
iii.
Expert Level
5. Tichaa App https://m.apkpure.com/tichaa-kids-swahili-puzzle/com.mytichaa.tichaa.free / https://www.youtube.com/channel/UCEjYIVpbxQLouElTDR5SgMw -
Generally inactive
6. Mzanzi Kids https://www.mzanzikids.co.za/ -
‘Revamping’/ Inactive.