media kit
CherryVelvetPlus
Peggy Dress in Electric Blue
HOLIDAY 2011
our story
Launched
July
2011
in
Vancouver,
BC,
CHER R Y V E L V E T P L U S is raising the bar for plussize clothing standards with the quality and unparalled fit of their retro inspired dress line. Since the dresses debuted in stores across North America this summer, Cherry Velvet has created quite a buzz among curvy fashionistas looking for fun, flirty dresses with impeccable styling and fit.
Incomparable
to other vintage and pinup inspired plus-size brands on the market, the Cherry Velvet Holiday 2011 collection offers styles and fabrics for every occasion.
A cheeky, collared polka-dot for day, a taffeta-jacquard inspired by Mad Men for night; sumptuous velvet and striking damask...
THE BEST PART?
Whether you’re a pear shape or an apple, an h o u r g l a s s or a rectangle, each dress fits as if custom made - without a hint of spandex. Designed by Diane Kennedy, owner of Fashionmark Solutions and a seasoned expert in patternmaking for the curvy body, Cherry Velvet is on its way to redefining the dress shopping experience for plus size women. The dresses - combining ladylike style, striking prints, and retro inspired details - are made locally in Vancouver, Canada.
This Page: Peggy Dress in Birch $195 Opposite Page: Marlene Dress in Violet $195
testimonial
“This line is a perfect fit with the unique collection we offer, where plus size clothing is a celebration, not an apology. After trying on the Marlene, Audrey, Peggy, and Christina dresses I placed an order without further ado. The sizing and fit were scrumptious, and
the quality and detail of each unique dress was enough to fall in love. This line is right on trend with the emerging vintage pin-up look that women just can’t resist.” - Stefanie Augusteijn, retailer (SexyPlus Clothing, Toronto)
people are talking
”I stumbled upon the Barbara dress in scarlet damask at Voluptuous Vixen in New Orleans and I promptly scooped it up, brought it home to Toronto and made it the first thing I wore back to work. Imagine my surprise to find out this dress is Canadian! I am a convert. So comfy, edgy, fun! I will be buying more...” - Tara, customer (Toronto, Ontario)
“The fit is absolutely flattering on the waist and bust, with nips and darts in just the right places, and these dresses have POCKETS. I felt like an absolute siren.”
- Danielle Lemon, lawyer/blogger (www.daniellelemonlawgroup.com / www.danwithatwist.com)
“I absolutely adore your clothing and I can’t wait until I can purchase some more beautiful retro dresses from your online store!” - Marisa, blogger (vivavoluptuous.blogspot.com)
praise
“I can’t even tell you how much I love these, and your styles are totally in line with my particular customer here in Denver.
My girls will swoon for your dresses, I just know it.”
- Bree Reed, retailer (Buxom Clothing, Denver Colorado)
anatomy of the perfect fit
testimonial
“
I’m in love. The dresses are gorgeous. I’m so used to things fitting me poorly that I settle a great deal - my entire wardrobe is an experience in ‘good enough’. Trying on the Cherry Velvet dress gave me a bit of a shock, because it DID fit perfectly - every single part landed exactly where it was supposed to.
I dare you not to feel SASSY and GLAMOROUS when wearing one of these.”
- Kimli, blogger (blog.deliciousjuice.com)
SIGNATURE INSEAM POCKETS
39.5” FROM SHOULDER TO HEM
BRA-FRIENDLY SCOOP NECKLINE 3/4 SLEEVE WITH RUSCHED CUFF
ULTRA FULL HEM: 136 INCH CIRCUMFERENCE, PERFECT FOR TWIRLING
BOX PLEATS IN THE FRONT ONLY MEANS NO EMPHASIS ON YOUR BEHIND
testimonial
“I can’t get enough of Cherry Velvet!
With such perfectly fit cuts and styles that can be dressed up or down I wish I could have one in every fabric and every style. When my brother announced he was getting married I was thrilled but paniced as I hadn’t a clue where in New Brunswick I was going to find a fabulous dress (being a plus sized fashion blogger it HAD to be fabulous!). Finding the Cherry Velvet damask dress at Boutique Zekara was serendipity.
The fit was perfect and comfortable and the dress just right for the occasion. I am SO excited for the new styles and fabrics.” -Emma Barlow, blogger (fulloffabulous.blogspot.com)
Christina Dress in Cherry Dot $195
This Page: Christina Dress in Kimono Fan $195 Opposite Page: Marlene Dress in Black & White Damask $195
contact
CherryVelvetPlus THIS HOLIDAY, CELEBRATE YOU.
facebook: CherryVelvetPlus | twitter: @cherryvelvety
http://cherryvelvetplus.com/ | email: cherryvelvetplus@gmail.com | phone: 604.683.9279