STOPDOITNOW! The Ultimate Entrepreneur's Handbook
Transformational Under The Inspirer Spotlight
The Psychology of Success
The secrets to success from JP TI.
Our resident psychologist reveals all.
Entrepreneurs share their success stories.
MAY 2014
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CONTENTS
CONTENTS
COVER STORY
ENTREPRENEURS
Interviews To Inspire Our first interview with JP TI, Transformational Inspirer sharing his secrets to success.
EVENTS
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12
The Top 5 Female Entrepreneurs propelling to the forefront of their industry.
We reveal the 7 Step journey to starting your own business.
The Female Watch List
04
NEWS
Entrepreneurs Journey
12*
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The Male Watch List The Top 5 Male Entrepreneurs propelling to the forefront of their industry.
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The best places to visit to be inspired, informed and motivated.
Keeping you up to date with all the latest competitions and awards for the month of May.
Pencil Me In
Is success really like a game? Then how do you play and what are the rules?
OPPORTUNITIES TOOLKIT
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On The Map
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Pacman Infographic
PLACES
HELP!
Pick Me Please?
The best handpicked business events for the month of May.
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The best websites, books and apps for entrepreneurs.
Dr. Williams PhD helps to keep you motivated and on track with your goals.
The Ultimate Toolkit
Motivation is Key
HELLO AND WELCOME ON THE COVER
REGULARS 08 The Watch List 12 In The Know
04 Are You Ready For A life Transformation? 02 STOP. Do It Now!
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14 Pencil Me In 16 On The Map
Under The
Psychology of
18 Pick Me Please?
Spotlight
Success
26 Question Time
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his is the story of STOP. Do it now! The Ultimate Entrepreneurs Handbook. Once upon a time there were lots of entrepreneurs, busy Entrepreneurs. Who lived in a world full of chaos and noise. They often felt overwhelmed and sometimes they didn't know which direction to take.
But one day they stumbled across: STOP. Do it now! A website/magazine dedicated to Entrepreneurs and their journey to SUCCESS. They couldn't believe what they had found! The Ultimate Entrepreneur's Handbook. An online resource guide, sharing their "Secrets to Success" Formula. . 5W + 1H = SUCCESS.
The WHO, WHAT, WHEN, WHERE, WHY and the HOW of Entrepreneurship. Packed full of: Successful Entrepreneurs, News, Events, Places and Opportunities. Even Stories and a Toolkit.
Where would they be without it? So they shared it. With people like you.
They couldn't believe what they had found. It was like finding a diamond amongst the rubble.
THE END
And they all lived HAPPILY EVER AFTER (and were very, very SUCCESSFUL!)
Cheryl - Jamie Knock Editor-In-Chief
STOP. Do It Now! 03
READY FOR A LIFE TRANSFORMATION?
This man will transform your life! Despite his hectic schedule, we manage to get JP TI into the STOP. Do It Now! Office for a quick chat and to inspire our readers.
J
P’s purpose and passion is in furthering the lives of others. He is a Transformational Inspirer, International Banking professional, Advisor, Public Speaker, Mentor, and Writer. He is committed to enhancing the future of society by helping and inspiring people to transform their lives and achieve their full potential, as well as advising businesses to find, create and manage the required changes that will take them to the top in their chosen industry. Throughout his professional career JP has had exposure to and successfully helped manage the performance and change of multi-billion, cross-regional, 30+ countries footprint businesses, including specific stakeholder and sponsor roles for multi-million programmes and their business coordination and management, from idea inception to development and deployment. EDITOR-IN-CHIEF: CHERYL-JAMIE KNOCK WITH JP TI: TRANSFORMATIONAL INSPIRER
He has been a key team member at CEO and Executive office level at some of the largest Banks and Professional Services companies in the world, consistently his personal and professional goals while holding various roles during the past 15 years.
JP TI WEARING A BEAUTIFUL BESPOKE JACKET BY JBC #JOBLACKCRAZE #JBSSIGNATURESTYLING
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STOP. Do It Now! 05
COVER STORY
COVER STORY
J
WHAT ARE YOUR TOP THREE BOOKS?
P also has experience with and exposure to start-ups and SMEs, having created, ran and advised several companies in various sectors in executive as well as non-executive roles, and he is an advisor to not-for-profit organisations, focusing on young leaders of the future, creating exceptional opportunities to inspire and empower young people to develop a mind-set for success, helping them learn best practices to fulfill their aspirations. He holds a M.Sc. in Business Management, Economics and Accountancy with distinction, and a Post-graduate degree in International Finance. He speaks fluent Spanish.
'My book!' The first two I would suggest are very powerful practical books. 1. Think and Grow Rich by Napoleon Hill. 2. How To Make Friends and Influence People by Dale Carnegie. The third book I would suggest is a book that provides an explanation to some of the dynamics that rule this world we live in. 3. The Secret by Rhonda Byrne.
What Does Success Mean To You? Success is subjective and it means something different to each person.To me, I split success in to three ways: being a good father and provider to my daughters, creating new projects and businesses, and loving/giving/sharing and inspiring others. What Would You Identify As Your Three Most Successful Habits? Commitment, Awareness and Love, and compounding. Did You Have A Mentor (Do You Still)? If So, Can You Tell Us How Important The Mentor Relationship Has Been In Your Life. Firstly, people need to understand the difference between a mentor, a coach, an advisor, etc., as it’s easy to get confused What Is Your Best Piece Of Advice You so you have to understand the concept Can Offer To The Person Who Is Trying of mentoring first. Having a mentor is To Significantly Improve Their Lives? incredibly important! For example, one of My best piece of advice is the PVSPA my clients I have mentored has completeapproach: ly changed his life and has managed to Purpose: you need to understand become a full time entrepreneur, creating yourself, and “Why” you are doing what you a world changing business plan and is are doing. now ready to start searching for funding. Vision: you need to have a clear idea of One thing that you have to realise is that where you are going, a master statement people love to help, so be proactive and that defines your grand goal. ask for help. The key is in managing the Strategy: a clear approach to how you will relationship and the contract with your be achieving the vision. mentor with responsible continuity. Plan: a detailed plan with streams tasks, dependencies and deadlines. What are some of the necessary Action: your need to put each task into ingredients you believe people must action! acquire in order to become successful? I think of success as having three parts: What Do You Do To Keep Yourself the first two parts are made up of selfMotivated? understanding/awareness and practical Motivation is no longer an issue for me. knowledge and the last is the entrepreI just believe in commitment, as if my life neur’s approach and resourcefulness to depended on it. solving challenges. What Is The Best Advice You Have Ever Received? That life is about commitment. You have to be committed to everything, specifically your goals, no matter what the situation.
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Why Do You Think Many People Fail To Achieve Success? I believe that nobody “fails” to succeed; it is more that people fail to “see the lesson”. Life is about learning, you either learn the hard way, or you learn from others that know more and have the skills you lack. In life you either study them or you hire them. What One Thing Would You Tell Entrepreneurs To, “STOP. Do It Now!?" The biggest thing is to BELIEVE and to also BE and LOVE YOU! Remember you are unique and special as there is only one of you in this universe!
PRACTICE MAKES PERFECT EXERCISE TIME!
Share with us an exercise entrepreneurs can do right now to clear their head and get them ready to work on building their business to the next level. This is very simple: do three things before 11AM every day. The first thing you can do is to wake up and smile, be grateful about at least 3 key things in your life, starting with having another day to be able to become a better version of you and providing a service to society. The second is to exercise, meditate, or carry out any activity that helps you get in your best zone.
The third is to take 1 to 3 key actions, including: 1) Reviewing your priorities for the day. 2) Action the hardest/most difficult task. 3) Making at least one phone call. If you do all of the above, everyday, or at least 3-5 times a week, you will see immediate results, which will compound and help you make all your dreams a reality. Guaranteed.
Do You Have A Book Coming Out? Yes, I do! My book: LIFE TRANSFORMATION ... [The amazing way] A simple guide to happiness and success. “For the Open Minded … the Disbelievers, Naysayers and the Curious” My book is a PRACTICAL yet SIMPLE guide that takes you through a process to learn more about yourself, and also gives you my TOP TIPS and TOOLS to be able to focus and manage your everyday life ... to achieve or increase your Happiness and Success! To inspire and be inspired, and know more about upcoming events: Follow JP TI on Facebook: JP TI or JPtransformationalinspirer Watch the short inspirational clips on concepts from JT TI - now available on YouTube: www.youtube.com/user/inspiredbyjpti Follow JP TI on Twitter: @inspiredbyjp Get in contact: Email: jp@inspiredbyjp.com For more information about JP TI go to: www.inspiredbyjp.com
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WHO: ENTREPRENEURS
ENTREPRENEURS: THE WATCH LIST The Top 5 Female Entrepreneurs propelling to the forefront of their industry, determined to succeed and make their mark. These women are the ones to watch!
Barbara Kasumu Visible Women
Vanessa Vallely We Are The City
Barbara Kasumu is co-founder of Elevation Networks, a youth employment charity that aims to bridge the gap between disadvantaged groups and industry.
Having started up WeAreTheCity in 2008 to provide the right information and guidance to all. Vanessa has won the Champion for Women Award 2011 with WIBF. She is on the Financial News Top 100 Rising Stars list for 2010
Lucy Holmes No More Page Three Started by novelist Lucy-Anne Holmes in the summer of 2012, the No More Page 3 campaign is a petition appealing to David Dinsmore, the Glaswegian editor of the Sun newspaper, to stop showing naked women on Page 3.
Anna B Sexton Open To Create Open To Create is a business set up by Anna B Sexton to offer a range of training, creative mentoring & creative coaching programmes to support your confidence and your creative practice.
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Ali Steed My Money Diva “You only live once but if you do it right, once is enough.� Mae West, actress.
The personal finance website for women and families written by award winning journalist Alison Steed. Save money, make money :)
WHO: ENTREPRENEURS
5 INSPIRING QUOTES ABOUT GETTING STARTED SOMETIMES THE HARDEST THING TO DO IS JUST START. A YEAR FROM NOW, YOU WILL BE GLAD YOU DID!
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ENTREPRENEURS: THE WATCH LIST The Top 5 Male Entrepreneurs propelling to the forefront of their industry, determined to succeed and make their mark. These men are the ones to watch!
Linton Reid Public Banker
Stephen Spanias Promofos Online
Although, currently in production, Public Banker helps entrepreneurs find financial funding and network support for their business, creative or social project ideas before, during and after the funding period.
Stephen started Promo Fo's a Facebook group which agencies use to post jobs. Only people with experience working in promo or a desire to work in the industry are encouraged to join. He aims to serve the UK promo staffing community as the UK's #1 website for finding work.
Paul & Rob Forkan Gandy's Flip Flop The brothers turned the negative experience of losing their parents in the Tsunami into a positive; helping orphaned children in developing countries, believing that a flip flop company was “a great way to build something they really believed in."
Ross Bailey Appear Here Ross Bailey’s pop-up shop booking platform has attracted over £1m investment from the angels behind Hailo, Trivago and Pinterest, proving that age isn’t a barrier to success.
"Try not to be a man of success, but rather to be a man of value." Albert Einstein, German Physicist.
Sam Middleton The Chapar Sam Middleton's urge to “solve the problem of men not wanting to shop” came to fruition with The Chapar. His personal styling business is set for £1m turnover this year, transforming the way men shop by simplifying the process.
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NEWS: IN THE KNOW "Success is like a game, you do better if you read the instructions.” Cheryl-Jamie Knock
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The Entrepreneurs Journey is a road less travelled and a game less played due to the outcome uncertainty. It is taking a leap of faith, whole-heartedly, knowing there is no safety net underneath, but why would someone do this? Why would they risk it? The answer…because they possess VISION and value their future circumstances more than their present. The business world is a dog eat dog world the same, as Pacman is a dot eat dot world. Some rise to the challenge, some only ever stay at Level 1, whilst others climb further up the Hi-Score Leaderboard. But what is it that sets these players apart from one another? With enemies all around, entrepreneurs are left to navigate the maze that is life, often alone with no support. But what if you had a formula, a step-by-step plan to success and the stages you had to climb to rise to the top? Would that make a difference? Would that help you? At STOP. Do It Now! We have created an online, 7 STEPS TO SUCCESS COURSE, beginning June 1st, to help you navigate through the maze of entrepreneurship, so that you don’t have to go it alone! We are here to help. To find out more and to register your interest, email: success@stopdoitnow.com We will be in touch!
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WHEN: EVENTS
WHEN: EVENTS
ENTERPRISE NATION
PENCIL ME IN
If you are looking for all round business inspiration then look no further then Enterprise Nation. With a variety of books, events and a supportive business community Enterprise Nation helps people turn their passions into great businesses.
MAY 2014
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The Start Young Global Young Entrepreneur Awards 2014
Crafty Fox Talks: The Nuts and Bolts of Creative Business
May 01 | An Awards evening to celebrate the achievements of some of the UK’s most inspiring young business owners.
May 07 | Learn how to develop your creative business, meet others with similar interests, share knowledge and gain inspiration.
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Startup Saturday: One-Day Business class in London May 17 | Learn how to start-up your business in one day with business expert, author and co-founder of StartUp Britian, Emma Jones.
28 Social Entrepreneurs Q&A Event. May 28 | 5 Social Entrepreneurs each tell their story on how they become successful with Q&A and networking afterwards.
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How Startups Can Make You Money Online May 20 | How small businesses, entrepreneurs and individuals who are making a career from the internet can make money online.
29 Funding & Mentoring For New Entrepreneurs Workshop May 29 | A workshop to help find the right funding when setting up a business. Also, expert guidance from business mentors.
The inspirational business events cater for every budding business beaver with; Expert Workshops, Start-Up classes, Morning, Lunchtime and Evening events. If you are feeling inspired here is a sneak peek of what you can catch during May.
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Inspiring Youth Enterprise: A Brighter
May 09 | How the government, business and the education sector can help to support the successful growth of young enterprise.
'Go and Grow Online,' is the first free talk from a series of events put on in London by Enterprise Nation, Microsoft and USP. The concept is to help people take their online businesses from idea stage to world stage. 6 key speakers with expertise in e-commerce, funding and marketing will guide you through everything you need to know about getting started.
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The event is on the 14th May, with a Microsoft workshop starting at 5.30pm and the main event taking place at 6.30pm - 8pm.
Future For Talent and The Economy
Yena- Meet Young, Driven People May 22 | Yena - is a fast growing young entrepreneur networking association for 15-30 year olds. Networking with guest speakers.
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Wolf of Wall Street Jordan Belfort Live in London May 30 | The man behind the best-selling book and record breaking movie tells his story and gives us tips on how to be successful in business.
He swindled millions of dollars from investors, lavishly brought mansions and sports cars, developed a frightening drug habit, and eventually spent four years in prison repaying for it all. But now Jordan Belfort’s story has been turned into a best selling book and a critically acclaimed film. A natural salesman, Belfort launched a business selling meat and seafood, but after the company was unsuccessful he turned his sales skills to a different area. After spending two years training as a stock broker Belfort started his own trading company, Stratton Oakmont. Alongside his partner Danny Porush, Belfort raked in the cash fast with a “pump and dump” scheme. This comprised of pushing stocks onto unsuspecting clients, helping to inflate the stock prices, then the company would sell off its own holdings in these stocks, earning a vast profit.
With more money then sense Belfort started enjoying the high-life. Grand houses, expensive gadgets and swanky cars were all a part of every day life. Also was the development of a worrying drug habit. Belfort’s addictions lead him to be involved in a variety of accidents including crashing a helicopter and sinking a yacht. Life after prison lead him to release a book of his memoirs 'The Wolf of Wall Street' in 2008. This was then later adapted into the 2013 film staring Leonardo DiCaprio.
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WHERE: PLACES
WHERE: PLACES
PLACES: ON THE MAP THE BRITISH LIBRARY BUSINESS & IP CENTRE
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Don’t know your patents from your trademarks, your registered designs to your copyright? No need to worry, the British Library Business & IP Centre is here to answer all burning business bafflement.
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he British Library Business & IP Centre is designed to help you with all your business questions. They pride themselves on helping you on everything from starting, running and growing your business. If you are unsure about networking then why not pop along to the centres free networking area, where you can meet and drink coffee with other entrepreneurs.
There are options to use the free wifi and hold informal business meetings. Sometimes getting out from your work place into a new environment to discuss ideas and meet similar people can be truly rewarding. However, If that is not for you why not tap into their social media networking system, and engage with like minded people or Facebook, LinkedIn and Twitter. If you
have a great idea but don’t know how to take the first step the centre can help you gather information and write a business plan. As the centre is connected to the British Library you can research and gather endless amounts of information to help you put together a great plan - all you need is a Readers Pass. However, if you just want to be inspired you can always participate in one of the British Library’s free workshops. (Workshops
run by the British Library’s partners are charged at a normal fee). Upcoming May workshops include; How to generate PR for your business, Perfect Pitch, What next for your invention? Plan, prototype or protect? If these intriguing titles entice you, come down to discover what else the British Library Business & IP Centre has to offer.
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WHY: OPPORTUNITIES
AWARDS
WHY: OPPORTUNITIES PICK ME PLEASE! CREATIVE GRADUATE COMPETITION 2014: WHAT MAKES YOU STAND OUT FROM THE HERD?
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The Cowtdown To Graduate Fashion Week is on!!! (sorry we couldn’t resist the cow pun) Graduate Fashion Week will be showcasing the work of over 1,000 graduates from the most influential and inspiring UK and International universities and attracts over 20,000 guests each June. The competition is brought to you by Promoo and partners and is the opportunity to a win a Creative Marketing Package consisting of logo design, business cards, web design, an internship, transformational consultation, a phototoshoot and various other discounts to help market yourself to industry professionals in the hope of securing a job and moving on
to the Fashion/Graphics/Design ladder. Who Can Enter? Third Year Graduates studying a creative course. What Are The Prizes? £6000 worth of prizes to be won. When Does It Start? Entries open Friday 2nd May and close at midnight on Sunday 11th May 2014. Where Do We Enter? The Promoo Facebook Page: www.facebook.com/promoouk Why Are You Doing This? Our motto says it all, we want to Ignite Enterprise and we fully Support Emerging Creatives.
To be in with a chance of winning up to £6000 worth of prizes, graduates must first like the Facebook page and then upload their picture in answer to the above question.
£1,000 Shell LiveWire Grand Ideas Awards Each month Shell gives 4 lucky entrepreneurs £1,000 to help develop their business. So if you are living in the UK, aged between 16-30 and have been trading less than 12 months then get involved! Shell are looking for the most innovative business ideas, whether that be through a product, a business process or an unusual marketing campaign. At the end of each month ten shortlisted entrants are asked to submit an ‘elevator pitch video‘ which then goes online for a public vote. Alongside this a panel of independent judges score the shortlisted
We look forward to seeing all the entries!
entries, which is then added to the online voting score.
The 2014 entires will close on the 12th June, for more information on the categories visit: http://www.digital-entrepreneur.co.uk/ awards-categories.html
This is a monthly opportunity which should not be missed! But hurry as the May deadline closes on 31st May. For more information visit: http://www.shelllivewire.org/awards-start.
The PRECIOUS Awards
UK IT Industry Awards come together to celebrate everything IT. If you want to be recognised within the UK computer industry this is the benchmark to aim for. With over 25 categories the awards focus on the contribution of individuals, projects, organisations and technologies that have excelled in the use, development and deployment of IT in the past 12 months.
The picture can be a photo, drawing, sketch or anything else that you feel makes you stand out, be as creative as you like!
Digital Entrepreneur Awards recognise all types of online entrepreneurs, so if you are focused on creating spectacular animation or developing innovative software for a mobile app this is the award ceremony for you! Businesses are split between small (0-50 employees) and large (50+ employees) to try and give every business a fair chance of being celebrated. There is a choice of 12 awards to go for which split down into 4 categories: E-Services, Design and Marketing, Technological Advancement and Digital Business.
2014 UK IT Industry Awards
facebook.com/promoouk
So what are you waiting for? Moove it and get to work!
Digital Entrepreneur Awards
One particular category to look out for is the Young IT Professional of the Year. This is awarded to any IT professional, in any discipline, under the age of 30 who has demonstrated outstanding commitment and achievement in their work.
The PRECIOUS Awards were founded in 2007 by Foluke Akiniose MBE to recognise and support women of colour in the world of business. Which in turn creates role models for future generations to follow. This award show is truly inspirational, as it recognises organisations and individuals who are pushing the boundaries and supporting the needs and aspirations of women of colour in business. There is a vast variety in the award categories from The SME Business of the Year, The Young Entrepreneur of the Year and Outstanding Leader Award. To nominate an individual or organisation for a PRECIOUS Award please visit: http:// www.preciousawards.com/nominate.html
Entries deadline is Friday 11th July, with the awards dinner being held on Wednesday 12th November. To view all the categories and key dates visit: http://www.ukitindustryawards. co.uk/static/home
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TOOLKIT WEBSITES STOP. Do It Now! STOP. Do It Now! Of course we had to start by mentioning our own site! STOP. Do It Now! The Ultimate Entrepreneurs Handbook. This is the perfect place to immerse yourself in everything relating to the entrepreneur. They say knowledge is power and knowledge is key, well we definitely agree. The more you know, the more you can deal effectively with all aspects of running your own business and increase your chances of success. This website is a straight-talking, to the point guide to the Who, What, When, Where, Why, and How of entrepreneurship.
FINANCE MONEY DASHBOARD This website has changed our view of money and has transformed the team in to finance gurus! Money Dashboard puts all your accounts in one place so you get the true view of your finances and best of all it’s completely free!!! The site is a read-only site, so even if someone hacks your account, which they won’t, they can only see your accounts and not access your money.
TIME MANAGEMENT
GOV.UK
Formerly known as Business Link and Directgov, the site is the best place to find government services and information, even stating that it it simpler, clearer and faster, to which we agree. This is the best place to source legal/ government information about starting your own business, trademarks, tax and protection.
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BOOK WORM THE IDEA GENERATOR: KEN HUDSON Creating new ideas and concepts is a huge part of any business, and it is often quite overwhelming to come up with ideas that are both realistic, different, and have the potential to be really successful. That is where the Idea Generator comes in. The author of the book, Ken Hudson, has worked in senior roles for over 15 years in marketing, advertising and management consulting, and has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg's, Unilever, DuPont and Nestle. He also teaches Marketing Creativity, a subject he designed, at the University of Technology, Sydney. The book outlines sixty effective and practical tools to help you find inspiration to create big, new concepts. Each tool is simple to use, rather than overwhelming, and includes simple and helpful hints on how and when to use it for best results. The book is just 160 pages, so is not some vast, scary book that you’ll keep putting off reading, it is just a nice, easy read, that you will hopefully get a lot out of, and will inspire you in creating new concepts and ideas.
TOOLKIT: TECHNOLOGY TRELLO "Trello is the fastest, easiest way to organise anything, from your day to day work, to a favourite side project, to your greatest life plans.” Intuitive/collaborative and adapts to you, you can make Trello work exactly the way you want! Want to know the best thing? It’s totally free! Trust me, this is one app you HAVE to try! Our Editor-InChief swears by it!
FINANCE MONEYWIZ As much as we rave about Money Dashboard, at present MD doesn’t have an app, it is mobile optimised but we prefer the ease of an app and until they come up with one MoneyWiz has taken its place. MoneyWiz takes a modern approach to powerful personal finance and is available across all devices and is Apple and Android compatible.
TIMEMANAGEMENT WEAVE The Weave app is so much more than just another TO-DO app. It is a beautiful, easy-to-use and completely FREE app that helps you feel organised and in control of your life!
BOOK WORM FLIP IT: MICHAEL HEPPELL There are two sides to every coin and two ways to think about every situation you face, either in a positive or negative way. Flip It enables you to think differently about how you interpret and handle challenges. It gives you practical ways to switch your thinking and change your actions to get the best out of every situation. The author of the book, Michael Heppell, has been praised as being one of the top three professional speakers in the world and has worked with top companies, sports professionals and high performance individuals in his role as a motivational trainer. His mission is to positively influence 1,000,000 lives. The book outlines how you can change your mindset to reap the rewards of a higher level of happiness, confidence, creativity and success. Flip It is only 161 pages, so it won’t take long to read, a few pages everyday soon add up, or even reading it on your commute to work. The book is split up in to 11 chapters, which are short and concise with easy bullet points, and quirky illustrations making it an easy read. “With FLIP IT you can make everything better.”
Keep track of what’s going on with your business, your hobbies, your expenses and everything in-between - all focused on the projects that are important to you.
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MY DAILY ROUTINE MORNING:
LIFE AS AN ENTREPRENEUR
4.30am - 9am: I am an early bird! I love the morning’s. I wake up at 4.30am, I do 45 minutes exercise, shower, have breakfast and am dressed and ready to work by 6.00am! This gives me a 3 hour head start on the world. From 6am, I check my emails, I prep any work that needs to go out by 9am, then make all my necessary calls and enquiries as soon as the rest of the working world wakes up! I then make sure my three most important tasks for the day are completed by 11am!
Cheryl-Jamie is a young driven female entrepreneur, businesswoman, founder, blogger and author. She is a serial entrepreneur and the brainchild of 15 different brands.
THE FACE BEHIND THE BRANDS
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t all started with one woman, one goal, one vision.
ack in September 2011, Cheryl-Jamie Knock, a recent fashion graduate, had a lightbulb moment. She came up with three ideas to help bridge the gap between graduates making their first step on to the fashion industry ladder.
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ff-The-Rail was born to help graduates by selling their collections online as well as providing marketing aid and professional photographs for their portfolios.
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ff-The-Press was born to help graduates by providing them with up to date, to the point fashion information regarding the who, what, when, where and why of the industry.
MY DAILY ROUTINE AFTERNOON:
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ff-The-Street was born to showcase street style inspiration, with individuals sharing their unique look and thus creating an inspiring and visual online look book.
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romoo was born to Ignite Enterprise in the UK. It provides first time startup entrepreneurs a one stop shop for all their marketing needs.
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TOP. Do It Now! was born to be the Ultimate Entrepreneurs Handbook. A straight-talking, to the point guide to the Who, What, When, where, Why and How of entrepreneurship.
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he above brands are a few to name a selection, however Cheryl setup her first two companies at the age of 24 and subsequently went on to set up her third as well as being due to publish her first non-fiction book this year at the age of 26.
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mbarking on the journey of entrepreneurship isn’t easy though nothing in life ever is BUT what I can tell you is that it will definitely be worth it. In the beginning you will struggle either finding the idea or being motivated to keep pushing but you have to keep going. Push past the negative voice and prove them wrong. You can do it! You can do anything you put your mind to. After all, you only need to trick your brain, it is a mental game, the question is who will you let win? You or your brain?
2pm - 7pm: I check my daily task list to see how much I have achieved, what do I still have left to do and then I re-order and prioritise the rest of today’s tasks and delegate anything that is important but doesn’t need my attention. After re-ordering, I make sure I complete the most important task first.
MY DAILY ROUTINE EVENING: 10pm -11pm: For me, the first part of the evening is all about reflection. How did the day go overall? What did I end up achieving? What didn’t I achieve? What do I need to achieve tomorrow? The second part is about strategy, I solidify and amend my plan for the next day and familiarise myself with my schedule and meetings I have in place. My outfit and bag are ready for the next day and I end with writing one page in my gratitude book.
INSPIRE:
MY 10 KEY HABITS 1. Today vs Tomorrow If I can get a task completed today, I will make sure I do it today, instead of leaving it for tomorrow. 2. Understand Your Trigger: I spend a few moments remembering why I am doing what I am doing and why it is so important to me. 3. Visualise: I spend 5 minutes looking at my vision wall and visualise my why to reinforce the connection and motivation. 4. Be An Early Bird: We all have 24 hours in a day so we need to be careful how we choose to spend these. I am an early riser and wake up at 4.30am. 5. Learn To Switch Off: I don’t let negativity impact me, I really try to switch off to it and block it out. Only positive thoughts around me please! 6. Become The Expert: I don’t know everything, but I want to know everything and that’s the difference. I make sure I read a couple of pages everyday. Knowledge is power! 7. Plan Ahead: I am a planner, so I make sure I plan out my days and group journeys and tasks together to save time. The more planning you do the more prepared you are for the day. 8. Implement Targets: I give myself targets for the day, week, month and year, which for me is the only way I can make sure I attain my goals. This enables me to take each day as one step and I acknowledge that it is one step closer to achieving what I want. 9. Assess Your Priorities: I have a daily to-do list which I order in terms of priority. I write down my Top 3 tasks for the day and try to complete these by 11am.
10. Master Delegation: I realise that I don’t need to do everything myself. I write my list and delegate any tasks that need to be done but don’t require my immediate attention.
STOP. Do It Now! 23
HELP!
HELP!
going to focus on coping as a response to a stressor, in particular, two types of coping: active and avoidance. Active coping is where we directly address problems that we encounter, whereas avoidance coping is where we try and distance ourselves from the situation.
L
HELP! ENTREPRENEURS AND COPING STOP.
Do
It
Now!
is
proud
to
welcome our resident psychologist, Dr. Alison Leah Williams PhD, who will be sharing the psychology of success on a monthly basis and how entrepreneurs can adopt a "Winner's Mindset".
24 STOP. Do It Now!
W
e all know that work-related stress is a massive part of any profession nowadays, be it if you’re working as a server in a busy fast food restaurant, or as a director of a multi-national company. Entrepreneurship is no exception. Entrepreneurship can be rewarding yet stressful, as entrepreneurial tasks are associated with risk, income and outcome uncertainty, intense work effort, and long working hours (Uy, Foo & Song, 2013). When you consider that roughly 19 million microbusinesses in Europe have owners whose primary role is dealing
with operations and management (SMEs, 2002), the level of workplace-related stress and the need to engage in effective coping is of great importance for entrepreneurs and business owners. Effective coping is important for both our personal and psychological well-being, as well as for effective work performance. There are different ways that we can cope with difficult situations. Coping strategies are simply a plan of action that we follow, either in anticipation of coming across a potential stressor, or as a direct response to stress as it occurs. In this article, I’m
et’s take an example. You’ve received an answer machine message from a client, angry that you haven’t got back in touch with them over a quote you were going to give them, threatening you with all sorts of angry things. Obviously we might think that the best thing to do in this situation would be to call them back straight away and sort out the issue. BUT as much as we’d like to think we always do the right thing straight away, let’s be realistic. I’m sure you’ve all been there, in stressful situations like this, we often step back and try and put the situation out of our minds. We might go out for a drink with friends or pop to the shops, every time the stressor pops into our head we try and think of something else. This is what would be termed avoidance coping. It’s our body telling us that ok, this does need to be sorted out, but actually at the moment I want to temporarily take myself out of this situation and take my mind off it. However, as entrepreneurs it’s important for us to then step back into the situation and sort it out, in this case ringing the client back and explaining the situation sweetly to calm them down! This is active coping – addressing the situation and sorting it out to the best of your ability. Uy et al. (2013) suggest that entrepreneurs fluctuate between taking active steps to address their venture issues head on and avoidance, by temporarily distancing themselves from the venture-related problems.
U
y et al. (2013) carried out an interesting study looking into coping and how it impacts on entrepreneur’s wellbeing. They looked into the relationship between 156 entrepreneurs’ active and avoidance coping on psychological wellbeing and alongside this, looked at how their coping was related to start-up experience. The authors found that the use of avoidance
coping positively predicted immediate psychological well-being for entrepreneurs with more start-up experience. Interestingly, this relationship was negative for entrepreneurs with less start-up experience – so in other words, less-experienced entrepreneurs may benefit from active coping, rather than avoiding the situation completely. The authors also found that over the period that they carried out the study, entrepreneurs who used avoidance coping had improved psychological well-being only if they used active coping alongside it (so don’t just put your problem to the back of your brain and forget about it, that’ll just lead to bigger problems and stress in the future!).
S
o, what does this tell us? Well for one thing, avoidance coping isn’t ‘bad’, and can actually be good for our psychological well-being. Sometimes we need to just step away from whatever it is that is stressing us out, pour ourselves a drink, and have a good old gossip with friends where work is the last thing on our mind! BUT it is important as entrepreneurs and business owners to always step back up to the plate and perform active coping to sort out problems in the end. So next time you encounter a stressful situation in your entrepreneurial ventures, think back to this article, and don’t feel bad if you do some avoidance coping, so long as you always go back to active coping in the end! References: SMEs: European Commission (2002). SMEs in focus: Main results from the 2002 Observatory of European SMEs. Retrieved from http://ec.europa.eu/ enterprise/policies/sme/files/analysis/doc/ execsum_2002_en.pdf
U
y, M.A., Foo, M. & Song, Z. (2013). Joint effects of prior start-up experience and coping strategies on entrepreneurs’ psychological wellbeing. Journal of Business Venturing, 28, 583–597.
Dr. Alison Leah Williams PhD: Resident Psychologist for STOP. Do It Now!
Dr Alison Leah Williams PhD is a lecturer
at
Staffordshire
University,
UK. Her journey into psychology began when she started her degree at Staffordshire in 2005. From there, she developed an interest and passion for the subject, which led her on to complete a Masters in Health Psychology, winning the Staffordshire University Prize for Best Psychology Postgraduate Performance. Alison then went on to carry out a PhD, exploring the impact of appearancefocussed skin cancer prevention interventions, which she finished in 2013. Alison is a member of the British Psychological Society, and has had articles published in a number of peer-reviewed journals, including Body Image: An International Journal of Research, the British Journal of Health Psychology and Psychology and Health, and has presented her research at a number of different academic
establishments
including
Manchester Metropolitan University and Glyndwr Unversity. Her main research interests are interventions to improve health and well-being, and research related to body image and appearance.
STOP. Do It Now! 25
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MEET THE TEAM Behind The Scenes
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EDITORIAL STAFF Editor-In-Chief: Cheryl-Jamie Knock Associate Editor: Garry Lloyd Contributing Editor: Beccy Andon-Swan Contributing Editor: Pier Ema Design Editor: Stephanie O'Callaghan Advertising Manager: Claire Shiels Resident Psychologist: Dr. Alison Leah Williams PhD Oficial SDIN Photographer: Amy Daniels Oficial SDIN Photographer: Aga Oska EDITOR’S OFFICE
Editor-In-Chief: Cheryl-Jamie Knock
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a at M h T It t Is a ful? h s s is W e ssful ucc S ucce and s u e m ife m Yo my l akes a
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