Branding elements s5003841 Cheryl Tham
Logo Design
Brand Elements
Brand Identity
Web Identity
Social Media
Packaging
Chezyl Design is a non-profit campaign, aims to encourage people to stay true to themselves and inspire woman to be strong, brave and independent. The final product that I’m doing is a giveaway “Me, myself and I” bag, which is a canvas bag I made from scratch and print my patterns on it by relief printing technique. In each giveaway canvas bag contains 2 customised t-shirts, 2 pillow throw cover (made from scratch, same technique used with how I did the canvas bags), swing tags, business cards and a customised mini story-telling brochure. I will have two sets of canvas bag done as my final product, one is customised patterns of myself, and another is my friend’s. So the whole idea of the campaign is that people can customise their “Me, myself and I” bag, by providing some picture of their own and I’ll have a sketch and print it out by using relief printing. With all of our products, we aim to use as much sustainable materials as we can throughout the products. Conscious consumers are looking for new ways to consume, recycle and up-cycle products.
Thank you