TOP 12 ONLINE TOOLS TO GROW YOUR BUSINESS
Digital Done Right | www.CreativeRevolution.com.au
GOOGLE ANALYTICS WEBSITE PERFORMANCE
Google Analytics tracks and reports on your web traffic. Since it was launched in 2005, Google Analytics has become the most widely used web analytics service in the world. Why We Love It
How It Helps Grow Your Business
The variety of insights that Google Analytics provides is mind blowing. The depth and usefulness of its data and what it is able to uncover is immensely helpful for business strategy and direction. Data provided includes:
Google Analytics helps you to find out how you can provide a great customer experience on your website. By showing you detailed insights into how visitors use and engage with your site, you can use this detailed information to figure out how to keep them coming back.
• Measuring sales and conversions • New and returning website users • How long users stay on the site • How users came to your site Furthermore it is extremely easy to use and set up, offering both free and paid versions.
Google Analytics will allow you to grow your business by pin pointing exactly what draws people to your site, and what people aren’t interested in at all. Giving you the information needed to optimise your website to achieve maximum leads and sales.
Get it now: www.google.com.au/analytics
Digital Done Right | www.CreativeRevolution.com.au
LINKODY LINK BUILDING
Linkody monitors and manages backlinks for your website. Backlinks are hyperlinks pointing to your website, and are widely regarded as one of the most important elements of SEO. Why We Love It
How It Helps Grow Your Business
If you do not know much about SEO it would be hard to understand why this is such an important tool to have as a marketer. With its easy, simple and clean interface, Linkody is a great SEO tool for link management.
With daily reports on your backlinks, you can make any amendments to lost backlinks before your website is penalised by search engines. Linkody also allows you to keep on top of where competitors are getting their backlinks from.
Managing backlinks has always been a tedious task, however with Linkody you can monitor new, changed or lost backlinks with ease.
Backlinks improve the perceived quality of your website to search engines, which ultimately decide whether to show you in a Google search. Therefore being on top of your backlinks will allow you to rank better on Google and attract more website visitors and leads.
Get it now: www.linkody.com
Digital Done Right | www.CreativeRevolution.com.au
ADVANCED WEB RANKING CLOUD SEO
AWR Cloud is a web-based SEO rank tracker, recording where you and your competitors are ranking in Google for chosen keywords. See how your SEO activity affects rankings over time. Why We Love It
How It Helps Grow Your Business
AWR Cloud is quick and easy to setup and has a smart and simple user interface.
We all want to be at the top of Google. There are lots of different strategies and tactics for improving your search engine rankings, but how do you know what is working?
Being able to regularly monitor your positioning in Google for specific keywords, and see changes over time is incredibly powerful. Add to that powerful drill-down and cross-referencing reports and the ability to compare your performance to your competitors and you have a compelling offering.
By knowing where and what you rank for AWR Cloud allows you to see the results of your SEO efforts and optimise your activity to achieve the best results. Effectively managing your SEO and improving your search rankings will bring you more website traffic, and in turn help grow your business.
Get it now: www.advancedwebranking.com
Digital Done Right | www.CreativeRevolution.com.au
PICMONKEY PHOTO EDITING
PicMonkey is a free web-based photo editor that provides three main functions: edit/touch up, design and collage. Quickly edit photos and create designs with a limited tool set. Why We Love It
How It Helps Grow Your Business
PicMonkey is wonderful tool because it provides a vast number of edit options – even without upgrading to the premium version or paying for expensive editing software.
As the saying goes ‘a picture is worth a thousand words’, and in the online world, this is truer than ever. PicMonkey provides you with a platform to create images for your blog or social media posts that are visually engaging and will appeal to your target audience.
It is extremely easy to use and requires no installation or downloads. The service is great if you are technologically challenged, with simple drag and drop functions that are very intuitive. There are more advanced options out there, but for sheer simplicity and ease of use PicMonkey can’t be beat.
It is important to have aesthetically pleasing content. According to wishpond, 67% of consumers consider clear, detailed images to carry more weight than product information or customer reviews.
Get it now: www.picmonkey.com
Digital Done Right | www.CreativeRevolution.com.au
CANVA DESIGN
Canva is a fantastic web-based design editor. A step up from PicMonkey, Canva is surprisingly simple to use with all the tools you need to create professional looking designs. Why We Love It
How It Helps Grow Your Business
With Canva you can enjoy controls that are intuitive with easy to use, drag and drop functions. You can use pictures from the enormous depository of images, or upload your own.
Good graphic design is often the difference between a customer choosing you or your competitors.
Ultimately it is a quick and easy way to create engaging content for your target market with little to no graphic design skills. • • • •
Blog graphics Facebook covers Posters/flyers Invitations and presentations
When a professional is not an option, Canva can make a dramatic difference. By creating professional layouts to share on the web via blogs or social media channels, you have a chance to professionally represent your brand for free by creating a variety of engaging content.
Get it now: www.canva.com
Digital Done Right | www.CreativeRevolution.com.au
MAILCHIMP EMAIL MARKETING
MailChimp is one of the world’s most popular email marketing platforms – serving over 9 million users and 600 million emails every day. MailChimp is powerful and easy to use. Why We Love It
How It Helps Grow Your Business
The best thing about MailChimp is the detailed reports on each email that you send. The key to email marketing success is measuring and monitoring results, and MailChimp provides indepth insights into how many people opened the email, who clicked through on your website or offer, and any unsubscribes – just to name a few.
Email marketing is perfect for targeted marketing, especially if you rely heavily on repeat business.
On top of this, if your mail database is under 2000 contact, the service is totally free!
MailChimp is a cost-effective way to produce: • Marketing emails • Automated messages • Targeted campaigns • Newsletters • And more Keep in contact with leads or existing customers and ensure you remain in the forefront of their mind.
Get it now: www.mailchimp.com
Digital Done Right | www.CreativeRevolution.com.au
SURVEY MONKEY COMMUNICATION
Survey Monkey allows you to develop online surveys ranging from a simple poll to in-depth market research. Begin creating and publishing surveys within minutes. Why We Love It
How It Helps Grow Your Business
Survey Monkey is used by 100% of the Fortune 100, meaning it is tried and tested by the most successful companies in the world.
Surveys are an effective communication tool to your customers and target audience. Surveying your customers is important because it gives you invaluable feedback into what they like and dislike about your brand or service.
Survey Monkey allows you to utilise your own logo and branding on each survey and the team at Survey Monkey is continuously listening to customer feedback and improving their service, most notably the ability for page, question and skip logic. Survey Monkey gives you access to both your email data base and samples of your target audience.
Alternatively, surveying your target market allows you to gain insight to the market that would otherwise not be gleaned. With the ability to be integrated with other programs such as MailChimp and Eventbrite, it is a crucial marketing tool to grow your business.
Get it now: www.surveymonkey.com
Digital Done Right | www.CreativeRevolution.com.au
HUBSPOT STRATEGY
HubSpot is an turnkey solution for planning and managing a multi-channel digital marketing programme. Create campaigns to attract visitors, convert leads, and close customers. Why We Love It
How It Helps Grow Your Business
HubSpot pioneered the concept of ‘Inbound Marketing’ – which is a strategic framework for digital marketing that emphasises building valuable content and positioning your business as a trusted advisor in your industry. Having pioneered the strategy, HubSpot now provides simply the best platform for managing your campaigns.
For businesses that are focused on generating sales leads, Inbound Marketing methodology provides a proven framework for building an online sales funnel. Helping you to generate more leads from your website, and convert more leads into customers.
It’s far from free, but we cannot stress enough how amazing HubSpot is as a marketing tool. It supports you from planning through to implementation across SEO, blogging, social media, email marketing, lead generation, and lead nurturing.
HubSpot allows you to hone in on your tactics to stand out from the crowd. The marketing platform is a one-stop shop for all the tools and guidance you need to attract visitors to your site and convert those leads into customers.
Digital Done Right | www.CreativeRevolution.com.au
Get it now: www.hubspot.com
HOOTSUITE SOCIAL MEDIA
Hootsuite is the most popular social media management system in the world. And for good reason: Hootsuite has a great free tier with genuinely valuable premium options. Why We Love It
How It Helps Grow Your Business
Hootsuite started out as a Twitter account manager, but it has grown to encompass most other popular social media platforms, in the process becoming the best in the biz.
The primary benefit of Hootsuite is that it will save you time by giving you a way to manage multiple social media accounts.
Hootsuite is free for businesses with up to five social profiles. The simple allin-one interface is organised by tabs, allowing easy access to all streams of social media at once. Hootsuite allows you to manage and monitor all of your social media profiles in one place, with content planning tools, message scheduling, and detailed reporting.
You can schedule messages in advance, which gives your audience the impression you are constantly active on social media. Hootsuite will help grow your business by freeing time to focus on other aspects and improving brand awareness to your target market.
Get it now: www.hootsuite.com
Digital Done Right | www.CreativeRevolution.com.au
TRELLO ORGANISATION
Trello is a “collaboration tool that organises your projects into boards”. Trello’s ‘card wall’ interface allows everyone in the team to see what is being worked on and when it’s due. Why We Love It
How It Helps Grow Your Business
If you fail to plan, you plan to fail. Trello is the perfect way to organise projects and the people working on them.
Effective organisation and collaboration is a key to success for every business in every industry. Trello is an extremely visual productivity tool that will change the way you organise your business, thoughts, projects and tasks.
You can: • Attach files • Add checklists • Assign users to tasks • Utilise due dates • And add labels, to name a few Trello is beside us every day in this office. With a web app, iOS and Android apps, Trello does away with losing ‘todo’ lists that have been scribbled on scrap pieces of paper.
At just a glance, it will tell you what is being worked on, by who, and where the task is up to. Never lose a thought, never drop the ball, never miss a deadline. This is the true promise of Trello.
Get it now: www.trello.com
Digital Done Right | www.CreativeRevolution.com.au
KEYWORD SPY PLANNING
KeywordSpy provides an insight into the keywords that are being used by your competitors. See what keywords your competitors are paying for and where they are ranking organically. Why We Love It
How It Helps Grow Your Business
KeywordSpy provides you with actionable informative keyword data that is presented in an easy to read format. It simplifies the process of competitor and keyword research and planning.
Attaining a marketing competitive edge is not easy. However, being provided with a free insight into your competitor’s keywords and online advertising is a good start.
Any website that you are search, you are provided with various insights into their online adverts, paid keywords, organic keywords and existing competitors.
KeywordSpy will give you a peek behind the curtain so you can determine the most profitable keywords and ad combinations to suit your businesses industry.
Get it now: www.keywordspy.com
Digital Done Right | www.CreativeRevolution.com.au
ALEXA RESEARCH
Alexa tracks and ranks the top 25 million websites globally, creating a kind-of global leader board. Included is a range of vital ranking, traffic data and analytics. Why We Love It
How It Helps Grow Your Business
Look yourself up, look up your competitors, or find out where Google.com ranks (tip: it’s no. 1!)
Information is power. Alexa provides meaningful insight into yours and your competitor’s websites, which can help you lead to ways to create competitive advantage.
Knowing your global ranking is valuable when comparing your preformance to the competition. With Alexa you can compare: • Bounce rates • Daily page views per visitor • Daily time on site • Sites linking in, and more...
Used correctly it can be leveraged as a competitive intelligence tool, helping you to see which competition is most directly related to you, and the ways they are ranking.
And the best thing is that this vast amount of information is 100% free!
Get it now: www.alexa.com
Digital Done Right | www.CreativeRevolution.com.au