Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
“FINDING THE SERVICE DESIGN”
The Service Design Exhibition & Workshop in London 2013
28.05.2013
WHAT & WHEN
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
WHAT TITLE “FINDING THE SERVICE DESIGN”
The Service Design Exhibition & Workshop in London 2013
Aims: 1. Give information of service design for people interested in service design 2. Promote service design for people who are interested in service design 3. Practise service design for more understanding 4. Connect people between service design companies and students Event contents : 1. Introduction of Service Design 2. Service Designer Talks 3. Service Design Workshop Budgets : £3-5K for venue, fabrication and installation of the exhibition, printed materials
WHEN Duration (Project Management) : 31st May-30th August 2013 (3 Months) Opening Date : 31st August-1st September 2013 (2 Days on Weekend, the exhibition showcases on Saturday and a workshop on Sunday) Time : 9.00 - 18.00
WHO (TARGET)
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
WHO (TARGET) 100 Attendees : 1. Students 2. Service Design Students 3. People are interested in Service Design 4. Service Design Companies
Stakeholders : 1. Project managers 2. Service Design Companies (Talking & 2 Case studies each company) 1.1 Livework 1.2 Sidekick 1.3 IDEO 3. Service Design Schools (2 Case studies) 2.1 Teachers 2.2 Students 2.3 School equipments 4. Owner’s venue 5. Restaurants
6. Designer Agencies 7. Employees of Service Design Companies
W + K LDN
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
OUR TEAM
Project Managers
Kieng
Advertising Manager
Junior project Manager
Jasmine
Venue Manager
Event Manager
Assitant
Assitant Mary Promotion
Linda
Mark Catering, Tickets & Security
Face book
Lucus
Venue , Transportation
Exhitbition, Talk & Workshop
Ev ent b rit e
EAT
- Design Agency - School
Amanda
Ling
TFL
EAT
- Restaurant - Tesco
- Venue - Car parking Company
Stakeholder
- Service Design Company - School - Tesco
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
CASE STUDIES Service Design Companies : Streetcar Technology & Mobility
Jointly Social & Healthcare
NHS Innovation & Improvement Institute : MS Service Healthcare
Givr Social & Charity
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
CASE STUDIES Service Design Companies : HyundaiCard Branding Identity
Electronic and Environment Waste Waste
Green Strategy & Environmantal Data Visualization For General Service Admininstration Environment
Sing City Technology & Environment
DESIGN AGENCY
Design Agency
W + K LDN They create strong, provocative relationships between good companies and their customers. Wieden + Kennedy London is part of one of the largest independent, creatively-led global agency networks. The London office was founded in 1998 and now have a team of over 150 smart, lovely, hard-working people.
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
WHERE WHERE Reason to choose : 1. Venue should be related to our exhibition & workshop 2. Indoor and Outdoor space (Flexible plan) 3. Capacity 4. Price 5. Public transport (Location) 6. Available Date Location Options : 1. Sommerset House (ÂŁ15,000 per day) 2. Saatchi gallery (Max. 25 people) 3. Hayward gallery 4. LCC 5. Google Campus Cost=free Capacity=110 people on ground floor 6. Design Museum (no response)
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
WHERE GOOGLE CAMPUS Creat the event
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
EXHIBITION PLAN (DESIGNER TALK&RECEPTION) Projector screen Outdoor space
Stage
1
Exhibition table (Prototyping) Imac
Food table
1
Refreshment table
Poster Displays
2
2 4 Workshop Space
4
3
Storage room
3 Disabled WC Women WC Men WC
Shower rooms
Reception up
Entry
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
EXHIBITION PLAN (SHOWCASES) Projector screen Outdoor space
Stage
1
Exhibition table (Prototyping) Imac
Food table
1
Refreshment table
Poster Displays
2
2 4 Workshop Space
4
3
Storage room
3 Disabled WC Women WC Men WC
Shower rooms
Reception up
Entry
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
EXHIBITION PLAN (WORKSHOP)
Projector screen Workshop Presentation
Outdoor space
Stage
1
Exhibition table (Prototyping) Imac
Food table
1
Refreshment table
Poster Displays
2
2 Brainstorm space 4 Workshop Space
4
3
Storage room
3 Disabled WC Women WC Men WC
Shower rooms
Reception up
Entry
TIME TABLE
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
EVENT SCHEDULES
Saturday, 31st August 2013 :
Sunday, 1st September 2013 :
9.00 - Register & Get a booklet 9.30 - Attendants sit on chairs (that has colorful post-its) 10.00 - Start the event - Introduce what exhibition is - Introduce what service design companies are in the event - Explain time table of the event - Brief workshop information on Sunday 11.00 - Separate people into small groups (10 people/ 1 group, All 10 groups) - Introduce myself time 11.30 - 1st The Service Designer Talk (Livework) 12.30 - Q&A
9.00 - Register 9.30 - Start the Workshop - Brief the question 10.00 - Find materials for prototyping (Material provided on a cetral table) 10.30 - Team working 13.00 - Lunch 14.00 - Team working 16.00 - Presentation (10 minutes for each group) - Drinks & Snacks
13.00 - Lunch time 16.50 - Break time 14.00 - 2nd The Service Designer Talk (Sidework) 15.00 - Q&A 15.30 - Break time 16.00 - 3rd The Service Designer Talk (IDEO) 17.00 - Q&A 17.30 - Explain and give more detail of workshop - Drinks & Snacks - Every teams plan their strategies 18.00 - Finish
17.00 - Presentation 17.50 - Summarise the exhibition & workshop - Deliver a feed back form 18.00 - Finish
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
JOURNEY MAP See the poster July 8th 2013 F in din g the S ervic e De sign
Check the info on Facebook/Twitter
Buy the ticket Event brite
Seperate the group 11:00 a.m.
Walk around the exhibition for 30 mins
Register Aug. 31th 2013 9:00 a.m. CAMPUS
Design Talk 1 11:30 a.m.
Catering 13:00 p.m.
S erv ice Design
Design Talk 2 14:00 p.m. Cas e s t u dy
Design Talk 3 16:00 p.m.
Walk around the exhibition 17:30 p.m.
18:00 p.m.
Case stud y 3
HOME
BUDGET ESTIMATE 1
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
Venue :
Exhibition :
Infornation & Promotion :
(Google Campus) free
1. Poster Printings (Case Studies) A1 - (£20) x24 (6posters for each companies & school )
1. Posters (Advertising at public areas & schools) A2 - (£12) x100 ( Post it on public area )
2. 4 Imac Screens (Borrow from LCC) = free 3. Showcase Tables (Google Campus will provide) = free 4. Sound equipments (Microphones, Londspeakers) (Google Campus will provide) = free 5. Talk Stage, Projector and Projector Screen (Google Campus will provide) = free 6. Tables & Chairs (Google Campus will provide) = free
2. Evenbrite ( For ticket sale) = free 3. Facebook = free 4. Twitter = free 5. Flyers (Advertising at public areas schools) A4 - (£0.50) x1000 ( 3posters for each companies & school ) 6. Direction Signages (Put between public transportations and the venue)
A3 - (£1) X 20
OUR BUDGET £30005000
Total = £1720
All = £2400
7. Small Booklets by Design agency A5 - (£2) x100
Total = £0
Total = £680
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
BUDGET ESTIMATE 2 Catering (For 100 Guests & 30 Staffs) :
Workshop Equipments :
Service Designer Talks :
1. Food (Sandwiches) Sandwich Options : Tesco ( £ 3 x per person) EAT ( £ 4.25 x per person) PRET A Manger ( £ 3 x per person)
1. Sketch Papers A1 ( £ 10) x4 = £40
1. Talks 3 Talks x
2. Drink (Tesco) Coke 2 liter - ( £ 2 ) x 10 Water 2 liter - ( £ 1.5/2 ) x 8 Tea bag 250g - ( £ 3 ) x 2 Coffee 200g - ( £ 5 ) x 2 Sugar 500g - ( £ 1 ) x 1 Milk 2.42L - ( £ 1.29 ) x 2 Plastic cup 100pec - ( £ 2 ) x 2 Napkin 100pec - ( £ 0.5 ) x 4 Paper plate 22cmx50pec - ( £ 1 ) x 4 Red wine 75cl - ( £ 5~10 ) x 4 White wine 75cl - ( £ 5~10 ) x 4 Champagne 75cl - ( £ 15~20 ) x 4 Beer 500cc 12pec - ( £ 5~10 ) x 5
Total = £600
2. Stationaries = £150 3. LEGOs = £100 4. Clays = £50 5. Toys = £50 6. Glues = £5 7. Tapes = £10 8. Post-its
(£4) x11 = £44 9. Blutacks
(£1) x10 = £10
Total = £459
Design Agency :
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
BUDGET ESTIMATE 2 Finding the ticket price
Catering (For 100 Guests & 30 Staffs) :
Total = £600
Workshop Equipments :
Total = £459
Service Designer Talks :
Design Agency :
All :
100 (people) = 1 Ticket price
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
WORK BREAKDOWN STRUCTURE
WBS SERVICE DESIGN EXHITION & WORKSHOP
(Level 1) (Level2)
VENUE&FACILITIES Venue selection (price, location, capacity)
CATERING Food Tesco Eat
Toilets First Aid room Music Tables Chairs Exhibition Space Post-it Electricity
TALK
SECURITY
Latops Projector& Projector screen Microphone
Drinks- Tesco
Loundspeaker
Snacks-Tesco
Stage
Food Table
Light
Bins
Invitation Letter (Email)
TRANSPORTATION
Reception Desk Check list Badges (Identity Cards)
PROMOTION
TICKET
EXHIBITION DISPLAY
WORKSHOP
4 Imacs (2 Case studies/ Imac)
Papers
Stationaries (Markers, Showcase Tables Pens, color pencil,)
Poster Displays
LEGO
Invitation Emails Service Design Schools
Pins, Blutack (Wall mounted equipment)
Clays
Required Space from Designer Companies
Glues
Map for direction
Posters
Map for car parking (find&contact)
Website
Service Design Comapanies
Toys
Tapes Post-its
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
RISK LOG 1 PRE-RISKS
Description The problem of online-tickets (Ex. people can not register or pay the money)
Date 01/07/13 to 21/08/13
The advertising is not promoted on the date 05/07/13 when we set up
Likelihood Impact
unlikely
likely
High
High
Countermeasure
Contingency
- Use other website to sell the tickets
- Update Facebook & Twitter about the tickets everyday
- Remind the date - Always update info. - Have the proving before the date
- Have more meetings with our staffs for communicating the design situation
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
RISK LOG 2 ON THE DATE RISKS
Description Weather might cause speaker & attendees coming late
Date
31/08/13
Time
Morning
Likelihood Impact
Unlikely
Facilities of venue have problems (ex. eletricity, light, sound, etc..)
31/08/13
Morning
Unlikely
The food supplier cannot deliver on time
31/08/13 and 01/09/13
Morning
Likely
Some people who don’t have the ticket want to join our event
31/08/13
Morning
likely
Low
Very high
High
Low
Countermeasure
Contingency
- Reduce the lunch/ - Make the time table is break time to make the more flexible afternoon schedule as usual
- Prepare the back-up equipments - Prepare the IT employee’s phone number
- Change the indoor activities to the outdoor - Swap the activities
- Call another food supplier
- Sent our employees to take the food directly
- Have 10 tickets for them
- Notice the staff who is at the reception desk, we providing the spare tickets
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
RISK LOG 3 ON THE DATE RISKS
Description Not enough car parkings for attendants
Attendants might take their children to the campus
Quality & Quantity of food are not good and enough
Attendees affect by severe disease
Date
Time
31/08/13
Morning
31/08/13 and 01/09/13
31/08/13
31/08/13 and 01/09/13
Morning
Lunch
Whole day
Likelihood Impact Likely
Unlikely
likely
Unlikely
Countermeasure
Contingency
Low
- Have another car parking location
- Let the staffs send the postcode of back-up parking to the attandees
Medium
- Prepare the toys, cartoons, books and snacks
- Have a staff to control & monitor children - Control the children space
- Cooperate the restaurant that has standard & quantity - Find an alternative restaurant located nearby the venue
- Check & ask for ordering before opening day - Order snacks - Check the number of attandants
Low
High
- Save the ambulance - Make sure that we have number in each male staff who might staff’s phone have ability to carry patients to suitable place
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900
RISK LOG 4 POST RISKS
Description
Date
Time
Facilities in campus might be stolen or damaged by someone
31/08/13 and 01/09/13
Evening
Likelihood Impact
likely
High
Countermeasure
- Check the campus have monitor
Contingency
- Have staffs monitor on the attandees
BIBLIOGRAPHY -Lock, D. 2007 Project Management, Aldershot: Grower -http://www.campuslondon.com -http://www.lcc.arts.ac.uk -http://www.somersethouse.org.uk -http://www.saatchi-gallery.co.uk -http://designmuseum.org -http://www.ideo.com/uk/ -http://www.sidekickstudios.net -http://www.livework.co.uk -http://www.tesco.com -http://www.eat.co.uk -http://www.pret.co.uk -http://www.smartsheet.com
Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900