PORT FOLIO Chiara Malvoni Year 2017-19
WORK EXPERIENCE - Visual Merchandising Collaborating with an agency my main task is to create exciting visual experiences by setting up shop corners or displays of various brands, such as: Kidult, Dockers, Levis, Eastpak. As itinerant visual merchandiser, I constantly visit different pvs, consequently being able to relate and manage different situations, people and issues at all times.
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SHOP FITTING
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Chiara Malvoni
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WORK EXPERIENCE - Visual Merchandising
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VM&DISPLAY SHOW CONTEST - Harrods Live Brief
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OUTCOME: Window Dressing
The brief requested us to choose one of the brands Harrods sells, in order to design a window display. I have curated all of the creative process, from research to concept sketches, mock up making, props and materials sourcing and finally the realization of the display itself. Programs used: Adobe Illustrator, Adobe Photoshop.
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WORK FLOW
Plans & Elevations 8
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ACADEMIC PROJECT - Window Design
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OUTCOME: Digital Window
We have been asked to choose a character from a list provided with the ultimate aim to produce a window, which would have been installed in a store of our choice. I curated the all of the creative process, from research to concept sketching, from prop making/sourcing to the final realization in an actual window. The display has been eventually put in place by using programs such as Adobe Illustrator and Adobe Photoshop.
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WORK FLOW
Plans & Elevations
Carrier bag & Labels 10
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ACADEMIC PROJECT - Model Making
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OUTCOME: Scale Model
After a fortuitous word has been given, research has been conducted about its meaning in order to determine other key words that would have guided the creative process. After brainstorms and sketches a final design has been determined; the goal of the module was to make a model taking in considerations scale and materials. Programs used: Adobe Photoshop, Rhinoceros.
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WORK FLOW
Prototyping&Copper Model
Photomontage 12
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ACADEMIC PROJECT - Spatial Awareness
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OUTCOME: Multimedia Render
After being provided with floor plans and measurements, a spot has been chosen in order to locate an hypothetical useful service for the University’s students. Inspired by the Japanese capsule living concept, I came up with an “hotel service” idea; I designed the capsules as well as the logo, simultaneously developing the brand identity and developing the advertising campaign. Programs used: Rhinoceros, Sketch Up, Adobe Photoshop and Adobe Illustrator”
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WORK FLOW
FOR YOUR PERFECT REZZ ZT Logo Design
Capsule Design
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Zooning Chiara Malvoni
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ACADEMIC PROJECT - Window Realization
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OUTCOME: Digital Window
Based on an hypothetical product that could exist in years time, the task was to design a window display to be a concession in a store of our choice as well as relatives plans&elevations ; The advertising Campaign has been developed also, using different media as well as communication channels. Programs used: Adobe Illustrator, Adobe Photoshop, Fotosketcher.
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WORK FLOW
Plans&Elevations
Promotional Campaign 16
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ACADEMIC PROJECT - Exhibition Design
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OUTCOME Multimedia Render OUTCOME:
The next step was to design a stand that would have been installed in a pertinent exhibition, as well as to realize a scale model of it using different materials. Programs used: Rhinoceros, Sketch Up, Adobe Photoshop.
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WORK FLOW
Scale Model
Plans&Elevations 18
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ACADEMIC PROJECT: Stand Design
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OUTCOME: Stand Realization
The last phase of the project consisted in the digital design of the final exposition stand in its completeness, and consequently the actual realization of it in real scale sourcing props and materials as well as assembling the whole of it. Programs used: Adobe Illustrator, Adobe Photoshop, Rhinoceros.
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WORK FLOW
Fliers&Business Card
Technical Drawings 20
Render
Prototyping Chiara Malvoni
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ACADEMIC PROJECT: book Design
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During my academic history we have had the opportunity to learn how to create a book, designing the cover page s well as the inside layout of it. Programs used: Adobe Photoshop, Adobe InDesign.
Main Layout
Cover
Cover
Book’s sample pages 22
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HAND-SKETCHING - Black&White Coloured
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PAINTING - Tempera Colours
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THANKS FOR YOUR TIME. CHIARA MALVONI