7 minute read

The World Natural Hair Show Prepares For Its Most Impactful Event Yet

ATLANTA, PRNewswire -- The World Natural Hair Show returns for its 23rd year this April 22-23 at the Georgia International Convention Center! More than an annual event, The World Natural Hair Show is a cultural movement that continues to positively change society’s views of black beauty, cultures and lifestyle. This year’s show focuses on the concepts of self-love, confidence and community through educational workshops and panels, awards ceremonies, over 250 vendors and leaders within multicultural beauty, live music and entertainment, and meaningful conversations that uplift and encourage the community.

The 2023 show’s theme of self-love, confidence and community embodies the event’s larger mission and ethos. Every spring, the Natural Hair Show brings together beauty businesses and professionals, industry leaders, retail buyers, distributors and the consumers that support brands to strengthen the natural hair care industry and community. Since its genesis, the event has sparked a cultural movement that has had positive ripple effects across society. The leading lifestyle event has helped redefine antiquated notions of mainstream beauty - instead celebrating non-conforming freedom, and progressive expressions of natural hair and beauty.

This year, the theme will be brought to life through special activations, workshops, awards and opportunities for honest, vulnerable conversation.

Events & Workshops: There will be workshops for beauty professionals as well as consumer attendees that include DIY hair, fashion and hobbies, in addition to, a braiding and loc design competition. There will also be a Men’s Den Event, which will feature The Good Man Panel Discussion, focusing on modern masculinity and bringing men together through conscious conversation. The Power Panel Plus which will feature guests 19 Keys, Dr. Sebe’s Daughter, Dr. Holistic, and Stephan Speaks, among others

Social Engagement & Campaign: The Natural Hair Show team will engage the community to create a dynamic social campaign surrounding the theme, asking attendees what the words mean to them, and sharing their responses far and wide on social media.

Events & Awards: There will be a second annual Women Of Color In Business Summit, a wealth-building event reserved for women who are looking for support, funding and connections, sponsored by Wells Fargo, Charles Schwab, Prudential and Walmart. Additionally, the Award of Excellence Gala will return for its 5th annual event, with a portion of the proceeds from ticket sales going towards sponsorships for two beauty and/or barber school graduates to help start and fund their businesses.

Exhibitioners: This year’s 250+ varied exhibitioners include category leaders, such as AMBI, Mielle Organics, Camille Rose Naturals, Rucker Roots, Creme of Nature, Jamaican Black Castor Oil and many more.

The show is brought to life by Taliah Waajid, a category creator and pioneer who turned her love of natural hair into a successful business that has created opportunity for countless people in the Black community. Taliah grew up in Harlem, an experience that has led her to believe that anyone can be successful if they have confidence, tools, knowledge, and direction. Taliah has given back through her business, mentoring, providing employment, education and more, with the mission to create opportunities for millions. The World Natural Hair Event is another platform that she has created to live out her goals of uplifting her community and provide opportunity to those full of potential.

Taliah is also the creator of The Taliah Waajid brand, regarded as the first complete line of natural, chemical-free hair care products, offering 5 collections of healthy hair product lines that range from Natural Hair Care, Scalp Care to Curly Hair Care, Protective Styling, and more. The original and best-in-class natural hair and beauty line, the eponymous line established Taliah as the “conventional beauty industry” disruptor and continues to set the golden industry standards, based on the highest quality natural formulations & botanical ingredients.

For over 25 years, Taliah Waajid has been a leading Natural Hair Care specialist, a licensed Master cosmetologist and the manufacturer of the first complete line of beauty products for natural, chemical-free hair care. Her eponymous line consists of seven collections each designed to address the specific needs of African American hair no matter how you choose to wear your hair. All products are free of harsh chemicals and are cruelty free.

The Trailmade collection was designed from the groundup and guided by insights from members of REI’s inclusion advisory panel of BIPOC, LGBTQ+, body positive and adaptive communities in collaboration with Unlikely Hikers, Latino Outdoors, 52 Hike Challenge and Fresh Tracks at the Aspen Institute. The panel added feedback to inspire designs that were familiar, approachable to more people, and reduced common feelings of intimidation that frequently come with getting started outside.

“For too long, we’ve had to make outdoor gear work for us that wasn’t made with our unique access needs—be they fit, function or financial—in mind,” said Jenny Bruso, founder of Unlikely Hikers. “The Trailmade collection is more than an invitation to the table. It’s an invitation to getting our best lives outside.”

The Trailmade collection is available exclusively for REI members in REI stores and on REI.com through May 1, when sales open to the broader public. Designed to best suit the needs and lifestyles of the ever-evolving outdoor enthusiasts. Highlights include:

REI Co-op Trailmade 20 Sleeping Bag: This year the co-op introduces an affordable, gender-free sleeping bag in a variety of sizes for under $100. This synthetic, 20-degree, mummy-style sleeping bag provides warmth and comfort, even under damp conditions, designed for all body shapes. The bag is available in six sizes including short, short wide, regular, regular wide, long, and long wide sizing. $99.95.

PRNewsFoto/REI

REI Co-op Trailmade 60-Liter Pack: This pack’s adjustable torso design makes it easy for people of different sizes to enjoy or share with a regular fit range of XS to 4X for women, S to 4X for men. $149.

REI Co-op Trailmade 2 Tent with Footprint: This two-door, two vestibule tent is designed with a dome-shaped, two-pole configuration and color coding for an easy set-up. $179.

REI Co-op Trailmade Apparel: Includes a variety of tops from fleece layers to rainproof shells, and bottoms from hiking shorts to hiking pants, all available in tall options for men as well as a range of men’s S-XXXL and women’s XS-3X. Pricing varies.

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to— and steward—the outdoor places that inspire us all.

Splash Blast® and Splash Fizz® tap Master Mixer

T-Pain as its first ever Master of Splashermonies

STAMFORD, Conn., PRNewswire -- Adding flavor to hydration requires a serious mixing game, and who better to call on than the artist who changed music by pioneering autotuning and continues to defy expectations, showcasing his stunning voice with a new covers album? That’s why BlueTriton Brands Splash Blast® and Splash Fizz® tapped world-renowned music artist and entrepreneur T-Pain as their first ever Master of Splashermonies.

Known for his iconic tunes like, “Buy U A Drank (Shawty Snappin’),” “Bartender,” and his just-released hit covers album, On Top of the Covers, T-Pain stars in a new campaign for Splash Blast and Splash Fizz, which features an original song by him.

BlueTriton Chief Marketing Officer Kheri Holland Tillman says, “For the past decade, T-Pain has changed people’s perceptions of music and sound. He has made the ordinary extraordinary, fun, and unexpected. Splash Blast and Splash Fizz take the same approach. Our bold flavors bring unexpected fun to getting hydrated. Together, T-Pain and Splash are allowing hydration to live in a wonderfully weird world where anything goes.”

“Honestly I’ve been looking for a water that I want to drink all the time that does not taste like water,” says T-Pain. “I’m not a big fan of regular water! I tried Splash Blast and Splash Fizz and was instantly hooked. It only made sense to team up. We have a true authentic partnership and just like I have incorporated Splash Fizz into my everyday life, they have taken my everyday life and incorporated it into the brand. We got a Splash Fizz DJ competition show coming up that will be on my Twitch channel. I’m excited for everyone to see all the stuff we got planned.”

Later this month, T-Pain will be hosting the show Splashback on Twitch, where he will judge up-and-coming artists who will play their new music for him. The show will stream live on Twitch and could be described as a mashup of Kenny Beats, “The Cave” YouTube series and more traditional music competition shows like The Masked Singer or American Idol.

Stay on top of all things T-Pain, Splash Blast® and Splash Fizz®. On social media, follow @drinksplash and @tpain on Instagram as well the podcast, Nappy Boy Radio with T-Pain.

Splash Blast® Flavored Water Beverage and Splash Fizz® Flavored Water Beverage bring a burst of fun to hydration. Started in 2005, Splash Blast® was launched to add flavor and excitement to water beverages without adding sugar. Sold in flavors including Wild Berry and Acai Grape, Splash Blast® combines purified water with natural flavors to create a taste explosion. Last year, Splash Fizz® joined the hydration party featuring new effervescent flavors like Black Cherry and Blood Orange to satisfy those seeking bubbles in their bottles.

BlueTriton Brands offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water and other water brands including Poland Spring® Brand, Deer Park® Brand, Ozarka® Brand, Ice Mountain® Brand, Zephyrhills® Brand, Arrowhead® Brand, Origin™ Natural Spring Water, Saratoga® Spring Water, AC+ION® Alkaline Water, Pure Life®, Splash Blast® Flavored Water Beverage and Splash Fizz® Fruit Flavored Sparkling Water Beverage. BlueTriton Brands also owns and operates ReadyRefresh®, a customizable water and beverage delivery service that has been certified as a CarbonNeutral® business.

Based in Stamford, Connecticut, BlueTriton Brands and its affiliates in the United States and Canada employ approximately 6,600 associates. BlueTriton Brands manages resources for long-term sustainability, and conserves more than 20,000 acres of watershed area. The Company has 28 production facilities across the United States, 13 of which are Alliance for Water Stewardship (“AWS”) certified across 12 sites, with eight of the certified facilities being AWS Platinum, the highest-level certification.

This article is from: