Final Book of ChineHao by Chien-Hao Chen

UN QLO

UN QLO Fashion Mer chandising Spr ing 2010 Chien-Hao, CHEN (Br uce) a _ mini _ br uce@yahoo.com.tw

TABLE OF CONTENT

CHAPTER2 B usiness D escription.

RESUME 5-6 AUTOBIOGRAPHY 7-8

2 2 2 2 2

_1 _2 _3 _4 _5

B usiness summary 15-16 M ission S tatement 17-18 Vision S tatement 17-18 G oals and O bjectives 19-20 K eys to S uccess 21-22

13-22

CHAPTER1 E xecutive Summary.

11-12

CHAPTER3 Company D escription. 3 _ 1 O wnership and L ocation 25-26 3 _ 2 O rganization chart 27-28 3 _ 3 R oles

23-32

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and

CHAPTER4 Market R esearch. 4 _ 1 C ountry P rofile 35-39 Population P eople 37-38 4 _ 2 E conomy A nalysis 40-42 (GDP, I nflation , E mployment, Trade) 4 _ 3 G eneral B usiness C limate of Taipei C ity 43-46 4 _ 4 S pecific I ndustry A nalysis 47-54 C ompetitors A nalysis 47-48 Baleno 49-50 G iordano 51-52 NET 53-54 4 _ 5 Target M arket P rofile 55-56 4 _ 6 SWOT A nalysis 57-58 4 _ 7 C ompetitive A dvantage A nalysis 59-60

R esponsibilities 29-32

M apping S trategy 59-60

33-60

TABLE OF CONTENT

CHAPTER5 U niqloâ&#x20AC;&#x2122;s Collection.

CHAPTER6 Marketing Plan.

5 5 5 5

6 6 6 6

_1 _2 _3 _4

M erchandise 63-64 M erchandise -UT 65-66 M erchandise -UJ 67-68 M erchandise +J 69-70

61-70

6 6

CHAPTER7 Financial Plan. 7_1 7_2 7_3 7_4 7_5 7_6 7_7 7_8

Financial S ummary 101-102 A ssortment P lan 104-117 S tart- up 118 C ompany O rganization 119 P rofit and L oss A nalysis 120 Three Years Sales P lan 121-122 Cash Flow F orecast (Year 1-3) 123-124 L oan Payment 101-102

99-124

_1 _2 _3 _4

M arket NEEDS, WANTS, & DESIRE 73-74 G eneral M arketing S trategy 75 S pecific M arket S trategies 76 B rand I dentification 77-80 L ogo 77 Packaging 78-80 _ 5 M arketing O bjectives 81-82 _ 6 M arketing S trategy 83-92 Target M arket 83 P roduct S trategy 83 P ricing S trategy 84 P romotion S trategy 85-90 _ 7 P lace S trategy 93-94 S tore L ayout and S torefront D esign 95-96 _ 8 S ervice S trategies 98

71-98

CHAPTER8 A ppendix. 8 _ 1 R eferences 129-134 8 _ 2 S urvey Q uestion 135-138 127-138

TABLE OF CONTENT

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Chien-Hao, Chen (Bruce) 801 高雄市前金區河南二路164號9樓之1 E-MAIL: Chienhao.bruce@gmail.com Phone#0975-170-867 EXPERIENCE San Francisco, CA

Macy’s Sales Associuate

Novmenber -2010-March 2011

Guided customers to look for their merchandise. Invited customers to open a member’s card and made it return to store. Organized floor merchandise in good selling condition. Achieved multiple tasks Recommended outfitters for customers according to their needs and wants. Provided customer service in person or on the phone that include returning merchandise, exchanging product, and taking order through the phone. The Evans Group Internship

San Francisco, CA September 15-2010-March 2011

Created posts for holiday garment contest and a post card for new store launch even. Organized and displayed merchandise. Involved in a team for holding a launch even. Created the visual presentation for overall merchandise and windows display. Pretty Persuasions Assistant

Atlanta, Georgia May 2010-September 3 2010

Set up the booth for trade show in San Francisco, Atlanta, & Chicago. Created visual display for overall visual presentation. Organized and delivered the samples of merchandising for next trade show. Solved problem during the trade show. Involved in merchandise buying from venders that included calling venders, ordering sample, and selecting products. Ordered Merchandise. Louis Vuitton, Accessories Department Assistant

San Francisco , CA September 2009 - January 2010

Received and processed Inventory Performed inventory RTV (Return to Vender) Created visual displays for accessories that included textile products, sunglasses, keys, chain and belts on mannequins, walls, and light boxes. Coordinated special events with promotional activities.

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RESUME

Gill â&#x20AC;&#x2DC;s Women RT W Sales Associates

Kaohsiung, Taiwan July 2006- March 2007

Conducted and sold products to customers Designed visual displays for merchandise and windows Thomas HOMME Assistant Manager

Kaohsiung, Taiwan August 1998- October 2000 September 2003- May 2006

Introduced and sold products to customers and provided Operations support Created window displays and overall visual presentations Assisted in Product Development Selected fabrics from vendors in Hong Kong and oversaw assortment planning. Ordered merchandise. Militar y Police Ser vice Army General Staff

Kaohsiung, Taiwan November 2000- August 2002

Organized all administrative documents Maintained the time off schedule for my company

EDUCATION Academy of Art University Master of Fine Arts in Fashion Merchandising (Expected graduation Spring 2010) Da Yeh University Bachelor of Science, Electrical Engineering Graduated with honors in Top Five of Class Tung-Fang Institute of Technology Graduated with Associate of Science, Electrical Engineering

San Francisco, USA Sep 2007-Present

Taiwan September 2003- June 2006 Taiwan September 1995- June 2000

ADDITIONAL INFORMATIOIN Mac OSX, Windows Microsoft Office, Photoshop with Illustrator, and Photograph Fluent writing, reading three languages--Mandarin (First language), Taiwanese, and English

EXTRACURRICULAR ACTIVITIES Vice-Chairman of Magic and Balloon Club University Student Organization

RESUME

Taiwan September 2005- June 2006

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Autobiography My name is Chien-Hao, Chen. I was born and raised in the second biggest city, Kaohsiung, in Taiwan. During my early childhood I lived with my grandparents, older sister and uncle. As a result, I have been hugely influenced by three generations: grandparents who gave me a completely free lifestyle, my sister who told me how to get along with people and my uncle who led me into the world of fashion and recommended that I study fields related to fashion.

and a confident man. After meeting my military commitment, I worked part-time in my uncleâ&#x20AC;&#x2122;s menswear store. My uncle is a vertical retailer and produces his own designs and merchandise. He serves the needs of local businessmen by offering sportswear and tailored clothing. In addition, I have had experience with womenswear and worked in a small womenâ&#x20AC;&#x2122;s boutique in Taiwan. Consequently, I have had a wide range

When I was fourteen years old, the first significant change in my life

of experience at several retail levels â&#x20AC;&#x201C; sales, visual display, and mer-

occurred when I moved to stay with my mother. At the time, I realized

chandising the selling floor. I was also privileged to be able to ac-

how much love my mother put into my life and how deep my mother

company my uncle on buying trips to Hong Kong to purchase fabrics.

influenced my attitude about life because she taught me how to be a better man in society. By teaching me to do housework, my mother also taught me patience and responsibility.

While working for my uncle I realized I was interested in the business side of fashion. My uncle encouraged me to change my major and learn as much as I could about the fashion industry. At the time, I

The second significant experience that has had lasting value in my

was attending a University and majoring in Electrical Engineering. I

life was serving my country as a military policeman for two years.

enjoyed my studies and worked very hard, but came to realize that

During this period, I learned how to obey commands and achieve

pursing a career in engineering was not my ambition. However, I am

goals. While I did not look forward with glee to meeting my military

sure that my bachelor degree in Electrical Engineering has helped

obligation, when I look back, I realized this was a very important

me grasp the logical and mathematical components necessary to

experience that helped me grow up and become a competent adult

succeed in business and become a successful merchandiser.

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AUTOBIOGRAPHY

Currently, I am a graduate student obtaining my Masterâ&#x20AC;&#x2122;s in Fashion Merchandising at the Academy of Art University.

My dream is

to open a retail store in Taiwan. I will apply everything that I have learned at the Academy of Art University and use my final thesis as the platform for realizing my dream.

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EXECUTIVE SUMMARY

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Executive Summary According to an article, FAST Fashion: The Year Ahead from WWD of January 25, 2010, the business of fast retailing is predicted to continue to grow even though the economy is still in recession. Clearly, the fast-fashion merchandising model is more successful at managing the current economic conditions than other retail models. Uniqlo, the fast-fashion global retailer based in Japan, is a highly sought after brand throughout Asia. According to the annual report of Uniqlo during the last few years, the direct sales have been growing every year, exceeding 5% higher than the year before. Uniqlo is one of the most popular and successful fast-retailers in the fashion industry because of its efficiency against the recession by continuing store expansion and maintaining sales growth. This thesis will establish Uniqlo in Taiwan as a franchise business model that adopts the existing business operations of Uniqlo in Japan. Uniqlo believes that its casual wear can be worn by everybody, anywhere, every day. Uniqlo in Taiwan will open its first retail store in the Eastern District of Taipei City. The first retail store will be a freestanding store. Therefore, we will try to open more stores in department stores. This area has opened a lot of department stores and retail stores. On the

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authority of the Department of Household Registration Affairs of Interior, Taipei City has a population of two million with an age range between 15 and 35 years old which can be counted as our potential customers. Ninety percent of Uniqlo products are produced in China. In order to control the quality of the manufacturer, Uniqlo will implement a strict supervisory system, SPA, apparel manufacturer/retailer business modelâ&#x20AC;&#x201D;a model that entails controlling and conducting the whole products from creating the process form, planning and design and thorough ma-

a positive cash flow will be produced at the end of the first year. Uniqlo in Taiwan will open an online store for those people who are not able to shop in the store. On the authority of IMC (Market Intelligence & Consulting Institute), in 2009, the total online net sales were approximately two billion dollars. Taiwanese consumers have a habit of shopping online, therefore, the online store expects to make huge sales.

terial selecting to manufacturer quality control and end sales. At the beginning of running the business in Taiwan, Uniqlo will carry the following categories: menswear, womenswear and accessories. The price range will be between lower to middle high. Uniqlo has designated the high-end fashion designer, Jil Sander, as a guest designer to launch a line that is called +J. Therefore, +J can be expected to add extra value to Uniqlo in Taiwan. Moreover, Uniqlo in Taiwan will collaborate with local designers and celebrities to attract attention and blend local features. The business will be financed with $185,449.20 of the ownerâ&#x20AC;&#x2122;s money plus $130,000 from a business loan. Start-up costs will be $315,449.20. Sales are estimated at $1,181,997 for the first year, and

BUSINESS DESCRIPTION / BUSINESS SUMMARY_2.1

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BUSINESS DESCRIPTION

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Million potential customers in Taipei City.

Business summary   Uniqlo is one of the largest fast retailers in the

design and assortment planning, such as collabo-

world. It has become a very large successful busi-

ration with local designers or celebrities as guest

ness by growing sales and overseas expansion.

designers.   This follows Uniqlo’s already success-

Uniqlo in Taiwan will be a franchise of the same

ful designer collaboration with Jil Sander who has

successful business model. Being a successful

developed a new line, +J, a stylish and innovative

fast retailer, Uniqlo has a wide range of custom-

line with a slightly higher price point than Uniqlo’s

ers, both male and female, who range from 15

regular merchandise.

to 35 years old. Two million people in this target

Uniqlo has R&D Centers--Research & Develop-

market group live in Taipei. The first Uniqlo retail

ment— located in Tokyo and New York, that are

store in Taiwan will be a freestanding building lo-

always collecting and compiling the latest informa-

cated in the Eastern District of downtown Taipei

tion on the different trends around the world, lo-

where there are a lot of retail businesses.

cal news, and lifestyles. This information will help

The most important business principle of Uniq-

Uniqlo determine a concept for each season and

lo is providing casual wear that can be worn by

create new products.

everybody, anywhere, every day. In the first few seasons, the merchandise assortment of Uniqlo in Taiwan will be directed by Uniqlo corporate based on their predictions and suggestions. Afterwards, Uniqlo in Taiwan will try to incorporate local ideas, culture, and elements into product

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BUSINESS DESCRIPTION / BUSINESS SUMMARY_2.1

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BUSINESS DESICRAPTION

MISSION & VISION STATEMENT

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Mission Statement Uniqlo in Taiwan endeavors to provide chic, nice quality, basic casual wear that can be worn by everybody, everywhere, every day at competitive prices. In order to create the most benefit for both Uniqlo in Taiwan and its staff, Uniqlo in Taiwan will always not only bring more local ideas, cultures, and elements into its business for producing better products but also maintain a safe, harmonious and stable working environment.

Vision Statement    Within the next three years, Uniqlo in Taiwan will expect to become the premiere fast fashion retailer in the casual wear market. Uniqlo in Taiwan will strive to provide the best customer service we can and on a level that is currently unknown to the Taiwan consumer. We will make an ongoing commitment to customer satisfaction everyday with every customer.

BUSINESS DESCRIPTION / MISSION STATEMENT_2.2 / VISION STATEMENT_2.3

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Goals and Objectives a_Goals    The goal of Uniqlo in Taiwan is to introduce the customer in Taiwan to a new concept: being stylish does not cost a fortune. Uniqlo also hopes to become a leading trendsetter of fast retail and casual wear in Taiwan. Moreover, in order to service as many customers as possible, Uniqlo always tries to maintain its merchandise price in the market without sacrificing quality and fine design.

b_Objectives    • Creating a comfortable shopping environment with a good atmosphere where customers feel that they are the valued customers.    • Setting up an on-the spot customer service that will always have a person for solving or reporting very problems.    • Opening a coffee shop, U Coffee, in every free-standing retail store to enhance the customer shopping experience.   •To publish the store’s catalog as a magazine, U-Trend, to offer fashion direction on outfit coordination.    • Achieving a gross margin of 75%.    • Creation of a brand new line, for Taiwan market, called U-collection that will be designed by a local talent. This new collection will be launched and driven by celebrities’ endorsement.

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DRESS by Uniqlo

BUSINESS DESCRIPTION / GOALS & OBJECTIVES_2.4

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UNIQLO--UT

MEN/CUT&SEW

HEROES IN THE WORLD PRINTED T-SHIRT COLOR: NAVY

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$13

Keys to Success    ► All the Uniqlo’s staff in Taiwan will be trained in professional sales and successful programs. Moreover, managers will be trained overseas in countries, such as Japan, that already have successful Uniqlo stores. ► Uniqlo in Taiwan will develop a brand new product line that incorporates local ideas and designs.    ► Most merchandise will have options in size, color, and style.    ► Creating an online store for people who are not able to shop in the retail store.    ► Holding special events for every holiday.    ► To publish U-Trend, store’s catalog, as a magazine to offer fashion direction on outfit coordination. ► Selling coffee in-store to enhance the customer experience.

BUSINESS DESCRIPTION / GOALS & OBJECTIVES_2.5

LEGGING by Uniqlo

COMPANY DESCRIPTION

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Ownership and Location On the authority of the Company Act from Law Source Retrieving System of Business and Industry, Uniqlo in Taiwan will be established as a Company Limited by Shares (C.L.S.). It will be located in the Eastern District of Taipei . This type of business will start up with at least two or more people, one government or corporate shareholder, with total capital of the company being divided into shares and each shareholder being liable for the company in an amount equal to the total value of shares subscribed by him or her. Each partner holds a percentage of the ownership.

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The members of Uniqlo in Taiwan are listed as follows:

Bruce Chen

1 3

Ownership of 51% Owner, Buyer CEO and Store Manager at the beginning. 3

Daphne Huang

2 4

Ownership of 15% Co-owner, Marketing Director, Buyer, and Sales Associate.

Yu-Kun Wei

Rex Chen

Ownership of 17% Co-Owner, Sales Associate. Visual and Merchandising Consultant.

Ownership of 17% Operation Manager and Sales Associate.

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RETAIL STORES AROUND THE WORLD

CHAPTER 3

COMPANY DESCRIPTION / ORGANIZATIONAL CHART_3.2

Roles and Responsibilities The business of Uniqlo in Taiwan will be run by the partners who have professional skills and experience in their fields of expertise.

Owner / Buyer / CEO / Store Manager Bruce Chen has a Master’s of Fine Art in Fashion Merchandising. He has six years of experience working in a large, fast and mass product retailer as a buyer and sales assistant. His professional experience includes assortment planning, trend forecasting, and negotiating and communicating with vendors.. The CEO and Store Manager of Uniqlo the following responsibilites: ► Determining the organization’s missions and goals. ► Managing and leading members and staff. ► Recruiting staff and managers. ► Driving business sales with clientele programs. ► Ensuring Uniqlo in Taiwan in the right direction to achieve goals.

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Daphne Huang, Co-Owner/ Marketing Director/Buyer/Sales Associate Daphne Huang has a Master’s Degree in Marketing and has three years of practical experience in marketing files. She has expertise in developing marketing plans in detail that includes product development and market research. ► Developing and implementing the marketing plan in details. ► Providing supervision, which involves establishing and communicating division goals and results to employees. ► Establishing and updating job descriptions for all positions. ► Communicating industry trends, products or service segment growth, market share and key information to sales force and business line management.

COMPANY DESCRIPTION / ROLES AND RESPONSIBILITIES_3.3

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Yu-Kun Wei, Co-Owner/ Visual Merchandising and Merchandising Consultant/Sales Associate Yu-Kun Wei has a university diploma in interior design and has studied abroad with an interior design program in France. He has a great sense of aesthetics on visual designs. He will maintain all the visual works through the entire store. â&#x2013;ş Creating, implementing and supporting all visual merchandising that includes window displays, product displays, and store layout. â&#x2013;ş Maintaining an ongoing inventory of all fixtures and visual elements. â&#x2013;ş Planning visual strategy and creating the retail look.

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Rex Chen, Co-Owner/Operation Manager/Sales Associate Rex Chen has a university diploma in electrical engineering and six years of experience in wholesale retailing. Uniqlo in Taiwan will be supported by his comprehensive skills in accounts payable/receivable, payroll, office planning and all computer techniques.

► Managing day-to-day operations in purchasing, product, receiving, stock, and picking/shipping operations as well as carrier management. ► Engaging and working with engineering professionals who will be in charge of producing timely and high quality technical work. ► Training, motivating and developing staff to reach their fullest potential and to maximize business oppor tunities.

COMPANY DESCRIPTION / ROLES AND RESPONSIBILITIES_3.3

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MARKET RESEARCH

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(Pic:http://www.president.gov.tw/en/ )

COUNTRY PROFILE Taiwan is a typical island with a marine and tropical climate. The official name is Republic of China (R.O.C.). It is part of a group of islands that includes the Pescadores, Green Island, Orchid Island, and Pengchia Island.

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AREA

Islands

Area

Main Island

315 sq/km

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TAIWAN

Area

35,873 sq/kmm

MARKET RESEARCH / COUNTRY PROFILE_4.1

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National flag The National Flag of the Republic of China (ROC), commonly known as Taiwan, is composed of the blue sky, white sun, and a red earth to reflect its attributes. This design was first used in China by the Kuomintang (KMT), a political party, in 1917 and (Pic:http://www.flick.com)

was made the official flag of the ROC in 1928.

Climate Typhoon, Tropical; marine; rainy season during southwest monsoon (June to August); cloudiness is persistent and extensive all year.

Geography Taiwan is in Middle Eastern Asia. Taiwan Strait seperates the south of China and Taiwan.

(Pic:http://www.cia.com)

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Population Analysis Total Population Due to some economic issues such as the recession and inflation, Taiwanâ&#x20AC;&#x2122;s population has slowly increased. According to the Authority of National Statistics Taiwan, the birth rate (8.29%) is higher than death rate (6.22%) which is a key point of why the population is slowly increasing.

MARKET RESEARCH / COUNTRY PROFILE_4.1

(Pic:www.flickr.com)

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10.89%

0~14 years old 3,778,018 People

16.34%

15~34 years old 7,081,332 People

42.14%

30.63%

35~64 years old 9,742,918 People

65 & over years old 2,517,504 People (Pic:http://stat.gov.tw )

Age Structure As the table shows, the highest number of people fall in the 35-64 years old group (42.14%), the second highest number of people fall in the 15-34 years old group (30.63%), which is my target market. The third highest number of people fall in the 0-14 years old group (16.34%), and the last smallest group of people fall in the 65 or older group (10.89%).

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Economy overview Taiwan has a dynamic capitalist economy with gradually decreasing government guidance of investment and foreign trade. In keeping with this trend, some large state-owned banks and industrial firms have been privatized. Exports have provided the primary impetus for industrialization. The island runs a large trade surplus, and its foreign reserves are among the world’s largest. Recently opened cross-strait travel, transportation, and tourism links are likely to increase Taiwan and China’s economic interdependence. In 2008 China overtook the US to become Taiwan’s second-largest source of imports, after Japan. China is also the island’s number one destination for foreign direct investment. Growth fell below 2% in 2008 because of the global slowdown.

Forecast Summary

2007

2008

2009

GDP (Purchasing power parity):

$721.5 Billion

$722.2 Billion

$693.3 Billion

GDP (Real Growth Rate):

5.7%

0.1%

-4%

GDP (Unemployed Rate):

4.14%

4.1%

6.4%

GDP (Inflation Rate):

1.8%

3.5%

-0.7% (Pic:http://stat.gov.tw)

Taiwan’s economy experienced a severe downturn in 2009. Exports and imports declined by 20.3% and 27.4% respectively. Export orders contracted 8.33% and industrial production fell 8.7% year on year, while the unemployment rate averaged 5.85%. Overall, GDP is provisionally estimated to have shrunk by 2.53% in 2009. However, the economy rebounded strongly in the 4th quarter.

MARKET REAEARCH / ECONOMIC ANALYSIS_4.2

Countries Taiwan Trades with: The countries of the trade relation Statistics from 2008/01 to 2008/12 Country code

��

Countries

��

CHINA

Total Balance Rank Amount

Unit: US Dollar Million

Export

Rank

496,069

98,273

Amount

Import

Rank

255,624

66,883

Amount 240,444

31,390

��

JAPAN

64,062

17,555

46,507

��

USA

57,116

30,790

26,326

��

HONGKONG

34,182

32,689

1,492

��

KOREA

21,873

8,705

13,168

��

SINGAPORE

16,500

11,675

4,825

��

SAUDIARABIA

16,164

991

15,172

��

GERMANY

13,203

5,729

7,474

��

MALAYSIA

12,276

5,513

6,762

��

AUSTRALIA

11,757

3,486

7,288 (Pic:http://stat.gov.tw)

Trade Relationships In 2008, the total US dollar amount of merchandise export on an F.O.B. (free on board) of Taiwan was $255.7 billion, making it the 18th highest in the world. The total US dollar amount of merchandise imported on an F.O.B. of Taiwan in 2008 was $236 billion, which is also the 18th highest in the world. The major trade partners of Taiwan are China, Japan, Hong Kong, South Korea, and Singapore.

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CHINA

No.1 Trading Country

MARKET RESEARCH / ECONOMIC ANALYSIS_4.2

General Business Climate of Taipei City

Business Environment of Taipei City Taipeiâ&#x20AC;&#x2122;s industrial structure is dominated by the second sector (Manufacturing industry) and the third sector (Wholesales & Retails Service) industries, which include research and development, design, marketing and services and other high value-added areas. In terms of numbers, the third sector employs the most people, accounting for 81.2% of the employed population and 43.21% of total revenues. The third sector is also the leader in terms of capital, particularly in the case of the spotlight finance and insurance industries. Currently, some 35 foreign-owned banks have branches in Taipei, and several dozen world-renowned insurance and securities companies have also moved into Taipei to establish their headquarters or set up branches. These figures amply demonstrate the development of Taipeiâ&#x20AC;&#x2122;s insurance and finance industries.

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(Pic:http://taipei.gov.tw)

The third sector足:

WHOLESALE & RETAIL SERVICES

employs the most people, accounting for 81.2% of the employed population and 43.21% of total revenues.

MARKET RESEARCH / GENERAL BUSINESS CLIMATE OF TAIPEI CITY_4.3

(All pics:http://flick.com)

Transportation A capital modern city usually will not lack a highly developed transportation system. For example, San Francisco has taxis, Muni and Bart. Taipei has a highly developed transportation system similar to San Francisco. The transportation system of Taipei is convenient, and includes public buses, Taipei metro transit, and taxis. These transportation systems can be arranged perfectly to connect to each other. People can take public transit anywhere in Taipei City.

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Taipeiâ&#x20AC;&#x2122;s Public Transportation System

Public bus

Taipei Metro Transit

Taxi

Quantity

Appro. 5,000

69 stations

Appro. 82,000

Line

31 lines

8 lines

N/A

Note

Taipei has many different bus lines that provide a wide range of schedules for commuters.

The Taipei Metro transit has replaced the buses and become the major public transportation in Taipei city.

People can easily reach a taxi anywhere in Taipei city.

(Pic:http://www.taipeibus.taipei.gov.tw)

MARKET RESEARCH / GENERAL BUSINESS CLIMATE OF TAIPEI CITY_4.3

Specific Industry Analysis Overviews of the apparel Industry The apparel industry in Taiwan has been a primary industry of Taiwanâ&#x20AC;&#x2122;s economy after WWII. During this period of time, the apparel industry not only provided a lot of job opportunities for the Taiwanese, but also developed a huge textile industry. Since Taiwan does not produce natural fibers such as cotton, wool, and silk, the textile firms have turned to develop man-made fibers. Until the beginning of the nineties, the apparel industry declined as the result of high labor costs and the development of other industries such as the IT industry. In 2008, Taiwan exported a total of 109 billion dollars in textiles, an export rate of 4.3%, but a decrease of 6.2% from 2007. The fact is, Taiwan does not have environmental resources and enough population to support and develop its own local brands, even though the apparel industry has been developing in Taiwan for a long time. Due to these unfavorable conditions, Taiwanese prefer to take over distribution rights of international brands, instead of launching their own brands.

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Competitor Analysis Competitors Category

Baleno1

NET2

Giordano3

UNIQLO4

14 years

19 years

30 years

36 years

Logo

Length of Time in Business Business Type Product Line

Style

Global Retailer

1. Men 2. Women 3. Accessories

1. Men 2. Women 3. Kids 4. Home wear 5. Accessories

1. Men 2. Women 3. Junior 4. Accessories

1. Men 2. Women 3. Accessories

Stylish, basic, Trend

Basic, Casual, Stylish, Trend

Basic, Casual

Basic, Casual, Stylish

Age Targeted

15-30

7-35

7-30

15-35

105

138

Online Store

N/A

Available

Price Range

Low

Lower-Middle

Low-Middle

Stores

(www.baleno.com.hk);(www.giordano.com.tw)/(www.net-fashion.net);(www.uniqlo.com/hk)

MARKET RESEARCH / SPECIFIC INDUSTRY ANALYSIS_4.4

(Pic: www.baleno.com.hk)

Background Baleno is well-known for producing print t-shirts with popular cartoon characters such as Doraemon, a popular animated character from Japan. In addition, it regularly invites local artists to design special and limited-edition products like t-shirts. The company has been successful at running an apparel business through its frequent innovations, which has helped Baleno establish its great strength and reputation as well as its expansion. Undoubtedly, brightness and cleanliness are the immediate and the strongest impressions that customers perceive when they visit Baleno shops.

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Target Market Baleno has the reputation of collaborating with the creators of famous animated and fairy tale characters to produce tshirts in an array of vivid and brilliant colors. Baleno is also very effective at producing six pockets cargo pants. It targets both students and people who have jobs and who fall in the age range between 15 to 30 years old. People shop at Balenoâ&#x20AC;&#x2122;s products for their daily wear. Because the weather in Taiwan has a long period of summer that is hot and humid, Baleno has a line that designs products for summer resorts. Baleno has the celebrity spokesperson, Andy Liu. Andy Liu has a huge influence over the Chinese population, which includes Taiwans customers

Where are the stores? Baleno can be found in department stores such as SOGO and SHIN KONG MITSUKOSHI. Balenoâ&#x20AC;&#x2122;s products are also available from mass merchants such as Carrefour and Dollars, which have the most distribution channels.

(Pic: Aminiboy)

MARKET RESEARCH / SPECIFIC INDUSTRY ANALYSIS_4.4

(Pic: www.giordano.com.tw)

Background Giordano was launched in Hong Kong. It has been running since 1981. In the beginning, the business was focused on selling menswear. After running the business for a few years, the owner noticed some females were interested in the brand and products and added a womenâ&#x20AC;&#x2122;s line to the business. Giordano launched itself as a moderately priced apparel brand. However, due to market demands, Giordano has repositioned itself four times, going from moderate-price to budget-price. The current image of Giordano consists of chic, young, and casual elements. Giordano provides each style of garment in different colors in order to expand the range of choices and visual impact.

051/052

CHAPTER 4

(Pic: Aminiboy)

Target Market

Where are the stores?

Giordano has changed its brand image to young and casual styles. It provides basic items

Giordano can be found in department stores such as

such as hoodies, casual pants, and jeans. One of the popular items is a khaki pant made

SOGO, online at e-giordano.com and at mass mer-

from wrinkle resistant high tech fibers and is available in various colors. In addition, the

chants such as Carrefour. Giordano also has freestand-

other technical product is made with Teflon ÂŽ fibers, that offer water and stain resistance.

ing retail stores in cities.

The target customers of Giordano are people who want their basic outfits in various colors, and can be worn after work or during leisure time. Giordanoâ&#x20AC;&#x2122;s target customers are between 7 to 30 years old.

MARKET RESEARCH / SPECIFIC INDUSTRY ANALYSIS_4.4

UN QLO

Background Launched in 1991, NET is a local brand that has been part of the Taiwanese fashion field for two decades. In 1999, NET was ranked #1 among local Taiwan brands for casual wear by readers of Men’s Uno magazine. Moreover, in 2000, NET was ranked the prime brand of casual wear by Global Views magazine. NET has maintained its popularity. The principle of NET is to provide every customer with apparel choices at reasonable prices in comfortable spaces. NET’s simple and stylish designs has even been favored by the luxury customer. NET has been consistently successful at interpreting popular trends, and providing consumers with budget prices, high quality, and distinctive design. Furthermore, NET constantly adheres to the idea ”NET products fit for the whole family.”

(Pic: www.net-fashion.net)

Target Market

NET has different lines for its target markets. The first group consists of older teenagers such as high school and college students who are interested in their basic items such as hoodies, jeans, pattern t-shirts and check shirts. The other group is young business people who have a limited budget, but still want to keep their outfits stylish and fashionable. NET provides slim cutting suits and just right for the young business people. The entire range of target customers cover ages from 7 to 35 years old.

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CHAPTER 4

(Pic: www.flick.com)

Where are the stores? NET’s products are distributed in department stores such as SHIN KONG MITSUKOSHI and its freestanding retail stores. Also, NET’s merchandise is available online.

MARKET RESEARCH / SPECIFIC INDUSTRY ANALYSIS_4.4

UN QLO

Primary Customer Jimmy 21 year-old University Student

Jimmy is a 21-year-old university student who likes casual wear and outdoor activities. He lives with his parents or guardians in Taipei City, Taiwan and is supported by them. He likes basic clothing with brilliant colors for building his own fashion sense. He always gets fashion information on the Internet and is concerned about the design, comfort and price. He works part time at the apparel retail store to not only earn money to support his fashion needs, but also to keep updated about the latest fashion news. He also shops online in Taiwan and countries overseas. Jimmy is a typical youth of the generation who spends money in retail stores and online.

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CHAPTER 4

Secondary Customer Liki Houng 21 year-old Young Professional

Liki Houng is a 23-year-old female living by herself outside Taipei City. She is a recent graduate from a university and got her first job as an industrial designer with a monthly income of NT$ 30,000, a little under average income. She works very hard in order to gain valuable experience and earn more money. She does not have time to shop in retail stores because she needs to focus her attention on her design projects. Therefore, she always checks every popular online store for her fashion needs and wants. She gets fashion information and trends from magazines and blogs and always takes suggestions from her friends on how to dress.

MARKET RESEARCH / TARGET CUSTOMERS_4.5

UN QLO

SWOT Analysis

►Products lack of design detail ►Most products are too basic ►Brand recognition ►Lacked the retail store in Taiwan ►New business in Taiwan ►The import duties are high

Strengths

►Direct collaboration with the fiber manufacturers ►Continuing to develop the new technology ►Competitive price with high quality ►Various product selections ►Merchandise available at online store ►Fast fashion ►Collaborating with guest designers

057/058

Weaknesses

CHAPTER 4

Opportunities ►New brand in Taiwan

►Cutting is fit on Taiwanese ►Opening the young generation market

Threats ►Popular products might be imitated by competitors

►Other global fast retailers might come to Taiwan to compete with ►Economic issues such as recession or oil price unstable

MARKET RESEARCH / SWOT ANALYSIS_4.6

UN QLO

Competitive Advantage Analysis I believe during this bad economic situation, consumers are concerned with the price issue more than other issues like style and quality. However, in terms of producing low price products, Uniqlo is more concerned with creating quality products to make customers lives better. According to the table, NET will be the major competitor for Uniqlo in Taiwan because its pricing is competitive and its style is similar.

Baleno Giordano NET

High Price

UNIQLO

Basic

Fashion

Low Price

059/060

CHAPTER 4

The principle of Uniqlo is that Uniqlo will consistently provide chic and basic high quality casual garments at competitive prices that anyone can wear at anytime.

Competitive price with high quality

Online Store

In order to manufacture garments

tight working schedules, who donâ&#x20AC;&#x2122;t live

with nice quality at competitive pric-

in cities where a Uniqlo retail store is

es, Uniqlo developed the SPA system

present, and who are fond of online

business, a model, which integrates

shopping. Hence, Uniqlo in Taiwan will

product planning, manufacture, distri-

provide a whole collection of the cur-

bution, and sales. This SPA business

rent season online.

The online store is for people who have

model facilitates Uniqloâ&#x20AC;&#x2122;s control over the whole process of the apparel business in detail.

Mix or match merchandising strategy People nowadays prefer to appear different from others by mixing different pieces of garments. Therefore, Uniqlo will produce its apparel in a wide array of colors for all its various customer cat-

Fast Fashion In order to satisfy those with the thirst for the most updated fashion, Uniqlo in Taiwan will provide the newest products every two weeks and display them near the front entrance of the store.

egories : menswear, womenswear, kids, baby, and home. Each customer can interpret the range of product choices in unlimited ways.

MARKET RESEARCH / COMPETITIVE ADVANTAGE ANALYSIS_4.7

UNIQLO’S COLLECTION

UN QLO

Celebrities and Style books

(Pic: www.uniqlo.com)

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CHAPTER 5

Merchandise The product lines of Uniqlio in Taiwan will be men’s wear, women’s wear and accessories. The types of our products will be basic, casual, and trendy.

Category

Men’s wear

Women’s wear

Shirt T-‐shirt Hoodies Sweaters

Products�

Tops Bottoms Outerwear

Jeans Casual pants Cargo pants Short pants

Vests Jackets Zip jackets Nylon jackets Trench coats Down jackets Leather jacket

Skirts Leggings Jeans Casual pants Short pants

Blazer Nylon jackets Trench coats Down jackets Leather jacket

Accessories

Special Collection UT (Graphic T-‐shirt) +J

Scarfs Socks Belts Gloves

UNIQLO’S COLLECTION / MERCHANDISE_5.1

UJ (Special design jeans) +J +J

065/066

CHAPTER 5

UN QLO UNIQLO’S COLLECTION / MERCHANDISE-UT_5.2

067/068

$39.95

CHAPTER 5

UNIQLO’S COLLECTION / MERCHANDISE-UJ_5.3

(Pic: http://www.selectism.com/news/wp-content/)

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CHAPTER 5

+J Open the Future Luxurywill be simplicity. Purity in design, beauty and comfort for all. Quality for the people. Basics are the common language. The future is here: +J

WOMEN / OUTERWEAR DOUBLE BREASTED COAT COLOR: Black

$199.95

MEN / OUTERWEAR DOWN JACKET COLOR: Black

$189.95

UNIQLOâ&#x20AC;&#x2122;S COLLECTION / MERCHANDISE-+J_5.4

UN QLO

MARKETING PLAN

UN QLO

Market Needs First Uniqlo retail store will be opened in Taipei City, which is the biggest city in Taiwan. According to the Department of Household Registration Affairs of Interior, Taipei has a population of two million with an age range of 15 to 35 years old and can be counted as our potential customers.

Market Wants How can we know whether Uniqlo is popular in Taiwanese market? If you go on Yahoo’s online market in Taiwan and then search for Uniqlo, you will see over 15,000 Uniqlo’ products that fill more than 300 pages. Not only can you find

(Pic: www.flick.com)

more than 15,000 products online but also many boutiques in Taipei City and other major cities also carry Uniqlo’s merchandise. Therefore, we can expect a big market for Uniqlo in Taiwan.

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CHAPTER 6

Market Desires The target audiences of Uniqlo in Taiwan are college and senior high school students. These groups of people always want something new such as new pair of jeans and new print t-shirts, and they like something special such as limited items, or t-shirt printing with popular icons. They must always update the latest fashion element like leggings, skinny jeans, and checkered shirts in order to compete, follow, or join their social network. Uniqloâ&#x20AC;&#x2122;s R&D system (Research and Development) knows what elements people are looking for. It collects the latest news, lifestyle, and materials form different cities, streets, and cultures. Uniqlo always knows customerâ&#x20AC;&#x2122;s desires. MARKETING PLAN /MARKET NEEDS, WANTS, & DESIRES _6.1

General Marketing Strategy Uniqlo will be a brand new fast retailer fashion brand in Taiwan. At the beginning of the business, Uniqlo will introduce to the Taiwanese market how an international fast retailer does business in the Taiwanese market through TV, magazines, and online advertising. Subsequently, Uniqlo in Taiwan will demonstrate that casual wear is not just basic, monotonous, or something you only wear at home. Casual wear can be chic, trendy, and even enhance your life. The fact is that Uniqlo understands people, especially its target customers who use the portable device such as smart phones and tablet PCs to get information and communicate with their friends and family. Therefore, Uniqlo will develop applications for those portable devices like free apps for the iPhone and the iPad.

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CHAPTER 6

Specific Market Strategies

Primary Customers Uniqlo’s primary customers are college and senior high school students who have huge purchasing power at all times. These groups of people prefer to use Facebook, Wretch, or Plurk as social networking systems. Uniqlo will advertise on these medias and will create the official account for each of them in order to share, contact, and advertise Uniqlo’s information efficiently. In addition, customers of this age-bracket often adore movie stars, singers, and any kind of celebrity. Thus, we will have spokespeople for Uniqlo to attract their attention.

Secondary Customers The secondary customers of Uniqlo in Taiwan are male or female university graduates, young professionals living on their own. They have an intense working schedule and do not have time to shop in retail stores. In this case, Uniqlo’s merchandise will be available at the official Uniqlo online store. Moreover, Uniqlo will provide sales promotion for online shoppers. For example, when online customers have completed shopping at Uniqlo’ s online store ten times, they will receive a 25% discount on their next purchse. The customers of this age-bracket like to receive updated fashion information through magazines, websites, and friends. Uniqlo will have an AD campaign on magazines and popular portal sites.

MARKETING PLAN / GENERAL MARKETING STRATEGY _6.2/ SPECIFIC MARKET STRATEGIES_6.3

UN QLO

Brand Identification

LOGO Uniqlo is a Japanese fast retailer fashion brand that was established in 1984, and opened its first overseas retail store in the UK in 2001. Uniqloâ&#x20AC;&#x2122;s successful fleece campaign in 1998 led to the companyâ&#x20AC;&#x2122;s growth by selling affordable and popular fleece products like hoodies. Besides, Uniqlo tries to offer as many colors as it can in its basic product lines such as jeans, t-shirts and shirts. Recently, Uniqlo has collaborated with a high-end fashion designer, Jill Sander, to create a new line, +J that makes its collection more competi-

Original UNIQLO Logo

UN I QL O

tive. In addition, the principle of Uniqlo is that Uniqlo will consistently provide chic and basic high quality casual garments at competitive prices that anyone can wear at anytime.

The Logo of UNIQLO in Taiwan

UNIQLO International Logo

UN QL O 077/078

CHAPTER 6

Packaging

Shopping Bag

Front

Back Business Card

UN QLO Front

UN QLO Bruce Chen Buyer TEL: +886-2-22-UNIQLO No.10, Sec. 2, Dunhua S. Rd. Da-an Dist., Taipei City 10683 Taiwan (R.O.C.) www.uniqlo.com.tw

Back

MARKETING PLAN /BRAND IDENTIFICATION _6.4

Chearm

UN I QL O

Price Tag

UN QLO Taipei 2010

079/080

CHAPTER 6

UN QLO

000-2 0 1 0 0 9 0 1-100

$39.90

W30 L34

VIP CARD UN I QLO

UN QLO UN I QLO

UN I QLO UN I QL O

UN I QL O

UN QL O

UN I QLO

UN QL O

UN I QL O

UN I QLO

UN I QL O UN QL O

UN QL O

UN QLO UN I QL O

UN QLO

AUTHORIZED SIGNATURE

UN I QLO

UN QL O

Uniqlo V I P

This card is the property of Uniqlo in Taiwan and please return to Uniqlo if you are not the property.

1) Card is non-transferable. 2) Card must be presented at time of purchase. 4) Membership entitles you to 10% off all qualifying purchases for one year. 5) Lose or stolen cards will not be replaced. 6) you can cancel your Membership at any time by calling Customer Service at +886-2-22UNIQLO.

TEL: +886-2-22-UNIQLO No.10, Sec. 2, Dunhua S. Rd. Da-an Dist., Taipei City 10683 Taiwan (R.O.C.) www.uniqlo.com.tw

MARKETING PLAN /BRAND IDENTIFICATION _6.4

000-2 0 1 0 0 9 0 1-100

Marketing Objectives ►To become the market leader of the casual wear business in Taiwan. ►To achieve a 35% repeat business rate in the first year. ►To increase product awareness among the target market by 30% in one year. ►To achieve an annual growth rate of at least 15%.

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CHAPTER 6

(Pic: http://brainwash.webguerillas.de/wp-content/uploads/2007/01/uniqlo_rs.jpg)

MARKETING PLAN / MARKETING OBJECTIVES _6.5

Marketing Strategy

Target Market

Product Strategy

Since Taiwan does not have a really successful fast retailer

Uniqlo in Taiwan will carry menswear and womenswear that in-

fashion brand with an international perspective, Uniqlo will be

clude tops, bottoms, and outerwear. Tops will include shirts, t-

the first fast retailer in the market. According to Uniqlo’s global

shirts, hoodies, and sweaters. Bottoms will include casual pants,

R&D (Research and Development) system analysis, the primary

jeans, skirts, and leggings. Outerwear will include vests, jackets,

customers of Uniqlo are college students and senior high school

zip jackets, nylon jackets, trench coats, and leather jackets. Uniq-

students. Both of these target markets have high fashion con-

lo in Taiwan will also carry the high-end fashion guest designer’s

sciousness, purchasing power, and budget concerns. The term

line, +J, which could be one of the powerful competitive advan-

fast retailer fashion refers to quickly turning products and con-

tages for the Taiwanese market. In addition, Uniqlo has advertised

stantly changing styles; therefore, Uniqlo will satisfy the fashion

two brand new lines call UT and UJ. UT is all about putting design

consciousness of target customers. The fact is that in Taiwan

patterns like illustrator patterns or famous cartoon characters

the college and senior high school students are supported by

such as Warner Brothers and Japanese animations on t-shirts and

their parents or guardians; hence, they don’t need to work to

hoodies. UJ is the new standard for jeans. With design, quality

earn money, but don’t have a lot of money either. Since Uniqlo’s

and value to bring fresh surprise and delight to people worldwide,

target customers are college and senior high school students

they are the new generation of innovative global jeans from Japan.

who are interested in social networking, new things and comparing with their friends, they must always need new outfits to satisfy their abundant activities. Uniqlo has the variety of products to serve their target customers. Uniqlo constantly provides new fashion items with affordable prices for their customers who must spend their money efficiently in order to buy more styles for their fashion needs and wants.

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CHAPTER 6

Pricing Comparison Table Baleno

NET

Giordano

Uniqlo

UN QLO

LOGO Menâ&#x20AC;&#x2122;s

US $9~ US $105

US $6~ US $93

US $6~ US $99

US $9~ US $105

Womenâ&#x20AC;&#x2122;s

US $8~ US $99

US $9~ US $96

US $5~ US $70

US $9~ US $105

Kids

N/A

US $6~ US $55

US $5~ US $90

N/A

Price Strategy Uniqlo has managed to bring down the cost of materials by directly collaborating with fiber mills and having contracts with over 70 manufacturers that only do business with Uniqlo in China and other Asian countries. According to these business strategies, the merchandise price range of Uniqlo around the world is always priced at low to middle range, and the business model of Uniqlo in Taiwan will be the same. For example, a V-neck t-shirt will cost $5, a pair of jeans will cost $39, and a hoodie will cost $26. The SRP (Suggested Retail Price) of the line +J that is designed by high-end designer, Jill Sander, is priced between the low-high to middle-high range.

MARKETING PLAN / MARKETING STRATEGY _6.6

UN QLO

Promotion Strategy Since Uniqlo is starting a new business in Taiwan, Uniqlo will definitely need to be introduced with a complete advertising campaign and promotion to the Taiwanese market like a launch party, opening day sales promotion, advertising, spokesperson, and special events.

(Pic: www.flick.com)

Launch Party The launch party will be the first significant event of Uniqlo in Taiwan. The launch party will be held in the first Uniqlo retail store in Taiwan. Uniqlo in Taiwan will invite celebrities such as Robert Pattinson to attend the launch party just like Uniqlo did in London when Uniqlo opened the Megastore. Subsequently, of course, there will be a party after the launch party at the Grand Hotel, which is a historical and beautiful building and is located in the Northern District of Taipei City. (Robert P. Pics: lightupmynight.livejournal.com) 085/086

CHAPTER 6

(Pic: www.uniqlo.com)

UNIQLO JUMP UNIQLO believes that the jumping picture expresses its spirit of young, enthusiastic, and passionate.

MARKETING PLAN / MARKETING STRATEGY _6.6

Opening day Sales Promotion Methods During the two months leading up to opening day, Uniqlo will randomly pass out colored-fliers to potential customers who must collect two different colored-fliers to get 15%~30% off of all purchases made on opening day.

Online

UN QLO

15%

20%

UN QLO

25%

30%

7-11

Details Uniqlo in Taiwan will use four different colored-fliers for the opening day sales promotion. Uniqlo will collaborate with 7-11, the biggest convenience store chain in Taiwan to advertise on opening day. 7-11 will randomly pass out two of the coloredfliers. When customers spend over NT$75 ($2.5) at any 7-11 store, they will get either a blue or red flier. These red and blue fliers will instruct potential customers to get the second fliers by signing in at the Uniqlo online store. After signing in, customers will be mailed a yellow or green flier. The other two colored-fliers, yellow and green, will be mailed to customers when they sign in to the Uniqlo online store. The customer will get either a yellow or a green flier.

087/088

CHAPTER 6

號

外

On September 1

F on Sep. 01. OF

on Sep. 01. OFF

r to get 3 lye

Opening this Weekend

UNI QLO

r to get 30 ye

ifferent colors of od f tw

UNI QLO

UINQLO

Opening this Weekend

On September 1

號

外 2011 09 01

llect any Co F on Sep. 01. OF %

F on Sep. 01. OF

to get 3 er 0 ly

On September 1

UNI QLO

to get 3 er 0 ly

Opening this Weekend

UINQLO

ifferent colors o od ff tw

UNI QLO

外

20110 901

llect any Co UINQLO

ifferent color s o od ff l tw

llect any Co

llect any Co UINQLO

外

20110 901

Opening this Weekend

On September 1

MARKETING PLAN / MARKETING STRATEGY _6.6

Advertising Our advertising strategy takes into consideration Uniqlo’s target customers who are college and senior high school students. In order to attract more attention to the Uniqlo store opening, Uniqlo will collaborate with the biggest convenience store chain, 7-11, which has 4,733 stores and similar target customers as Uniqlo, in Taiwan. Therefore, many young people can easily see and get the information about Uniqlo. In addition, these age-bracket customers use online social networking frequently. Consequently, Uniqlo in Taiwan will create its own social network in order to provide and directly contact its customers through Facebook, Plurk, and Wretch. Uniqlo will also advertise itself in fashion magazines such as Men’s UNO, Cool, W Queen and Beauty. These magazine readers are the same age as Uniqlo’s customers.

iPhone Application Uniqlo will develop an application for the target group’s most favorite smart phone, iPhone. Since more and more people use smart phone such as iPhone or other portable devices like iPad, which can surf on the Internet and socialize, Uniqlo will use this new media to announce up coming events, advertise, and direct customers to the store location.

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CHAPTER 6

Spokesperson Seeing that the primary target groups, college and senior high school students, not only admire celebrities, but also imitate the way they mix and match clothing, Uniqlo will invite the two most popular singers, Miss Jolin and Mr. Show, who have huge influences on the age-bracket of the target customers, to be spokespeople.

MARKETING PLAN / MARKETING STRATEGY _6.6

O C S

SunnyBoy Target

Killer

UN I QLO

Mushboy

Made in Taiwan

The limited quantity pocket toys will be offered as a gift for customers who spend over $100 on their first purchase. 091/092

CHAPTER 6

Special Events

Public Relations

Uniqlo in Taiwan will hold special events for every holiday

As a responsible business owner and society member, be-

such as Chinese New Year, Valentine’s Day, White Valen-

ing responsive to the needs of my community is impor-

tine’s Day, Chinese Valentine’s Day, beginning of every se-

tant. As a part of Uniqlo’s strategic plan, Corporate So-

mester, Christmas, beginning of every school break. For

cial Responsibility will be addressed as a goal after three

example, seeing as the temperature of Taiwan is always

years. Uniqlo in Taiwan will build a positive public relations

higher than 86ºF, Uniqlo in Taiwan will collaborate with lo-

platform by engaging in corporate social responsibility at

cal designers to create products for summer and spring

the local level. A percentage of profits will be allocated

resort. On Valentine’s Day, Uniqlo will invite our spokes-

to underprivileged children. The national sport of Taiwan

people, Miss Jolin and Mr. Show, as guest designers to

is baseball. Uniqlo will support a variety of orphanages

design limited products to attract more customers to shop

around Taiwan by purchasing baseball tickets for or-

at Uniqlo. Uniqlo in Taiwan will also support the athletic

phaned children. Different institutions will be sponsored

activities such as Olympic Games.

on a rotating basis throughout the baseball season. In addition, Uniqlo will set up limited scholarship assistance for underprivileged students seeking college admission.

MARKETING PLAN / MARKETING STRATEGY _6.6

Place Strategy Uniqlo in Taiwan will open its first retail store in the Eastern District of Taipei city. The first retail store will be a freestanding two story. This area has opened a lot of department and retail stores. On the authority of the Department of Household Registration Affairs of Interior, Taipei city has a population of two million whose age range is 15 to 35 years old and can be counted as our primary target customers. In our future expansion plan, we will try to open more retail stores in department stores. The department will be Shin Kong Mitsukoshi Department Store Chain because it has the most distribution channels in Taiwan. The most important factor is that Shin Kong Mitsukoshi has distribution channels that have opened in almost every major city in Taiwan. Consequently, we believe the collaboration with Shin Kong Mitsukoshi can help Uniqlo in Taiwan expand its retail store efficiently.

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CHAPTER 6

The secondary wall MARKETING PLAN / PLACE STRATEGY _6.7

15’-6”

7’-8”

5’-0”

4’-6”

6’-10”

3’-4”

5’-0”

4’-0”

5’-0”

F Merch. Wall Unit

Merch. Wall Unit

Mirror

Cashier

34’-8”

Merch. Wall Unit

2’-10”

Window Display

Merchandise Gondola

Mirror

Merchandise Gondola

Mirror

Merch. Wall Unit

Restroom

24’-10”

3’-0”

Fitting Room

3’-4”

Stock Room

Stairs

Mirror

Merchandise Gondola

Island Display

Stairs

Transprent Glass Window

UN I QL O 14’-0”

33’-0”

The first floor plan of UNIQLO retail store in Taiwan CHAPTER 6

3’-6”

To Go Window

Table

095/096

4’-0”

U-Cafe

50’-0”

Mirror

Merch. Wall Unit

Merchandise Gondola

Mirror

Racks

Mirror

Merchandise Gondola

Mirror

Stairs

39’-0”

Secondary Wall

42’-6”

Island Display

Mirror

Secondary Wall

Merchandise Corner Fixture

Mirror

Merchandise Gondola

Mirror

Merchandise Gondola

Merch. Wall Unit

Merchandise Corner Fixture

Merchandise Gondola

Mirror

Focal Wall

Wms Merchandise Gondola

Mirror

Restroom

Belts Fixture

Stairs

M Transprent Glass Window 5’-0”

3’-4”

UN I QLO

F 3’-4”

The second floor plan of UNIQLO retail store in Taiwan MARKETING PLAN / PLACE STRATEGY _6.7

5’-0”

3’-6”

Fitting Room

UNI QLO

U U UNI QLO

UNI QLO

U UNI QLO

UNI QLO

U U

U U U

UNI UNI QLO QLO

UNI QLO

Uniqlo’s pines will be launched as accessory in Taiwan.

097/098

CHAPTER 6

Service Strategies ► Uniqlo in Taiwan will accept returned products under certain conditions, for example, merchandise damaged by factories. Returned products must have the original tags attached. Customers from the online store have the right to return products without reason, but again, returned merchandise must have original tags attached. ► Uniqlo in Taiwan provides free wrapping for holidays such as Valentine’s Day, Christmas, and Mother’s Day as well as birthdays. ► Uniqlo in Taiwan will provide VIP membership when customers purchase over $400 or spend over $800 in one year. Customers will get a VIP card. This VIP card will provide 10% off on any future purchases. In order to maintain their VIP card, all customers must make at least 10 purchases within a year.

MARKETING PLAN / SERVICE STRATEGIES _6.8

FINANCIAL PLAN

UN QLO

Financial Summary Our sales and inventory turnover are typical for a fast fashion retailer although slightly slower in the first year. In the first year we will turn our inventory at 8.15, but by Year 3 we will be turning at 11.43. This slow turn in the first year is strategic in that because Uniqlo is new to Taiwan we want to be sure that we have sufficient inventory on hand in many categories to meet demands. Uniqlo is also a very basic business, which means that being in stock in basics is crucial for their success in Taiwan. Our sales for Year 1 will be $1.18 million, Year 2

Year 1

Year 2

Year 3

BOM

$263,844

$131,847

$246,881

Sales

$1,181,997

$1,595,696

$2,154,190

Purchases

$1,263,844

$1,750,001

$2,450,000

EOM

$131,847

$246,881

$295,411

Avg Inv

$145,276

$155,305

$188,458

Turn

8.14

10.27

11.43

will be $1.60 million and Year 3 will be $2.15 million.

These sales are also in line with the average square footage of Uniqloâ&#x20AC;&#x2122;s stores. Their average square footage is 4,200 square feet, which is what we have designed the Taipei store to be in size.

Net Sales Year1 Year2 Year3

101/102

Sales Sq Footage Per Sq Foot

$1,181,997 $1,595,696 $2,154,190

CHAPTER 7

4200 4200 4200

$281.43 $379.93 $512.90

If we look at the sales per classification we can see the following

AVG COG

AVG RETAIL

ANNUAL QTY

ANNUAL QTY%

ANNUAL COGS

ANNUAL SLS

%/TOTAL SLS

OUTERWEAR

$15.58

$51.93

1,034

$20,644

$54,181

4.6%

BTMS

$12.17

$40.58

2,727

19%

$48,097

$126,236

10.7%

CUT & SEW

$3.93

$13.11

9,367

66%

$48,896

$128,333

10.9%

KNITS

$8.61

$28.71

1,053

$12,604

$33,081

2.8%

TOTAL MEN'S

$8.66

$28.87

14,181

$130,241

$341,831

28.9%

OUTERWEAR

$17.35

$57.83

2,003

$46,071

$120,919

10.2%

BTMS

$8.76

$29.20

9,943

29%

$117,637

$308,750

26.1%

CUT & SEW

$5.13

$17.09

22,201

65%

$156,403

$410,497

34.7%

TOTAL WOMEN'S

$7.33

$24.44

34,147

$320,111

$840,166

71.1%

TOTAL UNIQLO

$7.78

$25.93

48,328

$332,715

$1,181,997

100.0%

Units per day

132

FINANCIAL PLAN / FINANCIAL SUMMARY _7.1

Our average piece will retail for $25.93. We will sell 132 units per day on average. Womenâ&#x20AC;&#x2122;s will constitute 71.1% of our business while Menâ&#x20AC;&#x2122;s will be 28.9%. Our overall markup goal is 70% which is well within the parameters that are typical of a vertical retailer. Bottoms for both men and women will be 36.8% of the total business. Although other retailers traditionally sell tops at a much higher rate than bottoms, Uniqloâ&#x20AC;&#x2122;s business is such that because of the basic nature of bottoms, they are much more important to the bottom line. Because many operational expenses can be leveraged from the parent company, our Profit & Loss of 32.6% is consistent with their current store operations on an international level and the economies of scale that are part of the motivation behind why brands expand. As they grow bigger, their expenses decrease because of the operations that are already in play.

70%

will be the overall markup goal, which is well within the parameters that are typical of a vertical retailer.

While our start-up costs might seem high, Uniqlo does not enter into a new market or business without making sure that every detail is worked out and that brand consistency resonates throughout the entire set-up, by marketing, store design, inventory and staff that are necessary to maintain the Uniqlo standards. 103/104

CHAPTER 7

The Assortment Plan of Menswear Category

Rank Item

color

Sizing

Target Cost

Target Retail Units

COGS

Retail

Men Outter

BOTTOMS

CUT&SEW

3 4 6 5 4 6 3 5 5 2 2 3 4 3

BLACK, BEIGE, LIGHT XS, GRAY S, M, L $19.50 $65 36 $702.00 $2,340 BLACK, NAVY, BLUE, XS,BEIGE S, M, L $15.60 $52 48 $748.80 $2,496 WHITE, BEIGE, NAVY, XS,RED(CHECK S, M, L PATTERN), $11.70BROWN(CHECK $39 PATTERN), 72 GREEN(CHECK $842.40 PATTERN) $2,808 GRAY, BLACK, GREEN, XS, S, BLUE, M, L PURPLE $7.80 $26 60 $468.00 $1,560 GRAY, BLACK, BEIGE,NAVY XS, S, M, L $7.80 $26 48 $374.40 $1,248 OFF WHITE, BLACK,XS, RED, S, M, DARK L BROWN,$7.80 YELLOW, GREEN $26 72 $561.60 $1,872 BLACK, RED, DARKXS, BROWN S, M, L $11.70 $39 36 $421.20 $1,404 BLACK, RED, DARKXS, BROWN, S, M, LDARK GREEN,GRAY $11.70 $39 60 $702.00 $2,340 GRAY, BLACK, RED,XS, OLIVE, S, M,BLUE L $30.90 $103 60 $1,854.00 $6,180 BLACK, NAVY XS, S, M, L $23.40 $78 24 $561.60 $1,872 BLACK, NAVY XS, S, M, L $23.40 $78 24 $561.60 $1,872 BLACK, BLUE, DARK XS,BROWN S, M, L $23.40 $78 36 $842.40 $2,808 BLACK, RED, OLIVE, XS, PURPLE S, M, L $11.70 $39 48 $561.60 $1,872 RED&BLUE, GREEN&BLACK,PURPLE&BLACK XS, S, M, L $11.70 $39 36 $421.20 $1,404

5 6 7 11 13 12 14 9 10 4 3 8 2 1

DRY EFC JACKET DRY LIGHT WEIGHT JACKET LIGHT COTTON PARKA ZIP UP VEST LINEN COTTON VEST+ WARMLIGHT QUILTED VEST FAUX LEATHER VEST PREMIUM DOWN LIGHT WEIGHT VEST PREMIUM DOWN DESIGN JACKET BLAZER BLAZER(SLIMFIT) FAUX LEATHER W RIDERS JACKET ZIP UP PARKA ZIP UP PARKA(MIXXING COLOR)

1 9 10 2 11 13 3 4 12 14 15 16 5 17 6 18 8 19 7

STRETCH LIGHT WEIGHT DENIM SLIM FIT JEANS WASH PAINTER PANTS+ BELTED CHINO HALF PANTS CARGO HALF PANTS MADRAS CHECK EASY SHORTS BELTED TWILL HALF PANTS WASH CARGO HALF PANTS MADE IN JAPAN DENIM SLIM FIT JEANS+ NATURAL FIT JEANS WASH DRAW STRING CARGO REGULAR FIT STRAIGHT JEANS RELAXED FIT STRAIGHT JEANS+ SKINNY FIT JEANS WASH CORDUROY REGULAR FIT JEANS SLIM FIT STRAIGHT COLOR JEANSDARK MADE IN JAPAN DENIM SLIM FIT JEANS(DAMAGE)+E SKINNY FIT COLOR JEANS STRETCH STYLE UP NO-TUCK PANTS DESIGN SKINNY JEANS

4 1 27 5 6 7 8 9 10 11 12 13 14 15 16 17 24 28

PACKAGED COLOR RIB TANK TOP 3 BLACK, WHITE, RED, XS,GRAY S, M, L $1.50 $5 36 $54.00 $180 PACKAGED COLOR V NECK T-SHIRT(S) 10 WHITE, GRAY, BLACK, XS, RED, S, M, ORANGE, L YELLOW, $1.50 GREEN OLIVE, $5 BLUE, 120 NAVY, PURPLE $180.00 $600 RIB HENRY NECK T(S) 7 WHITE, GRAY, BLACK, XS, PINK, S, M, LOLIVE, BLUE, $3.00 PURPLE $10 84 $252.00 $840 DRY PIQUE POLO SHIRT(S) 7 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$5.70 RED, ORANGE, $19 WINE, BEIGE, 84 DARK$478.80 BROWN, YELLOW,$1,596 GREEN DARK GR PACKAGED COLOR RIB TANK TOP 3 WHITE, GRAY, BLACK XS, S, M, L $1.50 $5 36 $54.00 $180 KEITH HARING GRAPHIC T(S)A 2 BLACK, PINK XS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)B 2 GRAY, BLACK XS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)D 2 WHITE, YELLOW XS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)E 2 BLACK, PURPLE XS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)F 2 BROWN, NAVY XS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)G 2 WHITE, OFF WHITEXS, S, M, L $3.90 $13 24 $93.60 $312 KEITH HARING GRAPHIC T(S)H 2 WHITE, OFF WHITEXS, S, M, L $3.90 $13 24 $93.60 $312 STYLIST COLLABORATION GRAPHIC T(S)IGA 2 WHITE, GRAY XS, S, M, L $3.90 $13 24 $93.60 $312 STYLIST COLLABORATION GRAPHIC T(S)SHIMA 1 BLACK XS, S, M, L $3.90 $13 12 $46.80 $156 STYLIST COLLABORATION GRAPHIC T(S)BABA 2 WHITE, BLACK XS, S, M, L $3.90 $13 24 $93.60 $312 PLAN / ASSORTMENT 2PLAN _7.2 STYLIST COLLABORATIONFINANCIAL GRAPHIC T(S)WATA WHITE, YELLOW XS, S, M, L $3.90 $13 24 $93.60 $312 WORLD CREATIVE MAGAZINES GRAPHIC T(S) 3 BEIGE, LIGHT BLUE, XS,PURPLE S, M, L $3.90 $13 36 $140.40 $468 THE PHOTOGRAPHERS 2 BLACK, WHITE, XS, S, M, L $3.90 $13 24 $93.60 $312

3 2 8 8 4 7 4 3 1 4 1 2 3 10 5 2 6 4 2

LIGHT BLUE, BLUE,26, DARK 27, BLUE 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 36 $421.20 $1,404 LIGHT GRAY, BEIGE26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 24 $280.80 $936 LIGHT GRAY, PINK,26, RED, 27,BROWN, 28, 29,GREEN, 30, 31, $7.80 DARK 32, 33,GREEN, 34,$26 35BLACK, NAVY 96 $748.80 $2,496 LIGHT GRAY, DARK26, GRAY, 27,ORANGE, 28, 29, 30, BEIGE, 31, $7.80 32, OLIVE, 33, BLACK, 34,$26 35 DARK GREEN 96 WITH $748.80 ARMY PATTERN $2,496 RED, LIGHT GREEN, 26, DARK 27, 28, GREEN, 29, 30, BLUE 31, $5.70 32, 33, 34,$19 35 48 $273.60 $912 WHITE, BLACK, ORANGE, XS, S, M, BEIGE, L GREEN,$7.80 BLUE, PURPLE $26 84 $655.20 $2,184 DARK GRAY, BEIGE,XS, BROWN, S, M, LOLIVE $7.80 $26 48 $374.40 $1,248 LIGHT BLUE, BLUE,26, DARK 27, BLUE 28, 29, 30, 31, $27.00 32, 33, 34,$90 35 36 $972.00 $3,240 BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 12 $140.40 $468 DARK GRAY, BEIGE,26, BROWN, 27, 28,OLIVE 29, 30, 31, $11.70 32, 33, 34,$39 35 48 $561.60 $1,872 BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 12 $140.40 $468 BLUE, BLACK 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 24 $280.80 $936 GRAY, BLUE, BLACK26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 36 $421.20 $1,404 ORANGE, BEIGE, BROWM, 26, 27, 28, DARK 29,BROWN, 30, 31, $11.70 GREEN, 32, 33, 34, OLIVE, $39 35 BLUE, DARK 120 BLUE, $1,404.00 DARK GRAY, DARK $4,680 BROWN GRAY, DARK BROWN, 26, GREEN, 27, 28, 29, BLUE, 30,PURPLE 31, $11.70 32, 33, 34,$39 35 60 $702.00 $2,340 BLUE, DARK BLUE 26, 27, 28, 29, 30, 31, $27.00 32, 33, 34,$90 35 24 $648.00 $2,160 DARK GRAY, WINE,26, DARK 27,BROWN, 28, 29, 30, GREEN, 31, $11.70 32, BLUE, 33, PURPLE 34,$39 35 72 $842.40 $2,808 DARK GRAY, BLACK, 26, BEIGE, 27, 28, DARK 29, 30, BROWN 31, $11.70 32, 33, 34,$39 35 48 $561.60 $1,872 BLACK, BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 24 $280.80 $936

CUT&SEW

KNIT

105/106

2 11 13 3 4 12 14 15 16 5 17 6 18 8 19 7

CARGO HALF PANTS MADRAS CHECK EASY SHORTS BELTED TWILL HALF PANTS WASH CARGO HALF PANTS MADE IN JAPAN DENIM SLIM FIT JEANS+ NATURAL FIT JEANS WASH DRAW STRING CARGO REGULAR FIT STRAIGHT JEANS RELAXED FIT STRAIGHT JEANS+ SKINNY FIT JEANS WASH CORDUROY REGULAR FIT JEANS SLIM FIT STRAIGHT COLOR JEANSDARK MADE IN JAPAN DENIM SLIM FIT JEANS(DAMAGE)+E SKINNY FIT COLOR JEANS STRETCH STYLE UP NO-TUCK PANTS DESIGN SKINNY JEANS

8 4 7 4 3 1 4 1 2 3 10 5 2 6 4 2

LIGHT GRAY, DARK26, GRAY, 27,ORANGE, 28, 29, 30, BEIGE, 31, $7.80 32, OLIVE, 33, BLACK, 34,$26 35 DARK GREEN 96 WITH $748.80 ARMY PATTERN $2,496 RED, LIGHT GREEN, 26, DARK 27, 28, GREEN, 29, 30, BLUE 31, $5.70 32, 33, 34,$19 35 48 $273.60 $912 WHITE, BLACK, ORANGE, XS, S, M, BEIGE, L GREEN,$7.80 BLUE, PURPLE $26 84 $655.20 $2,184 DARK GRAY, BEIGE,XS, BROWN, S, M, LOLIVE $7.80 $26 48 $374.40 $1,248 LIGHT BLUE, BLUE,26, DARK 27, BLUE 28, 29, 30, 31, $27.00 32, 33, 34,$90 35 36 $972.00 $3,240 BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 12 $140.40 $468 DARK GRAY, BEIGE,26, BROWN, 27, 28,OLIVE 29, 30, 31, $11.70 32, 33, 34,$39 35 48 $561.60 $1,872 BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 12 $140.40 $468 BLUE, BLACK 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 24 $280.80 $936 GRAY, BLUE, BLACK26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 36 $421.20 $1,404 ORANGE, BEIGE, BROWM, 26, 27, 28, DARK 29,BROWN, 30, 31, $11.70 GREEN, 32, 33, 34, OLIVE, $39 35 BLUE, DARK 120 BLUE, $1,404.00 DARK GRAY, DARK $4,680 BROWN GRAY, DARK BROWN, 26, GREEN, 27, 28, 29, BLUE, 30,PURPLE 31, $11.70 32, 33, 34,$39 35 60 $702.00 $2,340 BLUE, DARK BLUE 26, 27, 28, 29, 30, 31, $27.00 32, 33, 34,$90 35 24 $648.00 $2,160 DARK GRAY, WINE,26, DARK 27,BROWN, 28, 29, 30, GREEN, 31, $11.70 32, BLUE, 33, PURPLE 34,$39 35 72 $842.40 $2,808 DARK GRAY, BLACK, 26, BEIGE, 27, 28, DARK 29, 30, BROWN 31, $11.70 32, 33, 34,$39 35 48 $561.60 $1,872 BLACK, BLUE 26, 27, 28, 29, 30, 31, $11.70 32, 33, 34,$39 35 24 $280.80 $936

4 1 27 5 6 7 8 9 10 11 12 13 14 15 16 17 24 28 29 30 31 32 33 34 35 36 2 18 19 22 20 21 3 23 25 26

PACKAGED COLOR RIB TANK TOP PACKAGED COLOR V NECK T-SHIRT(S) RIB HENRY NECK T(S) DRY PIQUE POLO SHIRT(S) PACKAGED COLOR RIB TANK TOP KEITH HARING GRAPHIC T(S)A KEITH HARING GRAPHIC T(S)B KEITH HARING GRAPHIC T(S)D KEITH HARING GRAPHIC T(S)E KEITH HARING GRAPHIC T(S)F KEITH HARING GRAPHIC T(S)G KEITH HARING GRAPHIC T(S)H STYLIST COLLABORATION GRAPHIC T(S)IGA STYLIST COLLABORATION GRAPHIC T(S)SHIMA STYLIST COLLABORATION GRAPHIC T(S)BABA STYLIST COLLABORATION GRAPHIC T(S)WATA WORLD CREATIVE MAGAZINES GRAPHIC T(S) THE PHOTOGRAPHERS THE PHOTOGRAPHERS COLLABORATION T(S) THE PHOTOGRAPHERS COLLABORATION T(S)E THE PHOTOGRAPHERS COLLABORATION T(S)F DRY PIQUE STRIPE POLO SHIRT J(S) WASH PIQUE POLO SHIRT(S) CORPORATE COLLABORATION GRAPHIC T(S) KATSUSHIKA HOKUSAI GRAPHIC T(S) JAPAN GAME GRAPHIC T(S) PREMIUM COTTON STRIPE T-SHIRT(S) PREMIUM COTTON STRIPE T-SHIRT B(S) WAFFLE FULL ZIP PARKA(L) GOKITA TOMOO COLLABORATION GRAPHIC T(S)C+T01 QUICK DRY T-SHIRT(S) RIB V NECK BORDER T(S) SOFT TOUCH STRIPE CREW NECK T-SHIRT(L) STRIPE T-SHIRT(L) SWEAT PANTS GDC COLLABORATION GRAPHIC T-SHIRT E(S)+

3 10 7 7 3 2 2 2 2 2 2 2 2 1 2 2 3 2 1 1 1 6 10 2 6 3 7 5 7 6 7 3 3 3 3 7

BLACK, WHITE, RED, XS,GRAY S, M, L $1.50 $5 36 $54.00 $180 WHITE, GRAY, BLACK, XS, RED, S, M, ORANGE, L YELLOW, $1.50 GREEN OLIVE, $5 BLUE, 120 NAVY, PURPLE $180.00 $600 WHITE, GRAY, BLACK, XS, PINK, S, M, LOLIVE, BLUE, $3.00 PURPLE $10 84 $252.00 $840 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$5.70 RED, ORANGE, $19 WINE, BEIGE, 84 DARK$478.80 BROWN, YELLOW,$1,596 GREEN DARK GREEN, LIGHT B WHITE, GRAY, BLACK XS, S, M, L $1.50 $5 36 $54.00 $180 BLACK, PINK XS, S, M, L $3.90 $13 24 $93.60 $312 GRAY, BLACK XS, S, M, L $3.90 $13 24 $93.60 $312 WHITE, YELLOW XS, S, M, L $3.90 $13 24 $93.60 $312 BLACK, PURPLE XS, S, M, L $3.90 $13 24 $93.60 $312 BROWN, NAVY XS, S, M, L $3.90 $13 24 $93.60 $312 WHITE, OFF WHITEXS, S, M, L $3.90 $13 24 $93.60 $312 WHITE, OFF WHITEXS, S, M, L $3.90 $13 24 $93.60 $312 WHITE, GRAY XS, S, M, L $3.90 $13 24 $93.60 $312 BLACK XS, S, M, L $3.90 $13 12 $46.80 $156 WHITE, BLACK XS, S, M, L $3.90 $13 24 $93.60 $312 WHITE, YELLOW XS, S, M, L $3.90 $13 24 $93.60 $312 BEIGE, LIGHT BLUE, XS,PURPLE S, M, L $3.90 $13 36 $140.40 $468 BLACK, WHITE, XS, S, M, L $3.90 $13 24 $93.60 $312 BLACK XS, S, M, L $3.90 $13 12 $46.80 $156 GRAY XS, S, M, L $3.90 $13 12 $46.80 $156 WHITE XS, S, M, L $3.90 $13 12 $46.80 $156 WHITE, GRAY, BLACK, XS, WINE, S, M, LORANGE, BLUE $5.70 $19 72 $410.40 $1,368 GRAY, WHITE, OFF XS, WHITE, S, M,BLACK, L PINK,$5.70 RED, GREEN,$19 OLIVE, BLUE, 120 NAVY $684.00 $2,280 NAVY, NATURAL XS, S, M, L $3.90 $13 24 $93.60 $312 YELLOW, BLACK, DARK XS, S,GRAY, M, L NAVY, OFF$3.90 WHITE, GRAY$13 72 $280.80 $936 WHITE, BLACK, YELLOW XS, S, M, L $3.90 $13 36 $140.40 $468 WHITE, GRAY, BLACL, XS,RED, S, M,GREEN, L NAVY, $3.90 WHITE $13 84 $327.60 $1,092 GRAY, RED,GREEN,XS, WHITE, S, M, NAVY L $3.90 $13 60 $234.00 $780 OFF WHITE, GRAY, XS, BLACK, S, M,ORANGE,OLIVE, L $7.80 BLUE, PURPLE $26 84 $655.20 $2,184 WHITE, BLACK, GREEN, XS, S,PINK, M, L DARK BROWN, $3.90RED BLUE $13 72 $280.80 $936 DARK BROWN, YELLOW, XS, S, GREEN, M, L OLIVE, $3.00 BLUE, NAVY, PURPLE $10 84 $252.00 $840 BLACK, NAVY, BLACK XS, S, M, L $3.00 $10 36 $108.00 $360 BLACK, RED, NAVYXS, S, M, L $3.90 $13 36 $140.40 $468 GRAY, BLACK, DARK XS,GREEN S, M, L $3.90 $13 36 $140.40 $468 GRAY, DARK GRAY,XS, BLACK S, M, L $5.70 $19 36 $205.20 $684 GRAY, GREEN, BLUE, XS,OFF S, M, WHITE, L BLACK,$3.90 DARK GRAY,$13 RED 84 $327.60 $1,092

5 3 1 2 4 6 7

WASHABLE COTTON POLO SWEATER A(S)+ EFM V-NECK CARDIGAN(L) EFM V-NECK SWEATER(L) LAMSWOOL V NECK VEST EFM CREW-NECK SWEATER(L) FINE GAUGE ARGYLE V NECK VEST FULL ZIP PARKA SWEATER A(L)

4 7 8 4 5 3 4

WHITE, BLACK, RED, XS,BLUE, S, M, NAVY L $5.70 $19 48 GRAY, DARK GRAY,XS, BLACK, S, M,WINE, L NAVY,$11.70 BLUE, DARK PURPLE $39 84 GRAY, DARK GRAY,XS, BLACK, S, M,DARK L BROWN, $7.80 BLUE, YELLOW, $26 NAVY, PURPLE 96 GRAY, DARK GRAY,XS, BLACK, S, M,NAVY L $7.80 $26 48 GRAY, DARK GRAY,XS, BLACK, S, M,DARK L BROWN, $7.80 NAVY $26 60 (DIAMOND SHARP XS, ) DARK S, M,GRAY, L BLACK, $7.80 NAVY $26 36 DARK GRAY, BLACK, XS,DARK S, M,BROWN, L NAVY $11.70 $39 48

CHAPTER 7

$273.60 $982.80 $748.80 $374.40 $468.00 $280.80 $561.60

$912 $3,276 $2,496 $1,248 $1,560 $936 $1,872

Menswear Estimated Monthly Sales Units

COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units

COGS

Sls

Units COGS

Sls

Units

COGS

Men Outter Aug

Outter 6 4 6 6 6 5 1 0 0 5 4 0 8 8 59

Aug BOTTOMS 20 4 8 22 8 15 20 18 10 14 18 10 10 8 14 8 8 6 10 231 Aug CUT&SEW 36 54 20 38 40 28 22 21 24 20 19 18 22 21 20 19 18 15 12 10 10 18 13 11 9 14 48 24 16 30 22 24 36 18 17 14 801 Aug KNIT

Sls Men

$117.00 $62.40 $70.20 $46.80 $46.80 $39.00 $11.70 $0.00 $0.00 $117.00 $93.60 $0.00 $93.60 $93.60

$390 $208 $234 $156 $156 $130 $39 $0 $0 $390 $312 $0 $312 $312

$234.00 $46.80 $62.40 $171.60 $45.60 $117.00 $156.00 $486.00 $117.00 $163.80 $210.60 $117.00 $117.00 $93.60 $163.80 $216.00 $93.60 $70.20 $117.00

$780 $156 $208 $572 $152 $390 $520 $1,620 $390 $546 $702 $390 $390 $312 $546 $720 $312 $234 $390

$54.00 $81.00 $60.00 $216.60 $60.00 $109.20 $85.80 $81.90 $93.60 $78.00 $74.10 $70.20 $85.80 $81.90 $78.00 $74.10 $70.20 $58.50 $46.80 $39.00 $39.00 $102.60 $74.10 $42.90 $35.10 $54.60 $187.20 $93.60 $124.80 $117.00 $66.00 $72.00 $140.40 $70.20 $96.90 $54.60

$180 $270 $200 $722 $200 $364 $286 $273 $312 $260 $247 $234 $286 $273 $260 $247 $234 $195 $156 $130 $130 $342 $247 $143 $117 $182 $624 $312 $416 $390 $220 $240 $468 $234 $323 $182

$11.40 $46.80 $0.00 $0.00 $0.00 $39.00 $0.00

$38 $156 $0 $0 $0 $130 $0

Sep

8 6 8 6 10 5 1 0 0 4 4 1 8 8

$156.00 $93.60 $93.60 $46.80 $78.00 $39.00 $11.70 $0.00 $0.00 $93.60 $93.60 $23.40 $93.60 $93.60

$520 $312 $312 $156 $260 $130 $39 $0 $0 $312 $312 $78 $312 $312

20 6 10 18 9 16 19 16 8 10 20 12 13 9 11 7 7 9 15

$234.00 $70.20 $78.00 $140.40 $51.30 $124.80 $148.20 $432.00 $93.60 $117.00 $234.00 $140.40 $152.10 $105.30 $128.70 $189.00 $81.90 $105.30 $175.50

$780 $234 $260 $468 $171 $416 $494 $1,440 $312 $390 $780 $468 $507 $351 $429 $630 $273 $351 $585

28 50 20 36 42 22 20 18 23 17 16 14 20 22 19 23 24 16 18 20 14 16 18 14 10 16 42 30 12 26 20 24 36 18 17 30

$42.00 $75.00 $60.00 $205.20 $63.00 $85.80 $78.00 $70.20 $89.70 $66.30 $62.40 $54.60 $78.00 $85.80 $74.10 $89.70 $93.60 $62.40 $70.20 $78.00 $54.60 $91.20 $102.60 $54.60 $39.00 $62.40 $163.80 $117.00 $93.60 $101.40 $60.00 $72.00 $140.40 $70.20 $96.90 $117.00

$140 $250 $200 $684 $210 $286 $260 $234 $299 $221 $208 $182 $260 $286 $247 $299 $312 $208 $234 $260 $182 $304 $342 $182 $130 $208 $546 $390 $312 $338 $200 $240 $468 $234 $323 $390

4 8 0 0 0 6 0

$22.80 $93.60 $0.00 $0.00 $0.00 $46.80 $0.00

$76 $312 $0 $0 $0 $156 $0

Sep

6 6 4 4 10 4 2 1 1 5 5 1 15 15

$117.00 $93.60 $46.80 $31.20 $78.00 $31.20 $23.40 $11.70 $30.90 $117.00 $117.00 $23.40 $175.50 $175.50

$390 $312 $156 $104 $260 $104 $78 $39 $103 $390 $390 $78 $585 $585

22 5 11 17 10 14 18 20 9 8 16 10 11 13 12 8 8 6 16

$257.40 $58.50 $85.80 $132.60 $57.00 $109.20 $140.40 $540.00 $105.30 $93.60 $187.20 $117.00 $128.70 $152.10 $140.40 $216.00 $93.60 $70.20 $187.20

$858 $195 $286 $442 $190 $364 $468 $1,800 $351 $312 $624 $390 $429 $507 $468 $720 $312 $234 $624

18 46 16 34 42 18 19 18 14 15 19 16 21 13 10 24 22 23 14 18 20 20 18 16 12 16 38 32 15 22 18 28 32 16 15 26

$27.00 $69.00 $48.00 $193.80 $63.00 $70.20 $74.10 $70.20 $54.60 $58.50 $74.10 $62.40 $81.90 $50.70 $39.00 $93.60 $85.80 $89.70 $54.60 $70.20 $78.00 $114.00 $102.60 $62.40 $46.80 $62.40 $148.20 $124.80 $117.00 $85.80 $54.00 $84.00 $124.80 $62.40 $85.50 $101.40

$90 $230 $160 $646 $210 $234 $247 $234 $182 $195 $247 $208 $273 $169 $130 $312 $286 $299 $182 $234 $260 $380 $342 $208 $156 $208 $494 $416 $390 $286 $180 $280 $416 $208 $285 $338

10 12 6 10 6 12 12

$57.00 $140.40 $46.80 $78.00 $46.80 $93.60 $140.40

$190 $468 $156 $260 $156 $312 $468

Oct

Sep

Nov

10 8 6 6 8 4 2 6 6 8 8 4 15 15

$195.00 $124.80 $70.20 $46.80 $62.40 $31.20 $23.40 $70.20 $185.40 $187.20 $187.20 $93.60 $175.50 $175.50

$650 $416 $234 $156 $208 $104 $78 $234 $618 $624 $624 $312 $585 $585

22 8 4 4 5 7 6 25 12 12 16 13 20 15 16 11 10 8 18

$257.40 $93.60 $31.20 $31.20 $28.50 $54.60 $46.80 $675.00 $140.40 $140.40 $187.20 $152.10 $234.00 $175.50 $187.20 $297.00 $117.00 $93.60 $210.60

$858 $312 $104 $104 $95 $182 $156 $2,250 $468 $468 $624 $507 $780 $585 $624 $990 $390 $312 $702

13 48 18 34 38 18 17 20 14 15 19 16 21 13 10 22 21 23 15 18 21 21 18 16 12 16 40 32 15 22 18 28 34 16 15 26

$19.50 $72.00 $54.00 $193.80 $57.00 $70.20 $66.30 $78.00 $54.60 $58.50 $74.10 $62.40 $81.90 $50.70 $39.00 $85.80 $81.90 $89.70 $58.50 $70.20 $81.90 $119.70 $102.60 $62.40 $46.80 $62.40 $156.00 $124.80 $117.00 $85.80 $54.00 $84.00 $132.60 $62.40 $85.50 $101.40

$65 $240 $180 $646 $190 $234 $221 $260 $182 $195 $247 $208 $273 $169 $130 $286 $273 $299 $195 $234 $273 $399 $342 $208 $156 $208 $520 $416 $390 $286 $180 $280 $442 $208 $285 $338

18 24 26 18 20 18 19

$102.60 $280.80 $202.80 $140.40 $156.00 $140.40 $222.30

$342 $936 $676 $468 $520 $468 $741

Nov

Oct

Sep 2 4 0 0 0 5 0

Oct

16 6 6 4 8 6 13 10 12 8 10 6 18 18

$312.00 $93.60 $70.20 $31.20 $62.40 $46.80 $152.10 $117.00 $370.80 $187.20 $234.00 $140.40 $210.60 $210.60

$1,040 $312 $234 $104 $208 $156 $507 $390 $1,236 $624 $780 $468 $702 $702

24 12 2 2 3 3 4 23 15 10 14 10 26 20 18 13 12 10 17

$280.80 $140.40 $15.60 $15.60 $17.10 $23.40 $31.20 $621.00 $175.50 $117.00 $163.80 $117.00 $304.20 $234.00 $210.60 $351.00 $140.40 $117.00 $198.90

$936 $468 $52 $52 $57 $78 $104 $2,070 $585 $390 $546 $390 $1,014 $780 $702 $1,170 $468 $390 $663

15 38 18 30 16 18 17 20 14 16 20 16 21 13 12 19 21 23 15 18 21 17 20 16 12 16 36 32 15 22 18 28 34 16 15 22

$22.50 $57.00 $54.00 $171.00 $24.00 $70.20 $66.30 $78.00 $54.60 $62.40 $78.00 $62.40 $81.90 $50.70 $46.80 $74.10 $81.90 $89.70 $58.50 $70.20 $81.90 $96.90 $114.00 $62.40 $46.80 $62.40 $140.40 $124.80 $117.00 $85.80 $54.00 $84.00 $132.60 $62.40 $85.50 $85.80

$75 $190 $180 $570 $80 $234 $221 $260 $182 $208 $260 $208 $273 $169 $156 $247 $273 $299 $195 $234 $273 $323 $380 $208 $156 $208 $468 $416 $390 $286 $180 $280 $442 $208 $285 $286

22 26 28 23 24 23 24

$125.40 $304.20 $218.40 $179.40 $187.20 $179.40 $280.80

$418 $1,014 $728 $598 $624 $598 $936

Dec

Nov

Oct

Dec

$390.00 $93.60 $70.20 $31.20 $62.40 $46.80 $163.80 $93.60 $247.20 $187.20 $234.00 $140.40 $175.50 $175.50

$1,300 $312 $234 $104 $208 $156 $546 $312 $824 $624 $780 $468 $585 $585

27 13 1 1 0 1 0 22 14 11 15 12 25 22 17 15 11 10 16

$315.90 $152.10 $7.80 $7.80 $0.00 $7.80 $0.00 $594.00 $163.80 $128.70 $175.50 $140.40 $292.50 $257.40 $198.90 $405.00 $128.70 $117.00 $187.20

BOTTOMS $1,053 $507 $26 $26 $0 $26 $0 $1,980 $546 $429 $585 $468 $975 $858 $663 $1,350 $429 $390 $624

14 50 20 36 15 22 20 18 23 18 16 14 20 22 19 23 24 16 18 20 14 16 18 14 10 16 42 30 12 26 20 24 36 18 17 30

$21.00 $75.00 $60.00 $205.20 $22.50 $85.80 $78.00 $70.20 $89.70 $70.20 $62.40 $54.60 $78.00 $85.80 $74.10 $89.70 $93.60 $62.40 $70.20 $78.00 $54.60 $91.20 $102.60 $54.60 $39.00 $62.40 $163.80 $117.00 $93.60 $101.40 $60.00 $72.00 $140.40 $70.20 $96.90 $117.00

23 26 31 23 26 22 24

$131.10 $304.20 $241.80 $179.40 $202.80 $171.60 $280.80

Jan

Dec

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

20 6 6 4 8 6 14 8 8 8 10 6 15 15

Jan

Dec

Nov

Jan

CUT&SEW

$70 $250 $200 $684 $75 $286 $260 $234 $299 $234 $208 $182 $260 $286 $247 $299 $312 $208 $234 $260 $182 $304 $342 $182 $130 $208 $546 $390 $312 $338 $200 $240 $468 $234 $323 $390

Jan KNIT

$437 $1,014 $806 $598 $676 $572 $936

Sls

Units

COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

Men Outter $1,300 $312 $234 $104 $208 $156 $546 $312 $824 $624 $780 $468 $585 $585

Feb

10 8 6 6 8 4 5 6 6 8 8 4 20 20

$195.00 $124.80 $70.20 $46.80 $62.40 $31.20 $58.50 $70.20 $185.40 $187.20 $187.20 $93.60 $234.00 $234.00

$650 $416 $234 $156 $208 $104 $195 $234 $618 $624 $624 $312 $780 $780

21 6 0 2 1 0 1 16 8 10 22 12 13 9 11 7 7 9 15

$245.70 $70.20 $0.00 $15.60 $5.70 $0.00 $7.80 $432.00 $93.60 $117.00 $257.40 $140.40 $152.10 $105.30 $128.70 $189.00 $81.90 $105.30 $175.50

$819 $234 $0 $52 $19 $0 $26 $1,440 $312 $390 $858 $468 $507 $351 $429 $630 $273 $351 $585

14 49 20 36 15 22 20 18 23 17 16 14 20 24 19 21 24 17 18 20 14 15 18 14 10 16 43 30 12 26 20 24 36 18 17 30

$21.00 $73.50 $60.00 $205.20 $22.50 $85.80 $78.00 $70.20 $89.70 $66.30 $62.40 $54.60 $78.00 $93.60 $74.10 $81.90 $93.60 $66.30 $70.20 $78.00 $54.60 $85.50 $102.60 $54.60 $39.00 $62.40 $167.70 $117.00 $93.60 $101.40 $60.00 $72.00 $140.40 $70.20 $96.90 $117.00

$70 $245 $200 $684 $75 $286 $260 $234 $299 $221 $208 $182 $260 $312 $247 $273 $312 $221 $234 $260 $182 $285 $342 $182 $130 $208 $559 $390 $312 $338 $200 $240 $468 $234 $323 $390

24 28 30 24 23 21 25

$136.80 $327.60 $234.00 $187.20 $179.40 $163.80 $292.50

$456 $1,092 $780 $624 $598 $546 $975

Feb BOTTOMS $1,053 $507 $26 $26 $0 $26 $0 $1,980 $546 $429 $585 $468 $975 $858 $663 $1,350 $429 $390 $624

107/108

$437 $1,014 $806 $598 $676 $572 $936

$117.00 $93.60 $46.80 $31.20 $78.00 $31.20 $0.00 $0.00 $0.00 $117.00 $117.00 $0.00 $140.40 $140.40

$390 $312 $156 $104 $260 $104 $0 $0 $0 $390 $390 $0 $468 $468

22 8 4 4 5 7 6 25 12 12 16 13 20 15 16 11 10 8 18

$257.40 $93.60 $31.20 $31.20 $28.50 $54.60 $46.80 $675.00 $140.40 $140.40 $187.20 $152.10 $234.00 $175.50 $187.20 $297.00 $117.00 $93.60 $210.60

$858 $312 $104 $104 $95 $182 $156 $2,250 $468 $468 $624 $507 $780 $585 $624 $990 $390 $312 $702

16 47 16 35 41 18 19 18 14 15 19 16 21 13 10 24 22 23 14 18 20 20 18 16 12 16 40 32 15 22 18 28 30 16 15 26

$24.00 $70.50 $48.00 $199.50 $61.50 $70.20 $74.10 $70.20 $54.60 $58.50 $74.10 $62.40 $81.90 $50.70 $39.00 $93.60 $85.80 $89.70 $54.60 $70.20 $78.00 $114.00 $102.60 $62.40 $46.80 $62.40 $156.00 $124.80 $117.00 $85.80 $54.00 $84.00 $117.00 $62.40 $85.50 $101.40

$80 $235 $160 $665 $205 $234 $247 $234 $182 $195 $247 $208 $273 $169 $130 $312 $286 $299 $182 $234 $260 $380 $342 $208 $156 $208 $520 $416 $390 $286 $180 $280 $390 $208 $285 $338

22 23 28 22 21 20 23

$125.40 $269.10 $218.40 $171.60 $163.80 $156.00 $269.10

$418 $897 $728 $572 $546 $520 $897

Apr

8 6 8 6 10 5 0 0 0 4 4 0 10 10

$156.00 $93.60 $93.60 $46.80 $78.00 $39.00 $0.00 $0.00 $0.00 $93.60 $93.60 $0.00 $117.00 $117.00

$520 $312 $312 $156 $260 $130 $0 $0 $0 $312 $312 $0 $390 $390

19 5 11 17 10 14 20 18 9 8 16 10 11 13 12 8 8 6 14

$222.30 $58.50 $85.80 $132.60 $57.00 $109.20 $156.00 $486.00 $105.30 $93.60 $187.20 $117.00 $128.70 $152.10 $140.40 $216.00 $93.60 $70.20 $163.80

$741 $195 $286 $442 $190 $364 $520 $1,620 $351 $312 $624 $390 $429 $507 $468 $720 $312 $234 $546

28 50 21 38 40 22 20 18 23 17 16 14 20 22 19 23 24 16 18 20 14 16 18 14 10 16 41 30 12 26 20 24 33 18 17 24

$42.00 $75.00 $63.00 $216.60 $60.00 $85.80 $78.00 $70.20 $89.70 $66.30 $62.40 $54.60 $78.00 $85.80 $74.10 $89.70 $93.60 $62.40 $70.20 $78.00 $54.60 $91.20 $102.60 $54.60 $39.00 $62.40 $159.90 $117.00 $93.60 $101.40 $60.00 $72.00 $128.70 $70.20 $96.90 $93.60

$140 $250 $210 $722 $200 $286 $260 $234 $299 $221 $208 $182 $260 $286 $247 $299 $312 $208 $234 $260 $182 $304 $342 $182 $130 $208 $533 $390 $312 $338 $200 $240 $429 $234 $323 $312

14 14 18 11 10 16 9

$79.80 $163.80 $140.40 $85.80 $78.00 $124.80 $105.30

$266 $546 $468 $286 $260 $416 $351

Apr

Mar

Feb KNIT

6 6 4 4 10 4 0 0 0 5 5 0 12 12

Mar

Feb CUT&SEW $70 $250 $200 $684 $75 $286 $260 $234 $299 $234 $208 $182 $260 $286 $247 $299 $312 $208 $234 $260 $182 $304 $342 $182 $130 $208 $546 $390 $312 $338 $200 $240 $468 $234 $323 $390

Mar

10 8 8 6 8 4 0 0 0 4 4 0 10 10

$195.00 $124.80 $93.60 $46.80 $62.40 $31.20 $0.00 $0.00 $0.00 $93.60 $93.60 $0.00 $117.00 $117.00

$650 $416 $312 $156 $208 $104 $0 $0 $0 $312 $312 $0 $390 $390

22 5 11 20 10 14 18 16 9 8 16 11 11 13 12 8 8 6 10

$257.40 $58.50 $85.80 $156.00 $57.00 $109.20 $140.40 $432.00 $105.30 $93.60 $187.20 $128.70 $128.70 $152.10 $140.40 $216.00 $93.60 $70.20 $117.00

$858 $195 $286 $520 $190 $364 $468 $1,440 $351 $312 $624 $429 $429 $507 $468 $720 $312 $234 $390

22 52 14 33 38 21 20 18 21 18 16 14 16 14 20 24 23 18 16 19 16 14 18 15 11 16 44 31 13 25 21 23 35 17 19 30

$33.00 $78.00 $42.00 $188.10 $57.00 $81.90 $78.00 $70.20 $81.90 $70.20 $62.40 $54.60 $62.40 $54.60 $78.00 $93.60 $89.70 $70.20 $62.40 $74.10 $62.40 $79.80 $102.60 $58.50 $42.90 $62.40 $171.60 $120.90 $101.40 $97.50 $63.00 $69.00 $136.50 $66.30 $108.30 $117.00

$110 $260 $140 $627 $190 $273 $260 $234 $273 $234 $208 $182 $208 $182 $260 $312 $299 $234 $208 $247 $208 $266 $342 $195 $143 $208 $572 $403 $338 $325 $210 $230 $455 $221 $361 $390

10 4 1 2 1 5 2

$57.00 $46.80 $7.80 $15.60 $7.80 $39.00 $23.40

$190 $156 $26 $52 $26 $130 $78

May

Apr

Mar

May

$117.00 $62.40 $70.20 $46.80 $46.80 $39.00 $0.00 $0.00 $0.00 $117.00 $93.60 $0.00 $93.60 $93.60

$390 $208 $234 $156 $156 $130 $0 $0 $0 $390 $312 $0 $312 $312

20 6 10 18 9 16 19 16 8 10 20 12 13 9 11 7 7 9 15

$234.00 $70.20 $78.00 $140.40 $51.30 $124.80 $148.20 $432.00 $93.60 $117.00 $234.00 $140.40 $152.10 $105.30 $128.70 $189.00 $81.90 $105.30 $175.50

$780 $234 $260 $468 $171 $416 $494 $1,440 $312 $390 $780 $468 $507 $351 $429 $630 $273 $351 $585

26 50 16 36 42 22 20 18 23 17 16 14 20 22 19 23 24 16 18 20 14 16 18 14 10 16 42 30 12 26 20 24 36 18 17 30

$39.00 $75.00 $48.00 $205.20 $63.00 $85.80 $78.00 $70.20 $89.70 $66.30 $62.40 $54.60 $78.00 $85.80 $74.10 $89.70 $93.60 $62.40 $70.20 $78.00 $54.60 $91.20 $102.60 $54.60 $39.00 $62.40 $163.80 $117.00 $93.60 $101.40 $60.00 $72.00 $140.40 $70.20 $96.90 $117.00

$130 $250 $160 $684 $210 $286 $260 $234 $299 $221 $208 $182 $260 $286 $247 $299 $312 $208 $234 $260 $182 $304 $342 $182 $130 $208 $546 $390 $312 $338 $200 $240 $468 $234 $323 $390

4 3 0 0 0 4 0

$22.80 $35.10 $0.00 $0.00 $0.00 $31.20 $0.00

$76 $117 $0 $0 $0 $104 $0

Jul

6 4 6 6 6 5 0 0 0 5 4 0 8 8

$117.00 $62.40 $70.20 $46.80 $46.80 $39.00 $0.00 $0.00 $0.00 $117.00 $93.60 $0.00 $93.60 $93.60

$390 $208 $234 $156 $156 $130 $0 $0 $0 $390 $312 $0 $312 $312

19 4 8 22 8 15 20 18 10 14 18 10 10 8 14 8 8 6 10

$222.30 $46.80 $62.40 $171.60 $45.60 $117.00 $156.00 $486.00 $117.00 $163.80 $210.60 $117.00 $117.00 $93.60 $163.80 $216.00 $93.60 $70.20 $117.00

$741 $156 $208 $572 $152 $390 $520 $1,620 $390 $546 $702 $390 $390 $312 $546 $720 $312 $234 $390

34 51 21 35 44 28 22 21 24 20 19 18 22 21 20 21 15 18 12 10 10 18 13 11 13 14 50 24 16 30 22 24 38 18 20 15

$51.00 $76.50 $63.00 $199.50 $66.00 $109.20 $85.80 $81.90 $93.60 $78.00 $74.10 $70.20 $85.80 $81.90 $78.00 $81.90 $58.50 $70.20 $46.80 $39.00 $39.00 $102.60 $74.10 $42.90 $50.70 $54.60 $195.00 $93.60 $124.80 $117.00 $66.00 $72.00 $148.20 $70.20 $114.00 $58.50

$170 $255 $210 $665 $220 $364 $286 $273 $312 $260 $247 $234 $286 $273 $260 $273 $195 $234 $156 $130 $130 $342 $247 $143 $169 $182 $650 $312 $416 $390 $220 $240 $494 $234 $380 $195

1 2 0 0 0 3 0

$5.70 $23.40 $0.00 $0.00 $0.00 $23.40 $0.00

$19 $78 $0 $0 $0 $78 $0

Jul

Jun

May

CHAPTER 7

6 4 6 6 6 5 0 0 0 5 4 0 8 8

Jun

May

Apr

Jun

Jul

Jun

Jul

The Assortment Plan of Womenswear WOMEN Outter

BOTTOMS

1 9 4 11 2 3 12 7 5 6 10 8

WOMEN'S SOFT TAILORED JACKET WOMEN'S SHORT TAILORED BLAZER W'S SOFT JERSEY PEA JACKET W'S BODY WARM LITE PARKA W'S ZIP UP MIDDLE LENGTH PARKA W'S NEOLEATHER TAILORED JACKET W'S MIDDLE LENGTH TRENCH COAT W'S PREMIUM DOWN JACKET W'S VELVET TAILORED JACKET W'S STRETCH TAILORED JACKET W'S ZIP BOMBER DOUBLE-JACKET W'S TEXTURED WOOL STAND COLLAR COAT

3 1 4 8 8 3 3 2 4 3 1 5

OFF WHITE, GRAY, XS, BLACK S, M, L $11.70 $39 36 $421.20 NAVY XS, S, M, L $15.30 $51 12 $183.60 DARK GRAY, BLACK, XS,WINE, S, M,NAVY L $11.70 $39 48 $561.60 OFF WHITE, BLACK,XS, RED, S, M, ORANGE, L BEIGE, $11.70 DARK BROWN, $39 YELLOW, PURPLE 96 $1,123.20 RED, ORANGE, BEIGE, XS, S, DARK M, LBROWN, YELLOW, $11.70 GREEN, $39 BLUE, PURPLE 96 $1,123.20 BLACK, BEIGE, DARK XS,BROWN S, M, L $19.20 $64 36 $691.20 BLSCK, BEIGE, NAVY XS, S, M, L $23.10 $77 36 $831.60 DARK BROWN, DARK XS,GREEN S, M, L $23.10 $77 24 $554.40 GRAY, BLACK, DARK XS,BROWN, S, M, L PURPLE $19.20 $64 48 $921.60 GRAY, DARK GRAY,XS, BLACK S, M, L $19.20 $64 36 $691.20 DARK BROWN XS, S, M, L $19.20 $64 12 $230.40 GRAY, DARK GRAY,XS, BLACK, S, M,RED, L PURPLE $23.10 $77 60 $1,386.00

$1,404 $612 $1,872 $3,744 $3,744 $2,304 $2,772 $1,848 $3,072 $2,304 $768 $4,620

1 2 3 4 5 41 18 19 23 24 25 26 27 20 28 29 30 21 31 22 6 7 9 32 33 8 10 34 17 35

WOMEN'S SUPER STRECH CAPRI PANTS WOMEN'S STYLE-UP CROPPED JEANS WOMEN'S COLOR SABRINA SKINNY JEANS WOMEN'S SABRINA SKINNY JEANS WOMEN'S DENIM SHORT A WOMEN'S DRY EASY CROPPED PANTS WOMEN'S CUT&SEW SKIRT A GAUCHO TYPLE WOMEN'S CUT&SEW SKIRT B WOMEN'S 2WAY GATHERED SKIRT WOMEN'S STYLE-UP STRAIGHT PANTS WOMEN'S WAIST RIB SHORT WOMEN'S SHEETING ROLL-UP PANTS WOMEN'S SOFT FLARE SKIRT WOMEN'S MADRAS TIERED LONG SKIRT WOMEN'S MADRAS TIERED SKIRT WOMEN'S SATEEN LEGGINGS WOMEN'S STYLE UP STRAIGHT JEANS WOMEN'S NEW BOYFIEND JEANS B WOMEN'S NEW BOYFIEND JEANS A WOMEN'S STYLE-UP CROPPED PANTS WOMEN'S DENIM MINI SKIRT WOMEN'S DENIM REMAKE SKIRT WOMEN'S NATURAL FIT STRAIGHT JEANS WOMEN'S NATURAL FIT BOOTCUT JEANS WOMEN'S SUPER STRETCH STRAIGHT SKINNY PANTS(COLOR) WOMEN'S STRAIGHT SKINNY JEANS WOMEN'S TAPARED SKINNY JEANS WOMEN'S STRETCH STRAIGHT TROUSERS WOMEN'S CORDUROY SUPER SKINNY PANTS WOMEN'S CORDUROY STRAIGHT PANTS

7 1 7 4 2 6 3 5 5 4 4 4 8 3 5 6 4 2 2 3 3 2 3 3 8 4 4 4 5 5

WHITE, BLCAK, PINK, 24, BEIGE, 25, 26,OLIVE, 27, 28, BLUE, 29$7.80 PURPLE $26 84 $655.20 BLUE 24, 25, 26, 27, 28, 29$7.80 $26 12 $93.60 OFF WHITE, GRAY, 24, BLUE, 25,GREEN, 26, 27,RED, 28, 29 BEIGE, $7.80 PURPLE$26 84 $655.20 BLACK, LIGHT BLUE, 24,BLUE, 25, 26, NAVY 27, 28, 29$7.80 $26 48 $374.40 BLUE, DEEP BLUE 24, 25, 26, 27, 28, 29 $5.70 $19 24 $136.80 WHITE, BLCAK, PINK, XS, ORANGE, S, M, L BEIGE, PURPLE $5.70 $19 72 $410.40 GRAY, DARK GRAY,XS, BLACK S, M, L $5.70 $19 36 $205.20 GRAY, DARK GRAY,XS, BLACK, S, M,BLUE, L RED $5.70 $19 60 $342.00 DARK GRAY, PURPLE, XS, BLACK, S, M, L RED, BLUE$7.80 $26 60 $468.00 OFF WHITE, BLACK,24, NATURAL, 25, 26, 27, BROWN 28, 29 $11.70 $39 48 $561.60 GRAY, BLACK, OLIVE, XS,BLUE S, M, L $7.80 $26 48 $374.40 BLACK, BEIGE, OLIVE, XS, S, BLUE M, L $5.70 $19 48 $273.60 BLACK, GRAY, RED,XS, PINK, S, M, BLUE, L PURPLE,$7.80 YELLOW, GREEN $26 96 $748.80 GRAY, PINK, BLUE XS, S, M, L $11.70 $39 36 $421.20 GRAY, RED, BLUE, PURPLE, XS, S, M, GREEN L $7.80 $26 60 $468.00 BLACK, RED, BLUE,XS, PURPLE, S, M, L DEEP BLUE, $5.70 NAVY $19 72 $410.40 GRAYM, BLACK, BLUE, 24, 25, NAVY 26, 27, 28, 29 $11.70 $39 48 $561.60 BLUE, DEEP BLUE 24, 25, 26, 27, 28, 29 $11.70 $39 24 $280.80 BLUE, DEEP BLUE 24, 25, 26, 27, 28, 29 $11.70 $39 24 $280.80 WHITE, BLACK, BROWN 24, 25, 26, 27, 28, 29$7.80 $26 36 $280.80 BLUE, DEEP BLUE,24, NAVY 25, 26, 27, 28, 29 $5.70 $19 36 $205.20 BLUE, DEEP BLUE 24, 25, 26, 27, 28, 29$7.80 $26 24 $187.20 BLACK, BLUE, NAVY 24, 25, 26, 27, 28, 29 $11.70 $39 36 $421.20 BLACK, BLUE, NAVY 24, 25, 26, 27, 28, 29 $11.70 $39 36 $421.20 DARY GRAY, BLACK, 24, WINE, 25, 26, BEIGE, 27, 28, DARK 29 $11.70 BROWN, BLUE, $39 PUEPLE, DARK 96 PURPLE $1,123.20 DARK GRAY, NAVY, 24, BLUE, 25,BLACK 26, 27, 28, 29 $11.70 $39 48 $561.60 DARK GRAY, BLACK, 24,BLUE, 25, 26, NAVY 27, 28, 29 $11.70 $39 48 $561.60 GRAY, DARK GRAY,24, BLACK, 25, 26, NAVY 27, 28, 29 $11.70 $39 48 $561.60 DARK GRAY, BLACK, 24,BEIGE, 25, 26, PURPLE, 27, 28,RED 29$7.80 $26 60 $468.00 DARK GRAY, BLACK, 24,RED, 25, NAVY 26, 27, DARK, 28, 29 GREEN $7.80 $26 60 $468.00

$2,184 $312 $2,184 $1,248 $456 $1,368 $684 $1,140 $1,560 $1,872 $1,248 $912 $2,496 $1,404 $1,560 $1,368 $1,872 $936 $936 $936 $684 $624 $1,404 $1,404 $3,744 $1,872 $1,872 $1,872 $1,560 $1,560

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

CUT&SEW

109/110

36 40 11 12 37 13 38 14 39 15 16

WOMEN'S SUPER STRETCH CROPPED PANTS(COLOR) WOMEN'S JERSEY SKIRT B WOMEN'S JERSEY SKIRT A WOMEN'S COLORED STRAIGHT SKINNY JEANS WOMEN'S WIDE LEG FORMAL TROUSERS WOMEN'S 2WAY GATHERED SKIRT WOMEN'S STRETCH TIGHT SKIRT WOMEN'S SHORT JERSEY TIERED SKIRT WOMEN'S CORDUROY MINI SKIRT WOMEN'S SUPER SKINNY ANKLE LENGHT JEANS WOMEN'S DESTRUCTED STRAIGHT SKINNY JEANS

3 2 5 6 4 7 4 7 4 5 2

1 2 3 4 5 6 11 7 12 13 61 62 63 64 65 66 67 68 69 8 9 10 14 15 16 17 18 19 70 71 72 73 74 20 21

W 1X1 RIB TANK TOP W SWEAT SLEEVELESS DRESS W 1X1 RIB V NECK T(S) W CORPORATE COLLABORATION GRAPHIC T(7)B W CORPORATE COLLABORATION GRAPHIC T(7)C W CORPORATE COLLABORATION GRAPHIC T(7)E W 2WAY RIB LACE TANK TOP W 1X1 RIB V NECK T(7) W EFC SCOOP NECK T(S) W DRY STRETCH PIQUE POLO SHIRT(S) W ILLUSTRATORXDIRECTOR GRAPHIC T(S)B W ILLUSTRATORXDIRECTOR GRAPHIC T(S)C W ILLUSTRATORXDIRECTOR GRAPHIC T(S)E W ILLUSTRATORXDIRECTOR GRAPHIC T(L)A W ILLUSTRATORXDIRECTOR GRAPHIC T(L)B W ILLUSTRATORXDIRECTOR GRAPHIC T(L)C W ILLUSTRATORXDIRECTOR GRAPHIC T(L)E W DI shoulder tuck dress(N)_ W EFC V NECK T(S) W 1X1 RIB CREW NECK T(S) W 1X1 RIB HENRY NECK T(7) W 1X1 RIB HENRY NECK T(S) W STRIPE HENLEY NECK T SHIRT(5)+J W DRY WAFFLE ZIP UP PARKA(L) W DRY STRETCH STRIPE POLO(S)B W STRIPE V NECK CARDIGAN(L)+J W DRY PIQUE POLO DRESS(S) W 2WAY RIB LACE STRIPE TANK TOP W MODULAR RECORDS COLLABORATION GRAPHIC T(S)A W MODULAR RECORDS COLLABORATION GRAPHIC T(S)B W MODULAR RECORDS COLLABORATION GRAPHIC T(S)F W MODULAR RECORDS COLLABORATION GRAPHIC LONG T(S)B W MODULAR RECORDS COLLABORATION GRAPHIC LONG T(S)C W DRY CREW NECK T (S) W HOODED HENRY NECK T (5)

20 7 12 1 1 1 12 4 12 19 1 1 1 1 1 1 1 3 8 12 7 11 4 10 4 4 4 7 1 1 1 1 1 8 2

BLACK, BEIGE, DARY 24,PURPLE 25, 26, 27, 28, 29 $11.70 $39 36 DARK GRAY, BLACKXS, S, M, L $5.70 $19 24 DARK GRAY, BLACK, XS,RED, S, M, DARK L GREEN,$5.70 BLUE $19 60 LIGHT GRAY, DARK24, GRAY, 25,WINE, 26, 27, DARK 28, 29 $11.70 BROWN, DARK$39 GREEN, PURPLE 72 GRAY, DARK GRAY,24, BLACK, 25, 26, NAVY 27, 28, 29 $11.70 $39 48 GRAY, BLACK, DARK XS,GRAY, S, M,WINE, L OLIVE, $7.80 BLUE, DARK $26 PURPLE 84 GRAY, DARK GRAY,24, BLACK, 25, 26, NAVY 27, 28, 29$7.80 $26 48 GRAY, BLACK, DARK XS,GRAY, S, M,WINE, L YELLOW, $5.70 BLUE, DARK $19 PURPLE 84 DARK GRAY, BLACK, 24,BEIGE, 25, 26, PURPLE 27, 28, 29 $5.70 $19 48 DARK GRAY, BLACK, 24,BLUE, 25, 26, NAVY, 27,WINE 28, 29 $11.70 $39 60 LIGHT BLUE, BLUE24, 25, 26, 27, 28, 29 $11.70 $39 24

$421.20 $136.80 $342.00 $842.40 $561.60 $655.20 $374.40 $478.80 $273.60 $702.00 $280.80

$1,404 $456 $1,140 $2,808 $1,872 $2,184 $1,248 $1,596 $912 $2,340 $936

WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$3.00 RED, WINE, ORANGE, $10 DARK 240BROWN, $720.00 YELLOW, GREEN$2,400 OLIVE, LIGHT BLUE, BLUE, LIGH GRAY, BLACK, PINK, XS,YELLOW, S, M, L GREEN, SKY $7.80 BLUE, BLUE $26 84 $655.20 $2,184 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$3.00 RED, WINE, ORANGE, $10 BEIGE, 144YELLOW, $432.00 GREEN, BLUE $1,440 OFF WHITE XS, S, M, L $5.70 $19 12 $68.40 $228 NATURAL XS, S, M, L $5.70 $19 12 $68.40 $228 BROWN XS, S, M, L $5.70 $19 12 $68.40 $228 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$3.00 RED, WINE, ORANGE, $10 BEIGE, 144YELLOW, $432.00 GREEN, BLUE $1,440 RED, YELLOW, OLIVE, XS, BLUE S, M, L $3.00 $10 48 $144.00 $480 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$3.00 RED, WINE, ORANGE, $10 BEIGE, 144YELLOW, $432.00 GREEN, BLUE $1,440 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$5.70 RED, WINE, ORANGE, $19 DARK 228 BROWN, $1,299.60 YELLOW, GREEN$4,332 OLIVE, LIGHT BLUE, BLUE, LIGH BEIGE XS, S, M, L $3.60 $12 12 $43.20 $144 WHITE XS, S, M, L $3.60 $12 12 $43.20 $144 BLACK XS, S, M, L $3.60 $12 12 $43.20 $144 WHITE XS, S, M, L $5.70 $19 12 $68.40 $228 WHITE XS, S, M, L $5.70 $19 12 $68.40 $228 GRAY XS, S, M, L $5.70 $19 12 $68.40 $228 BLACK XS, S, M, L $3.60 $12 12 $43.20 $144 GRAY, BLACK, PINKXS, S, M, L $7.80 $26 36 $280.80 $936 WHITE, GRAY, BLACK, XS, PINK, S, M, LDARK BROWN, $3.60 OLIVE, BLUE, $12PURPLE 96 $345.60 $1,152 DARK GRAY, PINK, XS, RED, S, ORANGE, M, L BROWN, $3.00 DARK BROWN, $10 YELLOW,144 GREEN ,$432.00 SKY BLUE, BLUE, $1,440 PURPLE, DARK PURPLE WHITE, GRAY, BLACK, XS, PINK, S, M, LBLUE, NAVY,$3.00 PURPLE $10 84 $252.00 $840 WHITE, GRAY, BLACK, XS, PINK, S, M, LRED, ORANGE, $3.00 DARK BROWN, $10 YELLOW, 132 OLIVE, BLUE, $396.00 PURPLE $1,320 GRAY, RED, GREEN, XS, BLUE S, M, L $3.60 $12 48 $172.80 $576 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L RED, $7.80 WINE, YELLOW, $26 OLIVE, BLUE, 120PURPLE $936.00 $3,120 WHITE, LIGHT GRAY, XS,BLACK, S, M, LPINK $5.70 $19 48 $273.60 $912 GRAY, RED, GREEN, XS, BLUE S, M, L $7.80 $26 48 $374.40 $1,248 BLACK, OINK, BLUE, XS,GRAY S, M, L $7.80 $26 48 $374.40 $1,248 GRAY, BLACK, PINK, XS,RED, S, M, YELLOW, L BLUE, $3.00 PURPLE $10 84 $252.00 $840 GREEN XS, S, M, L $3.60 $12 12 $43.20 $144 OFF WHITE XS, S, M, L $3.60 $12 12 $43.20 $144 PINK XS, S, M, L $3.60 $12 12 $43.20 $144 BLACK XS, S, M, L $3.60 $12 12 $43.20 $144 OLIVE XS, S, M, L $3.60 $12 12 $43.20 $144 WHITE, GRAY, BLACK, XS, PINK, S, M, LBLUE, NAVY,$3.60 PURPLE, YELLOW $12 96 $345.60 $1,152 GRAY, BLACK XS, S, M, L $5.70 $19 24 $136.80 $456

CHAPTER 7

22 23 75 76 77 78 79 80 81 27 28 29 30 31 24 25 26 41 42 43 44 45 46 47 48 49 50 51 32 33 34 35 36 37 38 39 40 52 53 54 55 56 57 58 59 60

W DRY STRETCH FULL ZIP PARKA (S) W DRY PUFF SLEEVE POLO(S) W crew neck sleeveless T dress_ W HOODED A-LINE T DRESS(S) W STRIPE HOODED A-LINE T DRESS(S) W STRIPED HOODED HENRY NECK T (5) W 1X1 RIB BOAT NECK T (5) W 1X1 RIB GATHERED TANK TOP W 2X2 RIB STRIPE HENLEY TANK TOP W ETERNAL HEROINES GRAPHIC CREW-NECK T(S)B W ETERNAL HEROINES GRAPHIC CREW-NECK T(S)C W ETERNAL HEROINES GRAPHIC V-NECK T(S)B W DI(SOMA DESIGN)A W DI(SOMA DESIGN)B+ W DI(G.V.G.V.)A W DI(G.V.G.V.)B W DI(G.V.G.V.)C+ W H PRINTED TUNIC T(S)G W DI(SUZUKI TAKAYUKI)A+ W DI(SUZUKI TAKAYUKI)B W DI(SUZUKI TAKAYUKI)C W WARNER BROS. GRAPHIC T(S)A W WARNER BROS.GRAPHIC T(S)B W WARNER BROS.GRAPHIC T(S)D W WARNER BROS.GRAPHIC T(S)E W WARNER BROS.GRAPHIC LONG T(S)G W WARNER BROS.GRAPHIC HOODED T(5)I W WARNER BROS.GRAPHIC HOODED T(5)K W LOVE FOR UT(S)IWAHORIA W LOVE FOR UT(S)SADAB W 2X2 RIB STRIPE BOAT NECK T (7) W 2X2 RIB STRIPE CREW NECK T (7) W LIGHT SWEAT FULL ZIP PARKA(L) W 1X1 RIB TURTLE NECK T(L) W SWEAT LONG PARKA(L) W 1X1 RIB HENRY NECK T(L) W SHAWL LONG CARDIGAN (L) W SWEAT HOODED TUNIC(L) W STRIPE TURTLE NECK T(L)A W OUTA UNI COLLABORATION T(7)A W OUTA UNI COLLABORATION T(7)F W Q-POT. T(L)D W PRINT DESIGN BY MINTDESIGNS T(L)A W MEG COLLABOLATION T(L)B W MEG COLLABOLATION T(L)D W(+J)STRETCH COTTON LEGGINGS

11 19 6 10 6 6 10 9 7 1 1 1 2 2 2 2 1 2 2 2 2 1 1 1 1 1 1 1 4 2 5 5 11 10 4 11 5 6 4 3 1 1 3 3 2 2 598

WHITE, GRAY, BLACK, XS, PINK, S, M, LRED, YELLOW, $3.60 BLUE, PURPLE $12 132 $475.20 WHITE, GRAY, BLACK, XS, RED, S, M, GREEN, L BLUE $5.70 $19 228 $1,299.60 BLACK, PINK, DARK XS, BROWN, S, M, L BLUE, NAVY, $7.80 PURPLE $26 72 $561.60 WHITE, GRAY, BLACK, XS, PINK, S, M, LRED, WINE, $7.80 YELLOW, BLUE, $26 NAVY, PURPLE 120 $936.00 BLACK, PINK, DARK XS, BROWN, S, M, L BLUE, NAVY, $7.80 PURPLE $26 72 $561.60 OFF WHITE, DARK XS, GRAY, S, M, PINK, L RED, GREEN, $5.70BLUE $19 72 $410.40 WHITE, GRAY, DARK XS, GRAY, S, M,BLACK, L PINK,$3.60 RED, YELLOW, $12 BLUE, NAVY, 120 PURPLE$432.00 WHITE, GRAY, BLACK, XS, RED, S, M, DARK L BROWN, $3.60 YELLOW, OLIVE, $12 BLUE, PURPLE 108 $388.80 BLACK, OLIVE, BLUE, XS,PURPLE, S, M, L DARK GRAY, $3.60 ORANGE, NAVY $12 84 $302.40 PINK XS, S, M, L $3.60 $12 12 $43.20 BLACK XS, S, M, L $3.60 $12 12 $43.20 NAVY XS, S, M, L $3.60 $12 12 $43.20 OFF WHITE, BLACKXS, S, M, L $7.80 $26 24 $187.20 OFF WHITE, GRAY XS, S, M, L $7.80 $26 24 $187.20 OFF WHITE, PURPLE XS, S, M, L $7.80 $26 24 $187.20 GRAY, BLACK XS, S, M, L $7.80 $26 24 $187.20 WHITE XS, S, M, L $7.80 $26 12 $93.60 GRAY, BLACK XS, S, M, L $5.70 $19 24 $136.80 NATURAL, BROWNXS, S, M, L $7.80 $26 24 $187.20 BLACK, NATURAL XS, S, M, L $7.80 $26 24 $187.20 GRAY, NATURAL XS, S, M, L $7.80 $26 24 $187.20 OFF WHITE XS, S, M, L $3.60 $12 12 $43.20 GRAY XS, S, M, L $3.60 $12 12 $43.20 PINK XS, S, M, L $3.60 $12 12 $43.20 PURPLE XS, S, M, L $3.60 $12 12 $43.20 GRAY XS, S, M, L $3.60 $12 12 $43.20 GRAY XS, S, M, L $5.70 $19 12 $68.40 RED XS, S, M, L $5.70 $19 12 $68.40 BLACK, RED, GRAYXS, BLACK S, M, L $3.60 $12 48 $172.80 GRAY, BLACK XS, S, M, L $3.60 $12 24 $86.40 GRAY, BLACK, RED,XS, DARK S, M, BROWN, L PURPLE $3.60 $12 60 $216.00 GRAY, BLACK, RED,XS, PURPLE, S, M, LDARK GRAY$3.60 $12 60 $216.00 OFF WHITE, GRAY, XS, BLACK, S, M,PINK, L RED, YELLOW, $7.80 GREEN, $26 OLIVE, BLUE, 132NAVY,$1,029.60 PURPLE LIGHT GRAY, GRAY,XS, BLACK, S, M,PINK, L RED, BROWN, $3.00 DARK$10 BROWN, GREEN, 120 YELLOW, $360.00 PURPLE GRAY, BLACK, PINK, XS,PURPLE S, M, L $7.80 $26 48 $374.40 WHITE, GRAY, BLACK, XS, PINK, S, M, LWINE, RED,$3.00 ORANGE, DARK $10BROWN, BLUE, 132 PURPLE, $396.00 YELLOW GRAY, DARK GRAY,XS, BLACK, S, M,BROWN, L DARK $5.70 PURPLE $19 60 $342.00 GRAY, BLACK, PINK, XS,NATURAL, S, M, L LIGHT BLUE, $7.80 PURPLE $26 72 $561.60 GRAY, BLACK, PINKXS, RED S, M, L $3.60 $12 48 $172.80 GRAY, BEIGE, LIGHT XS, GREEN S, M, L $5.70 $19 36 $205.20 BLACK XS, S, M, L $5.70 $19 12 $68.40 GRAY XS, S, M, L $5.70 $19 12 $68.40 OFF WHITE, LIGHT XS, GRAY, S, M, GRAY L $7.80 $26 36 $280.80 NATURAL, WHITE, BEIGE XS, S, M, L $5.70 $19 36 $205.20 DARK GRAY, NATURAL XS, S, M, L $5.70 $19 24 $136.80 DARL GRAY, BLACKXS, S, M, L $7.80 $26 24 $187.20 XS, S, M, L $0.00 7176 $0.00 0 $0.00 18,024

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

$79,153.20

$1,584 $4,332 $1,872 $3,120 $1,872 $1,368 $1,440 $1,296 $1,008 $144 $144 $144 $624 $624 $624 $624 $312 $456 $624 $624 $624 $144 $144 $144 $144 $144 $228 $228 $576 $288 $720 $720 $3,432 $1,200 $1,248 $1,320 $1,140 $1,872 $576 $684 $228 $228 $936 $684 $456 $624 $0 $0

$263,844.00

Womenswear Estimated Monthly Sales Units

COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units

COGS

Sls

Units COGS

Sls

Units

COGS

Sls

WOMEN Aug Outter

Sep 10 12 8 0 1 0 0 0 3 5 0 0 39

$117.00 $183.60 $93.60 $0.00 $11.70 $0.00 $0.00 $0.00 $57.60 $96.00 $0.00 $0.00

$390 $612 $312 $0 $39 $0 $0 $0 $192 $320 $0 $0

Aug BOTTOMS 45 46 44 48 42 17 20 20 14 16 20 15 22 24 12 10 11 18 16 26 35 30 26 18 23 30 25 14 16 12

111/112

Oct 16 14 10 0 2 0 0 0 4 6 0 0

$187.20 $214.20 $117.00 $0.00 $23.40 $0.00 $0.00 $0.00 $76.80 $115.20 $0.00 $0.00

$624 $714 $390 $0 $78 $0 $0 $0 $256 $384 $0 $0

Sep $351.00 $358.80 $343.20 $374.40 $239.40 $96.90 $114.00 $114.00 $109.20 $187.20 $156.00 $85.50 $171.60 $280.80 $93.60 $57.00 $128.70 $210.60 $187.20 $202.80 $199.50 $234.00 $304.20 $210.60 $269.10 $351.00 $292.50 $163.80 $124.80 $93.60

$1,170 $1,196 $1,144 $1,248 $798 $323 $380 $380 $364 $624 $520 $285 $572 $936 $312 $190 $429 $702 $624 $676 $665 $780 $1,014 $702 $897 $1,170 $975 $546 $416 $312

Nov 20 20 18 10 12 10 10 2 11 13 6 8

$234.00 $306.00 $210.60 $117.00 $140.40 $192.00 $231.00 $46.20 $211.20 $249.60 $115.20 $184.80

$780 $1,020 $702 $390 $468 $640 $770 $154 $704 $832 $384 $616

Oct 40 41 40 43 40 15 22 21 12 14 21 13 20 22 11 9 8 16 12 22 29 33 21 20 18 17 23 10 12 14

$312.00 $319.80 $312.00 $335.40 $228.00 $85.50 $125.40 $119.70 $93.60 $163.80 $163.80 $74.10 $156.00 $257.40 $85.80 $51.30 $93.60 $187.20 $140.40 $171.60 $165.30 $257.40 $245.70 $234.00 $210.60 $198.90 $269.10 $117.00 $93.60 $109.20

$1,040 $1,066 $1,040 $1,118 $760 $285 $418 $399 $312 $546 $546 $247 $520 $858 $286 $171 $312 $624 $468 $572 $551 $858 $819 $780 $702 $663 $897 $390 $312 $364

Dec 26 22 20 18 20 21 16 8 19 16 14 20

$304.20 $336.60 $234.00 $210.60 $234.00 $403.20 $369.60 $184.80 $364.80 $307.20 $268.80 $462.00

$1,014 $1,122 $780 $702 $780 $1,344 $1,232 $616 $1,216 $1,024 $896 $1,540

Nov 40 39 38 42 32 16 23 22 13 15 22 12 9 21 10 8 7 15 13 23 30 34 22 19 18 18 24 11 10 13

$312.00 $304.20 $296.40 $327.60 $182.40 $91.20 $131.10 $125.40 $101.40 $175.50 $171.60 $68.40 $70.20 $245.70 $78.00 $45.60 $81.90 $175.50 $152.10 $179.40 $171.00 $265.20 $257.40 $222.30 $210.60 $210.60 $280.80 $128.70 $78.00 $101.40

$1,040 $1,014 $988 $1,092 $608 $304 $437 $418 $338 $585 $572 $228 $234 $819 $260 $152 $273 $585 $507 $598 $570 $884 $858 $741 $702 $702 $936 $429 $260 $338

Jan 30 28 25 20 22 23 18 16 21 23 20 26

$351.00 $428.40 $292.50 $234.00 $257.40 $441.60 $415.80 $369.60 $403.20 $441.60 $384.00 $600.60

$1,170 $1,428 $975 $780 $858 $1,472 $1,386 $1,232 $1,344 $1,472 $1,280 $2,002

Dec 42 40 39 41 26 17 24 23 14 16 23 13 10 20 9 7 6 14 12 24 31 35 23 18 17 17 23 10 9 12

CHAPTER 7

$327.60 $312.00 $304.20 $319.80 $148.20 $96.90 $136.80 $131.10 $109.20 $187.20 $179.40 $74.10 $78.00 $234.00 $70.20 $39.90 $70.20 $163.80 $140.40 $187.20 $176.70 $273.00 $269.10 $210.60 $198.90 $198.90 $269.10 $117.00 $70.20 $93.60

$1,092 $1,040 $1,014 $1,066 $494 $323 $456 $437 $364 $624 $598 $247 $260 $780 $234 $133 $234 $546 $468 $624 $589 $910 $897 $702 $663 $663 $897 $390 $234 $312

31 30 26 23 19 20 20 21 22 23 20 26

$362.70 $459.00 $304.20 $269.10 $222.30 $384.00 $462.00 $485.10 $422.40 $441.60 $384.00 $600.60

$1,209 $1,530 $1,014 $897 $741 $1,280 $1,540 $1,617 $1,408 $1,472 $1,280 $2,002

56 42 46 21 10 18 26 13 14 17 24 14 11 21 10 9 13 15 13 25 32 36 24 19 18 19 24 11 10 13

$436.80 $327.60 $358.80 $163.80 $57.00 $102.60 $148.20 $74.10 $109.20 $198.90 $187.20 $79.80 $85.80 $245.70 $78.00 $51.30 $152.10 $175.50 $152.10 $195.00 $182.40 $280.80 $280.80 $222.30 $210.60 $222.30 $280.80 $128.70 $78.00 $101.40

$1,456 $1,092 $1,196 $546 $190 $342 $494 $247 $364 $663 $624 $266 $286 $819 $260 $171 $507 $585 $507 $650 $608 $936 $936 $741 $702 $741 $936 $429 $260 $338

Jan 55 40 45 50 12 20 26 25 16 18 25 15 12 22 11 10 14 16 14 26 33 37 25 20 19 20 25 12 11 14

$429.00 $312.00 $351.00 $390.00 $68.40 $114.00 $148.20 $142.50 $124.80 $210.60 $195.00 $85.50 $93.60 $257.40 $85.80 $57.00 $163.80 $187.20 $163.80 $202.80 $188.10 $288.60 $292.50 $234.00 $222.30 $234.00 $292.50 $140.40 $85.80 $109.20

$1,430 $1,040 $1,170 $1,300 $228 $380 $494 $475 $416 $702 $650 $285 $312 $858 $286 $190 $546 $624 $546 $676 $627 $962 $975 $780 $741 $780 $975 $468 $286 $364

COGS WOMEN 10 11 20 26 9 22 18 26 20 22 18 917

$117.00 $62.70 $114.00 $304.20 $105.30 $171.60 $140.40 $148.20 $114.00 $257.40 $210.60

Sls

Units COGS $390 $209 $380 $1,014 $351 $572 $468 $494 $380 $858 $702

Aug CUT&SEW 70 65 60 55 50 45 20 40 15 10 26 24 22 20 18 16 14 12 10 35 30 25 30 28 26 24 22 20 30 28 26 24 22

16 15 18 14 10 19 16 21 22 25 14

$187.20 $85.50 $102.60 $163.80 $117.00 $148.20 $124.80 $119.70 $125.40 $292.50 $163.80

Sls

Units COGS $624 $285 $342 $546 $390 $494 $416 $399 $418 $975 $546

Sep $210.00 $507.00 $180.00 $313.50 $285.00 $256.50 $60.00 $120.00 $45.00 $57.00 $93.60 $86.40 $79.20 $114.00 $102.60 $91.20 $50.40 $93.60 $36.00 $105.00 $90.00 $75.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$700 $1,690 $600 $1,045 $950 $855 $200 $400 $150 $190 $312 $288 $264 $380 $342 $304 $168 $312 $120 $350 $300 $250 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

15 14 17 13 9 18 17 22 13 26 15

$175.50 $79.80 $96.90 $152.10 $105.30 $140.40 $132.60 $125.40 $74.10 $304.20 $175.50

Sls

Units $585 $266 $323 $507 $351 $468 $442 $418 $247 $1,014 $585

Oct 69 64 59 55 49 44 19 39 14 9 25 23 21 19 17 15 13 11 9 34 29 24 29 27 25 23 21 19 29 27 25 23 21

$207.00 $499.20 $177.00 $313.50 $279.30 $250.80 $57.00 $117.00 $42.00 $51.30 $90.00 $82.80 $75.60 $108.30 $96.90 $85.50 $46.80 $85.80 $32.40 $102.00 $87.00 $72.00 $104.40 $210.60 $142.50 $179.40 $163.80 $57.00 $104.40 $97.20 $90.00 $82.80 $75.60

$690 $1,664 $590 $1,045 $931 $836 $190 $390 $140 $171 $300 $276 $252 $361 $323 $285 $156 $286 $108 $340 $290 $240 $348 $702 $475 $598 $546 $190 $348 $324 $300 $276 $252

COGS 13 15 18 14 10 19 18 23 14 27 16

$152.10 $85.50 $102.60 $163.80 $117.00 $148.20 $140.40 $131.10 $79.80 $315.90 $187.20

Sls

Units COGS $507 $285 $342 $546 $390 $494 $468 $437 $266 $1,053 $624

Nov 40 62 57 53 47 42 17 37 12 7 23 21 19 17 15 13 11 9 7 32 27 22 27 25 23 21 19 17 27 25 23 21 19

$120.00 $483.60 $171.00 $302.10 $267.90 $239.40 $51.00 $111.00 $36.00 $39.90 $82.80 $75.60 $68.40 $96.90 $85.50 $74.10 $39.60 $70.20 $25.20 $96.00 $81.00 $66.00 $97.20 $195.00 $131.10 $163.80 $148.20 $51.00 $97.20 $90.00 $82.80 $75.60 $68.40

$400 $1,612 $570 $1,007 $893 $798 $170 $370 $120 $133 $276 $252 $228 $323 $285 $247 $132 $234 $84 $320 $270 $220 $324 $650 $437 $546 $494 $170 $324 $300 $276 $252 $228

15 17 20 16 12 21 20 25 16 29 18

$175.50 $96.90 $114.00 $187.20 $140.40 $163.80 $156.00 $142.50 $91.20 $339.30 $210.60

Sls

Units $585 $323 $380 $624 $468 $546 $520 $475 $304 $1,131 $702

Dec 30 35 28 30 48 43 17 37 13 8 24 22 20 18 16 14 12 10 8 33 28 23 28 26 24 22 20 18 28 26 24 22 20

$90.00 $273.00 $84.00 $171.00 $273.60 $245.10 $51.00 $111.00 $39.00 $45.60 $86.40 $79.20 $72.00 $102.60 $91.20 $79.80 $43.20 $78.00 $28.80 $99.00 $84.00 $69.00 $100.80 $202.80 $136.80 $171.60 $156.00 $54.00 $100.80 $93.60 $86.40 $79.20 $72.00

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

$300 $910 $280 $570 $912 $817 $170 $370 $130 $152 $288 $264 $240 $342 $304 $266 $144 $260 $96 $330 $280 $230 $336 $676 $456 $572 $520 $180 $336 $312 $288 $264 $240

COGS

Sls

14 16 19 15 11 20 19 14 15 28 17

$163.80 $91.20 $108.30 $175.50 $128.70 $156.00 $148.20 $79.80 $85.50 $327.60 $198.90

$546 $304 $361 $585 $429 $520 $494 $266 $285 $1,092 $663

25 26 60 55 50 45 20 40 15 10 26 24 22 20 18 16 14 12 10 35 30 25 30 28 26 24 22 20 30 28 26 24 22

$75.00 $202.80 $180.00 $313.50 $285.00 $256.50 $60.00 $120.00 $45.00 $57.00 $93.60 $86.40 $79.20 $114.00 $102.60 $91.20 $50.40 $93.60 $36.00 $105.00 $90.00 $75.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$250 $676 $600 $1,045 $950 $855 $200 $400 $150 $190 $312 $288 $264 $380 $342 $304 $168 $312 $120 $350 $300 $250 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

Jan 30 35 32 55 50 45 20 40 15 10 26 24 22 20 18 16 14 12 10 35 30 25 30 28 26 24 22 20 30 28 26 24 22

$90.00 $273.00 $96.00 $313.50 $285.00 $256.50 $60.00 $120.00 $45.00 $57.00 $93.60 $86.40 $79.20 $114.00 $102.60 $91.20 $50.40 $93.60 $36.00 $105.00 $90.00 $75.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$300 $910 $320 $1,045 $950 $855 $200 $400 $150 $190 $312 $288 $264 $380 $342 $304 $168 $312 $120 $350 $300 $250 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

COGS WOMEN 18 16 14 12 20 18 16 14 12 10 30 28 26 24 22 20 10 30 28 22 20 18 16 14 12 10 30 28 26 24 18 16 14 12 10 30 28 26 24 22 20 18 16 14 12 10 30 28 1898

$64.80 $91.20 $50.40 $68.40 $156.00 $140.40 $124.80 $79.80 $43.20 $36.00 $108.00 $100.80 $93.60 $86.40 $171.60 $156.00 $78.00 $234.00 $218.40 $125.40 $156.00 $140.40 $124.80 $50.40 $43.20 $36.00 $108.00 $100.80 $148.20 $136.80 $64.80 $57.60 $50.40 $43.20 $78.00 $90.00 $218.40 $78.00 $136.80 $171.60 $72.00 $102.60 $91.20 $79.80 $93.60 $57.00 $171.00 $218.40 $0.00

Sls

Units COGS $216 $304 $168 $228 $520 $468 $416 $266 $144 $120 $360 $336 $312 $288 $572 $520 $260 $780 $728 $418 $520 $468 $416 $168 $144 $120 $360 $336 $494 $456 $216 $192 $168 $144 $260 $300 $728 $260 $456 $572 $240 $342 $304 $266 $312 $190 $570 $728 $0

7,901 $24,626.10 $82,087.00

113/114

17 15 13 11 19 17 15 13 11 9 29 27 25 23 21 19 9 29 27 21 19 17 15 13 11 9 29 27 25 23 17 15 13 11 9 29 27 25 23 21 19 17 15 13 11 9 29 27

$61.20 $85.50 $46.80 $62.70 $148.20 $132.60 $117.00 $74.10 $39.60 $32.40 $104.40 $97.20 $90.00 $82.80 $163.80 $148.20 $70.20 $226.20 $210.60 $119.70 $148.20 $132.60 $117.00 $46.80 $39.60 $32.40 $104.40 $97.20 $142.50 $131.10 $61.20 $54.00 $46.80 $39.60 $70.20 $87.00 $210.60 $75.00 $131.10 $163.80 $68.40 $96.90 $85.50 $74.10 $85.80 $51.30 $165.30 $210.60 $0.00

Sls

Units COGS $204 $285 $156 $209 $494 $442 $390 $247 $132 $108 $348 $324 $300 $276 $546 $494 $234 $754 $702 $399 $494 $442 $390 $156 $132 $108 $348 $324 $475 $437 $204 $180 $156 $132 $234 $290 $702 $250 $437 $546 $228 $323 $285 $247 $286 $171 $551 $702 $0

$23,792.70 $79,309.00

15 13 29 9 50 20 30 45 9 7 29 27 25 23 21 19 9 29 27 21 19 17 15 13 11 9 29 30 32 35 17 15 13 11 9 29 27 25 23 26 19 17 15 13 11 9 29 27

Sls

Units

$54.00 $74.10 $104.40 $51.30 $390.00 $156.00 $234.00 $256.50 $32.40 $25.20 $104.40 $97.20 $90.00 $82.80 $163.80 $148.20 $70.20 $226.20 $210.60 $119.70 $148.20 $132.60 $117.00 $46.80 $39.60 $32.40 $104.40 $108.00 $182.40 $199.50 $61.20 $54.00 $46.80 $39.60 $70.20 $87.00 $210.60 $75.00 $131.10 $202.80 $68.40 $96.90 $85.50 $74.10 $85.80 $51.30 $165.30 $210.60 $0.00

$180 $247 $348 $171 $1,300 $520 $780 $855 $108 $84 $348 $324 $300 $276 $546 $494 $234 $754 $702 $399 $494 $442 $390 $156 $132 $108 $348 $360 $608 $665 $204 $180 $156 $132 $234 $290 $702 $250 $437 $676 $228 $323 $285 $247 $286 $171 $551 $702 $0

$25,974.90

$86,583.00

COGS 16 14 30 9 55 25 35 50 10 8 27 25 23 21 19 17 7 27 25 17 6 15 13 11 9 7 27 25 23 20 15 13 11 9 7 28 25 23 21 19 17 15 13 11 9 7 27 25

CHAPTER 7

Sls

Units COGS

$57.60 $79.80 $108.00 $51.30 $429.00 $195.00 $273.00 $285.00 $36.00 $28.80 $97.20 $90.00 $82.80 $75.60 $148.20 $132.60 $54.60 $210.60 $195.00 $96.90 $46.80 $117.00 $101.40 $39.60 $32.40 $25.20 $97.20 $90.00 $131.10 $114.00 $54.00 $46.80 $39.60 $32.40 $54.60 $84.00 $195.00 $69.00 $119.70 $148.20 $61.20 $85.50 $74.10 $62.70 $70.20 $39.90 $153.90 $195.00 $0.00

$192 $266 $360 $171 $1,430 $650 $910 $950 $120 $96 $324 $300 $276 $252 $494 $442 $182 $702 $650 $323 $156 $390 $338 $132 $108 $84 $324 $300 $437 $380 $180 $156 $132 $108 $182 $280 $650 $230 $399 $494 $204 $285 $247 $209 $234 $133 $513 $650 $0

$28,073.10

$93,577.00

18 16 14 12 60 30 40 55 12 10 30 28 26 24 22 20 10 30 28 22 20 18 16 14 12 10 30 28 26 24 18 16 14 12 10 30 28 26 24 22 20 18 16 14 12 10 30 28

$64.80 $91.20 $50.40 $68.40 $468.00 $234.00 $312.00 $313.50 $43.20 $36.00 $108.00 $100.80 $93.60 $86.40 $171.60 $156.00 $78.00 $234.00 $218.40 $125.40 $156.00 $140.40 $124.80 $50.40 $43.20 $36.00 $108.00 $100.80 $148.20 $136.80 $64.80 $57.60 $50.40 $43.20 $78.00 $90.00 $218.40 $78.00 $136.80 $171.60 $72.00 $102.60 $91.20 $79.80 $93.60 $57.00 $171.00 $218.40 $0.00

Sls

Units $216 $304 $168 $228 $1,560 $780 $1,040 $1,045 $144 $120 $360 $336 $312 $288 $572 $520 $260 $780 $728 $418 $520 $468 $416 $168 $144 $120 $360 $336 $494 $456 $216 $192 $168 $144 $260 $300 $728 $260 $456 $572 $240 $342 $304 $266 $312 $190 $570 $728 $0

$32,033.10 $106,777.00

18 16 14 12 50 20 30 45 12 10 30 28 26 24 22 20 10 30 28 22 20 18 16 14 12 10 30 28 26 24 18 16 14 12 10 30 28 26 24 22 20 18 16 14 12 10 30 28

COGS $64.80 $91.20 $50.40 $68.40 $390.00 $156.00 $234.00 $256.50 $43.20 $36.00 $108.00 $100.80 $93.60 $86.40 $171.60 $156.00 $78.00 $234.00 $218.40 $125.40 $156.00 $140.40 $124.80 $50.40 $43.20 $36.00 $108.00 $100.80 $148.20 $136.80 $64.80 $57.60 $50.40 $43.20 $78.00 $90.00 $218.40 $78.00 $136.80 $171.60 $72.00 $102.60 $91.20 $79.80 $93.60 $57.00 $171.00 $218.40 $0.00

Sls $216 $304 $168 $228 $1,300 $520 $780 $855 $144 $120 $360 $336 $312 $288 $572 $520 $260 $780 $728 $418 $520 $468 $416 $168 $144 $120 $360 $336 $494 $456 $216 $192 $168 $144 $260 $300 $728 $260 $456 $572 $240 $342 $304 $266 $312 $190 $570 $728 $0

$31,349.70 $104,499.00

Units

COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

Units COGS

Sls

WOMEN Feb Outter

Mar 25 23 21 20 22 18 17 19 17 21 16 19

$292.50 $351.90 $245.70 $234.00 $257.40 $345.60 $392.70 $438.90 $326.40 $403.20 $307.20 $438.90

$975 $1,173 $819 $780 $858 $1,152 $1,309 $1,463 $1,088 $1,344 $1,024 $1,463

Feb BOTTOMS 50 42 44 45 18 22 27 14 15 19 26 16 13 23 12 11 15 16 15 25 35 30 26 21 20 22 24 13 12 10

Apr 26 24 22 21 23 19 16 19 17 21 16 19

$304.20 $367.20 $257.40 $245.70 $269.10 $364.80 $369.60 $438.90 $326.40 $403.20 $307.20 $438.90

$1,014 $1,224 $858 $819 $897 $1,216 $1,232 $1,463 $1,088 $1,344 $1,024 $1,463

Mar $390.00 $327.60 $343.20 $351.00 $102.60 $125.40 $153.90 $79.80 $117.00 $222.30 $202.80 $91.20 $101.40 $269.10 $93.60 $62.70 $175.50 $187.20 $175.50 $195.00 $199.50 $234.00 $304.20 $245.70 $234.00 $257.40 $280.80 $152.10 $93.60 $78.00

$1,300 $1,092 $1,144 $1,170 $342 $418 $513 $266 $390 $741 $676 $304 $338 $897 $312 $209 $585 $624 $585 $650 $665 $780 $1,014 $819 $780 $858 $936 $507 $312 $260

May 24 22 21 19 20 18 17 18 16 20 15 17

$280.80 $336.60 $245.70 $222.30 $234.00 $345.60 $392.70 $415.80 $307.20 $384.00 $288.00 $392.70

$936 $1,122 $819 $741 $780 $1,152 $1,309 $1,386 $1,024 $1,280 $960 $1,309

Apr 40 39 38 42 20 16 23 22 13 15 22 12 9 21 10 8 7 15 13 23 30 34 22 19 18 18 24 11 10 13

$312.00 $304.20 $296.40 $327.60 $114.00 $91.20 $131.10 $125.40 $101.40 $175.50 $171.60 $68.40 $70.20 $245.70 $78.00 $45.60 $81.90 $175.50 $152.10 $179.40 $171.00 $265.20 $257.40 $222.30 $210.60 $210.60 $280.80 $128.70 $78.00 $101.40

$1,040 $1,014 $988 $1,092 $380 $304 $437 $418 $338 $585 $572 $228 $234 $819 $260 $152 $273 $585 $507 $598 $570 $884 $858 $741 $702 $702 $936 $429 $260 $338

Jun 20 18 16 15 19 16 15 14 15 18 14 16

$234.00 $275.40 $187.20 $175.50 $222.30 $307.20 $346.50 $323.40 $288.00 $345.60 $268.80 $369.60

$780 $918 $624 $585 $741 $1,024 $1,155 $1,078 $960 $1,152 $896 $1,232

May 38 41 40 43 28 15 22 21 12 14 21 13 20 22 11 9 8 16 12 22 29 33 21 20 18 17 23 10 12 14

$296.40 $319.80 $312.00 $335.40 $159.60 $85.50 $125.40 $119.70 $93.60 $163.80 $163.80 $74.10 $156.00 $257.40 $85.80 $51.30 $93.60 $187.20 $140.40 $171.60 $165.30 $257.40 $245.70 $234.00 $210.60 $198.90 $269.10 $117.00 $93.60 $109.20

$988 $1,066 $1,040 $1,118 $532 $285 $418 $399 $312 $546 $546 $247 $520 $858 $286 $171 $312 $624 $468 $572 $551 $858 $819 $780 $702 $663 $897 $390 $312 $364

Jul 14 16 15 0 4 0 0 0 6 4 0 0

$163.80 $244.80 $175.50 $0.00 $46.80 $0.00 $0.00 $0.00 $115.20 $76.80 $0.00 $0.00

$546 $816 $585 $0 $156 $0 $0 $0 $384 $256 $0 $0

Jun 42 41 39 40 32 13 20 19 10 12 19 11 18 10 12 16 18 16 10 14 15 17 19 18 16 15 21 8 10 12

$327.60 $319.80 $304.20 $312.00 $182.40 $74.10 $114.00 $108.30 $78.00 $140.40 $148.20 $62.70 $140.40 $117.00 $93.60 $91.20 $210.60 $187.20 $117.00 $109.20 $85.50 $132.60 $222.30 $210.60 $187.20 $175.50 $245.70 $93.60 $78.00 $93.60

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

$1,092 $1,066 $1,014 $1,040 $608 $247 $380 $361 $260 $468 $494 $209 $468 $390 $312 $304 $702 $624 $390 $364 $285 $442 $741 $702 $624 $585 $819 $312 $260 $312

8 11 8 0 1 0 0 0 3 5 0 0

$93.60 $168.30 $93.60 $0.00 $11.70 $0.00 $0.00 $0.00 $57.60 $96.00 $0.00 $0.00

$312 $561 $312 $0 $39 $0 $0 $0 $192 $320 $0 $0

45 46 44 48 42 17 20 20 14 16 20 15 22 24 12 10 11 18 16 26 35 30 26 18 23 30 25 14 16 12

$351.00 $358.80 $343.20 $374.40 $239.40 $96.90 $114.00 $114.00 $109.20 $187.20 $156.00 $85.50 $171.60 $280.80 $93.60 $57.00 $128.70 $210.60 $187.20 $202.80 $199.50 $234.00 $304.20 $210.60 $269.10 $351.00 $292.50 $163.80 $124.80 $93.60

$1,170 $1,196 $1,144 $1,248 $798 $323 $380 $380 $364 $624 $520 $285 $572 $936 $312 $190 $429 $702 $624 $676 $665 $780 $1,014 $702 $897 $1,170 $975 $546 $416 $312

Jul 42 41 39 40 32 13 20 19 10 12 19 11 18 10 12 16 18 16 10 14 15 17 19 18 16 15 21 8 10 12

$1,092 $1,066 $1,014 $1,040 $608 $247 $380 $361 $260 $468 $494 $209 $468 $390 $312 $304 $702 $624 $390 $364 $285 $442 $741 $702 $624 $585 $819 $312 $260 $312

COGS WOMEN 11 15 21 17 13 20 19 24 17 28 20

$128.70 $85.50 $119.70 $198.90 $152.10 $156.00 $148.20 $136.80 $96.90 $327.60 $234.00

Sls

Units COGS $429 $285 $399 $663 $507 $520 $494 $456 $323 $1,092 $780

Feb CUT&SEW 20 20 52 48 43 39 30 45 15 12 28 26 24 22 20 18 16 14 12 37 32 27 32 30 28 26 24 22 32 30 28 26 22

115/116

15 14 17 13 9 18 17 22 13 26 15

$175.50 $79.80 $96.90 $152.10 $105.30 $140.40 $132.60 $125.40 $74.10 $304.20 $175.50

Sls

Units COGS $585 $266 $323 $507 $351 $468 $442 $418 $247 $1,014 $585

Mar $60.00 $156.00 $156.00 $273.60 $245.10 $222.30 $90.00 $135.00 $45.00 $68.40 $100.80 $93.60 $86.40 $125.40 $114.00 $102.60 $57.60 $109.20 $43.20 $111.00 $96.00 $81.00 $115.20 $234.00 $159.60 $202.80 $187.20 $66.00 $115.20 $108.00 $100.80 $93.60 $79.20

$200 $520 $520 $912 $817 $741 $300 $450 $150 $228 $336 $312 $288 $418 $380 $342 $192 $364 $144 $370 $320 $270 $384 $780 $532 $676 $624 $220 $384 $360 $336 $312 $264

16 15 18 14 10 19 16 21 22 25 14

$187.20 $85.50 $102.60 $163.80 $117.00 $148.20 $124.80 $119.70 $125.40 $292.50 $163.80

Sls

Units COGS $624 $285 $342 $546 $390 $494 $416 $399 $418 $975 $546

Apr 35 40 37 44 41 48 20 40 15 10 26 24 22 20 18 16 14 12 10 35 30 25 30 28 26 24 22 20 30 28 26 24 22

$105.00 $312.00 $111.00 $250.80 $233.70 $273.60 $60.00 $120.00 $45.00 $57.00 $93.60 $86.40 $79.20 $114.00 $102.60 $91.20 $50.40 $93.60 $36.00 $105.00 $90.00 $75.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$350 $1,040 $370 $836 $779 $912 $200 $400 $150 $190 $312 $288 $264 $380 $342 $304 $168 $312 $120 $350 $300 $250 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

14 13 16 12 12 17 19 15 20 21 20

$163.80 $74.10 $91.20 $140.40 $140.40 $132.60 $148.20 $85.50 $114.00 $245.70 $234.00

Sls

Units COGS $546 $247 $304 $468 $468 $442 $494 $285 $380 $819 $780

May 40 62 57 53 47 42 19 39 14 9 25 23 21 19 17 15 13 11 9 34 29 24 29 27 25 23 21 19 29 27 25 23 21

$120.00 $483.60 $171.00 $302.10 $267.90 $239.40 $57.00 $117.00 $42.00 $51.30 $90.00 $82.80 $75.60 $108.30 $96.90 $85.50 $46.80 $85.80 $32.40 $102.00 $87.00 $72.00 $104.40 $210.60 $142.50 $179.40 $163.80 $57.00 $104.40 $97.20 $90.00 $82.80 $75.60

$400 $1,612 $570 $1,007 $893 $798 $190 $390 $140 $171 $300 $276 $252 $361 $323 $285 $156 $286 $108 $340 $290 $240 $348 $702 $475 $598 $546 $190 $348 $324 $300 $276 $252

CHAPTER 7

14 13 16 12 12 17 19 15 20 21 20

$163.80 $74.10 $91.20 $140.40 $140.40 $132.60 $148.20 $85.50 $114.00 $245.70 $234.00

Sls

Units COGS $546 $247 $304 $468 $468 $442 $494 $285 $380 $819 $780

Jun 45 60 63 58 53 50 24 38 17 12 27 25 23 21 19 17 20 9 15 30 24 19 30 28 26 24 22 20 30 28 26 24 22

$135.00 $468.00 $189.00 $330.60 $302.10 $285.00 $72.00 $114.00 $51.00 $68.40 $97.20 $90.00 $82.80 $119.70 $108.30 $96.90 $72.00 $70.20 $54.00 $90.00 $72.00 $57.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$450 $1,560 $630 $1,102 $1,007 $950 $240 $380 $170 $228 $324 $300 $276 $399 $361 $323 $240 $234 $180 $300 $240 $190 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

Sls

10 11 20 26 9 22 18 26 20 22 18

$117.00 $62.70 $114.00 $304.20 $105.30 $171.60 $140.40 $148.20 $114.00 $257.40 $210.60

$390 $209 $380 $1,014 $351 $572 $468 $494 $380 $858 $702

70 65 60 55 50 50 20 40 15 10 26 24 22 20 18 16 14 12 10 35 30 25 30 28 26 24 22 20 30 28 26 24 22

$210.00 $507.00 $180.00 $313.50 $285.00 $285.00 $60.00 $120.00 $45.00 $57.00 $93.60 $86.40 $79.20 $114.00 $102.60 $91.20 $50.40 $93.60 $36.00 $105.00 $90.00 $75.00 $108.00 $218.40 $148.20 $187.20 $171.60 $60.00 $108.00 $100.80 $93.60 $86.40 $79.20

$700 $1,690 $600 $1,045 $950 $950 $200 $400 $150 $190 $312 $288 $264 $380 $342 $304 $168 $312 $120 $350 $300 $250 $360 $728 $494 $624 $572 $200 $360 $336 $312 $288 $264

Jul 69 64 59 55 49 52 19 39 14 9 25 23 21 19 17 15 13 11 9 34 29 24 29 27 25 23 21 19 29 27 25 23 21

$207.00 $499.20 $177.00 $313.50 $279.30 $296.40 $57.00 $117.00 $42.00 $51.30 $90.00 $82.80 $75.60 $108.30 $96.90 $85.50 $46.80 $85.80 $32.40 $102.00 $87.00 $72.00 $104.40 $210.60 $142.50 $179.40 $163.80 $57.00 $104.40 $97.20 $90.00 $82.80 $75.60

$690 $1,664 $590 $1,045 $931 $988 $190 $390 $140 $171 $300 $276 $252 $361 $323 $285 $156 $286 $108 $340 $290 $240 $348 $702 $475 $598 $546 $190 $348 $324 $300 $276 $252

COGS WOMEN 20 18 14 45 15 25 40 13 11 31 29 27 25 23 21 11 31 29 23 21 19 17 15 13 11 31 29 27 25 19 17 15 13 11 31 29 27 25 23 21 19 17 15 13 11 31 29

Sls

$72.00 $102.60 #VALUE! $79.80 $351.00 $117.00 $195.00 $228.00 $46.80 $39.60 $111.60 $104.40 $97.20 $90.00 $179.40 $163.80 $85.80 $241.80 $226.20 $131.10 $163.80 $148.20 $132.60 $54.00 $46.80 $39.60 $111.60 $104.40 $153.90 $142.50 $68.40 $61.20 $54.00 $46.80 $85.80 $93.00 $226.20 $81.00 $142.50 $179.40 $75.60 $108.30 $96.90 $85.50 $101.40 $62.70 $176.70 $226.20 $0.00

$240 $342 #VALUE! $266 $1,170 $390 $650 $760 $156 $132 $372 $348 $324 $300 $598 $546 $286 $806 $754 $437 $546 $494 $442 $180 $156 $132 $372 $348 $513 $475 $228 $204 $180 $156 $286 $310 $754 $270 $475 $598 $252 $361 $323 $285 $338 $209 $589 $754 $0

#VALUE!

Units COGS 18 16 14 12 53 23 33 48 15 28 23 21 19 17 15 13 12 23 21 15 13 11 20 14 12 10 30 28 26 24 18 16 14 12 10 31 32 18 14 36 40 22 26 10 11 13 21 33

$64.80 $91.20 $50.40 $68.40 $413.40 $179.40 $257.40 $273.60 $54.00 $100.80 $82.80 $75.60 $68.40 $61.20 $117.00 $101.40 $93.60 $179.40 $163.80 $85.50 $101.40 $85.80 $156.00 $50.40 $43.20 $36.00 $108.00 $100.80 $148.20 $136.80 $64.80 $57.60 $50.40 $43.20 $78.00 $93.00 $249.60 $54.00 $79.80 $280.80 $144.00 $125.40 $148.20 $57.00 $85.80 $74.10 $119.70 $257.40 $0.00

Sls

Units COGS $216 $304 $168 $228 $1,378 $598 $858 $912 $180 $336 $276 $252 $228 $204 $390 $338 $312 $598 $546 $285 $338 $286 $520 $168 $144 $120 $360 $336 $494 $456 $216 $192 $168 $144 $260 $310 $832 $180 $266 $936 $480 $418 $494 $190 $286 $247 $399 $858 $0

$28,712.10 $95,707.00

17 15 13 11 19 17 15 13 11 9 29 27 25 23 21 19 9 29 27 21 19 17 15 13 11 9 29 27 25 23 17 15 13 11 9 29 27 25 23 21 19 17 15 13 11 9 29 27

Sls

Units COGS

$204 $285 $156 $209 $494 $442 $390 $247 $132 $108 $348 $324 $300 $276 $546 $494 $234 $754 $702 $399 $494 $442 $390 $156 $132 $108 $348 $324 $475 $437 $204 $180 $156 $132 $234 $290 $702 $250 $437 $546 $228 $323 $285 $247 $286 $171 $551 $702 $0

$27,249.90

$90,833.00

18 16 14 12 20 18 16 14 12 10 30 28 26 24 22 20 17 19 25 19 17 23 33 10 12 10 26 24 21 19 13 11 9 15 14 25 23 21 19 17 15 23 19 17 29 10 19 14

Sls

Units COGS

$64.80 $91.20 $50.40 $68.40 $156.00 $140.40 $124.80 $79.80 $43.20 $36.00 $108.00 $100.80 $93.60 $86.40 $171.60 $156.00 $132.60 $148.20 $195.00 $108.30 $132.60 $179.40 $257.40 $36.00 $43.20 $36.00 $93.60 $86.40 $119.70 $108.30 $46.80 $39.60 $32.40 $54.00 $109.20 $75.00 $179.40 $63.00 $108.30 $132.60 $54.00 $131.10 $108.30 $96.90 $226.20 $57.00 $108.30 $109.20 $0.00

$216 $304 $168 $228 $520 $468 $416 $266 $144 $120 $360 $336 $312 $288 $572 $520 $442 $494 $650 $361 $442 $598 $858 $120 $144 $120 $312 $288 $399 $361 $156 $132 $108 $180 $364 $250 $598 $210 $361 $442 $180 $437 $361 $323 $754 $190 $361 $364 $0

$25,885.80

$86,286.00

FINANCIAL PLAN / ASSORTMENT PLAN _7.2

17 15 13 11 19 17 15 13 11 9 29 27 25 23 21 19 9 29 27 21 19 17 15 13 11 9 29 27 25 23 17 15 13 11 9 29 27 25 23 21 19 17 15 13 11 9 29 27

Sls

Units COGS

$23,026.50

$76,755.00

18 16 14 12 20 18 16 14 12 10 30 28 26 24 22 20 10 30 28 22 20 18 16 14 12 10 30 28 26 24 18 16 14 12 10 30 28 26 24 22 20 18 16 14 12 10 30 28

Sls $216 $304 $168 $228 $520 $468 $416 $266 $144 $120 $360 $336 $312 $288 $572 $520 $260 $780 $728 $418 $520 $468 $416 $168 $144 $120 $360 $336 $494 $456 $216 $192 $168 $144 $260 $300 $728 $260 $456 $572 $240 $342 $304 $266 $312 $190 $570 $728 $0

$24,592.20 $81,974.00

Year One Assortment Plan Summary AVG COG OUTERWEAR BOTTOMS CUT & SEW KNITS TOTAL MEN'S OUTERWEAR BOTTOMS CUT & SEW TOTAL WOMEN'S TOTAL UNIQLO

117/118

$15.58 $12.17 $3.93 $8.61 $8.66 $17.35 $8.76 $5.13 $7.33 $7.78

AVG RETAIL

BOM QTY

$51.93 660 $40.58 948 $13.11 1,644 $28.71 420 $28.87 3,672 $57.83 540 $29.20 2,100 $17.09 4,536 $24.44 7,176 $25.93 10,848

BOM QTY% 18% 26% 45% 11% 8% 29% 63%

BOM COGS $9,623 $10,458 $6,656 $3,690 $30,427 $8,719 $18,050 $21,956 $48,726 $52,416

BOM RETAIL

ANNUAL QTY

$32,076 1,034 $34,860 2,727 $22,188 9,367 $12,300 1,053 $101,424 14,181 $29,064 2,003 $60,168 9,943 $73,188 22,201 $162,420 34,147 $174,720 48,328

CHAPTER 7

ANNUAL QTY% 7% 19% 66% 7%

ANNUAL COGS

$20,644 $48,097 $48,896 $12,604 $130,241 6% $46,071 29% $117,637 65% $156,403 $320,111 $332,715

ANNUAL SLS $54,181 $126,236 $128,333 $33,081 $341,831 $120,919 $308,750 $410,497 $840,166

%/TOTAL SLS

4.6% 10.7% 10.9% 2.8% 28.9% 10.2% 26.1% 34.7% 71.1% $1,181,997 100.0%

Startup Capital Spending Plan and Monthly Depreciation Expense

Item

$ Amount

Detail Cash Register, Fax/Copier, Printer, PC, Phones,Software

Technology and Phones

Depreciate ?

# Months of Useful Life

Monthly Depreciation Expense

2,399.00

Yes

39.98

133.33

Floor Fixtures/Shelves, Display Tables, Jewelry Cases Flooring, Paint, Electrical, Light Fixtures, Fitting Rooms, Doors, Signage, Awning & Labor

8,000.00

Yes

$ 62,000.00

Yes

$ 1,033.33

3 Months Rent Deposit

$ 74,422.00

n/a

3 Months

$38,970

Marketing Startup

Branding and Marketing activities

$50,000

Opening Inventory

Cost BOM$ Inventory

Selling Floor and Backstock Fixtures Leasehold Improvements (Material & Labor) Rent Deposit Wages and Salaries

Other Start Up Expenses Contingency Reserve Working Capital Total

n/a

5,000.00

n/a

Extra Cash for Unforeseen Expenses and Repairs

$ 20,000.00

n/a

Cash Needed in first months to keep bank funds positive

$ 10,000.00

n/a

$79,153

Permits, Insurance, Utility Deposits, Supplies $

$ 349,944.20

FINANCIAL PLAN / ASSORTMENT PLAN SUMMARY_7.2 / STARTUP _7.3

$ 1,206.65

Company Organization Rule

F/P Responsebilities

CEO, Buyer and Chife Financial Officer

Decision making and Back up store managers

Lawyer

Contacting with people who represent Uniqlo of Japan

Accountant, Buyer Assistant & Sales Associate F

Making seasonal and annual report

Anuual Salary Monthly Salary Hourly $14,932 $1,244 10 hours $10,000

$833 flexible

$9,333

$778 8 hours

Operation Manager

Store Manager and implementing the tasks from the CEO

$13,453

$1,121 8 hours

Men's Manager

Taking care of Mens department, store visaul director, and Sales Associate

Women's Manager

Taking care of Women Department, Store Marketing Plan, and Sales Associate

Salesperson 1