J yce Lin Portfolio
芷涵
I am an optimistic and hard working person who loves researching and analyzing data. I have a strong passion for kid’s products, especially physical learning product. I not only have prototype skills but also an experimental spirit. I love to take challenges and I am unflappable under pleasure.
CONTACT
SKILLS
415-318-6062 chihhanlin1990@gmail.com
- Rhino - Solidworks - Keyshot - SketchBook pro - Illustrator - Photoshop
EDUCATION MFA, Industrial Design 2017/05 Academy of Art University, San Francisco, CA Bachelor of Design, Industrial Design 2013/06 National Taiwan University of Science and Technology
EXPERIENCE 2017/ 06 - 2017/08 - Freelance Contra Costa Chinese School - Teaching supplies design.
Western Sierra Collegiate Academy - Teaching supplies design.
2016 / 09
2016 Fall Workshop on Chinese Immersion Programs Curriculum Development & Teaching Practice(UCSF)
2016 / 06
Contra Costa Chinese School Summer Program TA
2016 / 06 2016 Summer Institute on Chinese Language Teaching(UCSF)
2015/06 - 2015/08 88 Design Studio - Intern
- Children's mesh nebulizer project. - Observe children's holding posture in order to design products especially constructed to children. - Interview parents who assist with kids use medical devices.
C
NTENTS
1 Share Bao 2 iLLy Asia 3 Black&Decker_BikePump 4 RayBan_Powder box
/01/
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5 Totoro Speaker 6 2D / 3D Rendering skills
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a Share Bao is the Chinese characters learning toy for children. It will take you on a historical learning journey by moving blocks with stories and vivid pictures.
/01/
/02/
Inspiration There are countless hands-on learning products for kids on the market already. They work within many fields. The products I want to make in the future are educational orientated. That’s why I began from the basic educational area. First, I looked at the schools’ course outlines and supplies. I found that the physical materials in STEM (science, technology, engineering and mathematics) are really crowded. Compared to other areas, elements of tactile supplies and activities are relatively static. If the products can bring out the abstract literature, they cannot only make imagination more vivid but also make the concepts easier to understand.
“I hear, and I forget. I see, and I remember. I do, and I understand.” - Ancient Asian proverb.
/03/
Secondary Research I did research about the Mandarin market and educational system in the United States.
Those materials are not for the Western countries. The course contents are harder for foreigners to use even at the novice level. For example, some textbooks use ancient poetry. That is even difficult for native Mandarin speaking kids. When learners feel frustrated and the contents are beyond their understanding, they give up learning.
Different educational systems Mandarin is a secondary language for most Americans. I compared the educational system and learning style of the West and the East .
There are more and more schools and programs offering various Mandarin courses for young children.
Secondary Research
Conclusion
? ? ?
Mandarin teaching sources are quite limited in the U.S. Besides, most of the Chinese products focus on native Chinese speakers not English language native speakers. There is no product for young learners.
/04/
Primary Research In my primary research, I brought my ideation sketches and the mock ups with me to interview college professors, high school and elementary schools teachers. After interviewing, I took experts suggestions and kept adjusting the model. Besides, I participated in the Bay Area teachers’ conferences to build the connection with local teachers
Conferences and teacher interviews
2016 Summer Teacher Assistant
The ACTFL common core standard is the rubric that educators followed.
Primary Research
Conclusion
/05/
After class, parents want to review children’s assignments at home; however, most parents don’t know Mandarin. After being a TA at Contra Costa Chinese School in summer 2016, I realized if I wanted to design a product for secondary language learners, I should stand in learners’ shoes.
Learning Strategy As a TA in summer 2016, Mandarin seems a tough mission for foreigners because of the complex strokes. However, I found that stories and images are the ways to keep learners interests and help
Stories and Pictures
ACTFL common core standard
日
月
Interests and memory
In summer 2016 as a TA in Madarin class, I undersood how English native speakers learn Chinese and what kinds of learning strategies maintain their interests. Pictures and stories are the ways to help learners remember what they learn and catch their attention. In this chapter, I designed the top piece with different topics. There are five different topics: family, color, numbers, simple pictograms, body parts and animals which I took from the kindergarden’s textbook. I came up with some ideas for picture matching and simple slogans to assist learners to know how to move. The stories part not only assist learners to remember the characters, but also absorb the Chinese culture at the same time. The character‘s story I wrote used different dictionaries’ explanation and historical documents as reference to apply to each character.
Most kids are more focused on picture matching.
Learning Strategy
Conclusion
Adults listened to stories carefully and moved the components after I finished the stories. Without the paper sheet, adults always can repeat the stories which I told.
Parents assist their kids to make the connection and explain the stories as they relate to their daily lives. /06/
Design In the design phase, I came up as many fun shapes which meet the teachers and students’ feedback. After that, I picked up three ideas to turn into the physcial model and tested them. In this way, I will know how teacher’s and student‘s are thinking. After interviewing and testing, I found the one which brought more fun to users. In this way I can keep working on the details and mechnical parts.
The first ideation
The second ideation
The third ideation The final shaprs idea come from the empire’s scroll. Inserting the different pieces and start to play. You can swith the different modes with the button on the left.
/07/
I rounded the shape and added curves on both sides. Besides, I changed how the drawer opens. Opening from the right scroll not only makes the drawer more steady, but also conveys the scroll’s image directly.
/08/
Color study
CMYK 88/62/0/0 RGB 2367B2
CMYK 49/2/100/0 RGB 231F20
CMYK 33/41/64/6 RGB A88C67
Novice level
Intermediate level1
Intermediate level2
Mechanical application The main maze piece has press buttons connected to the circuit board. By inserting the upper piece to the main scroll the circuit board will connect to the scroll’s circuit board just like the Gameboy cartridge. After inserting, the maze can start playing it and has sound.
/09/
1 2
5
3 4
1. Speaker 2. Wire 3. Batteries 4. Circuit board 5. Button
Each letter block has a unique bottom. It only can be pushed when moving into the right position.
Bill of materials 6 9
1 8
7
4 1. Upper case (ABS) | Injection molding
5
4
2
2. Lower case (ABS) | Injection molding 3. Top left speaker part (ABS) | Injection molding
3
4. Lower left part (ABS) | Injection molding
10
5. Mode changing ring (ABS) | Injection molding 6. Drawer upper case (ABS) | Injection molding 7. Drawer (ABS) | Injection molding 8. Top right part (ABS) | Injection molding 9. Lower right part (ABS) | Injection molding 10. Screws x 11(Aluminum) | Thread rolling
12
13
11
12. Top piece (ABS) | Injection molding 13. Lower piece (ABS) | Injection molding
11. Movable part (ABS) | Injection molding
/10/
Implementation
https://www.youtube.com/watch?v=yNl4nf2jGiY&t=6s
/11/
Getting Started
1
Insert the plastic square piece.
2
Turn to choose the mode. Mode 1: Various stories about characters Mode 2: Different songs with melodies
3
Move the letter block by following the stories and images.
/12/
The project’s main purpose is to find a new market for illy coffee. After research and data analysis, I found that the real growth is coming from China. China’s coffee consumption is growing by 15 percent every year. Because of this, Asia’s market can not be ignored. That’s why I redesigned the coffee cup for illy.
ASIA
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/14/
Brand Vision Choose to choose: one machine for coffee and espresso
Romantic Picturesque
Relax Casual
Style
Magnificent Historically
Art
Classic
Market Analysis Market Share
iLLy SWOT Analysis
- Over 140 countries, across 5 continents - Served in more than 100,000 public establishments
S W O T
- Attractive packaging and design - Unique coffee blend
- Expensive products compared to other competitors price
- Professional research and development team 7.5% market share rate
/15/
30.3% home market rate
- New strategy for the developing countries such as China and India
- More and more competitors provide similar products
Product Opportunity New strategy for the developing countries such as China, India
CHINESE COFFEE CULTURE BREWING UP NICELY Sophie Carroll August 06, 2014
China's coffee consumption growing 15% a year Reporter: Grace Brown CCTV.com 10-29-2014 13:23 BJT New data shows that coffee consumption in China is growing seven times faster than the global average, boosting business for coffee companies, big and small. According to the China Coffee Association Beijing, China’s coffee consumption is growing by 15 percent every year, compared to two percent globally.
The China Coffee Association Beijing has estimated a typical Chinese person drinks an average of five cups of coffee a year, compared with the global average of 240 cups. However, recent data from CCAB shows that growth in coffee consumption is rising at an annual rate of 15 percent — about seven times the average worldwide growth rate. 1200 Thousand bages
What is spurring this desire for a different kind of caffeine fix? The real growth is coming from China’s younger generation and middle class: With increasing purchasing power and rising disposable incomes, consumers are willing to pay more for new experiences. Coffee culture is establishing itself most quickly within first-tier cities like Beijing and Shanghai. Still, for most of the population coffee remains an expensive Western import.
Total coffee consumption in China
1000 800 600 400 200 0
1998 1999 2000 01
02
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04
05
06
07
08
09
10
11
12
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Concept Idea Design ideas come from Asia’s plants, traditional royal utensils and traditional patterns.
Lotus and bamboo shapes.
Patterns come from sliver and window frames.
Utensils used by the emperor.
Final concept combines with traditional utensils and patterns. Besides, the logo is stamped on the plate’s surface.
/17/
.40
5 2.45
3.0
R.90
(inch)
.75
2.60 1.70
R.65
.35 2.45
.50
/18/
In this project, I needed to find another market opportunity for Black and Decker, which is the most dominant brand in hardware areas. After doing research, I found that bike maintenance has strong connections with home repair tools. They both require manpower, but also the necessary products. That‘s why I decided to do the bike pump for Black and Decker.
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/20/
Brand Vision
DIY
Protection
Necessary
Daily life
Home
Market Analysis
Others 10%
Market share in consumer tools B&D positioning as a consumer brand, not a professional tradesmen brand.
Makita 3%
Skil 15%
Black &Decker 43% Ryobi 29%
/21/
S W O T
- High product quality in most B&D tools. - High brand awareness between competitors.
B&D’s consumer and professional tools segments have no differentiation.
- Home hardware is the majority of Black and Decker, but it ignores the possibility of injury. Simple first aid kits might be another market opportunity. - Bike market
Too many competitors have the same product.
Product Opportunity The main reason why I chose bike supplies as a new product opportunity is not only because Black and Decker lacks bike market products, but also because they have a connection with DIY.
Most popular out door activities in 2011
Bike market analysis Black and Decker represents the DIY consumer and the necessities of such a life style. Currently, with the rise of health consciousness, there is a growing emphasis on exercise. Riding bicycles has become one of first choices for people who wish to exercise and connect with nature. Due to this, the bicycle market is very competitive.
Number of participants in millions 60
51.5
50
46.2
43.0
40
42.5
34.5
30 20 10 0 Running, jogging and trail running
Freshwater, saltwater and fly fishing
Road biking, mountain biking and BMX
Car,backyard and RV camping
Hiking
Outdoor Industry Association.
( http://www.outdoorfoundation.org/pdf /ResearchParticipation2013.pdf)
Estimated size of the U.S. bicycle market from 2002 to 2013 (in billion U.S. dollars) This statistic represents the estimated size of the U.S. bicycle market between 2002 and 2013. In 2012, the bicycle market in the United States was estimated to be sized at about 6.1 billion U.S. dollars.
The Statista Inc. (http://www.statista.com/)
7 6
5.3
5.8
6.1
5.8
6
6
5.6
6
6
6.1
5.8
04
05
06
07
08
09
10
11
12
13
5.4
5 4 3 2 1 0
2002 03
The Statista Inc. (http://www.statista.com/)
/22/
New Product
Bike Pump Small pump with extendable handle:
Whole shape is rounded and the handle cannot change directions.
The handle can change directions.
Medium pump with extendable handle and tire pressure gauge: Compared to small bike pumps, medium pumps have more power, which means users need less effort to get more air. The added tire pressure gauge lets users know how much air the bike needs. The extension of the pump head allows multi-directional use.
/23/
Fixing pump heads
Final concept is a medium bike pump with tire pressure table. In this way, users can easily see the current tire pressure and also how much tire pressure they still need to get.
.80
1.94
18.88 12.71
3.00
R.42
/24/
“Taking the Time to Create Timelessness” Ray-Ban is an avant-garde and historical sunglasses brand. I want to design a new product for Ray-Ban so I needed to find the right product opportunity. After my research, I found that strong style gives Ray-Ban lots of opportunities, such as associating with rock music, sunscreen , optical and women’s fashion products. In the end, I chose women’s fashion products. I wanted to design a strong-style powder case for women with strong personalities.
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Brand Vision Market Analysis /27/
Vintage / Classic
Protect
Hipster/ Rocker
- Long standing and well established brand
- Every single lens blocks 100% UVA and UVB rays,and harmful blue light
- Always a celebrity favorite
-The first Ray-Ban sunglasses were created for the U.S. Army Air Corp.
Strong Personality - You can customize your sunglasses
Sunglasses brands which are famous for trend setting Ray-Ban Other Dior
Carrera
Dunhill Cazal
Persol
- Promise 100% anti reflective lensesRich history, well established brand-Always brings a surprise to people every year
S W
- Strengthen the - Strengthen the rock rock music partmusicframe part styleCrazy - Crazy frame style Sunscreen product- Sunscreen Optic product-product - Optic product Women’s product - Women’s product
- Costly product
- Competitors Luxury brands such as Prada, Coach and Oakley
O T
Product Opportunity
“ Women control 80% of U.S. Spending � - Kerri Krom, Research Director - Global beauty market to reach $265 billion in 2017 due to an increase in GDP Global beauty market to reach $265 billion in 2017 due to an increase in GDPAccording to the latest market research from Lucintel, rising consumer incomes and changing lifestyles are driving the global beauty care products industry, which is forecasted to reach around %265 billion by 2017.
How often women buy new cosmetic?
Several times per month+
Less than once a year
Once ever few months
Once or twice a year
Rarely / never
28%
23%
22%
18%
9%
The cosmetic market is very competitive market. Most brands are elegant and feminine, such as Dior and Lancome. The other brands, such as M.A.C and Maybelline, add trendy elements to attract younger groups. However, there is a potential market for cool stylish females with strong personalities. Ray-Ban’s brand vision is in line with this potential market. It will not only attract a new group but its recognizable style will open up a new cosmetic market.
? Strong personality
Affordable for everyone
Attract young group
High price Elegant
/28/
Concept Idea
I started to define different powder cases with different ideas, such as optical effects, different ways of opening.
Squared shapes and the shape of Ray-Ban’s sunglasses.
Opaque cover with case that slides open.
With a shiny thinner layer.
The final concept comes from Ray-Ban’s frame shapes. I also put Ray-Ban’s sunglasses on the opening side.
2.62
/29/
3.23
.30 .51
2.60
Ingredient label
/30/
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Dinotrux Revvit
/33/
Matthew Robson
Different materials application on Big Hero 6
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Microscopes
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