Integrated Report
ChildFund Brasil - Fundo para Crianรงas 2014
1
Message from President Valseni José Pereira Braga and National Director Gerson Pacheco (G4-1)
For forty nine years we have been working tenaciously in order to bring dignity to thousands of Brazilian children, teenagers and youths in a situation of deprivation, exclusion and vulnerability. Today we carry on creating, implementing and improving technologies, programs and social projects which will have positive and changing impacts. We are present in the states of Ceará, Rio Grande do Norte, Pernambuco, Minas Gerais and Piauí, in over forty counties, in rural and urban areas. Our work in these places is carried through a network of partnerships with fifty-four social organizations.
This data is added to the circumstances of the existing crisis of 2015. The country does not show any prospect for growth, inflation is above the target which has been established by the government, interest rates have increased again, and job creation has been reduced. Such a situation requires our full attention, because it is known that, during an economic crisis, the major impact falls upon the poorest ones. Simultaneous to the challenges resulting from the internal and external situations, we continue to try to make our work better. We commit to improving the systematization of our methods and processes and the measuring of social impacts. We aim to replicate our social technologies in more communities and partner with organizations whose methods are effective in fighting against poverty, exclusion and vulnerability.
In 2014, we received many positive results. We have listened to over fifty-six thousand children, teenagers and youths, indirectly benefiting approximately 178 thousand people. We have put 274 projects into practice, in accorIn short, dignity has not yet been achieved dance with the guidelines of the National Policy for Social Assistance of the Ministry of Social by millions of Brazilians, who are still in need of social assistance. We must persist in carrying Development and Fight Against Hunger. out social technologies which will positively Carrying out all of these projects has required impact the life of children, teenagers and great effort. Especially because Brazil’s ranking youths, from zero to twenty four years of age, as the 7th economy of the world and the news which will bring them and their families improthat millions of people have moved out of the vement in basic needs, opportunities, persextreme poverty level in the past few years pectives, hope. And, in order to fulfill our job, have led many people who sponsor children we need the full support from sponsors and to assume that we have overcome underde- partners. We are grateful to the ones who are velopment, that we no longer need any help. already with us on this journey, keeping in mind But what does it mean, to move out of the ex- that we still need the solidarity of each one, treme poverty level, after all? A decree plan and of everyone. from Brasil sem Miséria (Brazil without Misery), from the Ministry of Social Development and Fight Against Hunger, sets an income below R$ 77 per capita per month as the limit of extreme poverty level. We go on having 10.45 million people in misery. Even the ones who are above this level are subject to the state of deprivation, exclusion and vulnerability, as shown as Brazil holds the 79th place in the international Human Development Index (HDI) ranking from 2014, composed of 187 countries. Since the HDI is focused on people, their opportunities and capacities - and not only in the average income of the population - it is clear that Brazil still has many social challenges to overcome. National Director President Gerson Pacheco
2
Valseni José Pereira Braga
A look at poverty in Brazil (G4-2)
4
Integrated Report Connected Information
5
Profile of ChildFund Brasil
History
8 8
Ideology
12
Governance
13
Executive Management (G4-DMA)
16
Social Development Field
19
Impact Generation
24
Resources Mobilization
25
Use of Resources
27
View of Future
28
3
A LOOK AT POVERTY IN BRAZIL From the data provided by Brazilian research institutes in 2013, 2014 and 2015 it is possible to see that deprivation, exclusion and vulnerability are a reality for many Brazilian children and youths. The Institute for Applied Economic Research (Instituto de Pesquisa Econômica Aplicada - IPEA) shows that, after a decade of decreasing poverty, in 2013 the number of Brazilians under the extreme poverty level went up again. If in 2012 Brazil had 10.08 million people in conditions of extreme poverty, in 2013 this number rose to 10.45 million people. Another serious problem in Brazil is the food insecurity situation, in which a family has difficulty buying food. According to the Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística - IBGE), 14.76 million households (22.6% of the total) were in a situation of food insecurity in 2013. About 52 million Brazilians did not have daily access to quality food in a satisfactory amount. The worst situations of food insecurity are present in the North and Northeastern regions, where they reach 36.1% and 38.1% of households. It reaches up to 35.3% in the rural area - the main area of activity of ChildFund Brasil. The housing shortage and lack of basic sanitation in Brazil also affects Brazilian children. According to the National Housing Secretariat (Secretaria Nacional de Habitação), in 2015 the number of households af4
fected was 6.27 million. And regarding basic sanitation, in studies released in 2014 by the Instituto Trata Brasil and the Brazilian Business Council on Sustainable Development (Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável), Brazil is placed in the 112th position in a ranking composed of 200 countries. Another fact worth noting is the number of youths who have not finished high school. According to the Todos por Educação (All for Education) movement, in 2013 45.7% of Brazilian youths could not finish high school before the age of nineteen. This is followed by poor professional qualification, which leads to difficulties entering the formal labor market. At the same time, these problems are aggravated by family disruption and the absence of adults in the household. Therefore, thousands of Brazilian children remain vulnerable, excluded and deprived of a good quality of life and a healthy environment, starting from the earliest years of life. Deprivation The lack of basic sanitation, health services, decent family income, professional training, food security, proper housing and / or quality education. Exclusion Exposure to discrimination due to income, physical and mental disabilities, or motivated by matters of race and gender. Vulnerability Exposure to situations of abuse, violence, malnutrition and negligence.
In order to show our trajectory in 2014 in a more objective and efficient way than the report presented in 2013 (G4-29), ChildFund Brasil is innovating the format of its annual report (G4-30). We have adopted the Integrated Reporting model (Relato Integrado - RI), developed by the International Council for Integrated Reporting (Conselho Internacional para Relato Integrado - IIRC) in 2014. It is a combination of quantitative and qualitative information, which explains how we generate value both internally and externally, and how our strategies may form or may destroy capital, influencing the capacity of the organization to survive in the long term. (G4-28)
followed, with the intention of improving the reporting of environmental, economic and social performances of the organization, as well as allowing the results of ChildFund Brasil to be compared to the ones from other organizations. In order to determine the material topics of ChildFund Brasil, that is, the topics that most affect our ability to generate value, a survey has been conducted (G4-18) with our key stakeholders - sponsors, counselors and employees of all field units from ChildFund Brasil.
In the Integrated Reporting of ChildFund Brasil, some guidelines of the GRI-G4 (Global Reporting Initiative) standard are
THE TOPICS PRESENTED TO THE PUBLIC ARE LISTED BELOW: ●
Funding and resource mobilization
●
Socioeconomic impacts
●
Brazilian economic context
●
Mission, vision, values and ideology
●
Brazilian social context
●
Institutional partnerships
●
Stakeholder engagement
●
Accountability and audits
● Ethics
●
Social projects
●
●
Situation of children in Brazil (G4-19)
Executive management
● Governance 5
Stakeholders
THE IMAGE BELOW REPRESENTS THE MATERIALITY MATRIX GENERATED AS A RESULT OF THE INQUIRY.
Situation of children in Brazil Accountability and auditorship
Fundraising and resource mobilization Ethics Mission, Vision, Values and ​​ Ideology Social Projects
Brazilian social context Institutional partnerships Stakeholder engagement Governance Brazilian economic context Executive management
Socioeconomic impacts
ChildFund Brasil
The Materiality Matrix is an instrument for managing sustainability, used by many organizations to prioritize what is relevant to their sustainable development. The Matrix lays out the existing engagement between the organization and its stakeholders, and this discussion leads to defining all the priorities. The ChildFund Brasil Matrix is the result of 53 responses to a survey addressed to its internal and external stakeholders. It has been defined as material topics all of which were considered priority by both groups or by only one of them, which totaled seven topics - highlighted in the image. It is intended that such engagement be reinforced in 2015, therefore improving the relationship of ChildFund Brasil and its key stakeholders, and creating a culture of dialogue to define the priorities of the organization.
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In the perspective of our key stakeholders, the challenges which ChildFund Brasil must face as priority have, therefore, been identified. This being the first report from ChildFund Brasil using the GRI as reference, there are no comparisons with the previous years regarding the significant reformulations and changes, scope and aspect limits (G4-22) (G4-23). In addition to the GRI our report is based on the Theory of Changes, and the International Financial Reporting Standards (IFRS) is used as a presentation of its financial results. The financial statements presented here are limited to ChildFund Brasil, not detailing the names and use of the resources of the partner organizations, which are autonomous from a legal point of view, and receive other resources besides the ones provided by our organization (G4-17). For the preparation of this report, we hired professionals in communication and rely on the voluntary cooperation of consultancy on sustainability. Questions, comments and suggestions on this report should be addressed to the ChildFund Brasil Communications Sector on comunicacao@childfundbrasil.org.brazil, or (31) 3279-7400 (G4-31). 7
History When hundreds of Chinese children were victims of the Sino-Japanese War, the North American and Presbyterian missionaries Calvitt and Helen Clarke did not stand still. In 1938, with support and resources donated by friends, they went to China with the mission of helping those children. And from this gesture of solidarity and generosity the China Children’s Fund (CCF) was created, with a system of sponsorship. The positive results have prompted the expansion of the organization, and the name was chan-
ged to Christian Children’s Fund (CCF). Later on it was named ChildFund International. It is currently present in 58 countries (G4-6), through 38 national offices, and has already benefited over 15 million people. It is one of the biggest and oldest organizations of philanthropy and child development in the world.
Calvitt e Helen Clarke, ChildFund’s founders 8
Due to the strategic position of Brazil in South America, in 1966 the first regional office of CCF was opened in Latin America. ChildFund Brasil, operating under the trade name Fundo para Crianças (G4-3), is headquartered in the city of Belo Horizonte (MG), and part of the ChildFund Alliance organizations. Complementary activities are carried out in four field units - Fortaleza, Araçuaí, Cariri and Belo Horizonte - strategically located closer to the assisted communities in order to monitor the implementation of social technologies, social programs, and projects. ChildFund Brasil is a nonprofit philanthropic entity, whose legal nature is private association (G4-7). It has the Social Assistance Charitable Institutions Certification (Certificação de Entidades Beneficentes de Assistência Social - CEBAS) (G4-4) granted by the Ministry of Social Development and Fight Against Hunger (Ministério de Desenvolvimento Social e Combate à Fome - MDS). This certification exempts contributions to social security, which allows the allocation of more resources to invest in our social actions. We integrate two associations. The Group of Institutes, Foundations and Companies (Grupo de Institutos Fundações e Empresas - GIFE), a nonprofit organization that brings together the main investors of the country in the social area, and the Brazilian Institute of Corporate Governance (Instituto Brasileiro de Governança Corporativa - IBGC), a nonprofit organization that is a benchmark in Brazil for the development of the best corporate governance practices (G4-16).
Calvitt Clarke, ChildFund’s founder 9
Field units and benefited in 2014 (G4-8)
54 Social Organizations Partner
Actuation:
BR
- Ceará - Minas Gerais - Pernambuco - Piauí - Rio Grande do Norte
Total of 30 SOP’s in the Northeastern region
Total of 24 SOP’s in the Southeastern region
0 to 5 years old
6 to 14 years old
8.236 children 34.902 children 12.972 people
56.137
children crianças atendidas benefited
15 to 24 years old
178 thousand People directly benefited 121.969 mil adults
(family and society)
10
121.969
adults adultos atendidos benefited
2014
Table With Finances 2014 (amounts in thousands of reais) (G4-9)
International
Brazil
Total
Sponsorship
17.833
5.338
23.171
Gifts for children
3.373
1.412
4.785
606
606
Entries
Tax exemptions Corporate
26
546
572
Donations
6
295
301
Patrimonial
-
165
165
Others
-
8
8
Total
21.238
8.370
29.608
Resources for Partners Social Organizations Sponsorship
12.914
2.831
15.745
Gifts for children
3.373
1.412
4.785
Corporate transfer
267
711
978
Total
16.554
4.954
21.508
Organizational Funding (office and field) Social Development
2.024
36
2.060
Child-Sponsor bonding
880
207
1.087
Support
2.579
350
2.929
Fundraising
1
670
671
Tax exemptions
-
606
606
Program Development
-
427
427
Depreciation
-
380
380
Total
5.484
2.676
8.160
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Ideology (G4-56) To promote social transformation and the overcoming of poverty, through the integration and coordination of children and teenagers, families, communities, supporters and partners acting as agents of sustainable changes, focusing on the development and well-being of children. To support the development of children in situations of deprivation, exclusion and social vulnerability, making them capable of improving their lives and taking the opportunity to become youths, adults, parents and leaders who will bring sustainable and positive changes to their communities and to society in general. To encourage people and institutions to value, protect, and promote the rights of children in society.
Values
Vision
To promote positive results for children
To be a benchmark in the management of social and environmental projects and programs to overcome child poverty and in the promotion of the rights of children and teenagers.
To show integrity, openness and honesty, especially in the administration of all the resources To preserve the individual’s worth and respect To secure the diversity of thought and experience To promote innovation and challenge To establish relationships and collaborate proactively
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To be recognized as a promoter of local sustainable development, through the mobilization of diverse resources. To manage the knowledge produced by the organization in a sustainable way, making use of digital technologies. To be perceived as an organization which shares knowledge and a model of management to other social organizations in Brazil and abroad.
ChildFund Brasil is a nongovernmental organization with a governance model aligned with its values and strategic goals and with the best market practices. Its foundations are transparency, equity, ethics, accountability, efficiency and responsibility.
which for five years has been enabling members of the General Assembly and the executive management, leveraging our expertise and organizational development, sharing the best marketing practices, and scientific and academic knowledge.
The organization’s governance bodies include a General Assembly, Administrative Council, Audit Committee and stakeholders. All its members are working to improve processes and make strategic decisions aimed at sustainable management. Another obligation of the members of the governance bodies is to oversee the implementation of the Code of Business Conduct and Ethics (Código de Conduta e Ética Empresarial) of ChildFund International. All members serve voluntarily, haPrivate interests may not interfere in ving no compensation, nor do they have the activities of ChildFund Brasil, nor their performance assessed. (G4-51, G4-52) harm the performance of individual and collective work. In order to ward off conflict of interests, ensure transparency in the management of the resources, and monitor social investments, ChildFund Brasil and our network of partner social organizations across the country have been audited by an external company for eleven years now. Since 2014, the auditing is made by the Baker Tilly company. Over the past nine years we have had reports without qualifications.
As a partner in governance we have Fundação Dom Cabral, a business school
We are not signatories to any Charter, Principle or international treaty (G4-15). 13
Governance Structure
Ideology
Values
Vision
Assembly and Councils
Governance
Executive Management
Resource Mobilization
Social Development
Support
Acquisition of Donors
Community Development
Finances
Service to donors
Social Projects
Technology
Communication
Knowledge Management
Legal
Marketing
Evaluation and Monitoring
Administration
Child-Sponsor Bonding
Human Resources
Legal Framework
Strategy
Internal Audit
Partner Network
Human Development
Community Development
Social Impact
The legal framework of our working model are laws, rules and principles that protect the rights in several areas: - Convention on the Rights of the Child, of 1989 (UN) - Conventions nº 138 nº and 182, of 1999 and 2000, of the International Labour Organization (ILO) - Federal Constitution of 1988, art. 227 - Lei do Aprendiz (Apprentice Law) – Law nº 10.097, of 2000 (Ministry of Labour and Employment) - National Plan to Prevent the Sexual Exploitation of Children (Conselho Nacional dos Direitos da Criança e do Adolescente – Conanda - National Council for the Rights of Children and Adolescents, 2013) - Resolution nº 27, of 2011, of the National Social Assistance Council - Resolution nº 16, of 2010, of the National Social Assistance Council - Resolution nº 109, of 2009, of the National Social Assistance Council - Estatuto da Criança e do Adolescente – ECA (Statute of Children and Adolescents) (Law nº 8.069, of 1990) - Estatuto da Juventude (Statute of Youth)– Law nº 12.852, of 2013 14
General Assembly It consists of 19 people, who are: the President, Valseni José Pereira Braga, and the members Airton Maia Nogueira, Ami Ribeiro de Amorim, Davidson Freitas, Dalton Penedo Sardenberg, Ednilton Gomes de Soárez, Geraldo Caliman, Gilson Magalhães, Guilherme Soárez, Herbert Borges Paes de Barros, Jadyr Elon Braga, José Júlio dos Reis, José Raimundo da Silva Lippi, Luiz Alexandre de Medeiros Araújo, Maria do Perpétuo Socorro França Pinto, Natalia Jereissati, Navantino Alves Filho, Othoniel Silva Martins and Rosber Neves Almeida. (G4-38, G4-39)
Administrative Council It consists of 6 people: the President, Valseni José Pereira Braga, the Vice-President, Rosber Neves Almeida, and the counselors Gilson Magalhães, Ednilton Gomes de Soárez, Navantinho Alves Filho and Maria do Perpétuo Socorro França Pinto. Audit Committee It consists of 5 people: The effective members Ami Ribeiro de Amorim and Guilherme Soárez; and the surrogates José Raimundo da Silva Lippi, Airton Maia Nogueira and José Júlio dos Reis.
Stakeholders (G4-24) For ChildFund Brasil, stakeholders are all those people who we have mobilized so that, in an indirect way, will collaborate with the decisions made by ChildFund Brasil and who somehow contribute to improve our processes. Belo Horizonte Ami Ribeiro de Amorim, Carlos Alberto de Sousa, Elias Tergilene Júnior, Gilberto Madeira Peixoto, Hélio Bitar, João Bosco Fernandes Júnior, José Raimundo da Silva Lippi, Navantino Alves Filho e Ricardo Pires
Fortaleza Airton Maia Nogueira, Ednilton Gomes de Soárez, Germano Francisco de Almeida, José Rosa Abreu Vale, Júlio Alexandre Damasceno Rocha, Maria do Perpétuo Socorro França Pinto, Othoniel Silva Martins e Sinézio Bernardo de Oliveira.
Brasília Herbert Barros, José Júlio dos Reis, Ronaldo Martins e Rosber Almeida.
São Paulo Elisabete Waller, Flávia Lippi, Gilson Magalhães, Guilherme Soárez, Henrique Campos, João Batista Borges, Luiz Alexandre de Medeiros Araújo, Natalia Jereissati e Thais Correia.
Rio de Janeiro Davidson Freitas, Marcos Simas, Maria Aparecida Cunha e Rogério Garber.
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Executive Management (G4-34) Led by the National Director, it is divided into three areas: Social Development Resources Mobilization Support Physical Structure The ChildFund Brasil office is located on Curitiba Street nÂş 689, 5th floor, in downtown Belo Horizonte, Minas Gerais.(G4-5) During the year of 2014, the period covered by this report, there has been no change in location or expansion of the ChildFund Brasil facilities (G4-13).
Support This area includes Financial, Human Resources, Technology, Legal and Internal Controls sectors. For internal processes of information technology (IT), in addition to the home servers, two servers are used for the PeopleSoft system, including enterprise management ERP and customer relationship management CRM. These servers provide agility in serving the sponsor, better performance in internal processes, and security in the organization’s data. 16
Management and our workforce (G4-DMA) The management of ChildFund Brasil has as its ultimate goal the assistance of children, teenagers and youths in situations of deprivation, exclusion and vulnerability. We work for the sustainable growth of the organization, with the best market practices and support of partner organizations. ChildFund Brasil establishes a management model that is aligned to the Code of Business Conduct and Ethics of ChildFund International. It is part of the efforts to promote the interests of children and create a positive environment which allow for healthy development, respect, hope, and social justice. (G4-56) In 2014, our team consisted of 59 employees and 5 interns (G4-9), with expertise in technologies management, social programs and projects. In each field unit there is a projects advisor, who does the monitoring and the evaluation, an advisor for community development and an advisor for child-sponsor bonding.
We work in order to develop and implement people management strategies which impacts in the success of the business and allows leaders and collaborators to reach their potential. The Organizational Climate Survey conducted in 2014 by the HayGroup company reveals that we are in line with the overall results of the third sector. The three factors best evaluated by employees of ChildFund Brasil are Clarity and Direction, Quality and Customer Focus, and Respect and Recognition. And the three main factors of improvement are Resources, Development Opportunity, and Training. ChildFund Brasil invests in the personal and professional well-being of its employees. Among the actions to generate value in the short and long term are lectures on physical and emotional health, the partnership with educational institutions, and internal campaign on sustainability. 17
Business Model Chart
Capital
Impacts
1 - Physical
- Assistance to children, adolescents , families and communities in social risk;
- Headquartered in Belo Horizonte - 5 field units 2 - Human - 59 employees and 5 trainees with interdisciplinary skills 3 - Intellectual - Social Technologies - Intervention Models - Governance 4 - Financial - Resources for the Social Partner Organizations R$ 21,508,000 5 - Relational / Social - Partnerships - Relationship with communities 18
Resource Mobilization
Social Development (Use of Resources)
Sponsors
Projects
Business Projects Sponsors
Social Technologies
- Support for organizations and social projects; - Development of initiatives aimed at sustainable development; - Volunteer promotion; - Transformation Stories Benefited children : 56.137 People directly benefited: 178.106 Counties with assistance: 42 Projects: 274
Social Development Field Social Development is the front line of the organization. This field is responsible for managing the project life cycle and for ensuring impact, through social technologies that contribute for the development of children, teenagers and youths who experience deprivation, exclusion and vulnerability on a daily basis. The Social Development department prepares a programmatic strategy starting from the mission and values of ChildFund Brasil. This strategy comprises five programs and 13 project models, which are also guided by the guidelines of the Política Nacional de Assistência Social (PNAS) - National Social Assistance Policy - defined by the Sistema Único de Assistência Social (SUAS) - Unified Social Assistance System.
the main problems in each area with the collaboration of focus groups formed by children, teenagers, youths and their families, as well as community leaders. Surveys are conducted through primary and secondary data. Some problems are identified by the participants and, with the technical support of ChildFund Brasil, programs and projects are defined. Considering the particularity of each territory, the Partner Social Organizations define the available resources and the social technologies that will respond to different challenges.
In 2014, the work took place through 54 Partner Social Organizations, which are committed to overcoming the conditions of deprivation, exclusion and vulnerability, through the Ethical Conduct Policy for Children from ChildFund Brasil. The partnership also involves This strategy works as a portfolio which gui- knowledge transfer and financial support from des the Planejamentos Estratégicos de Área ChildFund Brasil to its partners, seeking to im(PEAs) - Area Strategic Planning - of the 21 ge- prove their performance. ographical areas where ChildFund Brasil operates. The PEA is the strategic vision of the territory and lasts three years. To develop the PEA, participants diagnose 19
Programs and Projects from ChildFund Brasil
Project templates: • Family skills • Children and a favorable environment for their full development
Project templates: • Me, You and My School: Transforming Integration • Me, You and Peace: An Agreement We Make
Project templates: • Strengthen interpersonal bonds • Home sustainability • Community life: participation and citizenship Project templates: • Promotion of active participation from youths • Personal and professional qualification • Identity and citizen culture 20
Project templates: • Local skills • Mobilized society to defend the rights to education, participation and protection; • Youth organizations influencing national policies
Social Technologies
Water for Life Environmental education and health promotion - Joins two actions to improve the family’s water supply: 1) implementation of domestic systems to capture and store rainwater for human consumption; and 2) participatory monitoring of water quality by the Water Watchers. Afltoun and Aflteen
Financial social education - Helps children and youths think critically about rights and duties, as well as to obtain financial knowledge and skills that enable them to make better use of resources. Social education teaches them responsible citizenship - making them feel the need to know and get involved in social issues that affect them. Financial education provides them with savings instruments, budgets and participation in projects. The Aflatoun for children from 6 to 14 years old and the Aflateen for young people 15-18 years old. Community Agent Strengthening voluntary participation - It aims to empower volunteers - fathers, mothers and youths - called Community Agents, in a participatory manner and through experience, seeking to maximize the potential of leadership to work in their communities. The Community Agents are people who are dedicated to voluntarily help other families to become agents of change as they contribute to building a better community to live. House of Culture
Cultural identity / culture of the child - involves the child, the teenager and the youth in the culture of their locality. Their discovery of local culture creates or strengthens pride in their background, reinforcing collective and individual identity. It also promotes social, cognitive and emotional development. GOL.D+
Financial education - Group of local opportunities and development that seek solutions to overcome poverty through solidarity, exchange of experiences, social mobilization, and business development. People who know each other and come from a similar socioeconomic environment form groups which save money together and can make small loans from these savings.
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Fight for Peace Boxing and martial arts combined with education and personal development - for adolescents and youths at social risk. Works personal development through five pillars: boxing and martial arts, education, access to employment, social support, and youth leadership. MJPOP
Citizen participation - empowerment of youths and the development of youth leadership. Based on five main elements: voice, information, dialogue, action and accountability. Engages participants in the monitoring of public policies and services. Olhares em Foco
Education, advocacy and identity - Uses participatory photography as an instrument of debate and reflection on community issues, creating in youths a participatory and autonomous culture for the sake of collective welfare. The images become an important tool in the debate on rights, citizenship and identity, as well as providing opportunities to maintain relationships, share knowledge, promote participation in the public sphere and reflections of personal and collective identities. Community Therapy Strengthening of the family and community bonds - an instrument for building solidarity networks, based on five axis: systems thinking, communication theory, cultural anthropology, pedagogy of Paulo Freire, and resilience. The methodology proposes a psychosocial intervention whose main goals are to mobilize the personal and cultural resources and establish / strengthen bonds among people.
*
Social technologies - Comprises products, techniques and projects whose methodologies are systematized, involves constant research and can be replicated. They are developed by the sharing of knowledge and interaction of different actors, including the inhabitants of the community to be assisted. They enable effective social development solutions on a large scale, meeting the needs of education, food, energy, housing, income, water, health and environment, among others.
For the efficient implementation of these social technologies, the Social Development department provides training in the Development Project Management (PMD-Pro) methodology for the technical staff from partner social organizations (coordinator, social educator, directors board, administrative assistant). It is a specific methodology for the social area which enhances professional skills such as planning and resource management. The methodology structures the life cycle of a project in six phases and six areas of knowledge, maximizes goals and results. For continuous improvement, training is perennial.
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Monitoring The Child Verification System is a monitoring tool developed to ensure the effectiveness of our work in the community, in view of the presence and participation of every child in the activities, as well as their health and their performance in school. Through the Partner Social Organizations, ChildFund Brasil is responsible for training everyone involved in order to collect the data of all the children who are enrolled in the programs and projects, which happens twice a year. The system also provides information and grouping of data that supports the development of our programs and promotes improved results. Such monitoring is carried out twice a year.
Social Development Social Technologies Own
Partnerships
Alliances
House of Culture
Olhares em Foco
Aflatoun
Water for Life
Gol.d
Fight for Peace
Coexistence with semiarid
MJPOP
Sexual violence
Community Agent
Community Therapy
Programas
Beneficiaries
Projects
$ (000)*
Taking care of the first years of life (0 to 5)
8.263
31
472
Educated and confident children (6 to14)
34.902
66
5.826
Treined and involved Youth (15 to 18)
12.972
62
2.047
Sub-total
56.137
159
8.345
Protective and involved families Society committed to the rights of children and teenagers
112 7.400
121.969 3
Sub-total
121.969
115
7.400
Total
178.106
274
15.745
*amounts in thousands of reais
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Paul and Malene, from Denmark, visiting their sponsored child in Vespasiano.
Impact Generation
I am 22 years old. From an early age, when I was about three years old, I joined the Social Center from Orós (Ceará), an entity that over the years has been part of my life story. Among the first activities which I took part in at the institution were day care and dental care, and, of course, the receiving of hammocks, water filters and medications, among other benefits that were of great importance, not only for me and my family, but also for the community, which was very poor at the time. Today, having already graduated, I feel very happy to know that the Social Center from Orós was and is part of my story. My deepest gratitude to this institution which really transforms lives, and turns dreams into reality. Geissy Nunes, youth sponsored since childhood.
I’ve already had two sponsored children, and I have full confidence in the organization’s work for the contribution in their development. I can only be thankful to ChildFund Brasil for the wonderful work it does, and for allowing me to fulfill my wish to make a difference in a child’s life. Lucianne Moreira, sponsor at ChildFund Brasil for over 20 years.
To sponsor a child, a teenager, or a youth is to give them the opportunity to achieve emotional, cognitive, physical and social development through their participation in projects that include the rights to education, culture, sport and leisure. Such projects also provide care, protection, artistic, sporting and recreational activities, enabling the coexistence among beneficiaries (children, youths and their families). The sponsor is not merely the one who contributes financially to the development of the child, but he is also the one who creates an emotional bond. The relationship between the sponsor and the sponsored child solidifies through letters exchanged between them; words that carry affection, admiration, friendship. Everything is always mediated by professionals from ChildFund Brasil to ensure the safety of the children and the privacy of the sponsor. 24
Resources Mobilization
Comprising this area are the sectors of Acquisition of Donors, Service to Donors, Communication and Marketing. Sponsoring Children We use various means in order to recruit sponsors: face to face interactions (direct approach) at events and churches, referrals from sponsors themselves, internet, ad-lib advertising, and social networks. A sponsor agrees to contribute monthly with the amount of R$ 57.00. Part of this amount is intended for partner organizations, for their development of activities; and part of it stays in ChildFund Brasil for covering different kinds of expenses. The sponsor keeps up with the development of his or her sponsored child through an annual Individual Progress Report sent by ChildFund Brasil. The Sponsor Newsletter, a quarterly edition, gives general and specific news about our projects. We ended the year of 2014 with 9,763 Brazilian sponsorships and 32,318 foreign sponsorships.
Our main sources of funds are the sponsorship of children, private social investment, and international cooperation.
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(G4-9)
Fundraising
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Private Social Investment In partnership with the private sector, we carry out two projects: Best of me A partnership between ChildFund Brasil and Vivo Telephone Foundation to fight and prevent child labor. By raising awareness of the public directly involved and through the use of social technology, we assist children and teenagers between 6 and 14 years old. The project was developed in four municipalities of the State of Minas Gerais, and started in 2012.
Clean Water for Children A partnership between ChildFund Brasil and P&G to increase access to clean water for people who use unsafe water sources, such as hand dug wells and rivers. In rural communities we distribute sachets for water purification, we guide families on how to use them, and we supervise the whole process. Health and hygiene promoters, trained by us, cooperate with the monitoring of the project, which has been developed in nine municipalities in the Jequitinhonha Valley, in the State of Minas Gerais. The project started in October 2014.
“““ “ I wish we had such good water from the sachet since we came to the community. The water comes from an artesian well and, before the sachet, the children would complain of feeling pain - and it was due to worms. Now they don’t complain anymore. Elizabeth Moreira, 5 children, Agrovila, Jenipapo de Minas (MG)
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Use of Resources
Over the years, ChildFund Brasil has been working in networking, building alliances with other organizations, because it values diversity of thought and experience. This network integrates organizations, resources, programs, projects and social technologies to work in the enrichment and promotion of the rights of children, teenagers and youths in a situation of deprivation, social exclusion and vulnerability. The partner organizations create protective and care environments and invest in the potential of children, so that they and the teenagers and youths may put their citizenship into practice, making them capable of performing sustainable changes in their lives, as well as in their communities. We operate through a strong background in the development of methodologies and monitoring of social technologies in communities at social risk. Replicated social technologies adhere to the guidelines of the Ministry of Social Development and Fight Against Hunger and legislation that protects rights in various areas. 27
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For the upcoming years we have three major goals: The first one is to go back to assisting communities under extreme vulnerability. In order to meet this goal, we have partnered with RGarber InteligĂŞncia Competitiva e Estudos de Mercado (RGarber Competitive Intelligence and Market Research), in order to develop the Social Vulnerability Index (SVI). The research emerged from the question “Where are the children, teenagers and youths (families and communities) in socially vulnerable situations in Brazil?â€?. They are found in settlements with a high density of families in a socially vulnerable situation. This concept may be considered as the quota of the population with the highest levels of deprivation of basic human needs. The database was the Brazilian census, whose interviews were conducted in 2010. It is precisely in these areas of extreme or strong social vulnerability that we focus our actions.
vulnerability. We aim to establish links with companies that have civic responsibility as a goal, that carry the value of engagement with the third sector and are also involved with the social, economic and environmental aspects of the public. Such partnerships will enhance our performance and the fulfillment of our programs and projects. The third goal is to establish alliances with those organizations who have social technologies whose methods are validated by the excellent results that they achieve. Those are means of enhancing our results.
And, in order to enhance our communication with all our groups of relationships and to bring more transparency, we are committed to make this 2015 report following the Essential GRI Reporting Model. We thereby hope to prove the maturing of our goverThe second goal is to establish partner- nance and management systems and our ships with the corporate sectors whose go- ability to measure our environmental, ecoals match ours, to take care of children in nomic and social performances. situations of exclusion, deprivation and
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DATASHEET ChildFund Brasil (G4-3) President: Valseni José Pereira Braga National Director: Gerson Pacheco Communication Analyst: Águeda Barreto (G4-31) Writing: Eliane Dantas Graphic Design: Jessica Takato Photos: Centro de Documentação e Memória - ChildFund Brasil
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EXPEDIENT ChildFund Brasil – Fundo para Crianças CNPJ: 17.271.925/0001-70 Municipal Registration: 404447/004-8 State Registration: Exempt National Office: Rua Curitiba, 689 – 5º andar – Centro CEP 30170-120 – Belo Horizonte (MG) (G4- 5) Phone nr: (0**31) 3279-7400 – Fax nr: (0**31) 3279-7416 www.childfundbrasil.org.br
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ITEM (GRI indicators)
PAGE
THEME RELATED MATERIAL
(G4-1) Statement of the organization’s main decision maker
2
Governance
(G4-2) Impacts , risks and opportunities
3
Executive Management / Socioeconomic Impacts
(G4-3) Organization’s Name
9, 30
-
(G4-4) Brands, Products and Services
9
Executive Management
(G4-5) Organization’s headquarters location
16
-
(G4-6) Number of countries where the organization operates
8
Funding and Resource Mobilization
(G4-7) Nature of ownership and legal form
9
-
(G4-8) Target markets
10
Funding and Resource Mobilization
(G4-9) Size of the organization
11,17,25
Executive Management
(G4-13) Significant changes
16
Executive Management
Charters, principles or initiatives to which the organization subscribes or endorses
14
Governance / Ethics
(G4-16) Memberships in associations
9
Governance / Ethics
7
Funding and Resource Mobilization
(G4-15)
(G4-17) Entities included in the financial statements
32
ITEM (GRI indicators)
PAGE
THEME RELATED MATERIAL
(G4-18) Process report content
5
Accountability and auditorship
(G4-19) Material aspects
5
Accountability and auditorship
(G4-22) Reformulations
7
Executive Management
(G4-23) Significant changes
7
Executive Management
(G4-24) Stakeholder group
15
Executive Management
(G4-28) Reporting period
5
Accountability and auditorship
(G4-29) Latest reporting period
5
Accountability and auditorship
(G4-30) Emission reports Cycle
5
Accountability and auditorship
(G4-31) Point of contact for questions about the report or its contents
7
Accountability and auditorship
(G4-34) Organization’s governance structure
16
Governance
(G4-56) Values , principles, standards and organizational behavior standards
12, 17
Mission, Vision, Values and Ideology
33
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