Awareness Month HIGHLIGHTS MAKE NF VISIBLE
In 2021, the Children’s Tumor Foundation took on a new theme for our NF awareness efforts called Make NF Visible, asking the NF community: What is something about your NF that people can’t see? And what is something about you that someone can’t see because of your NF? This new focus was evident during May NF Awareness Month, with increased media coverage about the NF community, which included local and national coverage on television, radio, blogs, and podcasts, as well as a PSA campaign. A big thank you to VIZIO for running a nationwide TV promotion in support of World NF Day on May 17, and introducing NF awareness to new audiences.
N F AWA R E N E S S A RO U N D T H E W O R L D
Volunteers across the country secured proclamations of NF Awareness month in their 18 states and 25 cities. Families and friends joined our efforts on all the @childrenstumor social media channels, and created individual Facebook fundraisers that brought in more than $66,000 during May to benefit CTF. N AT I O N A L B I L L B OA R D C A M PA I G N
Our thanks to Lamar Advertising who helped the Children’s Tumor Foundation Make NF Visible through a national PSA digital billboard campaign to celebrate NF awareness month. Adding to the billboards secured by local NF families in Virginia, South Dakota, Missouri, and Utah, an additional 122 digital billboards spread NF awareness in 25 markets across the country. 8 • NF NEWS | FALL 2021
Continuing to spread awareness from the safety of their homes and beyond, the NF community was busy all month hanging the End NF flag, putting up yard signs, and painting their nails blue and green.
