Making Guests Feel At Home

When Rick Mijares and Paul Greenberg opened American Social Bar & Kitchen, they did more than just open a bar - they created a place that dispenses memorable experiences. American Social Bar & Kitchen offers a little something for everyone: “Whether a guest wants to keep it low-key or go all out, the multifaceted concept adapts and evolves into something truly special for every occasion,” says Mijares.

All three of American Social’s locations—in Miami, Fort Lauderdale, and Tampa—scream Americana. “Paul and I wanted to create a new concept that embodied everything great about the hospitality industry while paying tribute to our great country,” notes Mijares. “Old Chicago brick and salvaged reclaimed wood dating back to the early 1900s is the foundation of our design. LIFE magazines highlighting America’s greatest and proudest moments adorn our walls, and that good old American spirit flows through our concepts.”

In addition to creating the gastropub’s acclaimed food menu and diverse beer portfolio (which includes pour-your-own taps), Mijares and Greenberg developed a drink menu with unique cocktails that utilize fresh ingredients. “Our mixologist and general manager, Andrea Lanza, helped tremendously with the menu. We put the program together with brands we believe in and provide quality spirits,” Greenberg explains.

The greatest inspiration, however, comes from paying attention to their customers’ desires. “I find incorporating our guests’ feedback makes them feel at home,” says Greenberg.

Whether a guest wants to keep it low-key or go all out, the multifaceted concept adapts and evolves into something truly special for every occasion,

In fact, the two are passionate about connecting with their customers. Greenberg says, “We take pride in meeting as many guests as possible—sitting with them, getting to know them, and doing whatever is necessary to ensure their return. American Social is home.”

Photo courtesy of Frederic Blake Photography