THE LOCALS
INDUSTRY EVENT
Shaping the Future RECONNECT AT BAR CONVENT BROOKLYN, 2021 By Terri Marshall Photos courtesy of Bar Convent Brooklyn, RX
What started in 2007 as a small industry meeting in Berlin quickly became the leading international bar and beverage trade show. When Reed Exhibitions acquired Bar Convent in 2015, the event expanded globally, arriving in Brooklyn in 2018. This year, Bar Convent Brooklyn returns to the Brooklyn Expo Center on August 17 and 18.
With exhibitors often making their first debut in Brooklyn, BCB offers unique experiences. “We’ve seen solid growth each year in the number of attendees, exhibitors, and education sessions,” says Williams. “In 2019, we had over 350,000 samples (including cocktails) served to attendees. That’s just so cool to say!”
“Bar Convent Brooklyn provides a welcoming and collaborative environment for members of the bar and beverage community to gather together. Through education, sharing best practices, and generating business opportunities we celebrate and shape the future of liquid culture,” explains Jackie Williams, Event Director of Bar Convent Brooklyn. “BCB is really about connections. We connect attendees with beverage professionals to create an environment for the exchange of ideas and to build valuable relationships.”
Education continues to be a considerable aspect of BCB. The event boasts a main stage, two demo stages, a taste forum, and Park Street University, where attendees can expect seminars on such topics as brand management, marketing, and packaging design.
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“We have a new education committee in place this year. They are dedicated to helping us craft the best content that we’ve ever had, both onsite and online,” shares Williams. “The education program could not be in better hands.”
