3 minute read
Wine Know How - Bartender’s Guide to Prosecco Rosé DOC
PBARTENDER’S GUIDE TO ROSECCO ROSÉ DOC
with LUNA NUDA
By Jill Dutton | Photos courtesy of Curate & Co.
According to the IWSR, still rosé wine volume in the United States has increased by 118% over the past few years. Likewise, sales of sparkling wines are up compared to years past; year-to-date, sparkling wine holds 22% of wine share on e-commerce, which outpaces previous years.
Prosecco Rosé DOC is a new designation that combines these two hot categories. Being under the DOC (Denominazione di Origine Controllata) means that the wine must come from a specific area with specific standards for quality. The designation controls Prosecco Rosé as a name, meaning that sparkling rosés from other areas cannot use the name Prosecco Rosé. Prosecco Rosé is made only in Italy in specific regions per the DOC designation.
“Prosecco has passed Champagne as the best-selling sparkling wine in the world, and Prosecco Rosé is a great opportunity to capitalize on the success of Prosecco while adding something new and exciting to your menu,” explains John Dunn, Vice President of Marketing and Operations for Luna Nuda in the United States. “Prosecco has helped take sparkling wine from an occasion-driven beverage to everyday enjoyment. Prosecco Rosé will only strengthen that enjoyment with its limitless food pairings and approachable palate.”
Developed by the King of “Gin & Juice,” INDOGGO® is the ultimate remix of seven premium botanicals infused with all natural strawberry flavor.
Scan for a Special Message from Snoop Dogg!
WE ASKED DUNN, WHO HAS OVER 30 YEARS OF EXPERIENCE IN THE BEVERAGE AND HOSPITALITY INDUSTRIES, FOR ADDITIONAL PROSECCO ROSÉ INSIGHT FOR BARTENDERS.
WHY SHOULD BARTENDERS SUGGEST PROSECCO ROSÉ DOC TO GUESTS? Well, if the guest likes Prosecco and they like rosé, you can’t go wrong by suggesting Prosecco Rosé. It’s a great wine for both casual wine drinkers and those who consider themselves to be “wine geeks.” As a newer style, Prosecco Rosé’s flavor profile and qualities are fun to dissect and discuss. However, casual drinkers can still appreciate the mix of Prosecco and rosé qualities without fuss! Also, a DOC source will drive the premiumization of wine within the sparkling category and better connect with current drinkers of Prosecco. Prosecco tends to be lighter and fruitier than its bready Champagne cousin, and Prosecco Rosé is a bit lighter and more floral than a sparkling rosé from Oregon for example. Finally, while rosé is delicious year-round, it’s a particularly easy sell in warmer months, which consumers have been conditioned to think of as “Rosé Season.”
HOW SHOULD BARTENDERS SUGGEST PROSECCO ROSÉ DOC TO GUESTS? Remember the buzzwords: effervescent, bubbly, fruity, floral, and crisp. When pairing with food, cheese pairings (aged gouda, aged white cheddar, or camembert) work well. Entrées like classic summer barbecue (pulled pork or chicken, or smoked salmon) pair nicely. With dessert: dark chocolate, lemon sorbet, and chocolate cake are amazing complements.
Prosecco Rosé can also be a fun twist in cocktails that usually call for a sparkling white variety, like a French 75 or even a classic Mimosa.
WHY SHOULD BARTENDERS SUGGEST LUNA NUDA’S PROSECCO ROSÉ DOC? Combining Pinot Nero and Glera grapes give Luna Nuda Prosecco Rosé fresh red berries and floral notes for an elevated experience usually found in more expensive sparkling wines. It has delicate floral aromas that give way to hints of golden apple and subtly sweet flavors. Luxurious bubbles create a refreshing finish on the palate with inviting fruit flavors that pair well with various foods or can be enjoyed on their own. Luna Nuda Prosecco Rosé makes a great appetizer wine because it falls between white and red when it comes to food pairings. It also makes a great first-course drink because the bubbles will help clear your palate between courses or small bites. Luna Nuda is all about celebrating the small moments as well as the big ones, and Prosecco Rosé is the perfect pairing to elevate a casual evening with friends or pop for milestones like an engagement or graduation.
