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In the Know - Vinexpo America | Drinks America
CELEBRATING the SPIRITS INDUSTRY with TWO NEW TRADE EVENTS
By Terri Marshall
Interesting fact—according to IWSR Drinks Market Analysis, the overall United States beverage alcohol consumption increased by 2% in 2020, the largest gain for the country in almost two decades. A key player in the increased consumption phenomenon, ready to drink spirits (RTDs) became the fastest growing beverage alcohol category in the market posting an impressive volume growth of 62.3%. In general, America’s spirits sales also experienced its largest volume increase, 4.6% since 1990. The spirits business is a hot ticket, which means you need a ticket to Vinexpo America | Drinks America, March 9-10, 2022, at the Javits Convention Center in New York.
New and Noteworthy
Vinexpo America aims to reconnect North American based wine buyers and decisions makers. The Vinexpo America event focuses on wine producers, associations and United States based importers looking to expand in this market. The new Drinks America event goes beyond wine to include more beverage alcohol categories such as spirits, beer, sake, RTDs and related products and services for buyers and decision makers in these categories. Attendees can expect a wide range of products and brands exhibiting at the co-located events. One badge includes access to both Vinexpo America, and Drinks America exhibits, as well as all education and special events. Attendees will find a variety of new and featured products available for tastings and related products, services, and accessories on display and for demonstration. Co-locating the events allows for onestop sourcing and an efficient platform for conducting business.
Who Should Attend?
With exhibitors from across the globe showcasing their products for tasting, all members of the wine and spirits industry in decision-making roles benefit from attending. An added benefit, a robust complimentary business matchmaking service aims to help decision makers find suppliers that align with their needs. The service also assists with scheduling onsite meetings in advance of the show. The service will be made available to pre-registered attendees in early 2022.
Bartenders particularly benefit from the addition of Drinks America which supports the bartender role in the industry providing opportunities to connect with
Bartenders can register to attend Vinexpo America | Drinks America online at the discounted price of $50.
WWW.DRINKSAMERICA.COM/ATTEND
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WWW.VINEXPOAMERICA.COM/SUBSCRIBE
owners and brand managers of new and growing brands in North America. Reuniting the industry in person, the event allows more networking opportunities along with the always popular tasting experiences.
Opportunities to Learn
The programming of education in 2022 includes topics pertaining to both wine and spirits. Over a dozen sessions planned include master classes, panels, and round table discussions. With one badge, attendees have access to all sessions throughout the two-days. The IWSR will present a conference on Understanding United States Beverage Alcohol Trends and the Drivers of Future Consumption. Additional sessions include topics such as Wine and Spirits Sales in a Post-pandemic World, Finding and Choosing Partners and Clients, and the Influence, Rise, and Role of Technology. Planned master classes represent various regions from around the world, including two presentations by Inter Rhône and the ever-popular Riedel Winewings glass seminars.
Additional educational content continues to be announced and the growing exhibit hall is a not-to-be-missed experience. A sample list of exhibitors at Drinks America exhibitors includes Amber Beverage International LTD, Charles Edge London, Liquor Masters International PTY LTD, Riachi Winery & Distillery, Stevens Point Brewery and many more.
