Tequila Komos honors memories created in the moment while redefining the ultra-luxury tequila category Toast the Occasion

By Joseph Luparello

Today’s drinkers are different than those of the past. The palates of spirit enthusiasts have greatly evolved, so anything lowquality will not be supported or sought after. Refusing to settle, consumers seek memorable and meaningful drinking experiences. Therefore, an authentic brand crafted with tradition in mind, expertly produced in small batches for optimal quality, and most importantly, uncompromising in quality and taste is the spirit of the moment. Filling these demands in innovation, mindfulness, and more is the globally inspired brand Komos.

“The priority we place on quality and careful, mindful craftsmanship come first and foremost for Komos, which results in a flavor profile unlike any other, expanding the reach of ultra-luxury tequila to more people and more occasions,” explains Co-Founder and Co-CEO of Komos, Richard Betts. “Komos is a great way to convert people to the category—if someone says they don’t like tequila, give them Komos, and you might just change their mind. It’s perfectly delicious when served neat, on the rocks, or in your favorite cocktail.”

Komos is passionately crafted with an ambition to create the most delicious tequila while honoring each memorable moment along the way. It is proudly referred to as the “category redefining” line of ultra-luxury tequila. On June 1st, the brand-new expression Añejo Reserva joins the award-winning tequila trio comprised of Añejo

Añejo Reserva is a luxurious, bold, and distinctive expression. This latest expression builds on the Komos vision to have a specific spirit for every occasion. It’s aged for a minimum of 12 months in a unique blend of French oak wine barrels, bourbon barrels, and sherry casks and presented in an elegant white ceramic bottle. It’s a tequila made to be sipped and savored or to elevate any experience.

Flexing a bold flavor and personality, Añejo Reserva carries notes of rich coffee mixed with caramel toffee that is lifted by bright citrus zest. It has a soft and full palate with hints of hazelnut and dried apricots. There is a lingering finish with allspice, white pepper, and opulent amber notes, making it delicious on its own. However, the depth of flavor also provides versatility for a bartender looking for a spirit like that of rich bourbon.

“Consumers are increasingly seeking high-quality tequilas that offer unique flavor profiles and are crafted with care and intention,” says Betts. “This trend is driven by the growing appreciation for the art of tequila making and the desire for premium spirits that deliver a truly elevated drinking experience. We’ve also found our collection appeals to both light and dark spirit drinkers, bringing even more people over to the ultra-premium category.”

As consumers become more knowledgeable about tequila, they demand higher quality products, unique expressions, innovative aging techniques, and creative packaging. “Brands who continue to innovate within the category will continue to gain popularity as consumers seek out unique, modern, and authentic experiences in their spirits choices that reflect who they are and that taste good,” shares Betts.

Matching the charm of the liquid is the white ceramic bottle it’s presented in. Evoking the beauty of the Mediterranean, it protects the quality and integrity of the tequila. It’s a beautiful addition to the Komos collection, and like its other expressions, the Añejo Reserva bottle is designed to be easily upcycled. Beyond the liquid, Komos’ sustainability initiative of creating adobe bricks from agave waste has gained traction. The brand hopes others join in to help build housing, schools, and other local infrastructure projects. As such, Komos inspires good times and great moments on more than one occasion.