ELEVATE ANY OCCASION

With Justin Pasha And The Cup Bearers

By Joseph Luparello

Justin Pasha is the founder of The Cup Bearer, a company comprised of mixologists who go above and beyond the standard of their craft. Referred to as “Cup Bearers,” they are no ordinary presence behind the bar. Implementing the techniques of Flair Bartending, these cocktail wizards create unforgettable beverage experiences through cutting-edge mixology and the highest level of service.

Growing up, Pasha carried out a spectrum of roles in the hospitality industry, but nothing intrigued him more than the art of bartending. He was always fascinated by a bartender’s power to set the tone of their surroundings, no matter the venue. As soon as he got behind the bar himself, his passion was set in stone. “The people, the customers, the service, it was a job made for me, and I knew then I’d be in hospitality the rest of my life.”

One single event in Justin’s life forged the path to his future business concept. While attending a 5th Ave apartment party, he noticed something crucial was missing. The stunning décor, perfect lighting, and incredible food were undoubtedly a true luxury however, the bar situation was distinctively underwhelming. The wheels immediately began to turn in Pasha’s head. He thought, “How fun would this gathering be with a bar that matched the energy of everything else?” The idea for The Cup Bearer was born.