Creators of Conviviality

At the Pernod Ricard USA headquarters, meaningful relationships are forged through an exquisite portfolio of spirits available on premise to explore with peers. More than just any standard bar, the magical space at HQ doubles as a platform for these “Creators of Conviviality” to come together and share successes, exchange ideas, and most importantly make new connections.

Pernod Ricard USA deeply values its tradition of utilizing top mixology talent to staff its bar. Current lead bartender, Jack Schramm, a frequent contributor to spirits publications, has an amazing pedigree as lead barman at Existing Conditions and NoMad. Joined by National Mixologist Jane Danger and the Head of Mixology and Education, Kevin Denton Rex, Jack brings the Pernod Ricard spirit of conviviality to life by curating branded happy hours, tastings, mixology training, and hackathons.

Events hosted at the corporate bar are always a hit because each brand has a unique story to tell. They have hosted several remarkable internal events to demonstrate appreciation towards the entire Pernod Ricard USA team. Gatherings like a Malibu Summer party with a full-sized ball pit, frozen drinks, and lots of amazing Malibu swag are a highlight for the organization.

Always ahead of what’s hot in the industry, its mixology team researches and publishes an internal quarterly trend report that examines what’s happening around the globe with cocktails, techniques, and service. The HQ bar is a great way for them to feature new and cutting edge serves to inspire its marketing and commercial teams.

“The corporate bar is essential to keep our teammates engaged and make every employee a great ambassador for our brands. They can’t do that if they aren’t educated on how to use those spirits or if they’ve never been exposed to true quality cocktails,” explains Schramm. “We get so many folks who didn’t come up through the wine and spirits business these days, and that diversity is essential to compete in the marketplace. Our bar is where we all come together to share that convivial moment with each other. That's where everything comes together.”

Suze was created & launched in 1889 (at the same moment as the Eiffel Tower!). Suze is made using 100% French Gentian Roots. It takes a minimum of 20 to 30 years before we can cultivate our wild Gentians!