A Celebration of Life, Every Day, Everywhere

DIAGEO’S BAR DECO IS DESIGNED FOR CELEBRATING, COLLABORATING, AND PROMOTING POSITIVE DRINKING.

Nine diverse and active business resource groups are responsible for unique events in its corporate bar. During heritage months, key moments in the calendar year are celebrated, such as International Women’s Day, PRIDE, Black Music Month, Diwali, and many more.

Behind the bar at Bar Deco, you will find extraordinary bartenders. The roster is full of highly trained mixologists with institutional knowledge of mixology and beverage industry trends, who work at some of the most famous bars, clubs, and taverns across New York City.

Diageo is a global leader in the alcohol industry with a highly reputable collection of brands across spirits and beer. The heart of the company’s culture, Bar Deco, is high above the New York Harbor in the 3 World Trade Center Building. Ironically, the word “bar” doesn’t quite do the space justice, as it is much more than a place for employees to gather and enjoy a hand-crafted cocktail from one of its iconic brands. It’s an environment specifically designed for celebrating, collaborating, working, and most importantly, promoting positive drinking five days a week.

Bar Deco brings Diageo’s topnotch brands to life through all forms of celebration, large or small. These gatherings range from daily happy hours to eventbased celebratory moments for holidays like St Patrick’s Day, Cinco de Mayo, and Pride Day.

The main distinguishing factor of Bar Deco is that it personifies Diageo’s corporate purpose, “Diageo—Celebrating life every day, everywhere.”

Just recently the brand teams celebrated a new launch of Don Julio Rosado, which was accompanied by a beach scene created to set the matching vibe. Additionally, its vast Scotch portfolio was explored on Robert Burns Night, complete with a traditional piper summoning everyone to happy hour. There, the traditional Burns Ode was read aloud, and Haggis was served.

Not to mention, Diageo has an incredible innovation team as part of the Marketing Department that is constantly at work developing new liquids featured in Bar Deco. In turn, Bar Deco can showcase a wide portfolio of ready-to-drink offerings and has expanded its non-alcoholic category team.

In the fall of 2020, they announced its Spirit of Progress—Society 2030 goals, a set of ambitious targets to hit through the decade. These cover various goals, from promoting positive drinking, pioneering grain-to-glass sustainability, and being champions of inclusion and diversity. These incredibly important pillars are brought to life thanks to Diageo’s beloved corporate Bar Deco.