Open Up forCherryMore

Heering is getting a brand-new look that inspires bartenders with modern versatility, timelessness, and experimentation.

FOUNDED IN 1818 IN COPENHAGEN, HEERING WAS THE WORLD’S FIRST CHERRY LIQUEUR COMMERCIALLY PRODUCED AND REMAINS THE MOST WELL-KNOWN AND AWARDED IN THE CATEGORY. TODAY THE LIQUEUR CONTINUES TO BE CRAFTED ACCORDING TO A FAMILY RECIPE FIRST INTRODUCED BY BUSINESSMAN PETER F. HEERING.

Made with real cherries and botanicals, Heering Cherry Liqueur is all-natural, without artificial flavors or added coloring. This combination yields a rich flavor that adds complexity but is not overly sweet. The intense cherry flavor in this unique recipe gets accompanied by spices and bitter almond, which creates a balance that distinguishes it from other cherry liqueurs.

For the first time in more than thirty years, Heering is getting a brand refresh. In the 1990s, the bottle shape was redesigned to be shorter and squarer, giving it a premium look and feel that has become instantly recognizable. This year’s update focuses on functionality and the brand’s long heritage, highlighting cherries as the core ingredient.

Heering has remained popular in cocktail culture due to its unique flavor, versatility, long history, and association with world-famous cocktails such as the Singapore Sling and Blood and Sand. But nowadays, bartenders love also experimenting with Heering in modern creations."

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MARK DE WITTE, CEO OF DE KUYPER ROYAL DISTILLERS, OWNER OF THE BRAND.

Heering Cherry Liqueur is getting a brand-new look.

THE WORLD’S FIRST AND MOST AWARDED CHERRY LIQUEUR FOUND ON THE BACK BAR, HEERING CHERRY LIQUEUR, IS GETTING A BRAND-NEW LOOK. THE UPDATED BOTTLE DESIGN ENHANCES FUNCTIONALITY, IMPROVES SHELF PRESENCE, AND MAINTAINS CONSISTENCY. IT’S THE BRAND’S FIRST BOTTLE REVISION IN OVER 30 YEARS. THE FRESH LABEL DESIGN SHOWCASES HEERING’S STRONG HERITAGE DATING BACK TO 1818, USING ELEMENTS FROM VINTAGE BOTTLES. LOOK AT THE EVOLUTION OF THIS ICONIC BOTTLE.

Proudly Danish

Originating in Copenhagen in 1818, Heering Cherry Liqueur was a first of its kind and is still made using the original recipe. Danish Coat of Arms is still prominently displayed on the newly designed packaging.

Cherry Red Logo

Heering Cherry Brandy featured Peter Heering’s Signature in red including an introduction to the dark red logo reflecting the rich, natural color of cherries appearing on the 1910 label and used ever since. In addition, winning medals are proudly displayed on the label.

Square Shape Sighting

Today’s revised distinctive shape—a squared base and narrow neck—is easy to grip and pour, which was first seen in this vintage design in 1955—one of the most significant changes to the Heering look. The square design is classic and elegant, giving today’s revised bottle a more premium look and feel.