Belvedere’s new Brand Ambassador Allison Dedianko

WITH THE BELVEDERE DREAM JOB WINNER ALLISON DEDIANKO

Name: Allison Dedianko Date of Birth: February 20th Home Town: New York Previous Job: Bartender/Bar Manager at Madam Geneva on the Bowery in New York City

BARTENDER’S DREAM JOB

A Baltimore native, Ali has been in New

York for more than seven years. She attended NYU where she majored in European Studies with a minor in Russian. She has bartended all over New York City, from dive bars to speakeasies, restaurants to lounges. Before winning the Belvedere

Dream Job, she was working at Back Room on Manhattan’s Lower East Side and Madam Geneva, a gin focused lounge on Bleecker St. Ali speaks four languages - English, Spanish, Italian, and Russian, and is excited to travel the world educating people about Belvedere Vodka.

Consumer interest in discovering new Craft beers in all kinds of varieties has never been higher. This year will be no different, because Craft beers are predicted to continue their amazing growth, with seasonals driving sales. Craft volume is up 16% vs. a year ago,1 with 40% of that from seasonals. Blue Moon Brewing Company sales alone are up 30% vs. a year ago,1 making us one of the fastest-growing Craft brands. Offering Blue Moon® seasonals is a great way to boost profits. Have the beers your consumers want by adding a Blue Moon seasonal draught handle. Like our award-winning Blue Moon® Summer Honey Wheat, a Gold Medal winner at the 2010 Great American Beer Festival® in the Specialty Honey Beer class. It’s crafted with clover honey for a hint of sweetness that’s balanced by a touch of orange peel for subtle citrus notes. Our Summer Honey Wheat is a fitting tribute to those endless summer days. Blue Moon beers capture the magic of each season. Profit from our passion by providing the variety consumers demand while increasing your sales. To get started with your new Blue Moon seasonal draught handle, call your Blue Moon Brewing Company representative today.

1Nielsen ScanTrack, Total U.S. Grocery over $2MM, latest 52 weeks ending 11/13/2010, based on $ sales. Spring

Autumn

Winter

WINNING COCKTAIL

SILK THAI

1.5 oz. Belvedere Pure 2/3 oz. Velvet Falernum 1 oz. lemon juice 1/3 oz. Tawny Port 1/3 oz. egg white 2 leaves of fresh Thai Basil

Shaken very hard and fine strained into a coupette.

SEALED WITH A KISS

1.5 oz. Belvedere Vodka 4 fresh strawberries 1 Shiso leaf 2 oz. Koshino Kaghiroi Sake

Muddle strawberries with a dash of simple syrup. Add rest of ingredients and shake with cubed ice. Double strain into a coupe glass and garnish with a strawberry slither and Shiso leaf.

CUPID’S ARROW

2 oz. Belvedere Vodka 1/4 oz. simple syrup 1/2 oz. lemon juice 6 fresh raspberries or 1/2 oz. raspberry puree Dash egg white

Shake vigorously and strain into a chilled martini glass. Top with a splash of soda and garnish with a raspberry.