China in Focus 2013 by Xavier van de Par

Welcome 欢迎词

Dear Attendees, Our formal committee of the Chinese Student Association (CSA), cordially welcomes you to our annual event ‘China in Focus’ at the Erasmus University in Rotterdam, The Netherlands.

Welcome 欢迎词

Your participation in this event takes place at a time when the China’s political leadership is in its transition, a critical time for China, when the durability of its export-dependent economy and autocratic polity is being tested by a European financial crisis and social and big technological changes at home. After a period of heavily keeping down soaring property prices and high inflation rates, it is expected that China will start to loosen monetary and fiscal policy early 2013. In Europe, Chinese companies continue to make strong entries onto European exchanges. Not surprisingly, China has fully captured the world’s attention regardless of whether the talks are focused on Clean technology, global finance or the aerospace industry. At the root of this growth are business leaders like our speakers who continue to push China onto the international stage. Recognizing the extraordinary opportunities China presents, and challenges hindering Chinese enterprises, CSA serves as the bridge between Chinese and international students, professionals and companies with an interest in the Chinese and Western markets. As an attendee, you will gain access to the exclusive insights relevant to leaders and an invitation to an unparalleled community of business practitioners, international oriented students and professors. We hope that you will seize this distinctive opportunity to share ideas and build relationships. Thank you for your attendance. Sincerely,

X.P. van de Par Head of Formal Committee CSA-EUR

Table of Contents 目录

Program Information

4 5 6 8 8 9

The Formal Committee Program Schedule Event Floorplan Beijing Opera Chinese Paint Workshop Joint Case Study with CHEB

10 11 12 13 14 15

Stone Yen Balthazar Den Breems Buhui Qiu Jimmy Ji Dolores van Dongen Shangyou Nie

17 Shell 17 ABN Amro 18 Ernst & Young 18 Erasmus Trustfonds 19 DB&S 19 KPMG 19 Erasmus Cultuur 20 ChEB

Partners

Table of Contents 目录

Speakers Biographies

Other

21 FAQ 22 About CSA 23 Memo

会场平面图

Floor Plan

Floor Plan会场平面图

Program Schedule 活动日程

Monday 11th February (Senate Room, A-building)

Cultural Symposium

Opening: Beijing Opera Chinese Management (Acer) Lunch: Networking Chinese Music Performance: The Pipa Joint Case Study (CSA & CHEB) Workshop Chinese Paiting

tuesday 12th February (Senate Room, A-building)

Business Symposium 11.30 - 12.00 12.00 - 12.40 12.40 - 13.20 13.20 - 13.40 13.40 - 14.20 14.20 - 15.00 15.00 - 15.20 15.20 - 16.00 16.00 - 16.50 17.30 - 19.30

Opening Chinese Mergers & Acquisitions (DB&S China Desk) Chinese Corporate Governance (RSM) Lunch: Networking Chinese Investment in the Netherlands: Opportunities & Challenges (KPMG) Practical Business Cases in China (Ernst & Young) Break: Networking China and the World: An Energy Perspective (Shell) Debate Chinese Karaoke & Quiz @Pub the Smitse

Program Schedule 活动日程

13.00 - 13.00 13.30 - 14.30 14.30 - 15.00 15.00 - 15.30 15.30 - 16.30 16.30 - 17.30

Wednesday 13th February (Rotterdam)

ABN AMRO Inhouse-day (Selection based on CV) 15.00 - 18.00

ABN AMRO International Operations Career Opportunities within ABN AMRO Business Case Energy

thursday 14th February (Amsterdam)

SHELL Inhouse-day (Selection based on CV and motivation letter) 12.00 - 17.00

Shell Project in China Career Opportunities within Shell Busienss Case Study

The Formal Committee 聚焦中国委员会

Name: Xavier van de Par Position: Head of Formal Committee Languages: Dutch, English, Mandarin Education: MSc. Finance & Investments

The Formal Committee聚焦中国委员会

Name: Luna Liu Position: Formal Committee Member Languages: English, Mandarin Education: MSc. Finance & Investments Name: Ee Wai Tan Position: Formal Committee Member Languages: English, Mandarin, Hokkien Education: BSc. International Bachelor Economics and Business Economics Name: Billy Shen Position: Formal Committee Member Languages: English, Mandarin, Shanghainese Education: BSc. International Business Adminitration Name: Jackie Yen Position: Formal Committee Member Languages: English, Taiwanese Education: BSc. International Business Adminitration

Name:Yang Hao Position: Formal Committee Member Languages: English, Mandarin Education: BSc. International Business Adminitration

聚焦中国

China in focus the event for CHINESE CUlTURE & BUSINESS

Beijing Opera 京剧表演

Beijing Opera is the quintessence of China. The largest Chinese opera form, it is extolled as ‘Oriental Opera’.

Beijing Opera & Chinese Painting京剧与中国画研讨会

Facial Painting (Lianpu) & Costumes

Lianpu is formed through dramatic artists’ long-term practice and their understanding and judgment of the roles in plays. It is the colorful dressing on actors’ faces. By using transformative and exaggerated figures, professional spectators would easily tell the characteristic of a role. The costumes in Beijing Opera are mainly based on fashion of the Ming Dynasty (1368-1644). The colors of the customes indicate different social status: yellow for the imperial family, red or blue for high nobility, white for old officials, black for men of fierce or aggressive character. Scholars usually wear blue gowns, military generals wear padded armors, and emperors wear dragon robes

Chinese Painting Workshop 中国画研讨会

Chinese painting can be traced to as far back as six thousand years ago in the Neolithic Age when the Chinese have started using brushes in their paintings. Chinese art dates back even earlier than that. Chinese paintings can be classified as landscapes, figure paintings and flower-and-bird paintings. When it comes to technique, there are two major categories of Chinese painting: meticulous (or the ‘gongbi’ school),and freehand (or the ‘xieyi’ school). This workshop will introduce the basic characteristics of Chinese painting: • Brush techniques. A freehand painter coordinates his fingers with the wrist, elbow and shoulder. Practice entails acquiring the ability to paint with his wrist suspended in order to paint the longest lines, the roundest circles especially when paining bamboo poles or willow twigs in Chinese landscape painting. • The use of ink. The Chinese use the color black as the main color in traditional Chinese painting. They use darkness or lightness or density or dilution of ink in relation to water to represent the light and color intrinsic to various objects. • The use of color. The natural color intrinsic to objects, especially those found in the natural world, is emphasized in Chinese painting.

Joint Case Study with CHEB 演讲嘉宾简介

A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand

Li Ning Co. Ltd.

Li Ning, a Chinese sport apparel, footwear, and equipment company founded in 1989 by the Olympic gymnastics gold medallist, grew from a family business in to China’s number one sporting good brand in less than two decades. The company’s ambition was not confined to the home market and this case looks at the company’s internationalisation strategy. Li Ning established its first flagship store in a developed market in Almere, Netherlands, a location they chose for its proximity to Europe’s largest consumer markets (England, Germany, France). Li Ning was the first Chinese company that tried to gain market share abroad by establishing a uniquely Chinese brand.

Case Study 案例研究

The objective of this teaching case is for students to better understand the complexity of Chinese firms international expansion and their response to increasing competitive pressure, in both domestic and international markets. It highlights the importance of objective setting and strategic planning and challenges the participants to view internationalisation holistically including not only the business activities and expansion markets but also the timing, capabilities, political and cultural aspects that influence successful internationalisation.

Despite the reputation of Chinese products, Li Ning’s sports merchandise was received outstandingly well by the Dutch, French and German customers but other issues (e.g. production or the internal politics of Li Ning) represented many more obstacles to Li Ning’s expansion in Europe. The international branding strategy pursued by the company was predominantly intended to compete with other international companies in China, not abroad. These matters in this case are relevant for understanding the complexities of the internationalisation of Chinese firms.

Speakers Biographies 演讲嘉宾简介

StoneYen Acer, Ex-Vice President Acer China Monday 11th Feb. 13:30 - 14:00 Topic: Chinese Management Stone worked for Acer computer for 25 years. He was transferred from Taiwan to Netherlands in 1999, after few years working in Europe, he was assigned to join the Acer China operation in 2006. Stone’s main experience is in the supply chain management. During his expatriation in Europe and China, he was working on the re-engineering processes to setup the new business model, meanwhile, organizing the back office operations to support Acer's strong growth from 2002 to 2011. Mr. S. Yen's expertise lies in the the very productivities and efficiencies operations to maintain the Acer EMEA(Europe, middle east and Africa) and Acer. China market position and share.

Speakers Biographies 演讲嘉宾简介

Balthazar has over 20 years of experience in mergers, acquisitions and corporate finance issues. His first experiences in mergers and acquisitions date from his career with UNIGRO ( now LAURUS ) - a supermarket chain - as financial, commercial and business consultant for local unit managers. Hereafter, he extended his expertise in mergers and acquisitions with BRUNA (bookstores) which was then part of Koninklijke Bijenkorf Beheer (Holding company of large Dutch retailer). At a later date it became part of the PostOffices Group (ING and TPG).Within a space of some three years about a 100 new BRUNA outlets saw the light. After this interesting experience he wanted to further develop myself. The next six years I was employed by KPMG Corporate Finance. He was involved in complex acquisitions and matters of succession in various business sectors. Balthazar was focused on companies up to 200 FTEs, business transactions up to 20 million euro and single ownership by managing director, also being major shareholder.

Speakers Biographies 演讲嘉宾简介

Balthazar den Breems DB&S, CEO and Founder Tuesday 12th Feb. 12:00 - 12:40 Topic: Chinese Mergers and Acquisitions

Eventually, after an interesting time with KPMG he became on of the founders of DB&S in 2005.

Speakers Biographies 演讲嘉宾简介

Buhui Qiu RSM, assistent Professor Tuesday 12th Feb. 12:40 - 13:20 Topic: Chinese Corporate Governance Buhui Qiu is an assistant professor of finance at Rotterdam School of Management, Erasmus University. His research interest is in the areas of corporate governance, corporate information disclosure and fraud, institutional ownership, and mergers and acquisitions. His research work has been presented at various international finance and accounting conferences such as the Singapore International Conference on Finance (SICF), WFA, AAA (FARS), CRSP forum, China International Conference in Finance (CICF) and FMA, and at various universities. He is currently teaching Mergers and Acquisitions (undergraduate), M&A and Corporate Restructuring (master) and Corporate Finance (master and doctoral) courses at RSM. Before pursuing an academic life, Buhui had worked for several years as a financial analyst and (advanced) financial consultant at Ford, PwC Consulting and IBM.

Speakers Biographies 演讲嘉宾简介

Jimmy Ji was transferred from China to KPMG the Netherlands in 1995. He has over 15 years of experience in the KPMG Netherlands to assist Dutch companies doing business in China as well as Chinese companies investment in/through the Netherlands. Jimmy has broad experience in advising Chinese companies doing business in the Netherlands. He has gained extensive and broad experience from working with KPMG Tax, M&A and advisory specialists. Jimmy helped many Chinese/Taiwanese companies investing in/through the Netherlands including market entry, company structure set-up, taxes, M&A etc. Some of the major companies are: Huawei Technologies, COSCO, China Southern Airlines, Acer, CIMC/Burg, Midea Group, BYD, Hanergy Group etc.

Speakers Biographies 演讲嘉宾简介

Jimmy Ji KPMG, Vice President Acer China Tuesday 12th Feb. 13:40 - 14:20 Topic: Chinese Investment in the Netherlands: Opportunities & Challenges

He plays very active roles in Dutch/Chinese business community. He is the Treasurer and Deputy Chairman of the Dutch Chinese Chamber of Commerce (“DCCC”) in the Netherlands. He often joins Dutch high-level government and/or business delegations to China as a keynote speaker about investment in the Netherlands/Europe. Online and The 9 Limited, as well as a number of emerging companies.

Speakers Biographies 演讲嘉宾简介

Dolores van Dongen Ernst & Young, Assistant Director China Business Services Tuesday 12th Feb. 14:20 - 15:00 Topic: Practical Business Cases in China Dolores graduated in Sinology at Leiden University and in Shanghai Fudan University. She has worked for both Chinese multinationals, like CITIC (China Hong Kong Trade Center) and Dutch multinationals, like KLM Royal Dutch Airlines where she acted as Chief Representative for China. Dolores worked and lived in China (Beijing and Shanghai) from 1988 to 2007. In Beijing she founded and managed a non-profit organization, Sunshine Learning Center, a special needs school and a special needs training center for Chinese teachers. Upon her return to the Netherlands, Dolores joined Ernst & Young and is responsible for the China Business Services in the Netherlands. Ernst & Young provides assurance, tax, advisory, transaction and legal services to her clients. In 2010, Dolores was seconded to Hong Kong for6 months to co-develop a strategic marketing plan for Ernst & Young’s Asia Pacific integration of 20 countries. During her presentation, Dolores will share her experience of living and working in China and the differences between Sino-Dutch culture in business.

Speakers Biographies 演讲嘉宾简介

Shangyou is a Senior Commercial Advisor at Shell. He obtained his academic training in Beijing University (B.Sc in Geology), University of Chicago (Ph.D. in Geophysics), and Rice University (E MBA). He had worked in the energy industry for more than 25 years, including five years from the academic side, unraveling the geological evolution of Asia and formation of the Tibetan Plateau and the Tianshan Range. For the oil and gas industry, Shangyou worked both for the international oil companies (IOCs) including Shell and Amoco (now part of BP), and consulting company IHS (Geneva). He has been a strategy advisor at Shell for the past decade, for which his focused areas include China, Africa, the Middle East and Russia. He has worked in China, USA and Europe and traveled to more than 60 countries so far.

Speakers Biographies 演讲嘉宾简介

Shangyou Nie Shell, Senior Commercial Advisor Tuesday 12th Feb. 15:20 - 16:00 Topic: China and the World: An Energy Perspective

Shangyou has helped initiate and complete specific energy partnership with Chinese National Oil companies (NOCs) for projects both inside and outside of China. Before joining Shell, he helped Chinese NOCs to promote their investment opportunities in Houston and Calgary. Shangyou is passionate about finding and developing young talent. He has been on demand to help Shell’s campus recruiting efforts by sharing his personal experience in Insead and Erasmus.

聚焦中国

China in focus the event for CHINESE CUlTURE & BUSINESS

Sponsors and Supporters 赞助机构

Shell seeks to provide energy solutions and contribute to the country’s three key energy priorities: security of energy supply, environmental protection and energy efficiency, working in partnership with Chinese companies and customers to mutual benefit both in China and overseas. All of Shell’s core businesses are represented in China: Upstream, Downstream and Projects and Technology.

Sponsors and Supporters 赞助机构

98 per cent of Shell and joint venture employees, and two-thirds of the China Country Coordination members, are China citizens. The total number of employees of Shell China is about 15,000. And over 100 Shell China employees have worked at Shell companies in other countries.Shell has formed partnership with all national oil companies in China, including PetroChina, Sinopec, CNOOC and Yanchang.

ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations. As a leading retail and commercial bank, we have a strong base in the Netherlands and follow our customers abroad. We are active internationally in areas in which we have substantial expertise, such as Energy, Commodities & Transportation (ECT) and ABN AMRO Clearing, and focus on our existing Private Banking activities in the Netherlands, Europe and Asia.

Sponsors and Supporters 赞助机构

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. Ernst & Young is one of the largest and fastest growing professional services organizations in China, having had a presence for over 40 years. To gain a stronger position in our professional advisory services, we established Ernst & Young (China) Advisory Limited in mainland China in 2007. We also established three entities in Hong Kong, they are Ernst & Young Tax Services Limited, Ernst & Young Transactions Limited in 2001 and Ernst & Young Advisory Services Limited in 2007. This fully integrated approach allows us to have greater flexibility in making a long term investment commitment into the region.

The objective of the Trustfonds is promoting growth and flourishing of Erasmus University Rotterdam. We attempt to reach this objective by: (1) Advancing scientific research and education, in particular by establishing (special) professorial chairs and engaging guest lectures; (2) Strengthening scientific collections and setups; (3) Promoting involvement of former students and doctoral graduates of Erasmus University Rotterdam and other persons who have any relations with Erasmus University, and promoting support from them for relevant activities bearing upon Erasmus University; (4) Supporting facilities for students and supporting talented students of limited means, supporting students and/or (student) organizations which dedicate themselves to organize activities, study trips that are connected with Erasmus University Rotterdam.

Sponsors and Supporters 赞助机构

The aim of the DB&S China Desk is to assist Chinese and Dutch companies to adapt themselves and to expand in the global market. We provide advice to Chinese companies who have interest to invest in Europe, as well as those European companies who have interest in entering the Chinese market.

KPMG China has 13 offices, including KPMG Advisory (China) Limited, in Beijing, Shanghai, Shenyang, Nanjing, Hangzhou, Fuzhou, Xiamen, Qingdao, Guangzhou, Shenzhen, Chengdu, Hong Kong and Macau, with around 9,000 professionals. Our single management structure across all our China offices gives our people many opportunities to collaborate on projects. The Global China Practice is a community of professionals known for providing high quality, consistent services to China inbound and outbound investors around the world. With teams of China experts, cross-border investment advisors and Mandarin speakers in strategic investment locations around the world, the Global China Practice brings China insights and China investment experience to our Chinese clients investing overseas, and our multinational clients interested in investing or expanding in the China marketplace.

Sponsors and Supporters 赞助机构

DB&S is based in Rotterdam, the Netherlands. For the benefits of the geographical location and friendly business environment, many multinational and medium-sized Chinese companies have placed their European headquarters in Rotterdam. We provide our clients with professional advisory services, specialized in corporate finance, consultancy and interim management. We help companies to eliminate barriers off the domestic and international capital markets, approach potential buyers or sellers of companies, and improve the performance of corporate governance.

Sponsors and Supporters 赞助机构

At Erasmus Cultuur EUR students can register for courses and workshops, visit theatrical performances with discounts and take part in cultural events on en outside the campus. Do you like to experience the cultural (night) life of Rotterdam and/or do you want to participate in courses, excursions and events, then Erasmus Cultuur can mean a lot for you. Erasmus Cultuur organizes cultural events from nights full of performances by students and musical contests, to excursions, exhibitions and an open air cinema. Most of these events take place on the campus and do not have and admission fee. For events outside the campus, you are often asked to register in advance and pay a small fee. Erasmus Cultuur also offers many different courses and workshops where you can learn more about dance, writing, digital media, fine arts, photography or music.

ChEB

The master program MSc. Chinese Economy & Business combines the business knowledge of Rotterdam School of Management (RSM) and the unique expertise of the Department of Chinese Studies at the University of Leiden. Our students will gain a thorough academic understanding of China’s economy and business, but also real experience of Chinese business during a three month internship in China. Upon graduation, students will recieve RSM’s MSc. in Chinese Economy & Business degre The Li-Ning case, done in co-operation with the Chinese Student Association (CSA), is a great example of the daily learning challenges we face at MSc. ChEB. To understand the rise of Chinese multinationals, it is essential to understand China and its many facets. Courses such as “Understanding China’s Economic Development” and “International Business & Chinese Enterprises” provide a broad basis to analyze the present and future challenges. Language courses such as Elementary Chinese and Business Chinese complete the MSc. ChEB, one of the most diverse and challenging master program of RSM.

FAQ

常见问题 How do I sign up?

You can sign up by sending an email to formal@csa-eur.nl. Clearly state for which activity/day you would like to sign up. If due any circumstances you cannot attend the whole day, we kindly ask you to let us know in advance.

Is ‘CIF 2013’ only for Dutch students?

Is ‘CIF 2013’ only for Chinese students?

China in Focus is also organized for Dutch and international students. We believe that Dutch and international students can learn a lot from this event. Looking ahead Dutch companies more and more value students that have a little knowledge about the Chinese market. We strongly emphasize that China in Focus is a platform for many diffrent nationalities, to exchange both experience and know-how as well as fostering valuable relationships.

FAQ 常见问题

China in Focus is also organized for Chinese students. Undoubtly, Chinese students know already a lot about their own background. However, China in Focus is a platform that addresses issues that many Chinese are not yet familiar with. China in Focus features highly experienced speakers from recognized companies. Especially during the business symposium and inhouse-days, Chinese students can learn a lot from the abudent experience in diffrent fields available to them at our forum.

What is the dresscode for the event?

For the business, cultural sympoisum and other informal activities you are expected to wear smart casual. For the inhouse-days you are expected to wear business attire.

Chinese Student Association

鹿特丹伊拉斯姆斯大学华人学生会

Chinese Student Association华人学生会

CSA-EUR stands for Chinese Student Association Erasmus University Rotterdam. CSA is the student association that interacts with those that share interests in Chinese culture or business. Our community consits of different nationalities; dutch, chinese and other international students. The association creates an environment for its members that is aimed at being a social, cultural, educational as well as a career-wise enrichment during one of the most important and joyful periods of your life: your studying years.

Mission

The mission of CSA-EUR is to create a platform in which people regardless of their background, with interest in China, can be brought together.

History

CSA-EUR is a student association which was founded by Chinese students in 2004 at the Erasmus University Rotterdam and was mainly, but not solely intended for Chinese students. The initiative sprung from the lack of a Chinese student association at the University and moreover the presence of numerous other ethnic student associations and a large Chinese community at the university to boot. The founders felt there was a void and we believe that not only the Chinese community, but both the university as a whole and the city of Rotterdam, The Netherlands deserves and needs such a cultural and social ‘enhancement’.

Contact

Burgemeester Oudlaan 50 N Building Room 3-07 3062 PA Rotterdam info@csa-eur.nl

Memo

备忘录

Memo备忘录

Chinese Student Association Burgemeester Oudlaan 50 N Building Room 3-07 3062 PA Rotterdam Website: www.csa-eur.nl Email: formal@csa-eur.nl

ChEB Chinese Economy & Business