GRADUATION PROJECT RETAIL ASSETS FOR BUDWEISER INDIA Sponsor : Enso Design, New Delhi
STUDENT : CHINGKHOMBA CHINGTHAM PROGRAMME : BACHELOR'S DEGREE PROGRAMME
GUIDE : PRAVINSINH K. SOLANKI
2015 COMMUNICATION DESIGN (EXHIBITION & SPATIAL DESIGN)
National Institute of Design Ahmedabad
The Evaluation Jury recommends Chingkhomba Chingtham for the
Graduate Degree of the National Institute of Design IN COMMUNICATION DESIGN (EXHIBITION & SPATIAL DESIGN)
herewith, for the project titled "RETAIL ASSETS FOR BUDWEISER INDIA" on fulfilling the further requirements by *
Chairman Members :
*Subsequent remarks regarding fulfilling the requirements :
Registrar(Academics)
originality statement
copyright statement
I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or diploma of any other educational institution, except where due acknowledgement is made in this diploma project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgement. I further declare that the intellectual content of this Diploma Project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged. This diploma project (or part of it) was not and will not be submitted as assessed work in any other academic course.
I hereby grant the National Institute of Design the right to archive and to make available my diploma project/thesis/dissertation in whole or in part in the Institute’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.
student's name
signature date
Chingkhomba Chingtham
student's name
signature date
Chingkhomba Chingtham
Š copyright 2015 national institute of design ahmedabad All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted by any means: electronic, mechanical, photocopying, or otherwise without the permission of the publisher.
retail assets for budweiser india student : Chingkhomba Chingtham sponsor : Enso Design, New Delhi client : AB InBev India guide : Pravinsinh K. Solanki
CONTENTS 1.0 Background 03 1.1 national institute of design 04 1.2 enso design 05 1.3 budweiser & abinbev 06 1.4 about the project 07
GUIDELINES MANUAL 77
2.0 Conceptualization 09 2.1 design brief 11 2.2 budweiser : the brand 12 2.3 concept 18
2.0 Design 84 2.1 materials & finishes 85 2.2 wall displays 86 2.3 island displays 90 2.4 chiller-top display 94 2.5 behind-the-bar display 95 2.6 fascia branding 96
3.0 Design Development 21 3.1 formats 23 3.2 site reconnaissance 24 3.3 legacy assets 28 3.4 form development 32 3.5 design refinement 43 4.0 Prototyping 61 4.1 design detailing 62 4.2 costing 65 4.3 fabrication 66
1.0 Overview 78 1.1 concept 79 1.2 formats 82
3.0 Construction 97 3.1 wall displays 98 3.2 island displays 127 3.3 chiller-top display 155 3.4 behind-the-bar display 164 3.5 fascia branding 168 TECHNICAL DRAWINGS 173
1.0 BACKGROUND 1.1 national institute of design 1.2 enso design 1.3 budweiser 1.4 about the project
1.1
BACKGROUND
NID
National Institute of Design, Ahmedabad The National Institute of Design started operations in 1961 based on the recommendations made in the India Report made by Charles & Ray Eames. NID follows the philosophy of the Bauhaus design movement which is learning by doing. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day. NID has taken five decades of pioneering hard work by the academic community at the institute to develop a system of education which lays more emphasis on learning than on mere
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instruction. Over a span of the last 50 years, the institution has made it a point to lay emphasis on learning and to pursue innovation led designs through the development of the mind and skills of designers. The recently passed NID Act (2014) will open up new opportunities for research and exploration for both students and faculty from NID and an inspiration for NID to renew its pledge for promoting multidisciplinary learning of design.
1.2
BACKGROUND
ENSO DESIGN
Enso Design, New Delhi Enso Design is a New Delhi based design consultancy that focusses on architecture, interior design, exhibition & retail design. It was founded in 2010 by the principal architect Chinglemba Chingtham. Enso Design, as a design firm, believes that each project is a challenge and has its unique needs and qualities from which innovative and fresh solutions are realized. Each project is approached with an understanding of the contexts and situations
that stimulate the imagination taking shape and gathering meaning, simultaneously intuitive and attentive to usage. Enso Design believes that beauty and ingenuity are inseparable in excellent design, the value of which enhances the environment in which we live and work, and ultimately enriches the human experience and spirit.
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1.3
BACKGROUND
BUDWEISER
Budweiser & AB InBev Budweiser is a brand of beer owned by Anheuser-Busch InBev (AB InBev), a global beverages and brewing company headquartered in Leuven, Belgium. AB InBev is the world's largest brewer measured by revenue and has a 25 percent global market share. AB InBev was formed through successive mergers of three international brewing groups: Interbrew from Belgium, AmBev from Brazil, and Anheuser-Busch from the United States. It has 16 brands that individually generate more than US$ 1 billion annually in revenue, out of a portfolio of more than 200 brands. This portfolio includes global brands such as Budweiser, Corona and Stella Artois, and international brands Beck's, Hoegaarden and Leffe.
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Budweiser is an American pale lager which was originally produced by Anheuser-Busch in 1876. Today, Budweiser is the largest selling beer brand in the United States with more than 50 percent of the market share and is available in more than 80 countries. Before AB's merger with InBev, Budweiser was selling only in small quantities and was the only global beer brand that was not a part of the mainstream market. After the formation of AB InBev, a new push was made in the Indian market, one of the key growth markets for the brewing industry. The Budweiser brand is at the forefront of this push, from which this project arises.
1.4
BACKGROUND
ABOUT THE PROJECT
About the Project The project involves conceptualizing, designing and constructing in-store display assets for use in all Budweiser affiliated stores across all their operational areas in India. The display assets are in four different formats: wall display, island display, chiller-top display and behind-the-bar displays. This project is will help the Budweiser brand establish a foothold in the Indian market. The goal of this project is to communicate the values of Budweiser to the Indian customer and to leave a lasting impression.
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2.0 CONCEPTUALIZATION 2.1 design brief 2.2 budweiser : the brand 2.3 concept
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2.1
CONCEPTUALIZATION
DESIGN BRIEF BACKGROUND
DESIGN BRIEF
Budweiser is one of the globally leading producers of beer. Budweiser is a brand that not only produces beer but they project a lifestyle. Budweiser has only recently entered the Indian market and they are yet to establish a foothold in the Indian market. Budweiser now wants to communicate its brand values and help connect with the Indian consumer. Budweiser’s retail assets for the Indian market have so far been designed by their in-house team. To maximize the impact and produce a more premium design, they have partnered with Enso Design, a design studio based in New Delhi. The retail assets are intended to be used throughout all their affiliated stores and bars across the nation. SCOPE OF WORK •
Design development of four formats of in-shop display assets for their products: 1. Wall displays 2. Island displays 3. Behind the bar-displays • Design Detailing • Prototyping • Adaptation/Production DELIVERABLES • • •
3D renders of the design Detailed design drawings ready for construction Design manual with all the drawings and instructions
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2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
THE BUDWEISER PHILOSOPHY Budweiser's brand philosophy is “Free to live the life of your dreams”. Budweiser represents more than just a brand of beer, it represents a lifestyle. Freedom, authenticity and ambition form the core values of Budweiser's philosophy. All of Budweiser's brand communications and activities are guided by these values. These are the values that customers relate with the Budweiser brand.
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2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
VISUAL BRANDING IDENTITY Budweiser has a comprehensive system to deliver a bold, premium, differentiated and ownable visual language that can be immediately recognized. Budweiser's visual essence and visual guidelines form the basis for all expressions of the Budweiser brand.
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2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
VISUAL ESSENCE Budweiser has two important dimensions: an inspiring progressive spirit and a proud heritage built on incomparable quality. This is the visual philosophy that Budweiser sums up in four words
BOLD SPIRIT & CRAFTED SOUL • • • • • • •
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Swagger Inspiring Graphic Iconic Pioneering Epic Unafraid to lead
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Freedom Ambition Inspiring Emotion and Heart
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• • • • •
Authenticity Uncompromising Quality Equities since 1876 Detailing Care
• • • • • • •
Humanity Humility Charisma Warmth Guts Belief History
2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
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2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
VISUAL PRINCIPLES Any creative expression of Budweiser is informed by Budweiser's 3 visual principles. They are consistent with and inspired by Budweiser's Brand Ideal, and shade in the detail of Bold Spirit and Crafted Soul. These principles illustrate how the Visual essence is brought to life in a tangible way through design.
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2.2
CONCEPTUALIZATION
BUDWEISER : THE BRAND
#1 CRISP, CLEAN, BOLD & ICONIC
#2 STRONG, POLISHED & DETAILED
#3 REAL, SPONTANEOUS & EPIC
Budweiser visually expresses itself with a bold, spirited energy that combines impact with charm. Budweiser looks clean and confident. Bold is about celebrating the freedoms of life and all of its possibilities.
Craftsmanship is part of Budweiser's tradition but it also keeps pace with contemporary times. The hand & heart of the makers is seen in Budweiser's work.
A Bold Spirit and Crafted Soul are undeniable human traits. It’s the balance between the freedom that the brand represents and a crafted touch that exemplifies the Budweiser story.
The use of color, graphics and form is full blooded, single minded and representative of the freedom that is Budweiser. They act as a flag for Budweiser's spirit, but also pays a second glance with detail and nuance. This along with a use of white space and ‘stand back’ simplicity evokes a sense of liberty and visual ‘freedom’.
The substance of Budweiser's beer and the scale of its popularity is reflected through a robust can-do quality to materials and styling – Budweiser is premium not pretentious, and the styling is solid and has ‘heft’.
Budweiser is a truly epic American brand with a global reach. Though proudly macro, Budweiser honors the human touch and craft behind our product and generations of success. This mind-set should ensure expressions that have substance as well as style, conveying their soul as well as their scale.
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2.3
CONCEPTUALIZATION
CONCEPT
CONCEPT NOTE The design of the displays follows Budweiser’s visual branding philosophy of “Bold Spirit & Crafted Soul”. The displays are a physical manifestation of this philosophy and embodies all the values that Budweiser stands for. The Budweiser beer on display is encapsulated by two layers: the outer one representing the Bold Spirit and the interior layer representing the crafted soul. Through this arrangement, the displays can sport a strong and
BOLD SPIRIT Energetic Modern Graphic Edgy
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energetic exterior which will make a powerful first impression and one that is immediately recognizable. This represents Budweiser's Bold Spirit. Beneath this exterior is a more refined interior space within which the Budweiser beer is placed. This is a symbol of the sophisticated side of Budweiser and is a reminder of Budweiser's rich heritage that forms the background for all their success.
CRAFTED SOUL Detailed Premium Sophisticated Rich heritage
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The displays are a physical manifestation of this philosophy and embodies all the values that Budweiser stands for
2.3
CONCEPTUALIZATION
CONCEPT
BOLD SPIRIT • The first layer of interpretation • Represents the confidence, ambition and inspirational nature of Budweiser • Emphasizes Budweiser as a modern brand
Design Devices • Use of stark colours and strong forms • Bold and edgy • Use of lights and high gloss materials
CRAFTED SOUL • The second layer of interpretation and is more intimately placed with the beer • Represents the rich history and tradition of Budweiser beer • Shows sophistication and adds a premium feel.
Design Devices
CRAFTED SOUL
BOLD SPIRIT
• Use of earthy colours and traditional materials (beechwood) • Use of the AB seal • Fine detailing
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3.0 DESIGN DEVELOPMENT 3.1 formats 3.2 site reconnaissance 3.3 legacy assets 3.4 form development 3.5 design refinement
3.1
DESIGN DEVELOPMENT
FORMATS
The displays are to be in four different formats: wall displays, island displays, chiller-top displays and behind-the-bar displays. Each format serves unique applications in the retail scenario and are industry standard formats.
1. Wall Display
2. Island Display
3. Chiller-Top Display
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3.2
DESIGN DEVELOPMENT
SITE RECONNAISSANCE
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SITE RECONNAISSANCE The client already had a list of shops in which the displays would be installed, although the kind of display that would be installed was not specified yet. These shops were all located in the Delhi-NCR area, most of them being in Gurgaon.
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The shops visited ranged from the more basic ones (locally known "theka") to the more premium ones. The displays are to be different for these different scenarios. For example, image 2 is the generic "theka", where there is no scope for the customer to get physically close to the displays. Image 2 shows a slightly higher end shop where the customers can experience the products and the displays themselves more up-close.
3.2
DESIGN DEVELOPMENT
SITE RECONNAISSANCE
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4
Image 3 shows a shop which is still the standard "theka" but allows the customers some freedom to approach the displays. But it is still a stark contrast in comparison to premium shops (images 4 & 5) where the customers are free to roam around the shop, giving opportunities for attracting the customers to the Budweiser brand.
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3.2
DESIGN DEVELOPMENT
SITE RECONNAISSANCE
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In a majority of the shops visits, the displays had a tendency to become a fuzzy background visual noise where one brand is indistinguishable from the other (image 1 & image 5 on the previous page). This textural quality of the displays was confusing and made it difficult to get to specific brands.
This scenario provides an opportunity to really stand out from the visual noise. Also, the shops had plenty of dead space that could be used more effectively (images 2&3). The displays should also incorporate means to make the most of such sites.
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DESIGN DEVELOPMENT
SITE RECONNAISSANCE
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3.3
DESIGN DEVELOPMENT
LEGACY ASSETS
LEGACY ASSETS The client had provided the images of executions of the past few years of operation. These legacy assets were designed by their in-house team. A bold new step needed to be taken to improve the public perception of the brand and to really express the true values of the brand. The existing executions lacked clarity of form and cohesiveness, resorting to gimmicky use of the bottles and unimpressive branding graphics, lighting and lacking in good finishing and detailing.
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3.3
DESIGN DEVELOPMENT
LEGACY ASSETS
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3.3
DESIGN DEVELOPMENT
LEGACY ASSETS
GLOBAL LEGACY ASSETS Budweiser also had a series of displays for various purposes that were designed by their global office. These gave important insights into the kind of materials, finishes and general styling the would be more aligned with the core brand values.
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3.3
DESIGN DEVELOPMENT
LEGACY ASSETS
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
FORM DEVELOPMENT With the concept in place, what was needed was to arrive at a suitable form language which would help express the bolder side of the Budweiser philosophy while at the same time allow for later refinement to receive the finer details that would showcase the finer aspects of the Budweiser philosophy.
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These form exploration were inspired by the Budweiser Bowtie shape, a strong and bold form in its own right. The aim was to arrive at an expressive and aesthetically pleasing form that could accommodate the basic requirements of a retail display while still leaving open ends for refinement at a later stage.
3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
Explorations were done on all formats, keeping in mind that the form language of one would have to be adapted for all the four different formats. From these explorations, a few of the more promising ones were picked on criteria that would best serve its purpose and that which would be most recognizable.
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
FORM REFINEMENT A few of the selected form explorations were taken forward by adding details about the materials and finishes and the overall look was decided. These were still in the form of sketches, but enough to give a clear understanding. These sketches formed the basis for the first client meeting in which these concepts were revealed.
Each of these displays were in accordance with the concept that was laid out before. One can clearly appreciate the clarity of form and the boldness of the exterior, while the softness of the interior adds a premium feel, all in accordance with the design concept. The following pages contain the more developed concepts.
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
WALL DISPLAY / OPTION 2 Chingkhomba Chingtham
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
WALL DISPLAY / OPTION 3
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
WALL DISPLAY / OPTION 4
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
ISLAND DISPLAY / OPTION 1
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3.4
DESIGN DEVELOPMENT
FORM DEVELOPMENT
ISLAND DISPLAY / OPTION 2
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3.5
DESIGN DEVELOPMENT
DESIGN REFINEMENT
DESIGN REFINEMENT / 3D RENDERS The designs previously shown were developed further and 3d models were made of the same. Various details were added and after multiple rounds of fine tuning the design, digital renders were generated from the 3D models. These were shown to the clients and received feedback which was used to update the design. In the following pages, the digital renders of the approved designs are presented. For more details on the displays, refer the GUIDELINES MANUAL section of this document.
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Wall Display
Unit 1
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DESIGN REFINEMENT
Wall Display
Unit 1
Detail
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Wall Display
Unit 2
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DESIGN REFINEMENT
Wall Display
Unit 2
Detail
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Wall Display
Unit 3
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Wall Display
Unit 3
Detail
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Island Display
Unit 1
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Island Display
Unit 1
Detail
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Island Display
Unit 2
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Island Display
Unit 2
Detail
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Island Display
Unit 3
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Island Display
Unit 3
Detail
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Island Display
Unit 4
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Island Display
Unit 4
Detail
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3.5
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DESIGN REFINEMENT
Chiller-top Display
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DESIGN DEVELOPMENT
DESIGN REFINEMENT
Behind-the-Bar Display
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4.0 PROTOTYPING 4.1 design detailing 4.2 costing 4.3 fabrication
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4.1
PROTOTYPING
DESIGN DETAILING
DESIGN DETAILING The details of the designs approved by the clients such as the joinery, assembly, materials and construction details for all the display units were developed in 3D to facilitate better understanding of the complex structure and also to help in generating more accurate construction drawings. ASSEMBLY PROCESS The assembly process of the displays help the fabricators understand the components of the display and make construction easier. The assembly process of each display is described in a step-by-step sequence of images as shown on the right. For more details on the assembly process, refer the GUIDELINES MANUAL section of this document.
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4.1
PROTOTYPING
DESIGN DETAILING
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4.1
PROTOTYPING
DESIGN DETAILING
TECHNICAL DRAWINGS Technical drawings were generated from the 3D models and then the labeling and dimensions were added. A set of drawings for made for each display, which can be found in the GUIDELINES MANUAL section of this document.
On the right is a sample of the technical drawings.
NO REUSE OR MODIFICATION OF D
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4.2
PROTOTYPING
COSTING
COSTING The 3D renders and the technical drawings were sent to prospective fabricators for the tender process. These fabricators sent in their cost estimates after analysing and understanding the requirements. Given here are the details of an estimate of a display unit from one of the fabricators.
s. no 1 2 3 4 5 6 7 8 9 10 11 12 13
particulars
quantity
18 mm MDF ply 12 mm MDF 6 mm MDF Milky white acrylic sheet ½" toughened glass Glow sign board with 2mm acrylic sheet Backlit logo SS railing Backlit logo on top PU paint finish Laminate LED Fabrication cost
96 sqft 64 sqft 32 sqft 32 sqft 12 sqft 7 no. 1 no. 12 sqft
amount (inr)
36 sqft 64 sqft 7 no. 82,650
Total
82,650
U.P. VAT @ 13.5%
11,157
Grand Total
93,800
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4.3
PROTOTYPING
FABRICATION
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FABRICATION The following pages are a brief look at the fabrication of the prototypes. The fabrication took place at a factory in Faridabad, Haryana. Factory visits were conducted at regular intervals to assess the progress first hand and to oversee certain details. Four units were prototyped till the time this document was created.
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Wall Display / Unit 1 1
Side view of the unit with 4 sides completed.
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Detail of the groove for glass shelf and baton for mounting LED.
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Unit with the front layer and the back installed.
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Detail of the groove for concealed lighting and back-lit logo.
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Finished unit, with video screen.
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4.3
PROTOTYPING
FABRICATION
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Island Display / Unit 1 1
Unit with two interior walls in place.
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Unit with the major structural elements in place.
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Unit with the exterior walls installed.
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Detail of the accent lighting and back-lit logo.
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Finished unit showing side with video screen.
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Finished unit showing side with back-lit branding.
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PROTOTYPING
FABRICATION
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PROTOTYPING
FABRICATION Island Display / Unit 4
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Base metal frame.
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Finished unit, front view.
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Front view with some of the MDF in place.
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Finished unit, back view.
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Back view with some of the MDF in place.
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Island Display / Unit 3 1
Side view of the unit mid-way through fabrication.
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View of the back of the display with space for video screen.
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Detail of the groove for inserting glass shelves.
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Detail of the space for mounting the video screen.
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Detail of the backlit logo to be mounted on the top. Chingkhomba Chingtham
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Finished island unit 3.
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Chiller-top Display Unit 3
Chiller-top unit during fabrication.
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Chiller-top unit nearing completion.
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GUIDELINES MANUAL
Budweiser In-Store Display Assets
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1.0 OVERVIEW 1.1 concept 1.2 formats
1.1
OVERVIEW
CONCEPT
Bold Spirit & Crafted Soul A Bold Spirit and Crafted Soul are undeniable human traits. It’s the balance between the freedom and a crafted touch that exemplifies the Budweiser story. Budweiser visually expresses itself with a bold, spirited energy that combines impact with charm. The Budweiser brand looks clean and confident while their craftsmanship and attention to detail, calls attention to Budweiser’s uncompromising quality. Being a contemporary brand, Budweiser takes pride in their craft, while reinforcing their authentic heritage. The use of color, graphics and form is full blooded, single minded and representative of the freedom that is Budweiser. They act as a flag for the Budweiser spirit, but also pay a second glance with detail and nuance.
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1.1
OVERVIEW
CONCEPT
Concept Note
The design of the displays follows Budweiser’s visual branding philosophy of “Bold Spirit & Crafted Soul”. The displays are a physical manifestation of this philosophy. The Budweiser beer on display is encapsulated by two layers, representing the Bold Spirit & Crafted Soul.
BOLD SPIRIT Energetic Bold Graphic Edgy
80
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Degree Project Documentation
CRAFTED SOUL Detailed Premium Sophisticated Rich heritage
2015
1.1
OVERVIEW
CONCEPT
Bold Spirit • The first layer of interpretation • Represents the confidence, ambition and inspirational nature of Budweiser • Emphasizes Budweiser as a modern brand Design Devices • Use of stark colours and strong forms • Bold and edgy • Use of lights and reflective materials
Crafted Soul • The second layer of interpretation and is more intimately placed with the beer • Represents the rich history and tradition of Budweiser beer • Shows sophistication and adds a premium feel.
CRAFTED SOUL
BOLD SPIRIT
Design Devices • Use of earthy colours and traditional materials (beechwood) • Use of the AB seal • Fine detailing on the Budweiser logo
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1.2
OVERVIEW
FORMATS
The display assets are in the form of four different formats, each with its unique uses and requirements. The different formats are listed below.
82
Wall Display
Island Display
The wall displays are placed against a wall and is accessible only from the front. The front is the only usable side since it will be placed sideby-side with other shelves.
Island displays are accessible from all sides and are intended to be placed in location that allows access from all sides.
Chingkhomba Chingtham
Degree Project Documentation
2015
1.2
OVERVIEW
FORMATS
Chiller-Top Display
Behind-the-Bar Display
The chiller-top display units are placed on top of the chillers in the retail outlets and will occupy the space between the chillers and the ceiling. These are intended mainly for branding purposes.
The behind-the-bar displays serve as branding between the shelving.
Chingkhomba Chingtham
Degree Project Documentation
2015
83
2.0 DESIGN 2.1 2.2 2.3 2.4 2.5 2.6
materials & finishes wall displays island displays chiller-top display behind-the-bar display fascia branding
2.1
DESIGN
glossy pu paint finish (pms 186) For the general exterior finish
MATERIALS & FINISHES
beechwood veneer (merinolam 10002 mangfall beech)
transparent red acrylic
toughened sheet glass
medium-density fibreboard (mdf)
For the stopper
For the shelves
General surfacing material
For interior finish
Chingkhomba Chingtham
ms pipe & rod For internal structural members on selected units, wood is also used.
Degree Project Documentation
2015
85
2.2
DESIGN
wall display unit 1
86
Chingkhomba Chingtham
WALL DISPLAYS
wall display unit 2
Degree Project Documentation
2015
wall display unit 3
2.2.1
DESIGN
WALL DISPLAYS
UNIT 1
Wall Display Unit 1 This design is roughly based on the bow-tie, with the neon outline resembling half of the bow-tie shape. The back-lit AB seal forms the background and is enveloped by beechwood on the inside. The slightly angled front face gives a sense of dynamism and adds energy to the display.
acrylic stopper backlit copy backlit background beechwood laminate accent lighting
1 2 3 4 5
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Degree Project Documentation
2015
87
2.2.2
DESIGN
WALL DISPLAYS
UNIT 2
Wall Display Unit 2 The negative silhouette of the Budweiser Bow-tie is used as the shelving. The asymmetrical design adds dynamism to the display. The asymmetry also helps make space to incorporate the video screen and the slogan.
video screen vinyl branding accent lighting backlit background acrylic stopper beechwood laminate
88
Chingkhomba Chingtham
1 2 3 4 5 6
Degree Project Documentation
2015
2.2.3
DESIGN
WALL DISPLAYS
UNIT 3
Wall Display Unit 3
1 2 3 4 5
This design maximizes the available branding space without compromising on the space available for storage. The modular design can be made to fit in numerous locations.
Chingkhomba Chingtham
backlit branding accent lights red acrylic beechwood laminate vinyl print graphic
Degree Project Documentation
2015
89
2.3
DESIGN
island display unit 1
90
Chingkhomba Chingtham
ISLAND DISPLAYS
island display unit 3
Degree Project Documentation
2015
island display unit 4
2.3.1
DESIGN
ISLAND DISPLAYS
UNIT 1
Island Display Unit 1 The island display is derived from the basic angular form used in the wall display. This design follows all the design elements from the wall display. The column of light in the center gives out light that filters through the bottles and makes them stand out and look shows off the beauty of the bottles and the colour of the beer.
acrylic stopper accent lighting backlit graphic backlit milky white acrylic beechwood laminate
1 2 3 4 5
Chingkhomba Chingtham
Degree Project Documentation
2015
91
2.3.2
DESIGN
ISLAND DISPLAYS
UNIT 2
Island Display Unit 2 This design has many elements, all derived from the Budweiser iconography and aids in brand recall and immediate recognizability. Extensive use of transparent tinted acrylic makes this display very eye-catching.
transparent red acrylic vinyl branding accent lighting beechwood laminate
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Chingkhomba Chingtham
1 2 3 4
Degree Project Documentation
2015
2.3.3
DESIGN
ISLAND DISPLAYS
UNIT 3
Island Display Unit 3 The design of this display uses the Budweiser Bow-tie directly ans an enclosure for the shelving. The Bow-tie shape can be seen prominently from the sides while the beer is displayed between the bow-ties on either end.
backlit copy lighting acrylic stopper beechwood laminate brushed steel laminate
1 2 3 4 5
Chingkhomba Chingtham
Degree Project Documentation
2015
93
2.4
DESIGN
CHILLER-TOP DISPLAY
Chiller-Top Display 1 2 3 4
94
Chingkhomba Chingtham
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accent lighting vinyl lettering beechwood laminate transparent red acrylic
2.5
DESIGN
BEHIND-THE-BAR DISPLAY
1 frosted acrylic 2 video screen 3 cove lighting
Behind-the-Bar Display
Chingkhomba Chingtham
Degree Project Documentation
2015
95
2.6
DESIGN
FASCIA BRANDING
DAY
NIGHT 96
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Degree Project Documentation
2015
3.0 CONSTRUCTION 3.1 3.2 3.3 3.4 3.5
wall displays island displays chiller-top display behind-the-bar display fascia branding
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Degree Project Documentation
2015
97
3.1.1
CONSTRUCTION
UNIT 1
WALL DISPLAYS
Wall Display Unit 1 Drawings index 1.O1 Elevations 2.O1 Sections 3.O1 Plans 4.O1 Details 4.O2 Details 98
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2015
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
ELEVATIONS
1
FRONT ELEVATION scale: 1:10
2
1.01
SIDE ELEVATION scale: 1:10
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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Degree Project Documentation
2015
99
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
1
SECTION scale: 1:10
2
SECTION scale: 1:10
SECTIONS
2.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
100
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2015
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1
ARCHITECT:
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER N E W D E L H WALL DISPLAY PROJECT: UNIT 1
I
BUDWEISER NOTES: WALL DISPLAY UNIT 1
1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION NOTES: WITH OTHER PERTINENT DRAWINGS.
1. ALL DIMENSIONS ARE IN MILLIMETER.
ISSUE 2. WRITTENSTATUS: DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
DESIGN DRAWINGS
1 1
PLAN scale: 1:8 PLAN scale: 1:8
ISSUE STATUS: DISTRIBUTION:
DESIGN DRAWINGS Date:
Remarks:
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
FORMAT: A3 SIZE ISSUED DATE: 10.08.15 SCALE: NTS DRAWN BY: A.D. CHECKED BY: C. C ISSUED DATE: 10.08.15 DRAWN BY: A.D.
1 1
PLAN AT LVL 1145 scale: 1:8 PLAN AT LVL 1145 scale: 1:8
CHECKED BY: C. C
PLANS
3.01 3.01
PLANS
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
2015
101
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1 ARCHITECT:
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER N E W DISPLAY D E L H WALL UNIT 1
I
PROJECT:
1
DETAIL scale: NTS
2
DETAIL scale: NTS
3
DETAIL scale: NTS
NOTES: BUDWEISER
WALL DISPLAY UNIT 1
1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
1
DETAIL scale: NTS
2
DETAIL scale: NTS
3
DETAIL scale: NTS
NOTES:
ISSUE STATUS: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
DESIGN DRAWINGS 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS: DISTRIBUTION:
DESIGN DRAWINGS Date:
Remarks:
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 FORMAT: A3 SIZE
4
SECTION scale: NTS
4
SECTION scale: NTS
5
DETAIL scale: NTS
5
DETAIL scale: NTS
DRAWN BY: A.D. SCALE: NTS CHECKED BY: C. C
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
DETAILS
4.01
DETAILS NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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4.01
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
6
Remarks:
DETAIL scale: NTS
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
DETAILS
4.02 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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Degree Project Documentation
2015
103
3.1.1
104
CONSTRUCTION
WALL DISPLAYS
UNIT 1
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1
9
ASSEMBLY PROCESS 1
Wooden supports (
2
Raw MDF ( ) for the interior & milky white acrylic attached for the backlight
3
Exterior walls of MDF with glossy PU finish (
4 Wooden batons ( outer MDF layer
) for structural strength
)
) for supporting the cove light LEDs and
5 Front wall of red glossu PU finish MDF (
)
6 MS rod supports (
) and the glass shelves
7
) pasted to the shelves with industrial
Acrylic stoppers ( adhesive
8 Beechwood laminate (
) applied to interior raw MDF surfaces
9 Branding elements i.e. The backlit logo and the backlit display box/video screen added
Chingkhomba Chingtham
Degree Project Documentation
2015
105
3.1.1
CONSTRUCTION
WALL DISPLAYS
UNIT 1
Rescaling restrictions 2 1 1 3 2 1
3
1 1 1 106
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2015
3.1.1
CONSTRUCTION
WALL DISPLAYS
1
These dimensions will remain constant even after resizing. These dimensions should be the same as in the construction drawings.
2
The dimensions of the brand elements i.e. the logo and the brand copy should retain their proportions. They may be resized proportionately as required, but they are NOT to be stretched, skewed, distorted or rotated.
3
The ratio between these dimensions should remain constant. The ratio is appproximately 7:13.
UNIT 1
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Degree Project Documentation
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108
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2015
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2
Wall Display Unit 2 Drawings index 1.O1 Elevations 1.O2 Flattened Elevation 2.O1 Sections 3.O1 Plans 4.O1 Metal Frame 5.O1 Details
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Degree Project Documentation
2015
109
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
ELEVATIONS
1
Front Elevation scale: 1:8
2
Side Elevation scale: 1:8
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
110
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Degree Project Documentation
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1.01
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:8
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
FLATTENED ELEVATION
1
Flatten Elevation scale: 1:8
1.02
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
111
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:8
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
SECTIONS
1
Section scale: 1:8
2
Section scale: 1:8
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
112
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Degree Project Documentation
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2.01
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
1
3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
Top Plan scale: 1:8
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
2
Remarks:
Plan At LVL 40 from top scale: 1:8
FORMAT: A3 SIZE SCALE: 1:8
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
PLANS
3
3.01
Plan At LVL 500 from top scale: 1:8 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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113
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
Front Elevation scale: 1:10
2
Side Elevation scale: 1:10
Remarks:
FORMAT: A3 SIZE SCALE: NTS
4
Isometric View scale: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
METAL FRAMING
3
4.01
Plan scale: 1:10 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
114
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3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER WALL DISPLAY UNIT 2
1
DETAIL scale: NTS
4
DETAIL scale: NTS
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
2
SECTION scale: NTS
5
Remarks:
DETAIL scale: NTS
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
DETAILS
3
DETAIL scale: NTS
6
DETAIL scale: NTS
7
DETAIL scale: NTS
5.01
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
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Degree Project Documentation
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115
3.1.2
116
CONSTRUCTION
WALL DISPLAYS
UNIT 2
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2
9
assembly process 1
MS pipe frame (
)
2
Inner raw MDF (
) fixed onto the metal frame
3
Wooden batons and blocks ( ) for supporting the exterior PU finished MDF and milky white acrylic for backlighting
4
PU finished MDF ( lighting
) for the sides, back, skirting and the cove
5
PU finished MDF (
) for the front along with the video screen (
6
Glass shelves inserted into slots
7
Beechwood veneer (
8
Transparent red acrylic stoppers ( shelves.
9
Branding elements i.e. the top logo and the copy on the front are added
)
) applied onto the interior raw MDF.
Chingkhomba Chingtham
) pasted to the front of the
Degree Project Documentation
2015
117
3.1.2
CONSTRUCTION
WALL DISPLAYS
UNIT 2
2
1
1
3
1
1
2
3
1
118
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Degree Project Documentation
1
2015
1 3
3
Rescaling restrictions 1
These angles will remain constant even after resizing. These dimensions should be the same as in the construction drawings.
2
The dimensions of the brand elements i.e. the logo and the brand copy should retain their proportions. They may be resized proportionately as required, but they are NOT to be stretched, skewed, distorted or rotated.
3
The ratio between these dimensions should remain constant. The ratio is appproximately 7:13.
Chingkhomba Chingtham
Degree Project Documentation
2015
119
3.1.3
CONSTRUCTION
WALL DISPLAYS
UNIT 3
Wall Display Unit 3 Drawings index 1.O1 Plan, Section, Elevations 2.O1 Section & Details 3.O1 Stacking Details 120
Chingkhomba Chingtham
Degree Project Documentation
2015
3.1.3
CONSTRUCTION
WALL DISPLAYS
UNIT 3
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
2
FRONT ELEVATION scale: NTS
LEFT ELEVATION scale: NTS
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: S.C. CHECKED BY: C. C
3
TOP VIEW scale: NTS
4
PLAN, SECTION, ELEVATION
1.01
PLAN SECTION AT LEVEL 1240 MM scale: NTS
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3.1.3
CONSTRUCTION
WALL DISPLAYS
UNIT 3
ARCHITECT:
PROJECT:
BUDWEISER WALL DISPLAY UNIT 3
2
SECTION scale: 1:5
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
3
SECTION scale: 1:5
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: S.C. CHECKED BY: C. C
1
SECTION scale: 1:10
SECTION AND DETAILS
2.01
122
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3.1.3
CONSTRUCTION
WALL DISPLAYS
UNIT 3
ARCHITECT: ARCHITECT:
PROJECT: PROJECT:
BUDWEISER BUDWEISER WALL DISPLAY WALL DISPLAY UNIT 3 UNIT 3 NOTES: NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 2. ANY WRITTEN DIMENSIONS SHOULD BEBE FOLLOWED. 3. CHANGE REQUIRED SHOULD CONFIRMED FROM THE ARCHITECT. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED
THE ARCHITECT. 4. FROM THIS DRAWING SHOULD BE READ IN CONJUNCTION WITHDRAWING OTHER PERTINENT DRAWINGS. 4. THIS SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS: ISSUE STATUS:
DESIGN DRAWINGS DESIGN DRAWINGS
DISTRIBUTION: DISTRIBUTION: Date: Date:
1
ELEVATION ELEVATION SCALE: SCALE: NTS NTS
2
PLAN PLAN SCALE: NTS SCALE: NTS
Remarks: Remarks:
FORMAT: A3 SIZE FORMAT: A3 SIZE SCALE: 1:10 SCALE: 1:10
ISSUED DATE: 12.08.15 ISSUED DATE: 12.08.15 DRAWN BY: S.C. DRAWN BY: S.C. CHECKED BY: C. C CHECKED BY: C. C
3
PLAN PLAN OF OF BACKLIT BACKLIT BRANDING BRANDING SCALE: NTS SCALE: NTS
3
SECTION SECTION PLAN PLAN OF OF BACKLIT BACKLIT BRANDING BRANDING AT AT LVL LVL 1240 1240 MM MM SCALE: NTS SCALE: NTS
Chingkhomba Chingtham
Degree Project Documentation
STACKING DETAILS STACKING DETAILS
3.01 2015
123
3.1.3
124
CONSTRUCTION
WALL DISPLAYS
UNIT 3
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.1.3
CONSTRUCTION
WALL DISPLAYS
UNIT 3
9
10
1
Wooden base
7
Transparent acrylic stoppers (
2
The first layer of MDF with glossy PU finish. The glossy finish may be applied only on the exposed parts. Note the wooden baton ( ) at the bottom for mounting LEDs (refer drawing)
8
Beechwood laminate (
9
The units stacked along the wall with the backlit branding (refer drawing) at the end. Note that the angles of the units will differ (refer drawing)
3
Wooden batons ( ) for supporting exterior MDF and inner MDF ( to which beechwood laminate would be applied.
4
Exterior walls of MDF with glossy PU finish
5
Cove for LED lights in the front (refer drawing)
6
Glass shelves inserted into slots and the 4mm milky white acrylic installed at the back.
)
)
) pasted to the interior raw MDF surfaces
10 This is a view from the back side. The area behind the 4mm milky white acrylic is to be painted white to ensure even distribution of light from the LEDs
Chingkhomba Chingtham
Degree Project Documentation
2015
125
126
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
Island Display Unit 1 Drawings index 1.O1 Elevations 2.O1 Sections 3.O1 Plans 4.O1 Flattened Elevations 5.O1 Details 5.O2 Details
Chingkhomba Chingtham
Degree Project Documentation
2015
127
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
ELEVATIONS
1
ELEVATION A scale: 1:10
1
ELEVATION B scale: 1:10
1.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
128
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
1
SECTION scale: 1:10
2
SECTION scale: 1:10
SECTIONS
2.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
129
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
1
PLAN scale: 1:10
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
1
PLAN AT LVL 1300 FROM BOTTOM scale: 1:10 PLANS
3.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
130
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
FLATTENED ELEVATIONS
4
FLATTENED ELEVATION A scale: 1:10
5
FLATTENED ELEVATION B scale: 1:10
4.01
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
131
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 1 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
DETAIL scale: NTS
2
Remarks:
DETAIL scale: NTS
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
DETAILS
3
DETAIL scale: NTS
4
SECTION scale: NTS
5.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
132
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
ARCHITECT:
ARCHITECT:
N E
W
ARCHI
D E L H I
PROJECT:
5 5
N E
DETAIL scale: NTS DETAIL scale: NTS
W
D E L H I
BUDWEISER ISLAND DISPLAY UNIT 1 BUDWEISER ISLAND DISPLAY UNITNOTES: 1 PROJECT:
1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
NOTES: 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
N E
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION
W
WITH OTHER PERTINENT DRAWINGS. 1. ALL DIMENSIONS ARE IN MILLIMETER.
2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
PROJE
3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
5
ISSUE STATUS:
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
DETAIL scale: NTS
BUDW ISLAN UNIT
DESIGN DRAWINGS
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
DISTRIBUTION:
NOTES
Remarks:
1. ALL DIME
2. WRITTEN
3. ANY CHA FROM TH
Date:
4. THIS DRA WITH OT
Remarks:
ISSUE
DESIG
DISTR Date:
DETAIL
7 DETAIL scale: NTS 7 scale: NTS FORMAT: A3 SIZE SCALE: NTS FORMAT: A3 SIZE
7
DETAIL scale: NTS
SCALE: NTS ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C ISSUED DATE: 12.08.15 DRAWN BY: A.D. CHECKED BY: C. C
FORMA
SCALE:
DETAILS
ISSUED
6 6
SECTION scale: NTS SECTION scale: NTS
DRAWN
DETAILS
5.02 5.02
CHECK
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
2015
133
DETA
3.2.1
134
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.1
CONSTRUCTION
ISLAND DISPLAYS
UNIT 1
9
assembly process 1
Base wooden frame (
)
2
Inner raw 18mm MDF ( ) along with milky white acrylic fixed onto the base wooden frame
3
First layer of PU finished MDF (
4
MS rods for supporting the shelf added into place (refer drawing for instructions)
5
Glass shelves inserted into slots
6
Transparent red acrylic stoppers (
7
Beechwood veneer (
8
Outer layer of PU finished MDF
9
Branding elements added, including the boxes for the video screen and the backlit branding
) for the exterior
) pasted to the front of the
) applied onto the interior raw MDF
Chingkhomba Chingtham
Degree Project Documentation
2015
135
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
Island Display Unit 3 Drawings index 1.O1 Elevations 2.O1 Sections 3.O1 Plans 4.O1 Flattened Elevations 5.O1 Details 5.O2 Details 136
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
ELEVATIONS
1
LEFT ELEVATION scale: 1:10
2
1.01
BACK ELEVATION scale: 1:10
Chingkhomba Chingtham
Degree Project Documentation
2015
137
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
ELEVATIONS
1 138
RIGHT ELEVATION scale: 1:10
Chingkhomba Chingtham
Degree Project Documentation
2 2015
FRONT ELEVATION scale: 1:10
1.02
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
FLATTENED ELEVATION
1
Flatten Left Elevation scale: 1:10
1.03 Chingkhomba Chingtham
Degree Project Documentation
2015
139
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 05.09.15 DRAWN BY: T.T. CHECKED BY: C. C
SECTIONS
1 140
Section scale: 1:8
Chingkhomba Chingtham
2 Degree Project Documentation
2015
Section scale: 1:10
2.01
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2 ARCHITECT:
ARCHITECT:
PROJECT:
Front
BUDWEISER ISLAND DISPLAY UNIT 3 BUDWEISER
PROJECT:
Front
ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER.
NOTES: 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
1 1
3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
Top Plan scale: 1:10 Top Plan
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION 1. ALL DIMENSIONS ARE IN MILLIMETER. WITH OTHER PERTINENT DRAWINGS. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
ISSUE STATUS:
4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
scale: 1:10
DESIGN DRAWINGS ISSUE STATUS: DESIGN DRAWINGS DISTRIBUTION: Date: Remarks: DISTRIBUTION:
Date:
Remarks:
Front Front
Plan At LVL 60mm from top
2 Plan scale: 1:1060mm from top At LVL 2 scale: 1:10
FORMAT: A3 SIZE SCALE: 1:10 FORMAT: A3 SIZE SCALE: 1:10 ISSUED DATE: 07.09.15 DRAWN BY: T.T. ISSUED DATE: CHECKED BY:07.09.15 C. C
Front
DRAWN BY: T.T. CHECKED BY: C. C
Front
PLANS PLANS
3.01 3.01
Plan At Narrowest LVL
3 Plan scale: 1:10 At Narrowest LVL 3 scale: 1:10
Chingkhomba Chingtham
Degree Project Documentation
2015
141
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
Key scale: NTS
2
Remarks:
3D showing shelf framing scale: NTS
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
DETAILS
3 142
Chingkhomba Chingtham
Detail - Exploded View scale: NTS
Degree Project Documentation
4.01 2015
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
ARCHITECT:
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 3 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
1
VIDEO SCREEN DETAILS
Detail - Video Screen scale: NTS
5.01 Chingkhomba Chingtham
Degree Project Documentation
2015
143
3.2.2
144
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.2
CONSTRUCTION
ISLAND DISPLAYS
UNIT 2
9
assembly process 1
MS pipe frame (
)
2
Wooden batons and blocks ( finished MDF
3
PU finished MDF ( ) for the skirting, cove lighting and back along with the video screen
4
Inner raw MDF (
5
PU finished MDF (
6
Glass shelves inserted into slots
7
Beechwood veneer (
8
Transparent red acrylic stoppers (
9
Branding elements i.e. the top logo and the copy on the sides are added
) for supporting the exterior PU
) fixed onto the metal frame ) and transparent red acrylic (
) for the sides
) applied onto the interior raw MDF
Chingkhomba Chingtham
) pasted on the shelves
Degree Project Documentation
2015
145
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
Island Display Unit 4 Drawings index 1.O1 Elevations 2.O1 Plans & Side Elevations 3.O1 Sections 4.O1 Metal Frame 5.O1 Details 146
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 4 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
ELEVATIONS
1
FRONT ELEVATION scale: 1:10
2
BACK ELEVATION scale: 1:10
1.01
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
147
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
ARCHITECT: ARCHITECT:
N E
W
D E L H I
N E W D PROJECT:
E L H I
PROJECT: BUDWEISER ISLAND DISPLAY BUDWEISER UNIT 4 ISLAND DISPLAY UNIT 4 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. NOTES: 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 1. ALL DIMENSIONS ARE IN MILLIMETER. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION 2.WITH WRITTEN DIMENSIONS BE FOLLOWED. OTHER PERTINENTSHOULD DRAWINGS. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION
WITH OTHER PERTINENT DRAWINGS. ISSUE STATUS:
ISSUE STATUS:
DESIGN DRAWINGS DESIGN DRAWINGS DISTRIBUTION: DISTRIBUTION: Date: Remarks: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:10 FORMAT: A3 SIZE SCALE: 1:10 ISSUED DATE: 10.08.15 DRAWN BY: A.D. ISSUED DATE: 10.08.15 CHECKED BY: C. C DRAWN BY: A.D. CHECKED BY: C. C
1 1
SIDE ELEVATION scale: 1:10 SIDE ELEVATION scale: 1:10
1 1
SIDE ELEVATION & PLAN SIDE ELEVATION & PLAN
PLAN scale: PLAN 1:10 scale: 1:10
2.01 2.01
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
148
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 4 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
SECTIONS
1
SECTION scale: 1:10
2
SECTION scale: 1:10
3.01 NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
149
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3 ARCHITECT:
N E
W
D E L H I
PROJECT:
BUDWEISER ISLAND DISPLAY UNIT 4 NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 DRAWN BY: A.D. CHECKED BY: C. C
1
ELEVATION scale: 1:10
2
SIDE ELEVATION scale: 1:10
3
ISOMETRIC scale: 1:10
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
150
Chingkhomba Chingtham
Degree Project Documentation
2015
METAL FRAMING
4.01
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3 ARCHITECT: ARCHITECT:
N E
W
D E L H I
N E
W
D E L H I
PROJECT: PROJECT:
11
DETAIL DETAIL scale: NTS scale: NTS
22
BUDWEISER ISLAND DISPLAY BUDWEISER UNIT 4 DISPLAY ISLAND UNIT 4
DETAIL DETAIL scale: NTS scale: NTS
NOTES: NOTES:
1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 1.ANY ALL DIMENSIONS ARE INSHOULD MILLIMETER. 3. CHANGE REQUIRED BE CONFIRMED FROM THE ARCHITECT. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION 3.WITH ANY CHANGE REQUIRED DRAWINGS. SHOULD BE CONFIRMED OTHER PERTINENT FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS: ISSUE STATUS:
DESIGN DRAWINGS DESIGN DRAWINGS DISTRIBUTION: DISTRIBUTION:
3 3
DETAIL DETAIL scale: NTS scale: NTS
44
Date:
Remarks:
Date:
Remarks:
DETAIL DETAIL scale: NTS scale: NTS
FORMAT: A3 SIZE SCALE: NTS FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 10.08.15 ISSUED BY: DATE: DRAWN A.D.10.08.15 CHECKED BY: C. C DRAWN BY: A.D. CHECKED BY: C. C
5 5
DETAIL DETAIL scale: NTS scale: NTS
6 6
DETAILS DETAILS
DETAIL DETAIL scale: NTS scale: NTS
5.01 5.01
NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS. NO REUSE OR MODIFICATION OF DRAW ING IN W HOLE OR PART IS PERMITTED WITHOUT THE WRITTEN PERMISSION OF THE ARCHITECTS.
Chingkhomba Chingtham
Degree Project Documentation
2015
151
3.2.3
152
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
1
2
3
4
5
6
7
8
Chingkhomba Chingtham
Degree Project Documentation
2015
3.2.3
CONSTRUCTION
ISLAND DISPLAYS
UNIT 3
9
assembly process 1
MS pipe frame (
)
2
Inner raw MDF (
) fixed onto the metal frame
3
Wooden slats (
4
Glossy white PU finished MDF
5
Exterior glossy red PU finished MDF (
6
Glass shelves inserted into slots
7
Transparent red acrylic stoppers (
8
Beechwood laminate pasted to the interior MDF (
9
Branding elements i.e. the logo and the copy on the front and back are added
) for mounting the LEDs
Chingkhomba Chingtham
)
) pasted on the shelves )
Degree Project Documentation
2015
153
154
Chingkhomba Chingtham
Degree Project Documentation
2015
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
Chiller Top Display Drawings index 1.O1 Elevations 2.O1 Sections 3.O1 Plans 4.O1 Metal Frame 5.O1 3D View 6.O1 3D Exploded View
Chingkhomba Chingtham
Degree Project Documentation
2015
155
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: 1:8
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
1
FRONT ELEVATION scale: 1:8
ELEVATIONS
1.01 156
Chingkhomba Chingtham
Degree Project Documentation
2015
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
ARCHITECT:
ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
PROJECT:
BUDWEISER CHILLER TOP NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. NOTES:
3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS. 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT.
ISSUE STATUS: 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
DESIGNSTATUS: DRAWINGS ISSUE DESIGN DRAWINGS DISTRIBUTION: Date:
Remarks:
Date:
Remarks:
DISTRIBUTION:
1 1
Section scale: 1:8 Section scale: 1:8
FORMAT: A3 SIZE SCALE: 1:8 FORMAT: A3 SIZE SCALE: 1:8 ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
SECTIONS
2 2
SECTIONS
Section scale: 1:8 Section scale: 1:8
2.01 2.01
Chingkhomba Chingtham
Degree Project Documentation
2015
157
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
Remarks:
Top Plan scale: 1:8
FORMAT: A3 SIZE SCALE: 1:8
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
PLANS
2 158
Plan At LVL 400 from top scale: 1:8
Chingkhomba Chingtham
3.01 Degree Project Documentation
2015
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
1
Remarks:
Metal Frame - 3D View scale: NTS
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 07.09.15 DRAWN BY: T.T CHECKED BY: C. C
METAL FRAMING
2
Metal Frame - Front Elevation scale: NTS
4.01 Chingkhomba Chingtham
Degree Project Documentation
2015
159
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
1
3D View scale: NTS 3D VIEW
5.01 160
Chingkhomba Chingtham
Degree Project Documentation
2015
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
ARCHITECT:
PROJECT:
BUDWEISER CHILLER TOP
NOTES: 1. ALL DIMENSIONS ARE IN MILLIMETER. 2. WRITTEN DIMENSIONS SHOULD BE FOLLOWED. 3. ANY CHANGE REQUIRED SHOULD BE CONFIRMED FROM THE ARCHITECT. 4. THIS DRAWING SHOULD BE READ IN CONJUNCTION WITH OTHER PERTINENT DRAWINGS.
ISSUE STATUS:
DESIGN DRAWINGS
DISTRIBUTION: Date:
Remarks:
FORMAT: A3 SIZE SCALE: NTS
ISSUED DATE: 07.09.15 DRAWN BY: T.T. CHECKED BY: C. C
1
3D Exploded View scale: NTS
3D EXPLODED VIEW
6.01 Chingkhomba Chingtham
Degree Project Documentation
2015
161
3.3
162
CONSTRUCTION
CHILLER-TOP DISPLAY
1
2
3
4
1
MS pipe frame (
2
Wooden slats (
) ) for mounting LEDs for backlight
Chingkhomba Chingtham
Degree Project Documentation
3
Two layers of MDF: red gloss PU finished ( outside and raw MDF ( ) on the inside
4
Red glossy PU finished MDF for the exterior, including cove lighting
2015
) on the
3.3
CONSTRUCTION
CHILLER-TOP DISPLAY
5
6
7
8
5
Glass Shelf inserted into place
7
Beechwood laminate (
6
Transparent red acrylic (
8
Branding pasted to the front of the red acrylic
) pasted to the front
) pasted on the interior MDF
Chingkhomba Chingtham
Degree Project Documentation
2015
163
3.4.1
CONSTRUCTION
BEHIND-THE-BAR DISPLAY
Behind-the-bar Display Drawings index 1.O1 2.O1 3.O1
164
Chingkhomba Chingtham
Degree Project Documentation
2015
Elevations Plans Section
3.4
CONSTRUCTION
BEHIND-THE-BAR DISPLAY
Chingkhomba Chingtham
Degree Project Documentation
2015
165
3.4
166
CONSTRUCTION
Chingkhomba Chingtham
BEHIND-THE-BAR DISPLAY
Degree Project Documentation
2015
3.4
CONSTRUCTION
BEHIND-THE-BAR DISPLAY
Chingkhomba Chingtham
Degree Project Documentation
2015
167
3.5
CONSTRUCTION
FASCIA BRANDING
Fascia Branding Drawings index 1.O1 2.O1 3.O1
168
Chingkhomba Chingtham
Degree Project Documentation
2015
Elevations, Plans, Section Section Detail
3.5
CONSTRUCTION
FASCIA BRANDING
Chingkhomba Chingtham
Degree Project Documentation
2015
169
3.5
170
CONSTRUCTION
Chingkhomba Chingtham
FASCIA BRANDING
Degree Project Documentation
2015
3.5
CONSTRUCTION
FASCIA BRANDING
Chingkhomba Chingtham
Degree Project Documentation
2015
171
172
Chingkhomba Chingtham
Degree Project Documentation
2015
TECHNICAL DRAWINGS
Chingkhomba Chingtham
Degree Project Documentation
2015
173